Marketing O'Clock - Digital Marketing News

Cypress North
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Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Monday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Monday.

  1. 6天前

    No Tricks, Just Treats. Ghoul-gle Merchant Center Rolls Out Updates for Merchants.

    This week on Marketing O’Clock: Google has introduced a new Merchant Center for Agencies, designed to let marketing teams manage multiple client accounts more efficiently from one unified dashboard. GMC is also featuring two new analytics charts: giving merchants clearer visibility into how their promotion campaigns are performing in search. Plus, ads are rumored to be coming to Apple Maps & more digital marketing news. Get 10% off Cookiebot for 6 MonthsMarketingoclock.com/cookiebot Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 Apple is bringing more ads to IOS with Maps app - 4:36 Merchant Center for Agencies is available exclusively for agencies - 5:42 Merchant center Updates - 8:20 📰 Main News 🛠️ Cool Tool - 10:12 🔥 Take of the Week - 10:49 ⚡ Lightning Round ⚡ Paid - 12:36 Organic - 20:17 Social - 27:44 Checkin in on AI - 31:34 ⚙️ Working hard, or Hardly Working - 34:57 🔎 ICYMI - 37:16 🧠 Must Read Marketing Article of the Week - 38:00 An Interview with Jack Chambers Ward - 39:10

    1 小时 3 分钟

  2. 10月27日

    Atlas(t)... A New Browser Has Come Along. Introducing ChatGPT Atlas

    This week on Marketing O’Clock: we aren’t going to browse over ChatGPT’s new browser. Plus, Google Ads rolls out some long demanded changes for Demand Gen campaigns with new customer value rules and video generation tools. Visit us at - https://marketingoclock.com/Adzviser - https://adzviser.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Open AI has a New Browser - 8:11 Google is testing auto-settings “new customer value” within new customer acquisition campaigns without advertisers consent - 11:43 Google is rolling out a new video tool for demand gen campaigns that automatically turn images and text assets into videos - 13:08 🛠️ Cool Tool - 14:10 🔥 Take of the Week - 14:39 ⚡ Lightning Round ⚡ Paid - 15:38 Organic - 21:36 Social - 25:05 In other AI News (New AI Toilet Cam) - 27:32 ⚙️ Working hard, or Hardly Working - 29:34 🔎 ICYMI - 31:10 🧠 Must Read Marketing Article of the Week - 31:52 An interview with Callie Kessler - 33:24

    41 分钟

  3. 10月20日

    Hide or Seek: The ‘Sponsored Results’ Update is Here

    This week on Marketing O’Clock: Google rolls out “Sponsored results” label in Search — now with a hide button for when you’ve had enough ads. Also, Shopping ads welcome subscriptions, helping sellers turn one-time buyers into repeat customers. Adzviser - https://adzviser.com /Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News New Control Ads for Google Search - 6:24 Google Opens Shopping Ads to physical goods subscriptions - 9:11 🛠️ Cool Tool - 10:40 🔥 Take of the Week - 11:12 ⚡ Lightning Round ⚡ Paid - 14:29 Organic - 21:41 Social - 29:37 ⚙️ Working hard, or Hardly Working - 32:11 🔎 ICYMI - 33:41🧠 Must Read Marketing Article of the Week - 34:41 An interview with Anthony Higman - 35:32

    55 分钟

  4. 10月13日

    YouTube Finds Its Pulse — and It’s Beating for Brands

    This week on Marketing O’Clock: YouTube launches an AI-powered Brand Pulse report connecting paid and organic video performance. Also, Google Ads rolls out a new “View-through Conversion Optimization” Beta for Demand Gen campaigns. Plus, a new “Missed Growth Opportunities” tab appears in Google Ads. Check out Adzviser https://adzviser.com/ Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main NewsYouTube announced a new brand pulse report - 8:09 BIG Demand Gen News - 9:57 Google Ads testing “Missed Growth Opportunities” - 11:10 🛠️ Cool Tool - 12:30 🔥 Take of the Week - 13:24 ⚡ Lightning Round ⚡ Paid - 17:08 Organic - 25:14 Social - 31:31 ⚙️ Working hard, or Hardly Working - 34:10 🔎 ICYMI - 36:17 An interview with Maggie Humphrey - 38:33

    55 分钟

  5. 10月6日

    New Asset and Channel Reporting Improvements for PMax & Interview w/ Mike Ryan | EP. 402

    This week on Marketing O’Clock: Google upgrades PMax channel reporting and assets, OpenAI launches Instant Checkout with Etsy (Shopify coming soon), and Sora 2 debuts as OpenAI’s latest video generation model. Visit us at - https://marketingoclock.com/Adzviser - https://adzviser.com/ 👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Life of a Showgirl Tracklist Tiers - 00:00 📰 Main NewsGet more visibility in Performance Max with new asset and channel reporting improvements - 9:02 Open AI has launched instant Checkouts! - 11:42 🛠️ Cool Tool - 15:59 🔥 Take of the Week - 16:44 ⚡ Lightning Round ⚡ Paid - 18:15 Organic - 26:44 Social - 29:40 ⚙️ Working hard, or Hardly Working - 32:44 🔎 ICYMI - 34:30 🧠 Must Read Marketing Article of the Week -35:52 An Interview with Mike Ryan - 36:44

    51 分钟

  6. 9月29日

    Google Ads Subtracts Individual Ad Labels From the SERPS

    Google Ads Subtracts Individual Ad Labels From the SERPS & Interview w/ Mordy Oberstein | EP. 401 This week on Marketing O’Clock: Google’s new Sponsored results label changes how ads appear in Search, Meta rolls out 8 major ad updates, and Pinterest introduces new ad placement options. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Google Large Sponsored Results Grouping Label Rolling out to more - 7:14 Meta Updates - 11:41 New Pinterest top of search ads is coming out - 14:33 🛠️ Cool Tool - 16:08 🔥 Take of the Week - 17:07 ⚡ Lightning Round ⚡ Paid - 18:39 Organic - 26:25 Social - 31:25 ⚙️ Working hard, or Hardly Working - 35:11 🔎 ICYMI - 37:12 🧠 Must Read Marketing Article of the Week - 38:48 An interview with Mordy Oberstein - 39:47

    54 分钟
  7. The (Third) Party is Over. Google Parameter Change Breaks Rank Tracking Tools.

    9月22日

    The (Third) Party is Over. Google Parameter Change Breaks Rank Tracking Tools.

    This week on Marketing O’Clock: Third-party Google Search tracking tools break after Google’s changes, Google Discover adds a follow button & boosts creator content, and Chrome gets reimagined with AI. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 Most third-party Google Search tracking tools are broken - 5:37 Google Discover is making some changes that publishers will like - 10:21 New things coming to Chrome - 13:53 📰 Main News 🛠️ Cool Tool - 16:41 🔥 Take of the Week - 17:22 ⚡ Lightning Round ⚡ Paid - 19:40 Organic - 26:37 Social - 33:49 ⚙️ Working hard, or Hardly Working - 36:39 🔎 ICYMI - 38:46 🧠 Must Read Marketing Article of the Week - 39:49 An interview with Brad Geddes - 40:44

    55 分钟
  8. Ctrl Your Text: New Guidelines for AI Max Search & PMax Campaigns

    9月15日

    Ctrl Your Text: New Guidelines for AI Max Search & PMax Campaigns

    Text Guidelines Coming to Google & Interview w/ Jyll Saskin Gales | Marketing O’Clock Episode 399 This week on Marketing O’Clock: Google Ads introduces text guidelines, expands campaign total budget to Search, PMax, and Shopping, and sends mixed messages on the state of the open web. Thank you to our sponsor SYNUP - https://www.synup.com/en Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main NewsUpdate from think retail that you may have missed - 6:36 Google won't be broken up - 6:56 Also coming out of Think Retail, Ginny Marvin had announced… - 10:07 Is the web thriving or dying- 11:12 🛠️ Cool Tool - 14:20 🔥 Take of the Week - 15:41 ⚡ Lightning Round ⚡ Paid - 16:20 Organic - 25:31 Social -29:30 ⚙️ Working hard, or Hardly Working - 35:27 🔎 ICYMI - 37:13 🧠 Must Read Marketing Article of the Week - 38:23 An interview with Jyll Saskin Gales - 39:55

    1 小时 2 分钟
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Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Monday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Monday.

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