The TradeMarke

The TradeMarke
  • 4.7 (20)
  • MARKETING
  • UPDATED WEEKLY
The TradeMarke

Bringing you insights, stories, and strategies from the heart of the industry. Whether you’re a trade professional, a marketing expert, or somewhere in-between–this is the place for you. We’re here for the big ideas, the game changers, and the everyday successes. At the Trademarke: we’re with the trades, and for the trades.

  1. 1 DAY AGO

    Tawnya Strittmatter's Journey of Triumph, Teamwork, and Giving Back

    Welcome to another riveting episode of The TradeMarke! Join hosts Sarah Ghirardo and Eric Thomas as they dive into the exciting world of trades and marketing. This week, they are thrilled to have Tawnya Strittmatter on the show, discussing her unique journey from growing a successful HVAC and plumbing business to serving on the board of the Joseph Groh Foundation. Tawnya shares her inspiring story of working alongside her visionary husband, Joe, to expand their business, ultimately selling it to private equity. She discusses the challenges and triumphs of their journey, highlighting the importance of teamwork and community in the trades industry. The episode also explores the impactful work of the Joseph Groh Foundation, a nonprofit dedicated to supporting tradespeople facing life-altering accidents and injuries. Tanya explains how the foundation provides essential resources and assistance, helping individuals regain their independence and continue thriving in their communities. Discover how you can contribute to this meaningful cause and learn about upcoming events like the Service World Expo and golf tournaments, where proceeds benefit the foundation. Don't miss this episode filled with insights, inspiration, and a call to action for business owners to support their teams and communities. Resources mentioned in this episode: The Private Equity Playbook: Management’s Guide to Working with Private Equity

    42 min

  2. SEP 20

    Immersive Training & Leadership in the Trades: A Chat with Felicity Monsees

    Welcome to another exciting episode of The TradeMarke, your go-to podcast for everything marketing in the trades! In this episode, hosts Sarah Ghirardo and Eric Thomas are joined by the incredible Felicity Monsees. Together, they delve into the intriguing world of trades marketing, exploring insights, stories, and strategies that unite the trades and marketing industries. The conversation kicks off with a fun icebreaker about favorite road trip candies, setting the stage for an engaging and informative discussion. Felicity shares her unique journey into the chimney industry and how she founded Hearthside Hustle, a business dedicated to helping clients with proper SOPs, employee buy-in, and effective marketing strategies. Discover the importance of immersive training for frontline staff, and how virtual reality is revolutionizing training in the chimney industry. Felicity also emphasizes the significance of building company culture, employee confidence, and having hard conversations to eliminate workplace drama. Join us for an episode filled with valuable insights, laughter, and a deep dive into the world of trades marketing. Don't forget to leave us a review, share the episode with a friend, and let us know your thoughts!

    41 min

  3. SEP 19

    Balancing Business and Life: Tommy Mello's Game-Changing Strategies for Success

    Welcome to another dynamic episode of The TradeMarke! Today, we have the extraordinary Tommy Mello, founder of A1 Garage Door Service and host of The Home Service Expert podcast, joining Sarah Ghirardo and Eric Thomas. Tommy shares his inspiring journey, personal growth, and how he balances life and business with passion and efficiency. In this episode, Tommy discusses the importance of personal branding, the power of relationships in marketing, and the game-changing strategies that have propelled his success. He also opens up about his lifestyle changes, from hiring a chef and a driver to focusing on health and wellness, and how these have positively impacted his business and personal life. Tommy's insights on leadership, delegation, and creating a legacy are invaluable for anyone looking to elevate their game in the trades and marketing industries. Plus, don't miss his exciting updates on upcoming events and innovative marketing tools that are set to revolutionize the industry. Tune in for a conversation filled with actionable advice, heartfelt stories, and the motivation to make your mark in the trades. Whether you're a trade professional, a marketing expert, or somewhere in between, this episode is packed with inspiration and strategies to help you succeed. Stay connected with us for more engaging conversations and innovative ideas.  Resources from the show: Home Service Freedom Event 2024 Buy Back Your Time by Dan Martell

    39 min

  4. AUG 30

    How Strong Leadership Can Positively Impact Your Marketing Efforts With Ryan Redding

    Welcome back to another episode of the TradeMarke Podcast! This week, we are thrilled to have Ryan Redding from Levergy back on the show. Ryan joins hosts Sarah Ghirardo from Remarkable and Eric Thomas from Rival Digital to dive into the pivotal topic of leadership and its impact on marketing. In this episode, Ryan shares his expertise on how effective leadership can make or break your marketing efforts. Before diving deep into the subject, we get to know Ryan's coffee preferences, revealing his passion for high-quality, self-brewed coffee. The discussion highlights the importance of operational excellence and customer retention. Ryan emphasizes that great marketing cannot overcome poor operations, stressing the need for business owners to focus inward and improve their internal processes. Listeners will gain valuable insights into how small gestures, like bringing treats for pets or moving trash cans, can create memorable customer experiences. The episode also explores the concept of turning problems into opportunities, empowering teams to make decisions and learn from their outcomes. Tune in to learn how to deliver exceptional service, retain customers, and create a vision that attracts high-quality team members. This episode is packed with actionable strategies and inspiring stories that will leave you eager to implement new ideas in your own business.

    45 min

  5. AUG 16

    Mastering Local SEO in the Trades: Secrets to Success with Josh Crouch

    Welcome back to another episode of The TradeMarke Podcast! In this episode, hosts Sarah Ghirardo and Eric Thomas sit down with Josh Crouch, Founder of Relentless Digital and Host of Service Business Mastery, to discuss his journey from accounting to the trades and the valuable lessons he learned along the way. Discover the importance of focusing on operations, leveraging AI and automation, and the power of cohesive marketing strategies. Josh shares insights into Google Business Profiles, local SEO, and the evolving landscape of marketing in the trades. Whether you're a trade professional, a marketing expert, or somewhere in between, this episode is packed with actionable advice and strategies to help you succeed. Don't miss this engaging conversation that bridges the gap between trades and marketing, providing you with the tools and knowledge to make your mark. Tune in now!

    1h 2m

  6. AUG 2

    From Heating and Cooling to Community Building: Shauna Brown's Inspiring Journey

    Welcome back to another exciting episode of The TradeMarke Podcast! This week, we are thrilled to have a very special guest, Shauna Brown from On The Double Heating and Cooling. Shauna shares her incredible story and the powerful lessons she has learned along the way. In this episode, hosts Sarah Ghirardo and Eric Thomas dive deep into Shauna's journey, discussing her roots in the HVAC industry, the challenges she and her business faced, and the pivotal changes that led to their recent success. Shauna also opens up about the importance of mental, spiritual, and physical health for business owners, and how she balances her personal life with her professional responsibilities. Additionally, Shauna shares her passion for community involvement and how On The Double Heating and Cooling makes a difference in their local area. From supporting kids with disabilities to participating in local events, Shauna's commitment to her community is truly inspiring. Tune in for an episode filled with insights, heartfelt stories, and practical advice for anyone in the trades and marketing industries. Don't forget to subscribe and leave us a review to let us know your thoughts!

    47 min

  7. JUL 26

    Navigating Changes To Google's Algorithm with Award Winning Industry Marketing Experts

    Welcome to another exciting episode of The Trademarke Podcast where we dive into Google's latest changes and how they impact marketers and consumers alike. This episode features special guests Johnny Wenzel, Ryan Redding, and Matt Tyner who share their insights on the evolving landscape of search engines. We kick off with a light-hearted conversation about secondhand embarrassment before diving into the serious topic of Google's new AI-driven search features. Johnny and Ryan discuss the implications of Google's Search Generative Experience (SGE), and how it’s transforming the way search results are displayed. The conversation takes a deeper turn as we explore the complexities of digital literacy, consumer behavior, and the psychological aspects of marketing. Ryan Redding, the CEO of Levergy shares his cynical yet realistic views on Google's recent changes, while Johnny offers a balanced perspective on the potential benefits and pitfalls of AI in search. Matt Tyner from Bone Dry Roofing jumps in to share his observations from the roofing industry, emphasizing the importance of human-centric marketing and the challenges of navigating constant algorithm changes. We also touch on the controversial Google leak and its implications for SEO and digital marketing strategies. Join us for a thought-provoking discussion that covers everything from the ethical considerations of AI to practical tips for staying ahead in a rapidly changing digital landscape. This episode is a must-listen for anyone interested in the future of search, marketing, and consumer behavior.

    1h 4m

  8. JUL 12

    Succeeding in Franchise Marketing with Jill Villejoin

    Welcome back to another exciting episode of The TradeMarke! This week, we are thrilled to host Jill Villejoin, a marketing expert with a rich background in the trades and home service industry. Join us as Jill shares her journey from growing up in a family-owned electrical company to her current role in franchise marketing. Learn about her innovative strategies for launching new franchise locations, the importance of community engagement, and how her team integrates AI and automation to streamline operations. We also dive into the challenges and rewards of running a franchise business, the significance of maintaining brand consistency, and the critical role of ongoing education and support for franchisees. Whether you're a trade professional, a marketing expert, or someone interested in the franchise business, this episode is packed with valuable insights and practical tips. Don't miss out on this engaging conversation that bridges the worlds of trades and marketing. Tune in now!

    41 min
See All (182)

4.7
out of 5
20 Ratings

About

Bringing you insights, stories, and strategies from the heart of the industry. Whether you’re a trade professional, a marketing expert, or somewhere in-between–this is the place for you. We’re here for the big ideas, the game changers, and the everyday successes. At the Trademarke: we’re with the trades, and for the trades.

Information

  • Creator
    The TradeMarke
  • Years Active
    2020 - 2024
  • Episodes
    182
  • Rating
    Clean
  • Copyright
    © Copyright 2024 All rights reserved.
  • Show Website
    The TradeMarke

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