The WE Pivot Podcast

Tona & Al Haywood
  • 5.0 (10)
  • MARKETING
  • UPDATED BIMONTHLY

The WE Pivot Podcast educates women entrepreneurs on the different digital marketing strategies, tools, and the newest trends and insights that have helped others succeed. Al and Tona have crafted each episode to help you learn the strategies, tools, and techniques you need to compete online while cheering you along the way!

  1. FEB 2

    Five Lessons That Taught Me To Choose Clarity In 2026

    As 2025 comes to a close, I’m sharing five lessons that shaped how I’m choosing clarity going into 2026. In this episode, I reflect on what I learned by slowing down, focusing on what actually worked in my season, and letting go of strategies that no longer fit. I talk about what happens when you stop trying to be everywhere, why clarity matters more than chasing trends, and how understanding your audience and message changes everything. This conversation is for business owners who feel overwhelmed, unsure what to focus on next, or tired of trying to figure everything out alone. If you’ve been questioning your direction, your messaging, or how you want to show up in the next year, this episode will help you pause, reflect, and move forward with intention. We’ll talk about digital marketing clarity, audience focus, messaging, consistency, faith in the process, and why clarity is often the missing piece behind growth. If you’re heading into 2026 wanting less noise and more direction, this episode is for you. Links Subscribe to Haywood Digital Marketing Schedule your Digital Marketing Clarity Session Follow Our Haywood Digital Marketing Facebook Page Support the show

    9 min

  2. 09/18/2025

    Clarity Over Chaos: How Simplifying Your Marketing Changes Everything

    Feeling overwhelmed by trying to be everywhere at once? Finding clarity in your digital marketing strategy is the real game-changer. In this episode, Tona shares her personal journey from exhausting herself across multiple platforms to finding sustainable growth by focusing solely on her Facebook business page. You’ll hear:  • The burnout and frustration that comes from spreading yourself too thin across multiple platforms  • How simplifying to one platform created space for deeper audience understanding  • Why slow, steady growth with higher engagement is more valuable than chasing follower counts  • The realization that clarity, not more hustle, is the missing piece for most entrepreneurs  • How focusing on the right things rather than all the things leads to sustainable growth 👉 Quick Action Step: After you listen, pick one platform you enjoy most and commit to showing up there this week. Don’t worry about being everywhere. Start with clarity, not chaos. Grab your copy of You’re Not Behind, You Just Need Clarity to get a simple, pressure-free roadmap that will help you focus on what matters.   If you’d like to reach out and let me know how much you enjoyed this podcast, feel free to email me at support@haywoodsbs.com. Support the show

    6 min

  3. 08/12/2025

    SEO for Business Growth with Brittany Herzberg

    What if your content could work harder and longer for your business instead of disappearing after 24 hours? In this eye-opening conversation with SEO expert Brittany Herzberg, we explore why search engine optimization deserves a central place in your marketing strategy even if you have been avoiding it because it feels too technical or overwhelming. Brittany shares her journey from massage therapist to copywriter to SEO specialist, revealing how she discovered the power of optimization almost by accident while building a location-independent business. Her refreshingly straightforward approach cuts through the intimidation factor and shows you how to create content that drives sustainable website traffic for years. “I help people create content that lasts longer than the stomach flu,” Brittany says, perfectly capturing the fleeting nature of social media posts compared to SEO-optimized blogs, podcasts, and YouTube videos. You will also learn the three essential questions every entrepreneur should answer before creating content: Who do you help?How do you help them?What do you want to be known for?Through inspiring success stories like a client who gained 15,000 monthly visitors through consistent blogging and another who landed a six-month contract within weeks of making targeted SEO changes Brittany proves you do not need technical expertise or a big budget to start seeing results. Whether you are launching your first business or pivoting for the fifth time you will leave this episode with practical SEO tips to move beyond the hamster wheel of social media and build lasting visibility that attracts your ideal clients when they are actively searching for solutions. Listen now to learn how to grow your visibility on Google and follow The We Pivot Podcast for more of the strategies and encouragement you need to keep showing up in your business. 📌 Connect with Brittany Herzberg Website: https://brittanyherzberg.com 📌 Connect with Haywood Digital Marketing Website: https://www.haywooddigitalmarketing.com Support the show

    35 min

  4. 07/11/2025

    The Social Media Content Generator That Helped Me Finally Post Consistently

    Have you ever stared at your screen, knowing you should be posting but having no idea what to say? Same. I’m Tona, and I’m back after hitting reset on my business, my website, and this podcast. In this episode, I’m sharing why I stepped away, how comparison held me back, and the tool I built that finally helped me show up online without overthinking every post. This isn’t just another “use AI” pep talk. It’s my real story of feeling overwhelmed and inconsistent and how creating my own social media content generator changed everything for me. If you have been struggling to stay visible, keep your voice authentic, or write content that connects, this episode is for you. I hope this reminds you that it is never too late to start fresh. Ready to stop overthinking your content and finally show up consistently? Check out the demo at www.haywooddigitalmarketing.com and see how this tool can help make writing feel easy again in your voice, for your people. Support the show

    7 min

  5. 12/02/2024

    Mastering Print-on-Demand with Shimmy Morris: Tips for E-Commerce Success

    What happens when a former high school biology teacher-turned-digital marketing strategist sits down with a print-on-demand expert to uncover the secrets to e-commerce success? In this episode of The WE Pivot Podcast, I chat with Shimmy Morris, an entrepreneur who transformed his passion for design and business into a thriving career in print-on-demand, Amazon FBA, and online education. Together, we dive into the essentials of building a profitable print-on-demand business, from creating designs that resonate with customers to leveraging platforms like Printify and the power of AI to streamline marketing. Whether you're just starting out or looking to refine your strategy, this episode is packed with practical tips and inspiration to help you build a business that lasts. If you want to get more information about Print On Demand please check out Shimmy's Print On Demand Hub.  https://www.theprintondemandhub.com/ Ready to Take the Next Step?If you're looking to elevate your digital presence with a new website or explore digital marketing strategies for your business, reach out to us: 📧 Email: tona@haywoodsbs.com Special Offer for Listeners: Mention that you found us through the podcast when you email, and you'll receive a discount on your next service! Thank you for listening to today's episode! Don't forget to subscribe for more expert insights on digital marketing for women entrepreneurs. Support the show

    47 min

  6. 10/28/2024

    Print on Demand: Lessons, Wins, and Game-Changing Tips

    Ever wondered how to navigate the complex world of print-on-demand for your creative business? In this episode, I’ll take you through my 11-year journey, highlighting lessons learned, from the importance of choosing reliable partners to the realities of pricing, product quality, and variety. Along the way, I’ll share stories about our experiences with platforms like Zenfolio and Printful, and the crucial role research and product testing play in maintaining quality control. You’ll also hear candid tales of resilience, like overcoming a problematic order with a smelly blue jean jacket and navigating the 2020 inventory crisis. With each story, my mission to empower others in their entrepreneurial journey shines through, reminding us all of the power of persistence and quality service. Whether you’re just starting out or looking for inspiration, this episode is packed with insights to motivate you to make a positive impact through print-on-demand. Join me as we dive into the behind-the-scenes world of building a creative business that matters. Ready to Take the Next Step?If you're looking to elevate your digital presence with a new website or explore digital marketing strategies for your business, reach out to us: 📧 Email: tona@haywoodsbs.com Special Offer for Listeners: Mention that you found us through the podcast when you email, and you'll receive a discount on your next service! Thank you for listening to today's episode! Don't forget to subscribe for more expert insights on digital marketing for women entrepreneurs. Support the show

    15 min

  7. 09/24/2024

    Elevate Your Brand: Shaunda Head's Expert Strategies for Women Entrepreneurs

    Elevate Your Brand: Shaunda Head's Expert Strategies for Women Entrepreneurs Unlock the power of strategic branding with Shaunda Head, founder of SHH Creative LLC. In this eye-opening episode of We Pivot Podcast, discover expert strategies to elevate your brand and grow your business: Transform your brand identity beyond logos and websitesLeverage your unique voice to attract ideal clientsUse authenticity to stand out in the digital noiseMaster the art of storytelling for genuine connectionsApply color psychology and social media strategies for successShaunda shares her journey from creative professional to brand strategist, offering actionable advice for entrepreneurs, especially women over 40. Learn how to craft a compelling brand message that resonates with your audience and drives business growth. Don't miss this opportunity to revolutionize your branding approach and take your small business to new heights! Connect with Shaunda HeadInterested in learning more about brand strategy? Check out these resources from Shaunda Head: Free Workshop on Story Marketing: Brand Magic AcademyClient Attraction Guidebook: Identify and attract your perfect-fit clients with a strategic brand message. Get the guideBook a Free Consultation: Schedule your call Ready to Take the Next Step?If you're looking to elevate your digital presence with a new website or explore digital marketing strategies for your business, reach out to us: 📧 Email: tona@haywoodsbs.com Special Offer for Listeners: Mention that you found us through the podcast when you email, and you'll receive a discount on your next service! Thank you for listening to today's episode! Don't forget to subscribe for more expert insights on digital marketing for women entrepreneurs. Support the show

    49 min

  8. 08/28/2024

    The Power of Consistency: How Regular Engagement Keeps Your Brand Top of Mind and Trusted

    Have you ever wondered why some brands seem to always stay top of mind while others fade into the background? This week on the WePivot podcast, we uncover the magic ingredient: consistency. Join Tona as she shares personal anecdotes and real-world experiences to highlight the crucial role consistency plays in digital marketing. Tona kicks things off with a heartwarming story of a family barbecue, where her niece's journey to mastering a game of cornhole perfectly illustrates the power of consistent practice—not just in games, but in building your brand too. Listen as we explore why showing up regularly is key to maintaining your audience’s interest and trust. Tona gets candid about her own struggles with maintaining a regular podcast schedule and the impact it had on her listener base. We break down actionable strategies for consistently posting content, sending emails, and engaging with your audience to ensure your brand's visibility and success. Whether you're just starting out or looking to get back on track, this episode is packed with invaluable insights you won't want to miss. Connect with Tona and Al Haywood: Website Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the Show. Support the show

    8 min
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5
out of 5
10 Ratings

About

The WE Pivot Podcast educates women entrepreneurs on the different digital marketing strategies, tools, and the newest trends and insights that have helped others succeed. Al and Tona have crafted each episode to help you learn the strategies, tools, and techniques you need to compete online while cheering you along the way!

Information

  • Creator
    Tona & Al Haywood
  • Years Active
    2022 - 2026
  • Episodes
    30
  • Rating
    Clean
  • Copyright
    © 2026 The WE Pivot Podcast
  • Show Website
    The WE Pivot Podcast