The TradeMarke

The TradeMarke
The TradeMarke

Bringing you insights, stories, and strategies from the heart of the industry. Whether you’re a trade professional, a marketing expert, or somewhere in-between–this is the place for you. We’re here for the big ideas, the game changers, and the everyday successes. At the Trademarke: we’re with the trades, and for the trades.

  1. 1 DAY AGO

    Tawnya Strittmatter's Journey of Triumph, Teamwork, and Giving Back

    Welcome to another riveting episode of The TradeMarke! Join hosts Sarah Ghirardo and Eric Thomas as they dive into the exciting world of trades and marketing. This week, they are thrilled to have Tawnya Strittmatter on the show, discussing her unique journey from growing a successful HVAC and plumbing business to serving on the board of the Joseph Groh Foundation. Tawnya shares her inspiring story of working alongside her visionary husband, Joe, to expand their business, ultimately selling it to private equity. She discusses the challenges and triumphs of their journey, highlighting the importance of teamwork and community in the trades industry. The episode also explores the impactful work of the Joseph Groh Foundation, a nonprofit dedicated to supporting tradespeople facing life-altering accidents and injuries. Tanya explains how the foundation provides essential resources and assistance, helping individuals regain their independence and continue thriving in their communities. Discover how you can contribute to this meaningful cause and learn about upcoming events like the Service World Expo and golf tournaments, where proceeds benefit the foundation. Don't miss this episode filled with insights, inspiration, and a call to action for business owners to support their teams and communities. Resources mentioned in this episode: The Private Equity Playbook: Management’s Guide to Working with Private Equity

    42 min
  2. SEP 19

    Balancing Business and Life: Tommy Mello's Game-Changing Strategies for Success

    Welcome to another dynamic episode of The TradeMarke! Today, we have the extraordinary Tommy Mello, founder of A1 Garage Door Service and host of The Home Service Expert podcast, joining Sarah Ghirardo and Eric Thomas. Tommy shares his inspiring journey, personal growth, and how he balances life and business with passion and efficiency. In this episode, Tommy discusses the importance of personal branding, the power of relationships in marketing, and the game-changing strategies that have propelled his success. He also opens up about his lifestyle changes, from hiring a chef and a driver to focusing on health and wellness, and how these have positively impacted his business and personal life. Tommy's insights on leadership, delegation, and creating a legacy are invaluable for anyone looking to elevate their game in the trades and marketing industries. Plus, don't miss his exciting updates on upcoming events and innovative marketing tools that are set to revolutionize the industry. Tune in for a conversation filled with actionable advice, heartfelt stories, and the motivation to make your mark in the trades. Whether you're a trade professional, a marketing expert, or somewhere in between, this episode is packed with inspiration and strategies to help you succeed. Stay connected with us for more engaging conversations and innovative ideas.  Resources from the show: Home Service Freedom Event 2024 Buy Back Your Time by Dan Martell

    39 min
  3. JUL 26

    Navigating Changes To Google's Algorithm with Award Winning Industry Marketing Experts

    Welcome to another exciting episode of The Trademarke Podcast where we dive into Google's latest changes and how they impact marketers and consumers alike. This episode features special guests Johnny Wenzel, Ryan Redding, and Matt Tyner who share their insights on the evolving landscape of search engines. We kick off with a light-hearted conversation about secondhand embarrassment before diving into the serious topic of Google's new AI-driven search features. Johnny and Ryan discuss the implications of Google's Search Generative Experience (SGE), and how it’s transforming the way search results are displayed. The conversation takes a deeper turn as we explore the complexities of digital literacy, consumer behavior, and the psychological aspects of marketing. Ryan Redding, the CEO of Levergy shares his cynical yet realistic views on Google's recent changes, while Johnny offers a balanced perspective on the potential benefits and pitfalls of AI in search. Matt Tyner from Bone Dry Roofing jumps in to share his observations from the roofing industry, emphasizing the importance of human-centric marketing and the challenges of navigating constant algorithm changes. We also touch on the controversial Google leak and its implications for SEO and digital marketing strategies. Join us for a thought-provoking discussion that covers everything from the ethical considerations of AI to practical tips for staying ahead in a rapidly changing digital landscape. This episode is a must-listen for anyone interested in the future of search, marketing, and consumer behavior.

    1h 4m
4.7
out of 5
20 Ratings

About

Bringing you insights, stories, and strategies from the heart of the industry. Whether you’re a trade professional, a marketing expert, or somewhere in-between–this is the place for you. We’re here for the big ideas, the game changers, and the everyday successes. At the Trademarke: we’re with the trades, and for the trades.

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