175 episodes

Bringing you insights, stories, and strategies from the heart of the industry. Whether you’re a trade professional, a marketing expert, or somewhere in-between–this is the place for you.

We’re here for the big ideas, the game changers, and the everyday successes. At the Trademarke: we’re with the trades, and for the trades.

The TradeMarke The TradeMarke

    • Business
    • 4.6 • 19 Ratings

Bringing you insights, stories, and strategies from the heart of the industry. Whether you’re a trade professional, a marketing expert, or somewhere in-between–this is the place for you.

We’re here for the big ideas, the game changers, and the everyday successes. At the Trademarke: we’re with the trades, and for the trades.

    Succeeding in Franchise Marketing with Jill Villejoin

    Succeeding in Franchise Marketing with Jill Villejoin

    Welcome back to another exciting episode of The TradeMarke! This week, we are thrilled to host Jill Villejoin, a marketing expert with a rich background in the trades and home service industry.
    Join us as Jill shares her journey from growing up in a family-owned electrical company to her current role in franchise marketing. Learn about her innovative strategies for launching new franchise locations, the importance of community engagement, and how her team integrates AI and automation to streamline operations.
    We also dive into the challenges and rewards of running a franchise business, the significance of maintaining brand consistency, and the critical role of ongoing education and support for franchisees.
    Whether you're a trade professional, a marketing expert, or someone interested in the franchise business, this episode is packed with valuable insights and practical tips.
    Don't miss out on this engaging conversation that bridges the worlds of trades and marketing. Tune in now!

    • 40 min
    Digging for SEO Gold in The Home Service Industry: Insights from David Kaminski

    Digging for SEO Gold in The Home Service Industry: Insights from David Kaminski

    Welcome to another episode of The TradeMarke, your go-to podcast for marketing in the trades. Join hosts Sarah Ghirardo and Eric Thomas as they dive deep into the world of SEO with industry expert David Kaminski. Discover the secret sauce behind Dave's success in building the largest window cleaning company in Arizona and Colorado using purely SEO strategies.
    In this episode, Dave shares invaluable insights on creating impactful content, leveraging AI for content creation, and the power of collaborating with industry experts. Learn how to optimize your website, target high-value search terms, and improve your Google ranking without breaking the bank on paid ads.
    Whether you're a seasoned home service marketing expert, or just starting out, this episode is packed with practical tips and strategies to help you navigate the competitive landscape of the roofing industry. Don't miss out on these game-changing ideas and start digging your SEO goldmine today!

    • 32 min
    Finding Strength in Faith As A Marketer in The Trades w/ Mckena Harless

    Finding Strength in Faith As A Marketer in The Trades w/ Mckena Harless

    Step into The TradeMarke Podcast, your go-to podcast for everything marketing in the trades. Hosted by award-winning industry marketing experts, Sarah Ghirardo from Remarketable and Eric Thomas from Rival Digital. Together, we're here to unite the worlds of trades and marketing, bringing you insights, stories, and strategies from the heart of the industry. Whether you're a trade professional, a marketing expert, or somewhere in between, this is the place for you. Listen in as we're here for the big ideas, the game changers, and the everyday successes. Because at The TradeMarke, we're with the trades and for the trades.
    In this episode, we sit down with McKena Harless, a marketing expert with a unique background in the trades. We dive into her journey, starting with a random question about her favorite quote, and explore her experiences working from home, her family, and her career in marketing within the trades. McKena shares her insights on the challenges and rewards of working from home, the importance of having a purposeful life, and how she navigated her career path from studying communications to becoming a key player in the trades marketing industry.
    We discuss the significance of social media for contractors, the common mistakes they make, and how to create engaging content that resonates with their audience. McKena emphasizes the importance of showcasing the people behind the brand and building relationships through social media. She also provides valuable tips on running ads, posting frequency, and the evolving landscape of PPC and SEO.
    Join us as we uncover the secrets to successful marketing in the trades, the power of branding, and the importance of not forgetting the people—both your team and your customers. McKena's journey and expertise offer valuable lessons for anyone looking to make their mark in the trades and marketing industry.

    • 58 min
    How AI Is Revolutionizing The Home Services Industry

    How AI Is Revolutionizing The Home Services Industry

    In this episode, we dive into the innovative world of AI-powered tools with CxC and explore the groundbreaking concept of fractional CMO services. Hear from the experts about the importance of streamlining operations, enhancing the sales process, and optimizing your marketing strategies.
    Discover how AI can transform the way you do business and learn about the benefits of having a fractional CMO to oversee your marketing efforts.
    Whether you're looking to improve your marketing tactics or explore the latest technological advancements, this episode has something for everyone.

    • 21 min
    Building Effective Company Culture in 2024

    Building Effective Company Culture in 2024

    In this episode of The TradeMarke podcast, join us as we talk to Mary Brewington, the Operations Manager at Calloway & Sons. Broadcasting live from the ServiceTitan Marketing for the Trades Summit, Mary shares her insights on running operations at a trade company in New Orleans.
    Mary discusses the significant challenges and successes she's encountered in her role, particularly when it comes to building a supportive and effective company culture. She shares the importance of fostering trust within the team, adapting to cultural differences, and implementing processes that promote productivity and growth. Mary further highlights the lessons she's learned in her journey, from the need for regular meetings and effective communication channels to the ongoing efforts in refining processes and roles within the company.
    Providing a fascinating perspective, Mary also explores the relation between operations and marketing within a company. She sheds light on her observations regarding marketing trends and their effect on revenues, underscoring the need to diligently monitor these movements. She shares her experience attending a trade event and how it has helped her understand what to look for in assessing marketing strategies. The conversation offers valuable tips and strategies for other professionals in the field.
    Join us for this engaging episode and discover how Mary's experience can help your own professional journey in the trades and marketing. Don't forget to leave a review, share the episode, and stay connected with us on social media for more discussions like these!

    • 13 min
    Leveraging Podcasts in the Trades Industry

    Leveraging Podcasts in the Trades Industry

    Get inspired by our incredible conversation in this episode of The Trademarke "Game-changer Strategies: Leveraging Podcasts in the Trades Industry". The episode features a dynamic discussion between our hosts Sarah Ghirardo and Eric Thomas and our special guest, Jim Klauck from the Check A Pro Podcast. We delve into how podcasts can accelerate your trade business, the importance of targeting the right audience, and crafting a podcast that resonates with potential customers.
    Sharing his 40 years of experience in radio, Jim Klauck discusses how he successfully tailored innovative podcasting techniques to the trades industry. We not only learn from real-life success stories but also explore how podcasts can add brand credibility and authority, especially for home service professionals in the United States. The episode covers a range of topics, from assessing potential marketing benefits to Google backlinks, and presents strategies to make your trade service stand out in an extremely competitive market.
    We further discuss Marcus Sheridan's innovative "They Ask, You Answer" strategy. This method focuses on addressing frequently asked questions to position home service professionals as trusted experts. We delve into how artificial intelligence aids in developing show notes and boosting SEO. This podcast emphasizes the significance of remaining updated with technological advancements in order to thrive in the marketplace.
    Dive deep into the world of podcasting and its potential to transform your business. The podcast touches on the ethical responsibilities while publicly representing your business, including maintaining a respectful distance from inappropriate language. Tune into this thought-provoking episode to learn the various factors to consider when starting your own podcast, the significance of consistency, and the importance of professional guidance. Join the conversation on community podcasting and its potential to revolutionize your business-marketing strategy!
    Don't forget to leave us a review and share this episode with your friends in the trades and marketing sectors. We greatly appreciate your support!

    • 49 min

Customer Reviews

4.6 out of 5
19 Ratings

19 Ratings

Lfksbdnd ,

Great content!

Eric and his team create a great weekly episode with people who are relevant to the industry!

No longer a listener 42 ,

Not a fan

Disparaging states you have been to (Kansas) is certainly something you can do, but it lost you a listener.

kyliem21 ,

Unbeatable Content

I love the many different perspectives that have been brought onto the show. A great resource for anyone working in HVAC, Marketing, Etc.

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