Welcome back to The Trunk Tales. In Part 2 of our series on the history of U.S. Army Psychological Operations, Drew Lemacks sits down again with SGM (R) Kenneth Ramos, better known as TheIOGuy, to continue the conversation on influence, language, culture, credibility, target audience analysis, and the modern information environment. Ken breaks down why PSYOP is not just a product, a leaflet, or a buzzword. It is a planning process built around behavior, audience understanding, message development, distribution, testing, credibility, and second-order effects. This episode moves from terminology and military jargon into cultural signals, slang, scams, foreign messaging, platform manipulation, AI-generated media, social media suspensions, disaster narratives, public trust, and why the audience often matters more than the message itself. Drew and Ken also discuss how adversaries and scammers identify vulnerable audiences, why bad assumptions can ruin messaging, how credibility gets lost, and why preserving the real history of Psychological Operations matters. Viewer Discretion:This episode contains strong language and discussions of war, propaganda, scams, misinformation, social media manipulation, military operations, and current events. Chapters00:00:00 - Cold Open: Psyop and the Information Battlefield00:00:36 - Welcome Back: Ken Ramos Returns00:02:00 - PSYOP vs. PSYOPS and Using the Right Terms00:04:15 - Military Lingo, Jargon, and Deployment Definitions00:08:45 - Picking Up Where Part 1 Left Off00:10:10 - Target Audience Analysis Beyond Products00:12:20 - Slang, Culture, and Outsiders Trying to Keep Up00:16:00 - Call Centers, Scams, and Cultural Familiarity00:18:30 - FDIC Scams and Finding Vulnerable Audiences00:26:15 - Refining the Target Audience00:35:30 - Generational Language and Message Lifecycles00:39:30 - Military-Age Males, Fighters, and Bad Assumptions00:44:00 - Dialects, Translation, and Knowing the Audience00:51:15 - Iran, AI Slop, and Performative Messaging00:57:00 - AI Content, Scheduling, and Platform Rules01:05:00 - Platform Control, X Suspensions, and Message Disruption01:17:30 - Trust, Credibility, and Admitting Fault01:22:30 - Disasters, Narrative Framing, and Second-Order Effects01:44:00 - Veteran Wiki, Veteran Businesses, and Documentation01:56:00 - Preserving PSYOP History and Closing Guest Links & ResourcesArmy WTF Moments Store: https://shoparmywtfmoments.bigcartel.com/US Army WTF Moments on YouTube: https://www.youtube.com/@usawtfmaWTF Nation Radio on YouTube: https://www.youtube.com/@WTFNationRadioKen Ramos on X: https://x.com/TheIOGuy Stay ConnectedWebsite: https://thetrunktales.comYouTube: https://www.youtube.com/@TheTrunkTalesSpotify: https://lemacks.app/tttspotifyX: https://lemacks.app/tttxSubstack: https://lemacks.app/tttsubstackPatreon: https://lemacks.app/tttpatreonRumble: https://lemacks.app/tttrumbleReddit: https://lemacks.app/tttredditFacebook: https://lemacks.app/tttfbInstagram: https://lemacks.app/tttigThreads: https://lemacks.app/tttthreadsTikTok: https://lemacks.app/ttttiktokBluesky: https://lemacks.app/tttbskyRSS: https://lemacks.app/tttrss Official Merch Partner: https://lemacks.app/tttamericanlictorMusic by: https://x.com/J_to_the_AYProduced by: https://lemacksmedia.com HostDrew Lemacks: https://x.com/TheBaconFather #TheTrunkTales #PsychologicalOperations #TheIOGuy #KennethRamos #PSYOP #PSYOPS #InformationWarfare #MilitaryHistory #VeteranPodcast