The Vignette Effect

Raquel Furman
  • 5.0 (6)
  • Marketing
  • Updated Weekly

The Vignette Effect™ is hosted by Raquel Furman, brand strategist, marketing expert, and founder of Vignette Brand Studio. With 25 years of experience in branding and marketing, including a background as a brand photographer, Raquel brings a trained visual eye to brand building, helping clients see their brands in a completely different way. In photography and writing, a vignette directs your attention to what's worth seeing, the details that make the story. That's the whole idea behind this show. Most brand problems aren't complicated. They're just things you've never been shown to look for, or never had the clarity to name. The messaging that isn't landing, the audience that isn't connecting, the brand that looks fine but doesn't feel like you, those are symptoms. This show goes after the root. Expect candid conversations, real brand strategy, and the kind of ah-ha moments that make your next move obvious. Because the most engaging, expressive brands aren't built on trends or templates. They're built on the stories and perspectives that were always there, just waiting to be brought into focus.

  1. 4d ago

    You Don't Need Every Marketing Channel. You Do Need Marketing

    Should you have an email list? Is social media still worth it? Do you really need a blog for SEO? What about Instagram ads? These are some of the most common marketing questions I hear from founders, and the answer is probably different than you think. In this episode of The Vignette Effect, I explain why no single marketing channel is required, but marketing your business absolutely is. Rather than asking whether you "have to" use Instagram, email marketing, blogging, or paid ads, the better question is how those channels work together to help people discover, trust, and eventually buy from you. Using a real coaching conversation as an example, I break down why email marketing and Instagram ads aren't competing strategies, why paid advertising works best when it's supporting an existing marketing system, and how to choose marketing activities that fit both your business goals and your actual capacity. Whether you're a service provider, creative entrepreneur, or founder trying to simplify your marketing strategy, this episode will help you think beyond individual tactics and build a sustainable marketing plan. In this episode: Do you really need social media for your business? Is email marketing still worth it? Do you need a blog to improve SEO? How to choose the right marketing channels Why your marketing should work as an ecosystem The relationship between Instagram, email marketing, SEO, and paid advertising When Facebook and Instagram ads actually make sense Why ads don't usually generate immediate sales How to market your business based on your goals and capacity The biggest mistake founders make when choosing marketing strategies Mentioned in this episode Book a free discovery call with Raquel Connect with me on Instagram: @raquel.furman Connect with Raquel If you're looking for brand strategy, creative direction, and practical marketing guidance that helps you make better marketing decisions, I'd love to connect. Book a discovery call or connect with me on Instagram to continue the conversation.

  2. Jul 16

    Build a Business That Fits You: Human Design, Visibility, and Founder Alignment with Marissa Liesenfelt

    Building a successful business doesn't have to mean building it the same way everyone else does. In this episode of The Vignette Effect, I'm joined by intuitive business mentor and former BossBabe COO Marissa Liesenfelt for a conversation about human design, business strategy, authenticity, and creating a business that actually fits the way you're wired to work. After helping lead multiple eight-figure companies, Marissa realized that the business model she knew how to build wasn't the one she wanted to run. That realization led her deep into human design and eventually into helping founders understand how their natural strengths can shape everything from visibility and marketing to leadership and decision-making. We talk about why so many entrepreneurs end up following business advice that isn't actually designed for them, how to recognize when you're working against yourself, and why self-awareness isn't separate from business strategy. It's one of the most valuable tools you can have. If you've ever felt burned out by marketing, struggled with consistency, questioned whether you're building the right business, or wondered why certain strategies seem to work for everyone except you, this episode will give you a different way to think about growth. In this episode, you'll learn: What human design is and how entrepreneurs can use it in business Why business alignment matters just as much as business strategy Better ways to approach visibility and content creation Why burnout is often a signal instead of a personal failure How authenticity leads to stronger marketing and better decisions The role self-awareness plays in building a sustainable business Why your business should fit your life instead of the other way around Links mentioned in this episode: Magnetic Codes App with free report and a free month for listeners: magneticpowercodes.com/thevignetteeffect Marissa's website: https://www.marissaliesen.com Marissa on Instagram: https://www.instagram.com/marissaliesen Marissa on LinkedIn: https://www.linkedin.com/in/marissaliesenfelt/ Connect with Raquel: Book a free intro call with Raquel: https://calendly.com/raquel-vignettebrandstudio/discovery Raquel on Instagram @raquel.furman If this conversation helped you think differently about your business, I'd love it if you'd subscribe, leave a review, and share this episode with another founder who's trying to build a business that feels as good on the inside as it looks on the outside.

  3. Jul 9

    Why I Finally Started Showing Up on Camera (And What I've Learned So Far)

    Showing up on camera isn't just a content strategy. For many founders, it's a mindset shift. In this episode of The Vignette Effect, I'm taking you behind the scenes of my own visibility experiment after committing to posting face-to-camera videos every day for 75 days as part of The Close Up Experience with Mike Ganino. People have been asking what inspired the shift, whether I'm participating in the Yap Challenge, and what it's actually been like to suddenly become much more visible online. So I'm sharing the real story. We explore why I chose a coaching program focused on becoming a better communicator instead of another content marketing course, what I've learned about the psychology of visibility, and why so much of showing up has less to do with algorithms and more to do with being willing to let people actually see you. Whether you're a founder, creative entrepreneur, coach, or service provider, this episode is for anyone who knows they have valuable ideas to share but hesitates every time they hit record. In this episode, we discuss: Why I joined The Close Up Experience The difference between optimizing your content and developing yourself as a communicator Why visibility is about much more than social media marketing How short-form video helps clarify your message Letting go of perfection and experimentation Why consistency matters more than individual post performance How showing your face builds trust in an increasingly AI-driven world What I've learned after my first days of posting daily videos Resources Mentioned Follow along with Raquel on Instagram: @raquel.furman Mike Ganino on Instagram: @mikeganino The Close Up Experience

  4. Jul 3

    Why Self-Awareness Makes You a Better Leader (with Cara Nance)

    What if, instead of spending time trying to improve our weaknesses, the bigger opportunity is understanding and developing our strengths? This week, I'm joined by Cara Nance, founder of Tutum Leadership Coaching and a Gallup Certified CliftonStrengths Coach. We talk about how self-awareness shapes better leadership, why strengths-based coaching helps teams communicate more effectively, and how founders can use these insights to build businesses that align more closely with who they are. We also discuss why assessments like CliftonStrengths should be used for development rather than diagnosis, how understanding your natural tendencies can reduce burnout, and why creating a shared language around strengths leads to healthier, more collaborative teams. In this episode: What the CliftonStrengths assessment measures Why focusing on strengths often leads to better performance than fixing weaknesses How self-awareness improves leadership and communication The connection between strengths, energy, and burnout Why CliftonStrengths should never be used as a hiring assessment How teams build trust through a shared understanding of one another Ways founders can apply strengths-based thinking to their own businesses Why self-knowledge is one of the best investments you can make as a leader Connect with Cara:Tutum Leadership Coaching Website Cara Nance on Instagram Cara Nance on LinkedIn Cara Nance on YouTubeConnect with Raquel: Raquel on Instagram (@raquel.furman)Book a Free Intro Call Vignette Brand Studio Website

  5. Jun 26

    3 Science-Backed Ways to Unlock Your Creativity (Even If You Don't Think You're Creative)

    3 Science-Backed Ways to Unlock Your Creativity (Even If You Don't Think You're Creative) A lot of people walk around convinced they're not creative. Raquel hears it constantly, especially from corporate clients who desperately need new ideas but somehow believe they're not the ones who get to have them. This episode pushes back on that, and gets into the brain science behind why your best ideas tend to show up in the shower, on a walk, or mid-daydream instead of when you're staring at the problem head-on. In this episode, you'll learn: What the default mode network is, and why it activates when you're walking, showering, or driving instead of when you're "trying" to think Why high-production, high-speed thinking (the mode most of us default to, especially with AI in the mix) actually works against creative problem-solving A reframe on what meditation is actually doing, using the visual of your mind shifting from a bustling city to a wide-open prairie The simple "what if" question technique that opens up branding, marketing, and business decisions you might not have considered How a Worst Possible Idea brainstorm (sometimes called blue sky thinking) gets a room past the fear of sharing a "bad" idea Why daydreaming isn't a productivity failure. It's a creative skill worth protecting :Connect with Raquel: Book a discovery call here  Connect on Instagram: @raquel.furman Website: vignettebrandstudio.com Also mentioned in this episode Katina Bajaj, creativity researcher

  6. Jun 18

    What 20 Years in Marketing Actually Teaches You With Agency Founder Jared Harman

    What 20 Years in Marketing Actually Teaches You With Agency Founder Jared Harman If you've ever hired an agency, been frustrated by one, or thought about building one yourself, you're going to want to hit play on this conversation. Jared Harman is the CEO and co-founder of One Group Agency, a full-service marketing agency based in Canada with 16 full-time, in-house team members. He's spent over two decades building brands across hospitality, sports, broadcasting, and now agency life, and he's here with Raquel on The Vignette Effect to talk about what's actually underneath a business built on long-term client relationships. In this episode, Raquel and Jared cover: Why restaurant and service industry experience is still some of the best training you can get for business (and why you should keep it on your resume) The non-linear career path that took Jared from sports radio and junior hockey to co-founding an agency in 2018 What he and his business partner Matt saw as the gap in the market for small and medium businesses that couldn't afford the big agency model Why One Group Agency keeps all service offerings in-house rather than contracting out, and what that makes possible for clients The relationship-building approach that's kept original clients with the agency for years What actually happens to client relationships during an acquisition, and why the "they'll never leave" assumption is the most dangerous one you can make How the agency went from 10 to 26 people overnight and what it took to restabilize  The "set it and forget it" mentality that kills agency-client trust, and what Jared does instead Why new businesses often want to pour gas on the fire before they have the data to support it What Jared wishes someone had told him earlier Why he now believes the best marketing happens when you're not the one attached to the outcome The mindset shift that stuck: Jared talks about a hard-earned truth that most marketers don't arrive at until years in: you're not always the audience. When clients are too attached to their brand to see it from the outside, your job is to help them get to 30,000 feet. And the only way to do that is to get there yourself first. Connect with Raquel: Website: vignettebrandstudio.com  Instagram: @raquel.furman Connect with Jared: Website: onegroupagency.ca LinkedIn: Jared Harman

  7. Jun 11

    Why High Achievers Self-Sabotage (And What's Actually Going On Underneath) with Leslie M. Thornton

    If you've ever had a wildly successful launch followed by a complete freeze or found yourself hesitating to send an email, show up on camera, or talk about what you do, this episode is going to feel uncomfortably familiar. In the best way. Raquel is joined by Leslie M. Thornton, founder of Hypnosis for Permanent Weight Loss (hpwl.co) and host of one of the top 1% most downloaded podcasts globally. Leslie is a former ICU nurse, certified NLP and hypnosis trainer, and someone who spent 20 years fighting her own battle with food and her body before discovering that the solution wasn't more willpower: it was working with the unconscious mind instead of against it. While Leslie's work centers on food and body image, this conversation goes deep into the patterns that run every high achiever: the triggers that cause self-sabotage, the stories we write when we don't have data, and the mindset that either keeps you stuck or helps you bounce back. In this episode: Why high-achieving women and entrepreneurs are especially vulnerable to unconscious self-sabotage The difference between meditation and hypnosis (and why it matters for getting unstuck) What Leslie calls 'dehypnosis' and why society has been running a program in your head for longer than you think How the fear of visibility often traces back to something much older than social media The real reason visualization alone doesn't work (and what to do instead) Leslie's approach to building a bounce-back rate: why sitting in the discomfort for 90 seconds actually moves you through it faster Why coaching might be the most important infrastructure investment in your business Connect with Raquel: Website: vignettebrandstudio.com Instagram: @raquel.furman Connect with Leslie: Website: hpwl.co Podcast: Hypnosis for Permanent Weight Loss

  8. Jun 5

    The Real Marketing Lessons Behind a $1.2M Launch

    When Jessi Jean Home grew a brand new Instagram account to 350,000 followers and followed it with a $1.2 million launch, the internet had a lot to say. Most of the recaps missed the real marketing lessons underneath it. This episode breaks down what actually drove the results, what context gets left out of the viral conversation, and what small business owners can take away from it, regardless of their industry or how they feel about being on camera. What made it work Jessi's success didn't come from a new idea or a secret strategy. It came from executing proven marketing principles consistently and in her own voice. Understanding those principles is what makes results like this repeatable. In this episode: Reps over research: why getting into action beats waiting until you feel ready, and how consistent practice is the actual growth strategy behind her audience build Permission to suck: how giving yourself a timeline to be bad at something removes the barrier that keeps most people stuck before they start Content that pre-sells the offer: what it looks like when your content naturally positions what you're selling so that by launch day, your audience is already bought in Building for your audience vs. building for yourself: the nuance that gets skipped in most success story breakdowns Why bringing your own perspective to a crowded conversation is still one of the most effective marketing moves you can make This episode is for you if you've been watching someone else's success and wondering what you're missing, or if you know you need to get more visible but keep finding reasons to wait. Connect with Raquel:  Instagram: @raquel.furman  Book a call with Raquel here. Find Jessi Jean Home yapping on Instagram at @jessijeanhome

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About

The Vignette Effect™ is hosted by Raquel Furman, brand strategist, marketing expert, and founder of Vignette Brand Studio. With 25 years of experience in branding and marketing, including a background as a brand photographer, Raquel brings a trained visual eye to brand building, helping clients see their brands in a completely different way. In photography and writing, a vignette directs your attention to what's worth seeing, the details that make the story. That's the whole idea behind this show. Most brand problems aren't complicated. They're just things you've never been shown to look for, or never had the clarity to name. The messaging that isn't landing, the audience that isn't connecting, the brand that looks fine but doesn't feel like you, those are symptoms. This show goes after the root. Expect candid conversations, real brand strategy, and the kind of ah-ha moments that make your next move obvious. Because the most engaging, expressive brands aren't built on trends or templates. They're built on the stories and perspectives that were always there, just waiting to be brought into focus.

Information

  • Creator
    Raquel Furman
  • Years Active
    2025 - 2026
  • Episodes
    77
  • Rating
    Clean
  • Copyright
    © 2025-2026 The Vignette Effect
  • Show Website
    The Vignette Effect