62 episodes

Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.

Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.

In having over 25 years of executive-level experience w/ some the worlds most Iconic brands; Oakley, K-Swiss, TaylorMade,adidas, Schutt Sports, Arena, across global business development, product creation, marketing strategy, and sales execution, Bryan brings a wealth of direct, first hand knowledge of how brands sustain their Vision and drive generational growth.

Bryan has direct insight into the world of Entrepreneurship, having built, a mens apparel brand, eventually selling to a Venture Capital firm after 10 years of profitable growth.

He is the author of “The Visionary Brand”, a book on how brands sustain and maintain their Vision over generations.

Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.

The Visionary Chronicles Bryan Smeltzer

    • Business
    • 5.0 • 1 Rating

Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.

Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.

In having over 25 years of executive-level experience w/ some the worlds most Iconic brands; Oakley, K-Swiss, TaylorMade,adidas, Schutt Sports, Arena, across global business development, product creation, marketing strategy, and sales execution, Bryan brings a wealth of direct, first hand knowledge of how brands sustain their Vision and drive generational growth.

Bryan has direct insight into the world of Entrepreneurship, having built, a mens apparel brand, eventually selling to a Venture Capital firm after 10 years of profitable growth.

He is the author of “The Visionary Brand”, a book on how brands sustain and maintain their Vision over generations.

Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.

    Authentication | Foundational of a Brand‘s Success

    Authentication | Foundational of a Brand‘s Success

    The Visionary Chronicles PODCAST 


     


    CHRONICLE: October 15th, 2021


     


    "The authentic self is the soul made visible..."


                                         Wisdom from Sarah Ben Breathnach


     


    PODCAST: Authentication | Foundation to a Brand's Success


     


    In my new PODCAST, I discuss Authentication, what it is in by definition, and how Brands can assure they are Truly Authentic.


    Most Brands realize that being Authentic is an essential piece of building long-term Loyalty; however, I have found that most do not know what it MEANS to be Authentic. It is an interesting dynamic, and one most Brands never commit to realizing in their day-to-day.


    Being Authentic by definition is;  


    not false or copied; genuine; real

    representing one's true nature or beliefs; true to oneself or the person identified

    entitled to acceptance or belief because of agreement with known facts or experience

    Your Authentic Brand ID has many different Elements, both tangible and non-tangible, equally crucial to creating a winning Formula, assuring you are staying true to your authentic foundational pillars and brand ETHOS.


    You have the Traditional Brand ID Elements; Positioning, Mission, Vision, Personality, and Core Competencies. You also have the non-tangible Elements most Brands forget about or do not commit to; Value, Relationships, Culture, Expression. These, in most instances, are more important than tangible elements. These are the ONES that separate GREAT Brands from AVERAGE Brands!


    The Brand that can consistently execute, commit to and support these core elements of a successful company are the ones who will be generational. Just look at some of the brands who fit this mold;


    Apple

    Nike

    Adidas

    Google

    Tesla


    Having the courage to commit to being Great starts with your Foundational Pillars, those on which your Brand was built. Understanding first the Vision, second how to Execute, and third assuring you are Committed to supporting these Pillars stand.


    Stay True, stay Authentic, be Different, be Great!


    Enjoy the Journey!


    Bryan Smeltzer, President


    LiquidMind Inc.


    @LiquidMindsite.com


    @BryanSmeltzer.com


    © All rights reserved, Bryan Smeltzer, 2021


     


    THE VISIONARY CHRONICLES PODCAST


     


    Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth.


    Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.


     


    We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.


     


    He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.


    Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.


    If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;


    iTunes/Apple Podcasts/The Visionary Chronicles


    It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.


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    • 14 min
    Breakaway Products | Establishing a First Move Advantage

    Breakaway Products | Establishing a First Move Advantage

    The Visionary Chronicles


    CHRONICLE: October 7th, 2021


    "There is no innovation and creativity without failure. Period..."


                                                                                        Wisdom from Brene Brown


    Breakaway Products | Establishing a First Mover Advantage


     


    In my new PODCAST, I discuss how Brands who have committed themselves to execute a Product Innovation platform driven by Failure and led through Breakaway goals is a Formula for Success


    No great product has EVER been created without first failing! Failure is part of the process, but Failure also entails Managing Risk. The Risk is that things will not turn out as you had planned, but this part of being a generational leader, one who Disrupts while others are complacent.


    Being able to find a way to Disrupt through Breakaway Products, ones that are Generational in their impact is the pinnacle of Brand innovation. To have this process integrated into your Brand, you first need to understand the commitment required, not just seasonally but all year long! This is where most brands jump off the boat for fear of failure, not realizing success.


    The Breakaway concept is to realize a product that changes the game in your category, forces others to follow, and changes how we interact or perform in our day-to-day lives. The concept can be technology, consumer products, or any process which changes how we interact daily, and more often than not, something we thought we never needed. As Henry Ford famously said, "If I had asked my customer what they wanted, they would have said… 'a faster horse'." Look where we are at today due to Henry Ford's Vision, a true Visionary, one that changed our mode of transportation!


    Being a Visionary means, you embrace Risk, understanding that this is a weapon to create great things or a paralyzing of Failure. Be Visionary, adopt Risk as part of your process, and know that failure is the stepping stone to eventual success. Although not all Risk is brilliant, you must know when to move on, or your Idea will bring you down to earth. Knowing the difference is being a Leader.


    Be A Visionary, Be A Risk Taker, Be a Generational Brand! Breakaway from your Competition…


     


    Stay True, stay Authentic, be Different, be Great!


    Enjoy the Journey!


    Bryan Smeltzer, President


    LiquidMind Inc.


    @LiquidMindsite.com


    @BryanSmeltzer.com


     


     © All rights reserved, Bryan Smeltzer, 2021


     


    The Visionary Chronicles Podcast


    I discuss this and other business strategy topics and pressing issues facing Entrepreneurs, Executives, and Small Business Owners.


    Please check out "The Visionary Chronicles" on these sites.


    Available on


    Podbean


    Apple Podcast


    Spotify


    iHeart


    Pandora


    If you like what you hear, I would appreciate you providing a rating and following to receive my weekly Podcasts, along with exclusive content as a follower.


     


     Subscribe to The Visionary Chronicles PODCAST,  and receive The Visionary Chronicles Newsletter, along with a FREE Vision Notepad.


     


    Visionary Interviews, I will be doing some upcoming interviews with some icons in the industry. If you happen to know of someone, I may want to interview, please let me know. Just provide some brief information, and if it works, we will reach out.


                            


    LiquidMind


    A Brand Strategy Firm for those looking to disrupt their industry, build a global digital platform, business execution leadership, or just need someone who understands your business's complexities and can provide solutions.


     


    © All Copyrights Reserved, Bryan Smeltzer


     


    THE VISIONARY CHRONICLES PODCAST


     


    Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth.


    Discussions around disruptive strategies, and ex

    • 16 min
    Supply Chain Innovation | How to Strengthen your Weaknesses

    Supply Chain Innovation | How to Strengthen your Weaknesses

    The Visionary Chronicles


    CHRONICLE: September 29nd, 2021


     "A wise human would have an understanding of the supply chain and how the pieces fit together. But it's against our nature to think about it..."


                                                                                        Wisdom from Paola Bacigalupi


    PODCAST: Supply Chain Innovation | How to Strengthen your Weaknesses


    In my new PODCAST, I discuss how businesses have identified the need to update, replace or reimagine their supply chain.


     


    When the pandemic struck, many companies were forced to address their supply chain, and what they found was a weak foundation, one in need of repair long before the pandemic.


    In working with global leaders of these brands, we found complacency in which as long as the wheels were turning, all was good; it was not until the wheels stopped that they recognized they did not have an adequate "fail-safe" supply chain.


    The pandemic forced these companies to address their supply chain "weak links," strengthen these weaknesses, and assure they can absorb future disruptions. In this instance, they merely looked to manage the pandemic the best they could within the circumstances. They licked their wounds with both consumers and retailers.


    In most instances, the strategy they deployed, such as lean manufacturing, was effective while their supply chain was moving, but when it stopped, it proved deadly. The lean method is still an effective strategy but needs additional foundational support around this structure. Support pillars such as; enhanced (multi-category) replicated sourcing, alternate geo-sourcing where political moves do not constrain capacity, increased capacity, and safety stock.


    While consumers continue to demand quick-turn at lower prices, what is a brand to do without losing its competitive edge?


    There are several key factors when evaluating your supply chain to determine your "fail safe" status;


    Risk ID; identify potential risks associated with your supplier base. Issues that need addressing;
    Narrow production skillset and outsource component risk. It is crucial to ensuring the vertical supply chain continues to flow. As they say, "never allow a single component to stop a complete unit from shipping."

    Manage bandwidth, along with sourcing priority and flexibility. During a crisis, you need to be "top of the food chain" when it comes to contractor priority, and your contractor needs to ensure they have sufficient bandwidth and core expertise to handle sub-contractor "off-loads.

    Single source and geopolitical exposure. Ensure you are not held captive; you need to reduce risk exposure.



    Chain Map;
    map your complete supply chain from end to end! Identify potential threats that could stop the flow. Keep the river running!



    Sourcing;
    diversification is critical; ensure you have a diversified supply chain from capacity, core skillset, and regional perspective.

    Replicate, refine and qualify contractors before you need them. It is a part of brand complacency; they do not need to replicate and expand if the current base is performing. You NEED to think of the "what if's?



    Loosen Lean;
    Continue with Lean, but add some FAT! The rainy day will come, it is best to have an umbrella when needed.

    Add Safety Stock.



    Tech your Processes;
    Wherever possible, find ways to improve processes and make teams/production more efficient. As a result, you will build a better product and make your brand more competitive.

    Add Tech, but Teach! Don't just add and move on- add and Move-in, teach others!



    Not all Brands suffered through the pandemic, but most used this as an opportunity to improve!


    Stay True, stay Authentic, be Different, be Great!


    Enjoy the Journey!


    Bryan Smeltzer, President


    LiquidMind Inc.


    @LiquidMindsite.com


    @BryanSmeltzer.com


     


      © All rights reserved, Bryan Smeltzer, 2021


     


     


    THE VISIO

    • 20 min
    Visionary Leadership | How to Realize your Future through a Crisis

    Visionary Leadership | How to Realize your Future through a Crisis

    The Visionary Chronicles


    CHRONICLE: September 22nd, 2021


    Inspiration  "Leadership is the capacity to translate Vision into Reality..."


                                                                                        Wisdom from Warren Bennis


    The Visionary Chronicles PODCAST


    VISIONARY LEADERSHIP | How to Realize your Future through a Crisis


    In my new PODCAST, I discuss how Visionary leaders execute their strategy through a crisis and the stepped process they use to ensure they stay on track.


     


    To determine your future, you need to analyze the past, determine the current state of your industry, and define opportunities to capture market share growth.


    The need to examine your future is especially true as we work our way through the pandemic. Seeing how most, if not all, companies have had to pivot in one direction or another and change the way they operate.


    -Adapt or Die!


    -Change or die a Slow Death!


    Adaptation has been a word thrown around a lot and is a necessary evil for most companies. Being able to adapt is one thing; wanting to adapt is another. Having worked with a very diverse, global group of brands through the pandemic, I can tell you most want to adjust but are fearful of the repercussions in an already unpredictable world! You need to adapt, finding ways to be more efficient, more effective, and more competitive. In the long run, you will come out of the back end of the pandemic in better shape than you were going in.


    You need to analyze your path forward, find a way to strengthen your weaknesses and outline your path ahead. The Vision is still intact, ensure the Vision DOES NOT change, but the course to successfully executing the Vision can be altered. Adapt, be Flexible, be Nimble and move fast.


    Working directly with these global brands who have successfully pivoted during this pandemic, I have found several key principles we adopted through LiquidMind Inc. to ensure their long-term success. First, they are clearly defined, constantly communicated, and understood by their role in their brand's successful exit through this crisis.


    FutureCast;
    Take the time at an executive level to clearly understand the new landscape. Define current processes, current resources, and current opportunities. Now define what lies ahead, ideation process of determining what is needed to grow the business, not sustain but grow successfully. Disrupt, innovate and execute at all levels. Communicate the Vision again, determine where changes are needed, and ensure all understand the new landscape.



    Reimagine;
    Take your FutureCast strategy and step back and reimagine what it will take to execute this new future. Once you have FutureCast, this is the time to take a granular look at your overall business.



    Flexibility;
    Be ready to Pivot as needed. Not all well-laid plans work; most needed minor or major adjustments. Stubbornness does not work; you must adjust and adapt. Not all plans are bulletproof; sometimes, you need to shoot some holes in them and reinforce or rearrange them to succeed.



    Commitment;
    Once you have defined the future, stay committed to its success! Your Team, your Brand, and your Future are dependent on this top-down commitment.



    Not all plans are successful, but generational success is their reward for those who have a strategy that will win in the long run!


     Stay True, stay Authentic, be Different, be Great!


    Enjoy the Journey!


    Bryan Smeltzer, President


    LiquidMind Inc.


    @LiquidMindsite.com


    @BryanSmeltzer.com


     


    © All rights reserved, Bryan Smeltzer, 2021


     


     


    The Visionary Chronicles Podcast                     


    I discuss this and other business strategy topics and pressing issues facing Entrepreneurs, Executives, and Small Business Owners.


    Please check out "The Visionary Chronicles" on these sites.


    Available on


    Podbean


    Apple Podcast


    Spotify


    iHeart

    • 21 min
    Innovation Matrix | How to Execute an Innovation Process

    Innovation Matrix | How to Execute an Innovation Process

    The Visionary Chronicles PODCAST


    CHRONICLE: September 9th, 2021


     " Innovation distinguishes between a leader and a follower..."


                                                                                        Wisdom from Steve Jobs


    INNOVATION MATRIX | How to Execute an Innovation Process


    In my new PODCAST, I discuss how to define, implement and execute a tiered Innovation process, one that consistently outmaneuvers your competitors.


    Building an effective, efficient, and consistent Innovation Driven brand is difficult and why so few have executed the process successfully. Those who have achieved this are richly rewarded, whether through Brand Equity, category leadership, or marketplace acceptance; each continues to add VALUE to the Brand itself.


    The Process execution is the Goal, but what is the Process? The implementation is a multi-tier process, each mastered by those committed to relentless innovation and a foundational commitment to a free-flowing ideation flow. With this process in place, these brands know they can command higher price points through both revolutionary and incrementally better products at all price tiers. As a result, squeezing their competition at all levels, eventually moving them out of the market!


    Competitors who are not committed to this process or do not know how to execute these Innovation tiers will imitate or move on to another category. Innovators DO NOT imitate; they find ways to Disrupt, building Breakaway products, moving them generations ahead. In sustaining this commitment to a Disruptive Culture, they produce both passionate internal teams and loyal communities committed to their Brand.


    So what are these Innovation Matrix Tiers?


    TIER I: CORE


    You optimize current products, finding ways to improve without having to reinvent.


    Life Cycle Adoption: Late Adopters


    TIER II: INCREMENTAL


    New products that enhance or complement current in-line programs. Provide value beyond current benefits, gain a new tier of consumers.


    Life Cycle Adoption: Early Majority


    TIER III: INNOVATION


    An Ideation process that produces new, innovative products, processes, or services that align with your brand positioning. Provides unique benefits and lifestyle improvements significantly beyond the current product portfolio.


    Life Cycle Adoption: Early Adopter


    TIER IV: DISRUPTION


    Commercializing a Breakaway design IDEA that completely reinvents a previous product or process CREATES a new way or method which significantly improves a process or lifestyle experience. Realizing a product most never knew they needed until it was created!


    Life Cycle Adoption: Innovator


    The Pinnacle of the Innovation Process is Disruption, and the reason so few are truly classified in this category. You can achieve an effective and consistent Innovation Process; you need to have a clear Vision, stay committed to its execution and embrace Failure to achieve Success.


    Stay True, stay Authentic, be Different, be Great!


    Enjoy the Journey!


    Bryan Smeltzer, President


    LiquidMind Inc.


    @LiquidMindsite.com


    @BryanSmeltzer.com


     


    Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.


    Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.


    We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.


    He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.


    Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.


    If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;


    iTunes/Apple Podcasts/The V

    • 20 min
    Brand Matrix | How to Define Your Brand Identity

    Brand Matrix | How to Define Your Brand Identity

    The Visionary Chronicles


    CHRONICLE: September 2nd, 2021


    Inspiration  "Brand is not a product, that's for sure; it's not one item. It's an idea, and it's a theory, it's a meaning, it's how you carry yourself. It's aspirational; it's inspirational..."


                                                                                        Wisdom from Kevin Plank, Founder UA


    BRAND MATRIX | How to Define Your Identity


    In my new PODCAST, I discuss how to define your Brand ID or checkup to see if your ID matches your original Vision.


    A Brand Identity is driven by many different variables both inside and outside your company. These are defined and executed in a way where they are either Tangible on Non-Tangible. Each earned, each is authentic, and each variable carefully nurtured.


    Many of these Brand ID variables are subliminal, meaning they are woven into the fabric of what is called your Brand, your Culture, your Beliefs, and your Products. These are why people gravitate to your Brand, the Lifestyle Factor, the Coolness Factor, the Premium Factor. Whatever the reason, these are variables that go beyond the product, providing an easier or more enjoyable Life for your Community, your Loyal enthusiasts.


    So you must first understand how you want to be perceived and build a Vision around how the execute this perception. Finally, the perception must become a reality, as this drives the Passion inside the Brand and the inspiration outside your company. A passion for what you stand for, what you do, and what you create!


    The structure of these Brand ID variables can be summed up in an ID Matrix which determines inside and outside perceptions against specific brand variables;


    First, there are three levels of perception;


    Inside

    Inside/Outside

     

    Second, there are three measurable variables against each of these perceptions;


    Inside; Vision/Culture/Expertise

    Inside/Outside; Communication/Promise/Persona

    Outside; Value Creation/Community/Positioning

    Each of these defined as;


    Inside-Vision; The Pinnacle of Branding-What is the Vision, and is our direction matching this Vision? What is our driving Passion?

    Inside-Culture; Does our Persona and Culture match our Vision for both Product & Lifestyle?

    Inside-Expertise; What is our Core Competency, and are we Best in Class (Premium)?

    Inside/Outside-Communication; How do we communicate? Is it Authentic, and does it provide Value to our Community? Do BS, do not waste time!

    Inside/Outside-Promise; Are we fulfilling our Brand Promise? What do our Brand and we Stand for?

    Inside/Outside-Persona; Who is our perceived Persona? Can we see this in Reality?

    Outside-Value Creation; How are we making out Customer/Community's Life easier or more enjoyable?

    Outside-Community; How are we Authentically engaging with our community to realize a better Life or Experience?

    Outside-Positioning; How is our Brand perceived by our Community, our Ambassadors, or Loyal Consumers? Does it match our Vision?

    Stay True, stay Authentic, be Different, be Great!


     Enjoy the Journey!


    © All rights reserved, Bryan Smeltzer, 2021


     


    Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth.
    Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.


    We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.


    He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
    Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.



    If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;


    • iTunes/Apple Po

    • 24 min

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