The Venue RX

The Venue RX Podcast
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We document and share best practices for owning & operating profitable world class venues! Welcome to the Venue RX podcast where we provide your weekly prescription of tips, tools, tactics, and inspiration to start or grow your venue business. Follow along with our listeners as we delve into the exciting world of events, and make sure you check out our growing Youtube channel and social pages where you can engage with our show host and guests! No matter if you are brand new to the business of weddings, or an event pro, our mix of mindset and mechanics will challenge and inspire you!

  1. 1D AGO

    Transform Your Venue Sales In 2026 | The Venue RX

    In this week’s episode of The Venue RX, host Jonathan Aymin sits down with Adrienne Gardner, speaker, coach, and sales strategy and revenue expert behind The Gardner Effect, to discuss Future State of Mind Selling and why venues need to stop selling features and start selling outcomes. Adrienne breaks down how future state selling differs from traditional asset-based sales, why the house-hunting analogy reflects how couples choose venues, and how professionals can move beyond order taking into a more intentional, relationship-driven sales process. She also shares how to apply gap selling during venue tours, create powerful “you are here” moments, personalize the tour experience, and avoid common sales mistakes that cost bookings. About Our Guest:  Adrienne Gardner is a speaker, coach, and sales strategy and revenue expert with over 20 years of experience in the events industry. As the founder of The Gardner Effect, she helps venues and event professionals move beyond order taking into confident, relationship-driven sales processes that increase revenue and clarity. Known for her direct, practical approach and engaging style, Adrienne equips teams with the tools and mindset needed to sell outcomes, build stronger connections, and book with confidence. Find Her Here:  Website: https://www.gardnereffect.com/ Facebook: https://www.facebook.com/TGEcoach Instagram: https://www.instagram.com/gardnereffect/ Email: adrienne@gardnereffect.com

    1h 2m

  2. JAN 28

    Excellence Is a Standard, Not a Slogan | The Venue RX

    Excellence doesn’t happen by accident.It’s not a vibe, a slogan, or something you hope your team “just gets.” A standard of excellence is a decision, and someone has to own it. In this video, I talk about why teams drift when standards are unclear, why good people still miss the mark without clarity, and why leadership means defining what great actually looks like then protecting it. If you want consistency, quality, and a team that knows how to win, it starts with the standard you’re willing to set and keep.

    9 min

  3. 12/22/2025

    Unlock Business Success: Start Strong With These Digital Strategies | The Venue RX

    On this week's episode of  the Venue RX Podcast, our host Jonathan Aymin sits down with Sam Jacobson, Co-Founder of DUET and Owner of Ideaction Consulting, to talk about what it really takes to start or refine a business with a strong digital presence in today’s ever-changing industry. Sam explores why business owners can’t afford to operate on autopilot, how the wedding and creative industries have evolved over the years, and why regularly reassessing your goals, services, and direction is essential for long-term growth. Sam breaks down the foundational steps of building a business, from defining your ideal client and structuring your services to deciding whether to remain owner-operated or build a team. He also dives into how to transition from saying “yes” to every client to intentionally targeting the right ones, using real-world client examples and case studies. Sam shares practical ways to gather and analyze client feedback through surveys, reviews, CRMs, and AI-powered tools, plus he explains how to use AI responsibly to enhance strategy, systems, SOPs, and operations without relying on it as a shortcut.He highlights the importance of business structure, naming, branding, and the importance of taking imperfect action, knowing when to refine, pivot, or double down on what’s already working, so you can keep moving forward without getting overwhelmed. About Our Guest:  Sam Jacobson is a Co-Founder of DUET and the Owner of Ideaction Consulting, where he has spent nearly two decades helping wedding professionals elevate their businesses and stay ahead in a competitive market. Through Ideaction Consulting, Sam has guided hundreds of creative entrepreneurs by sharpening their marketing messages, understanding buyer psychology, and building sales systems that convert interest into booked clients. Known for his ability to activate audience interest, Sam specializes in clear, persuasive communication that attracts ideal clients directly to the inbox. As social-led marketing emerged as the primary driver of visibility and inquiries for creative brands, Sam became deeply focused on the strategies that turn attention into trust—and trust into results. At DUET, Sam leads client strategy and trains the team on how to use storytelling to spark connection, build credibility, and drive measurable growth for wedding venues and creative businesses alike. Find Him Here:  Website: https://ideactionconsulting.com/  Instagram: https://www.instagram.com/ideactionconsulting/?hl=e  Website: https://duetsocialmedia.com/Instagram: https://www.instagram.com/duetsocialmedia/?hl=en

    57 min

  4. 12/11/2025

    Redesigning Your Business for Success in 2026 | The Venue RX

    On this week's episode of The Venue RX Podcast, host Jonathan Aymin sits down with Joe Bockerstette to break down the purpose and power of Business Enterprise Mapping. Joe explains how documenting, visualizing, and redesigning business processes helps leaders understand why their companies get the results they do and how owners can fix process issues to improve outcomes. He walks through the foundations of a strong value proposition, the importance of identifying the right customer, and how pain points, desires, responsiveness, cost, and expertise all shape the customer experience. Joe explains how business mapping applies across every department, why it works for any industry, and how focusing on the biggest organizational pain points creates a ripple effect of improvement. He discusses the tools used in mapping, the value of standardizing processes across multiple locations, and the human side of change management. Joe also shares practical steps for small teams, the dangers of relying on “superheroes,” and how to distinguish between people problems and process problems, and why continual improvement matters.  About Our Guest:  Joe Bockerstette, brings more than 30 years of transformational leadership across supply chain, operations, and strategic process improvement. Joe has served as a consulting partner at PwC, led CPG companies as CEO, and founded both private equity and angel investment groups, a career defined by building organizations that run smarter, faster, and more efficiently. Most recently, Joe has been guiding executive teams at Business Enterprise Mapping, where he champions the Perigon Method, a proprietary approach that helps companies turn unclear, inefficient workflows into streamlined engines of value. His work focuses on equipping teams to identify their toughest operational pain points, create practical playbooks for improvement, and build the internal capability to sustain meaningful, long-term results. He’s also the author of three books on time-based manufacturing, angel investing, and strategic process management, resources that deeply resonate with entrepreneurs, venue owners, and leaders who want to scale through clarity, systems, and smart operational design. Find Him Here:  Website: https://www.businessmapping.com/ LinkedIn: https://www.linkedin.com/in/joe-bockerstette-86875a17/

    42 min

  5. 12/01/2025

    How To Stand Out As A Business in 2026 | The Venue RX

    In this week’s episode of The Venue Rx Podcast, host Jonathan Aymin sits down with Sean Garner, founder of Sean Garner Consulting, a full-service agency and fractional CMO partner for local service-based businesses. Sean specializes in helping business owners cut through the noise with simple, actionable marketing strategies that drive real results. Sean breaks down the balance between personal branding and business branding, revealing why showing your face online can build trust faster than any polished logo. He also explains how to create a strong marketing foundation rooted in clear messaging, and why many businesses struggle simply because they’re doing the right tactics in the wrong order. Sean dives into practical, realistic ways to use AI without falling into the common pitfalls that derail most business owners. He shares why video podcasts are one of the most powerful tools for content creation, SEO, and positioning yourself as the expert in your market. And for anyone thinking about hiring outside help, he offers essential advice on choosing the right marketing agency, along with the red flags venues and service providers should never overlook.  About Our Guest:  Sean Garner is an entrepreneur, marketing strategist, and founder of Sean Garner Consulting, a full-service agency and fractional CMO partner for local, service-based businesses. With more than a decade of hands-on experience, he’s helped health and wellness brands, medical clinics, law firms, coaches, consultants, and home service providers grow with clarity, confidence, and consistent lead generation. What makes Sean unique is the real-world journey behind his expertise. From gym owner to firefighter to faith-driven family man, he understands exactly what it’s like to run a business while balancing life’s most important priorities. His superpower is cutting through the complexity of modern marketing and turning it into simple, actionable steps that actually work. Through StoryBrand messaging, website design, and smart funnel strategy, Sean helps business owners take control of their marketing and position themselves as the trusted, go-to choice in their market. Find Him Here:  Website: https://www.seangarner.co/venuerx LinkedIn: https://www.linkedin.com/in/seanagarner/ Facebook: https://www.facebook.com/SeanGarnerConsulting/ Instagram: https://www.instagram.com/seangarner/ YouTube: https://www.youtube.com/seangarner

    57 min

  6. 11/17/2025

    BTS: How We Actually Make Our Podcast | The Venue RX

    Ever wondered what it looks like behind the scenes when we record our podcast? Today we’re bringing you into our home studio to show you the full setup, the workflow, the gear we use, and all the little moments that make each episode happen!From setting up the mics to prepping our notes and hitting record, come hang out with us as we share a real, unfiltered look at our creative process. Whether you're curious about podcasting, love BTS content, or just want to see how it all comes together, this episode is for you! Links To Everything Here: Sony A7 IV: https://a.co/d/1aDWR6a Elgato Prompter: https://a.co/d/aLilt8F RØDE VideoMic Pro: https://a.co/d/aLilt8F Dummy Battery AC Power: https://a.co/d/gAQZMVg  Camera Cage: https://a.co/d/8JnJ0lR Elgato Facecam 4K: https://a.co/d/ibdanH6 iVANKY Dual Thunderbolt:https://a.co/d/hDTIdhK LED Video Light Kit: https://a.co/d/aqetEg2

    6 min

  7. 11/10/2025

    From DUI's To CEO - Jonathan's Journey From Failure To Freedom

    Watch Here: https://youtu.be/TwsU4mY1q4k

    9 min

  8. 10/27/2025

    Why Most Businesses Fail at CRM Implementation | The Venue RX

    On this week’s episode of The Venue RX Podcast, host Jonathan Aymin sits down with Jason Kramer, founder and CEO of Cultivize, a consulting firm that helps service-based businesses turn their CRM systems into scalable growth engines. Jason shares his journey from running a marketing agency to becoming a CRM strategist focused on connecting marketing efforts to measurable sales results. He discusses how platforms like Upwork and Fiverr reshaped traditional marketing, why so many CRM implementations fail, and how businesses can fix broken lead management processes by prioritizing systems and strategy over software. Jason explains how to choose the right CRM, the pros and cons of industry-specific tools, and what it really takes to document and streamline the client journey, from first inquiry to post-event retention. Jason also shares insights on AI, automation, and how his team at Cultivize helps businesses of all sizes build visibility, consistency, and accountability into their growth systems. About Our Guest:  Jason Kramer is the founder of Cultivize, a consulting firm that helps business consultants and growth advisors turn their CRM systems into engines for scalable success. With more than 20 years of experience in marketing and business development, Jason specializes in transforming lead management processes through smart CRM automation and targeted email nurturing, creating measurable, ROI-driven growth for B2B and consulting firms. His career began with global brands like Virgin Atlantic and Johnnie Walker, but today his passion lies in empowering strategic advisors and fractional leaders to gain visibility into what’s working, and what’s not, within their sales pipelines. When he’s not helping clients streamline and scale, you’ll find Jason out on the Hudson River enjoying time with his family. Find Him Here:  Website: https://cultivize.com/ Facebook: https://www.facebook.com/cultivize/ Linkedin: https://www.linkedin.com/in/jasonleighkramer/Youtube: https://youtube.com/@crm-advisor-implementor?si=cjzCGRhb6xugqVQr

    43 min
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About

We document and share best practices for owning & operating profitable world class venues! Welcome to the Venue RX podcast where we provide your weekly prescription of tips, tools, tactics, and inspiration to start or grow your venue business. Follow along with our listeners as we delve into the exciting world of events, and make sure you check out our growing Youtube channel and social pages where you can engage with our show host and guests! No matter if you are brand new to the business of weddings, or an event pro, our mix of mindset and mechanics will challenge and inspire you!

Information

  • Creator
    The Venue RX Podcast
  • Years Active
    2023 - 2026
  • Episodes
    283
  • Rating
    Explicit
  • Copyright
    © The Venue RX Podcast
  • Show Website
    The Venue RX