The Vignette Effect

Raquel Furman
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

The Vignette Effect is where creativity and business intersect. Hosted by brand strategist and visual storyteller Raquel Furman, this podcast dives into what transforms a brand from transactional to truly engaging, creating a world people want to step into. Through candid conversations, behind-the-scenes insights, and expert strategies, you'll learn how to craft a brand identity that captivates, visuals that resonate, and a marketing approach that feels as good as it looks. Whether you’re a creative entrepreneur, small business owner, or marketing pro, The Vignette Effect helps you refine your brand and marketing strategy in a simple yet sophisticated way.

  1. 4D AGO

    Brand Case Study: How Violette_FR Scaled a Founder-Led Brand Without Losing Its Soul

    In this episode, Raquel Furman shares a brand case study breakdown of Violette_FR Cosmetics, a founder-led beauty brand that’s grown rapidly while staying deeply authentic and personal. You’ll hear how Violette’s background in editorial makeup artistry shaped the brand’s philosophy, content, and product line, and why her approach challenges traditional beauty industry norms in the best way. Raquel covers: • What founder-led and founder-facing branding really means  • How Violette_FR scaled quickly without losing its soulful, personal feel • The brand’s strong values, including no-retouching campaigns and celebrating new creatives • How storytelling drives product launches  • The balance of content, inspiration, and promotion across social media and email • Why focused product collections can actually boost connection and sales • How in-person brand experiences can bring a brand’s creative world to life • The importance of building trust through transparency and genuine recommendations Raquel also shares key takeaways you can apply to your own brand, whether you want to be the face of your business, build an immersive brand world, or blend both approaches. LINKS: Violette_FR website: https://www.violettefr.com/ Violette_FR Instagram post showcasing the space and Cabinet of Curiosities display at Liberty London:  ✨ If this episode has you thinking about your own brand and how everything from your messaging to your visuals could work together more seamlessly, you can book a discovery call with Raquel here and connect on Instagram at https://www.instagram.com/raquel.furman ⭐ And if you’re enjoying The Vignette Effect Podcast, leaving a quick review on Apple Podcasts helps the show reach more creative founders who’ll love it too. On mobile, you can click here to leave a review.

    34 min

  2. JAN 29

    You Can’t Outwork Your Thought Habits with Amy Kemp

    In today’s episode of The Vignette Effect, Raquel Furman welcomes Amy Kemp, owner and CEO of Amy Kemp Inc., certified Habit Finder coach, and author of I See You, for a powerful conversation about subconscious thought habits and why hard work alone isn’t the answer to growth. Amy shares how deeply ingrained thinking patterns shape how entrepreneurs lead, work, and build businesses, and why so many high achievers eventually hit a wall where working harder no longer yields better results. In this episode, you’ll learn:• What Amy means by “you can’t outwork your thought habits.” • How subconscious habits of thinking develop and why they once helped us survive • Common thought patterns entrepreneurs struggle with • Why a healthy structure actually creates more freedom and creativity • How unhealed experiences can show up as resistance in business • The importance of boundaries when setting goals and growing a business • How fear-driven decisions limit abundance and sustainability • Why slowing down can attract higher-value clients • Navigating burnout and capacity as an entrepreneur • Why visibility feels dangerous (especially for women) and how to work through it • How focusing on who you serve makes showing up easier and more aligned Amy also shares practical tools, including her free Habit Finder assessment and insights from her book, to help entrepreneurs recognize and shift the subconscious habits holding them back. Connect with Amy Kemp:Visit Amy’s website: amykemp.com Learn more about her book, I See You Take the free Habit Finder assessment   About The Vignette EffectThe Vignette Effect is the podcast where host and brand coach Raquel Furman explores what makes brands feel alive, from brand strategy and visual storytelling to creative leadership, personal branding, and the deeper work behind building something meaningful. You can book a discovery call with Raquel here and connect on Instagram here.

    59 min

  3. JAN 22

    Brand Story Building That Actually Works: The Story Building Method (with John Elbing)

    Brand storytelling has become an overused term that’s pretty vague. John’s take will give you a new take and things you can apply today to your website and marketing. He’s focused on building a customer-centered story framework you can use everywhere, so your marketing doesn’t end up sounding like a company talking about itself. In this episode, we talk about:Storytelling vs story buildingHow to make your customer the hero: The 3-step story arc John uses:RecognitionPerceptionProjectionHow B2B needs emotion, tooOne simple audit promptA myth worth deleting from the internetPlus, John shares the “three beers” idea for loosening up B2B content without going off-brandLinks and resources: John’s book: Story Building: Your Brand From Their Standpoint (https://standpoint.ch/the-book/) John has generously offered listeners a free hour of consulting if they contact him at https://standpoint.ch/my-persona/ and mention you heard this episode of The Vignette Effect As always, you can connect with Raquel on a call here or on Instagram here: https://www.instagram.com/raquel.furman

    49 min

  4. JAN 16

    Creative Courage in Branding

    There’s branding that’s technically checking all the boxes, and then there’s branding that’s alive. In today’s episode, Raquel is talking about the thing she believes separates truly magnetic brands from the ones that feel like they were built by committee: creative courage. Because the brands that are winning right now aren’t just clear and consistent. They’re doing something a little unexpected, a little expressive, and unmistakably them. And no, this doesn’t mean neon green logos or chaotic rebrands. It means commitment. Taste. And sometimes, the smallest details becoming the loudest signal. Raquel shares a personal story that perfectly captures the concept (including her teenage era of blue mascara and literally piercing her fingernails), then connects it to branding, founder-led marketing, and the power of signature choices that make people stop scrolling. In this episode, Raquel covers:What “creative courage” actually means in branding (and what it isn’t)Why standing out can feel risky, even when you know it mattersHow her personal style became a blueprint for brand expressionThe subtle ways we shrink when we’re afraid of being judged (hello, small-town comments)Brand examples that nail creative courage:Gucci’s wildly bold brand experience choicesFishwife turning tinned fish into a cultural momentSpanx standing out in a painfully boring category with design + visibilityWant help making this real (without going full Gucci)?There are always ways to bring bold creative choices to life without a luxury-fashion budget. If you want to explore what this could look like for your brand, you’re invited to book a free discovery call here. And if you’d rather chat casually first, Raquel’s DMs are open too. Come say hi on Instagram. (https://www.instagram.com/raquel.furman)

    24 min

  5. JAN 8

    Why Personal Branding Matters More Than Ever in 2026 (Even If You’re Not the Face of the Brand)

    Personal branding gets a bad rap. For many founders, it brings up images of influencer culture, forced visibility, or turning a business into a constant “look at me” show. In this episode, Raquel breaks down why that definition misses the point entirely. She shares what personal branding actually means, why it’s becoming non-negotiable in 2026 and beyond, and how it quietly influences a brand's success, sustainability, and scalability, whether or not the founder is front and center. Inside this episode, Raquel covers: What personal branding really is, and what it definitely is notWhy your personal brand acts as the seed of your business, even if your brand isn’t about youHow brand clarity supports delegation, growth, and eventually stepping back from day-to-day workThe connection between personal brand clarity, energy capacity, and the life you’re building alongside your businessWhy generic content is everywhere, and why lived experience, values, and point of view are becoming the real differentiatorsHow founder vision shapes brand voice, messaging, and consistency over timeWhy personal branding isn’t about being louder or more visible, but about being intentional and recognizableThis episode is especially for creative entrepreneurs, founders, and business owners who want to build brands that last, attract aligned clients, and feel human in an increasingly automated world. If this conversation sparked something for you, you can book a free discovery call to explore how brand clarity and personal branding can support the next phase of your business. Book Your Call ---> https://calendly.com/raquel-vignettebrandstudio/discovery

    27 min

  6. JAN 3

    Visibility, Misperception, and Showing Up Fully in 2026

    In this episode, Raquel kicks off 2026 with an honest conversation about visibility, misperception, and the courage to show up fully as yourself in your brand and creative work. She shares: why she doesn’t rely on traditional New Year’s resolutions, but still loves the reset energyhow visibility became a defining theme of 2025 and why it matters even more in 2026the moment she realized it wasn’t being seen that felt scary, it was something morehow intuition, humanity, and truth fuel creative direction and brand buildingan invitation for listeners to step more fully into who they really areOne of the core messages of this episode: You, as a person, have something to offer the creative direction and message of your brand that’s going to make building that vision simpler and more likely to attract the right people, whether you’re actually the face of the brand or not. Book your discovery call here: https://calendly.com/raquel-vignettebrandstudio/discovery And connect on Instagram here: @raquel.furman

    26 min

  7. 12/23/2025

    A Quiet Entrepreneurial Reset Before the New Year

    This episode explores: Why the days between Christmas and New Year’s feel uniquely spaciousLetting go of the pressure to always be productiveSimple reset rituals that support mental clarityHow downtime can become an incubator for ideasGiving yourself permission to pause without a planIf you’re craving a softer way to close out the year, this episode is your reminder that it’s okay to settle into the in-between. Want to connect in the new year? Raquel’s calendar link is here: https://calendly.com/raquel-vignettebrandstudio/discovery

    11 min

  8. 12/18/2025

    2026 Brand & Marketing Predictions: How to Build a Clear, Human Brand That Connects

    I’m sharing my 2026 brand and marketing predictions, not from a place of hype or trend-forecasting for the sake of it, but from what I’m seeing actually working with real brands right now. What’s emerging is quieter, more intentional, and honestly, more hopeful. In this conversation, I walk through why the brands that will thrive in 2026 won’t necessarily be the loudest, the biggest, or the most visible everywhere. They’ll be the ones with clarity. A point of view. And a brand experience that feels human and considered over time. Here’s what I cover: Why authentic, thoughtfully designed brand experiences matter more than flashy campaigns How AI can support your work without replacing your voice, taste, or perspective Why being selective about platforms is a smart, strategic move, not a limitation How brand clarity becomes a serious competitive advantage when things shift Why visual storytelling does so much of the heavy lifting before a single word is read How trends are losing their authority, and why trusting your instincts matters more What the shift away from hustle culture means for building real communities, not just audiences When you step back, all of these predictions point to the same thing: Less noise. More intention. More humanity. If this episode resonated, it’s probably because you’re already sensing this shift and craving it in your own brand. If your messaging, visuals, or direction feel scattered or heavier than they need to be, I’d love to have a conversation. You can book a no-pressure discovery call through the link in the show notes. We’ll talk through where you are, what you’re building, and whether working together makes sense. And truly, thank you for being here and for being part of this community. These conversations mean more to me than you know. Book your Discovery call here: https://calendly.com/raquel-vignettebrandstudio/discovery

    24 min
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5
out of 5
3 Ratings

About

The Vignette Effect is where creativity and business intersect. Hosted by brand strategist and visual storyteller Raquel Furman, this podcast dives into what transforms a brand from transactional to truly engaging, creating a world people want to step into. Through candid conversations, behind-the-scenes insights, and expert strategies, you'll learn how to craft a brand identity that captivates, visuals that resonate, and a marketing approach that feels as good as it looks. Whether you’re a creative entrepreneur, small business owner, or marketing pro, The Vignette Effect helps you refine your brand and marketing strategy in a simple yet sophisticated way.

Information

  • Creator
    Raquel Furman
  • Years Active
    2025 - 2026
  • Episodes
    53
  • Rating
    Clean
  • Copyright
    © 2025 The Vignette Effect
  • Show Website
    The Vignette Effect