The Unstoppable 5%

This podcast explores why some people do what others won't. I'm Laurie Drummond, and each episode dives into the psychology, decision-making and identity shifts that separate the 5 percent from the rest. I sit down with people who have taken bold action, navigated uncertainty and built momentum when it would have been easier to stay comfortable, as well as experts who study the science behind human behaviour and performance. These conversations go beyond motivation and surface-level success. We unpack how people think under pressure, why most hesitate when it's time to act, and what actually helps individuals move through fear, resistance and self-doubt. If you're building something, facing a crossroads, or trying to understand what drives execution and resilience, this show will give you a deeper lens on what it takes to move forward when others stall. New episodes every two weeks.