Scale Room with Olya Grovel

Olya Grovel

What if you could sit in on a high-stakes scaling consultation — for free? Every week on The Scale Room, a product founder brings a live challenge to Olya Grovel (ex-PayPal, angel investor, SLS Labs founder) & they work through it together on the mic. No preparation. No hindsight polish. You hear the real-time diagnosis: what's actually broken, what to fix first, and why the obvious answer is usually wrong. It's pattern recognition you can steal, decision-making you can study, and the closest thing to having a Scale SWAT operator in your corner. For founders scaling past their first million $.

  1. [S3] # 38 How Losing Control Made Me a Better Leader - with Gabs Hayes

    JAN 13

    [S3] # 38 How Losing Control Made Me a Better Leader - with Gabs Hayes

    After losing her son, nearly losing her daughter, and hitting rock bottom with her mental health, Gabs Hayes decided to stop chasing “success” and start chasing peace. In this powerful conversation, host Olya Grovel sits down with Gabs — an entrepreneurial mom, business strategist, and self-proclaimed “stay-at-home mom who runs a business” — to unpack what it really means to build a life that feels aligned. Gabs opens up about: The phone call that changed everything — when her boss asked about work while her daughter was in a coma Losing a child and finding a new definition of freedom through grief How she rebuilt her business (and herself) from the ground up The mindset shift from scarcity to abundance What she means by “mental freedom” and how to cultivate it Why she plans her weeks by priority — not to-do list The real cost of “playing it safe” and how to reclaim your peace How kindness, curiosity, and connection became her superpowers 💬 Quote of the Episode: “Life is chaotically beautiful — but it’s worth f*****g loving.” 🎧 Whether you’re a founder, parent, or someone just trying to find joy in the chaos, this episode will remind you that the most successful life is the one you’re actually present for. Keywords: Gabs Hayes, Olya Grovel, Decision Factory Podcast, motherhood, entrepreneurship, burnout recovery, mental health, self-worth, mindset shift, abundance mindset, women in business, working moms, founder burnout, redefining success, personal growth, mindfulness, productivity, human design, manifestation, career change, self-awareness

    57 min
  2. [S3] #37 Stop Chasing Followers, Start Building Offers - with with Jon Brosio

    11/19/2025

    [S3] #37 Stop Chasing Followers, Start Building Offers - with with Jon Brosio

    Most founders and creators are chasing the wrong metric. They’re optimizing for followers, impressions, and vanity engagement — then wondering why they can’t convert attention into actual revenue. In this episode of Decision Factory, Jon Brosio breaks down the mindset shift that took him from restaurant shifts and dead-end freelance work to running a multi-six-figure solo business. The turning point wasn’t going viral. It wasn’t audience size. It was realizing that clarity of offer beats the size of your following every single time. We dissect why: Most people go “audience first” and trap themselves in a content hamster wheel Big accounts often have zero idea who they’re actually selling to Founders accidentally train the algorithm — and their audience — to value the wrong thing Service providers and SaaS leaders both suffer when they chase reach instead of relevance Your content only works when it leads someone somewhere specific Jon also shares his 3-A Content Funnel — Amusement, Advisor, Authority — and how he uses it to build demand intentionally instead of relying on luck, virality, or posting three times a day. If you’ve ever wondered why your content gets engagement but not revenue, this episode is the diagnostic you needed. You’ll walk away with frameworks for: Building an offer people instantly understand Re-aligning your content with your real buyer Choosing the right platform based on customer behavior Pricing with confidence instead of fear Producing content that captures attention and converts it Homework: For the next 30 days, pick one question a day on Quora or Reddit in your domain. Answer it. Stop writing for the algorithm and start writing for an actual human. Your positioning — and your product — will sharpen immediately. This is an episode for founders, creators, and operators who are done chasing followers and ready to build something people will actually pay for.

    55 min
5
out of 5
2 Ratings

About

What if you could sit in on a high-stakes scaling consultation — for free? Every week on The Scale Room, a product founder brings a live challenge to Olya Grovel (ex-PayPal, angel investor, SLS Labs founder) & they work through it together on the mic. No preparation. No hindsight polish. You hear the real-time diagnosis: what's actually broken, what to fix first, and why the obvious answer is usually wrong. It's pattern recognition you can steal, decision-making you can study, and the closest thing to having a Scale SWAT operator in your corner. For founders scaling past their first million $.