The Unstoppable Ecommerce Podcast

Karyn Parkinson

Helping you sell more on your online store.

  1. Growing an online business as an artist with Wayde AKA Alejandro Lauren

    04/23/2025

    Growing an online business as an artist with Wayde AKA Alejandro Lauren

    Alejandro Lauren is the alter ego of artist Wayde Clarke. Wayde is a proud Wiradjuri/Birpai man, a queer, Aboriginal artist and qualified art therapist dedicated to empowering others through creativity.  Wayde’s work is deeply influenced by his experiences as a gay person of colour in Australia, and he uses art to spotlight social issues, challenge perceptions, and celebrate cultural identity. In this episode of the Unstoppable eCommerce Podcast we chat about Wayde’s journey from art as a hobby to becoming a full time artist.  Since Wayde  completed the eComm Ignitor course in 2024 his online sales have gone from $1,400 - $1,800 a week to $3,000 - $5,000 a week.  Join the waitlist for our upcoming eComm Ignitor cohort, especially for artists at https://unstoppableecomm.com/waitlist.   Episode Highlights: Journey from Etsy to Shopify (1:06 - 5:45) Using Art for Advocacy and Identity (5:45 - 15:50) Stepping into Full-Time Artistry (15:50 - 17:24) Collaborations with Big Brands (17:24 - 21:18) Importance of Personal Branding on social media (21:18 - 22:28) Encouragement to Take Creative Risks (22:28 - 23:15) The Power of Self-Nomination and Community Support (23:50 - 24:46) Wade’s Plans to Open a Community Art Space (25:47 - 29:59)   Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.   See omnystudio.com/listener for privacy information.

    39 min
  2. Scale your product business with wholesale

    12/20/2024

    Scale your product business with wholesale

    In this episode of The Unstoppable eCommerce Podcast I’m joined by Rebecca Laut to discuss the ins and outs of adding wholesale to your DTC business.  We explore essential considerations such as pricing strategies, finding wholesalers, building strong relationships, and effective marketing techniques.  We also chat about trade shows and practical solutions for selling wholesale through platforms like Shopify, emphasising the need for a strategic approach to ensure profitability and sustainable growth. We delve into the intricacies of wholesale business operations, focusing on payment terms, consignment models, and the use of Shopify apps to streamline processes.  We discuss the importance of establishing clear payment terms with wholesalers, the potential pitfalls of consignment agreements, and the various Shopify apps you can use to run wholesale without Shopify Plus.  Lastly we discuss Shopify Plus and when it makes financial sense to make the transition to the premium plan.   About Bec Bec’s tech journey began a decade ago at Xero, where she saw firsthand how much growth can be achieved by bridging the gap with technology for small business owners. Bec immersed herself in the disruptive tech environment, and gained invaluable insights into international markets and witnessed the rapid transformation of a start-up into a global powerhouse. Today, as a seasoned cloud software specialist, she guides businesses in leveraging robust cloud technology platforms to enhance efficiency and gain deep insights into their performance. With a solid background in accounting, Bec understands that businesses need to do more than just generate revenue—they also need to maximise profitability.   Episode Highlights: Understanding the Shift to Wholesale (00:00) Pricing Strategies for Wholesale Success (02:57) Finding Wholesalers: Strategies and Platforms (05:59) Building Strong Wholesale Relationships (08:53) Marketing to Wholesalers: Best Practices (11:59)  Navigating Trade Shows for Wholesale Opportunities (14:59)  Selling Wholesale through Shopify: Low-Cost Solutions (17:57) Understanding Payment Terms in Wholesale (21:19) Exploring Consignment Models (27:08) Leveraging Shopify Apps for Wholesale (29:31) Transitioning to Shopify Plus for Growth (35:34)   Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.   See omnystudio.com/listener for privacy information.

    37 min
  3. The Rise of Ugly Marketing: Why imperfection is winning in eCommerce

    12/10/2024

    The Rise of Ugly Marketing: Why imperfection is winning in eCommerce

    In this episode of the Unstoppable eCommerce Podcast, I explore the concept of 'ugly marketing,' a trend that embraces imperfection in advertising and content creation. I discuss how this approach stands out in a world filled with polished ads, why it resonates with consumers, and how brands can effectively implement it. Through examples of successful brands that have utilised ugly marketing, I provide insights into the authenticity and relatability this style can bring to eCommerce. I also emphasise the importance of testing and understanding brand identity when considering this marketing strategy.   Episode Highlights: Introduction to Ugly Marketing (00:00) Examples of Successful Ugly Marketing (05:48) When Ugly Marketing Might Not Work (10:55)   Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.   See omnystudio.com/listener for privacy information.

    12 min
  4. Beyond the Sale: What to do after a big promotion

    12/05/2024

    Beyond the Sale: What to do after a big promotion

    In this episode of the Unstoppable eCommerce Podcast, I delve into effective strategies for maximising post-sale opportunities in e-commerce. I discuss the importance of educating new customers about the brand, enhancing their experience, and building loyalty through personalised communication and feedback. I also highlight the significance of analysing sales performance to shape future strategies and implementing loyalty programs to retain customers. This discussion provides actionable insights for businesses looking to capitalise on their sales events and cultivate long-term customer relationships.   Episode Highlights: Maximizing Post-Sale Opportunities (00:00) Enhancing Customer Experience and Feedback (06:10) Analyzing Sales Performance for Future Success (12:05)   Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.   See omnystudio.com/listener for privacy information.

    15 min
  5. Cyber Risks and Red Flags for Small Businesses

    11/20/2024

    Cyber Risks and Red Flags for Small Businesses

    In this episode of the Unstoppable eCommerce Podcast, I discuss the importance of trust in online shopping.  In this episode I’m joined by Kimberley Roberts-Salee. As the Head of Marketing and Communications for Cyber Wardens,Kimberley  is passionate about raising awareness around the importance of small business cyber security and empowering small business owners and employees to increase their cyber resilience and learn how to stay safe online.  Kimberley shares the 3 main types of cyber crimes small businesses are affected by and how to avoid them.  If you do anything online, this is an episode not to be missed. About Cyberwardens:  Funded by the Australian government, the free Cyber Wardens program is a short online course for small business owners and employees.  Cyber Wardens teaches you quick wins and practical tips to boost your business's cyber safety. You don’t need a tech background - the course is jargon-free and delivered in simple and accessible language.  Enrol today: https://cyberwardens.co/unstoppable  If you prefer to learn through live engagement with a Cyber Wardens educator, register for the Cyber Wardens Foundations webinar. The webinar is your chance to complete your training through interactive learning and ask questions during the Q&A session.   Episode Highlights: Introduction to Cyber Wradens Program (2:26) How does Cybercrime affect small businesses? (4:07) Three kinds of cybercrime biggest risk for small businessesBusiness email compromise (7:00)Fake Invoice (9:50)Online Banking Fraud (11:14) Cybersecurity red flags and warning signs (11:47) Common habits that make anyone vulnerable to Cybersecurity attacks (17:01) Social Media hack (25:40)   Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.   See omnystudio.com/listener for privacy information.

    34 min
  6. Is Your Website Trustworthy? Building Trust to Drive Sales

    11/12/2024

    Is Your Website Trustworthy? Building Trust to Drive Sales

    In this episode of the Unstoppable eCommerce Podcast, I discuss the importance of trust in online shopping.  Without trust, customers are unlikely to make a purchase, regardless of product quality. I share actionable tips for building trust, such as creating a professional website, showcasing customer reviews, and offering clear return policies. I also encourage you to stand behind your brands and ensure your website conveys credibility and reliability.   Episode Highlights: Building trust in eCommerce (00:00) Creating a professional online presence (02:53) Enhancing customer assurance with policies (06:00)   Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.   See omnystudio.com/listener for privacy information.

    9 min
  7. 5 Quick changes to Increase your website sales

    11/05/2024

    5 Quick changes to Increase your website sales

    In this episode of the Unstoppable eCommerce Podcast I share five easy to implement, effective strategies to boost website conversion rates. I emphasise the importance of simplifying navigation, enhancing product descriptions, building trust through badges and reviews, using high-quality images, and ensuring mobile-friendliness.  Each tip is designed to improve user experience and ultimately increase sales.   Episode Highlights: Introduction to Boosting Conversion Rates (00:00) Simplifying Navigation for Better User Experience (02:16) Enhancing Product Descriptions (04:00) Building Trust with Badges and Reviews (04:59) Importance of High-Quality Images (05:57) Ensuring Mobile Friendliness (07:14)   Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.   See omnystudio.com/listener for privacy information.

    10 min
  8. The real cost of low conversions: How I lost $80K in my first year and what you can learn

    10/29/2024

    The real cost of low conversions: How I lost $80K in my first year and what you can learn

    In this episode of the Unstoppable eCommerce podcast, I share my journey of starting my first business and losing over $80,000! I share the expensive lessons I learned along the way and what you can learn from them (without losing money!). Learn about the importance of optimising your websites for conversions.  Spoiler alert! Driving traffic to a website is futile if the site is not converting visitors into customers. I encourage you to focus on your website's performance before spending any money on traffic.   Episode Highlights: My first eCommerce business (00:00) The costly mistakes of early entrepreneurship (03:00) Understanding your conversion rates (05:52) Optimising your website for conversions (08:50)   Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.   See omnystudio.com/listener for privacy information.

    11 min
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Helping you sell more on your online store.

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