The Winner's Playbook

Link Wealth Group

The Winner’s Playbook is your go-to podcast for real talk about money, careers, success and the challenges along the way. Hosted by financial advisers Josh and Billy, we break down the financial world in a way that’s clear, relatable and actually enjoyable to listen to. Whether you’re trying to grow your wealth, make smarter money moves, level up your career, or just figure out what success looks like for you, we’ve got you covered. No boring lectures, no complicated jargon - just straight-up conversations that help you win in life and money. New episodes drop every week, so hit follow and join us for practical advice, honest insights and maybe even a few laughs along the way.

  1. Money mistakes that can set you back in your 40s

    4D AGO

    Money mistakes that can set you back in your 40s

    Send us Fan Mail Your 40s are where money either starts working for you… or you start working harder just to stay afloat. In this episode of The Winner’s Playbook, Josh and Billy break down the realities of this stage of life, where peak earning years meet peak expenses, from mortgages and family pressure to career demands and retirement planning.  They discuss the most common mistakes, including investing too late, overcommitting to the family home, and relying too heavily on a single asset. They also share smarter strategies for building long-term wealth, including diversifying income streams, using superannuation effectively, and avoiding the trap of focusing only on paying off the home loan.  This episode highlights why taking action and avoiding overthinking are key to building financial freedom in the long run. ---- Want to find an Adviser that suits your financial needs: https://www.linkwealth.com.au/ Get in touch with Josh: https://www.linkwealth.com.au/josh-lee-link Get in touch with Billy: https://www.linkwealth.com.au/billy-norman-link Josh's TikTok:  https://www.tiktok.com/@joshleefinadv Billy's TikTok:  https://www.tiktok.com/@billynormanfp     Sign up to Link Wealth Group’s newsletter, Wealth Simplified: https://www.linkwealth.com.au/wealth-simplified     Our Financial Services + Credit Guide: https://www.linkwealth.com.au/financial-services-and-credit-guide  ----    General advice disclaimer: The information contained within this podcast is general in nature and does not take into account your personal circumstances. Please reach out if you wish to discuss your personal situation.

    33 min
  2. Stop chasing trends, start controlling your strategy!

    APR 10

    Stop chasing trends, start controlling your strategy!

    Send us Fan Mail In this episode of The Winner’s Playbook, Josh and Billy break down what’s really happening in global markets, from interest rates and inflation to oil, AI, Bitcoin, gold, and tech stocks.  They explain why short-term market moves are unpredictable and why trying to time them can cost investors. They also explore how higher rates impact households and businesses differently, why oil price surges fuel inflation, and how small to medium businesses are feeling the pressure.  On investments, they cover gold as a safe haven, crypto struggles, and AI-driven opportunities in tech. The key takeaway: you can’t control the noise, but you can control your strategy. Diversification, avoiding too much cash, and spotting opportunities when markets feel uncomfortable are more important than ever.  This episode shows you how to cut through the chaos and focus on what truly matters. ---- Want to find an Adviser that suits your financial needs: https://www.linkwealth.com.au/ Get in touch with Josh: https://www.linkwealth.com.au/josh-lee-link Get in touch with Billy: https://www.linkwealth.com.au/billy-norman-link Josh's TikTok:  https://www.tiktok.com/@joshleefinadv Billy's TikTok:  https://www.tiktok.com/@billynormanfp     Sign up to Link Wealth Group’s newsletter, Wealth Simplified: https://www.linkwealth.com.au/wealth-simplified     Our Financial Services + Credit Guide: https://www.linkwealth.com.au/financial-services-and-credit-guide  ----    General advice disclaimer: The information contained within this podcast is general in nature and does not take into account your personal circumstances. Please reach out if you wish to discuss your personal situation.

    39 min
  3. Is now a good time to buy property in 2026?

    APR 2

    Is now a good time to buy property in 2026?

    Send us Fan Mail What’s really happening in the 2026 property market, and should you buy now?  In this episode of The Winner’s Playbook, Billy is joined by buyer’s agent Kev Tran to unpack what’s really happening, from rising interest rates and borrowing power cuts to inflation, construction costs, and policy conversations around capital gains tax and negative gearing. They explain why the market isn’t moving evenly, with affordable areas in Perth, Brisbane, Adelaide and parts of Melbourne still seeing strong demand, while higher priced segments slow down. More importantly, they break down what buyers should actually focus on, why trying to time the market can backfire, how to think about affordability and buffers, and what matters most for long term success. They also cover the types of properties that still make sense in this environment, along with key risks to avoid, including high density apartments, rising body corporate costs, and emotionally driven decisions. If you’re planning to buy in the next 6 to 12 months but feel stuck between fear and uncertainty, this episode gives you a clear, practical framework to move forward with confidence. Get in touch with Kev Tran: https://kevtran.com.au/ https://www.linkedin.com/in/kevtranbuyersagent/ ---- Want to find an Adviser that suits your financial needs: https://www.linkwealth.com.au/ Get in touch with Josh: https://www.linkwealth.com.au/josh-lee-link Get in touch with Billy: https://www.linkwealth.com.au/billy-norman-link Josh's TikTok:  https://www.tiktok.com/@joshleefinadv Billy's TikTok:  https://www.tiktok.com/@billynormanfp     Sign up to Link Wealth Group’s newsletter, Wealth Simplified: https://www.linkwealth.com.au/wealth-simplified     Our Financial Services + Credit Guide: https://www.linkwealth.com.au/financial-services-and-credit-guide  ----    General advice disclaimer: The information contained within this podcast is general in nature and does not take into account your personal circumstances. Please reach out if you wish to discuss your personal situation.

    37 min
  4. Trusts explained: how the wealthy legally pay less tax

    MAR 23

    Trusts explained: how the wealthy legally pay less tax

    Send us Fan Mail What is a trust… and do you actually need one? In this episode of The Winner's Playbook, Billy sits down with Adam from Link Wealth Accounting to break down trusts in plain English. They cover what a trust actually is, how it works, and why people use them beyond just “saving tax.” The conversation dives into how trusts can create tax flexibility, protect assets, and help with long-term family planning. They also unpack different types of trusts, how distributions work, and some of the common mistakes people make, especially when things are not set up or managed properly. If you have heard about trusts but never fully understood them, this episode will give you a clear, practical overview of when they might make sense and what to watch out for. Get in touch with Adam: https://www.linkwealthaccounting.com.au/adam-jacobson Adam's TikTok: https://www.tiktok.com/@adam.jacobson.accounting ---- Want to find an Adviser that suits your financial needs: https://www.linkwealth.com.au/ Get in touch with Josh: https://www.linkwealth.com.au/josh-lee-link Get in touch with Billy: https://www.linkwealth.com.au/billy-norman-link Josh's TikTok:  https://www.tiktok.com/@joshleefinadv Billy's TikTok:  https://www.tiktok.com/@billynormanfp     Sign up to Link Wealth Group’s newsletter, Wealth Simplified: https://www.linkwealth.com.au/wealth-simplified     Our Financial Services + Credit Guide: https://www.linkwealth.com.au/financial-services-and-credit-guide  ----    General advice disclaimer: The information contained within this podcast is general in nature and does not take into account your personal circumstances. Please reach out if you wish to discuss your personal situation.

    50 min
  5. The biggest mistake people make after a pay rise

    MAR 12

    The biggest mistake people make after a pay rise

    Send us Fan Mail Getting a pay rise should feel like a win, but for a lot of people, the extra money disappears faster than expected. In this episode of The Winner's Playbook, Josh and Billy break down how to actually make a pay rise count. They talk about lifestyle creep, tax, super top-ups, debt reduction, company share schemes, and the small decisions that can have a big impact on your long-term wealth. They also cover the things people often forget to review after a salary jump, like insurance, income protection, wills, and beneficiary nominations. If your income has gone up, your financial strategy probably needs to as well. If you have recently stepped into a new role, changed jobs, or started earning more, this episode will help you make smarter decisions with the extra income instead of letting it quietly disappear. ---- Want to find an Adviser that suits your financial needs: https://www.linkwealth.com.au/ Get in touch with Josh: https://www.linkwealth.com.au/josh-lee-link Get in touch with Billy: https://www.linkwealth.com.au/billy-norman-link Josh's TikTok:  https://www.tiktok.com/@joshleefinadv Billy's TikTok:  https://www.tiktok.com/@billynormanfp     Sign up to Link Wealth Group’s newsletter, Wealth Simplified: https://www.linkwealth.com.au/wealth-simplified     Our Financial Services + Credit Guide: https://www.linkwealth.com.au/financial-services-and-credit-guide  ----    General advice disclaimer: The information contained within this podcast is general in nature and does not take into account your personal circumstances. Please reach out if you wish to discuss your personal situation.

    25 min
  6. The retirement move most people don’t know about

    MAR 2

    The retirement move most people don’t know about

    Send us Fan Mail Thinking about slowing down… but not ready to fully retire? In this episode of The Winner's Playbook, Josh and Billy break down how a Transition to Retirement strategy actually works. From age 60, you can start accessing your super while still working, which can help you cut back your hours without cutting back your lifestyle. They talk through real examples, how to replace lost income, why your investment mix needs to change as you move into drawdown mode, and the tax opportunities available in those early retirement years. They also explain what a TTR is not. It is not an ATM, and it needs to be structured properly. If you are approaching 60 or just want to understand your options, this episode will help you make smarter decisions around super and retirement. ---- Want to find an Adviser that suits your financial needs: https://www.linkwealth.com.au/ Get in touch with Josh: https://www.linkwealth.com.au/josh-lee-link Get in touch with Billy: https://www.linkwealth.com.au/billy-norman-link Josh's TikTok:  https://www.tiktok.com/@joshleefinadv Billy's TikTok:  https://www.tiktok.com/@billynormanfp     Sign up to Link Wealth Group’s newsletter, Wealth Simplified: https://www.linkwealth.com.au/wealth-simplified     Our Financial Services + Credit Guide: https://www.linkwealth.com.au/financial-services-and-credit-guide  ----    General advice disclaimer: The information contained within this podcast is general in nature and does not take into account your personal circumstances. Please reach out if you wish to discuss your personal situation.

    25 min
  7. How your business cash could be losing value

    FEB 25

    How your business cash could be losing value

    Send us Fan Mail Business owners often sit on big cash balances because it feels safe, but over time inflation quietly does the damage.  In this episode of The Winner’s Playbook, Josh and Billy unpack how to think about cash properly, how much the business actually needs as a buffer, and what to do with the rest so it is working towards your long-term goals instead of sitting there as lazy capital. They talk through paying yourself first, separating business money from personal wealth, and why smart investing is less about chasing the next hot thing and more about building a simple, low-maintenance strategy that fits your life stage and exit plan. They also cover why super is still one of the most powerful tools for business owners, why ignoring it can backfire later, and how the right structure can help with both tax and asset protection. Along the way they touch on what is been happening across markets, from crypto swings to rate moves and policy noise, and bring it back to the fundamentals that keep you calm, consistent, and in control. If you are a business owner with cash piling up in the company account and you are not sure what to do next, this episode will help you create a clearer plan, de-risk your family’s future, and make your money work harder without drowning in spreadsheets. ---- Want to find an Adviser that suits your financial needs: https://www.linkwealth.com.au/ Get in touch with Josh: https://www.linkwealth.com.au/josh-lee-link Get in touch with Billy: https://www.linkwealth.com.au/billy-norman-link Josh's TikTok:  https://www.tiktok.com/@joshleefinadv Billy's TikTok:  https://www.tiktok.com/@billynormanfp     Sign up to Link Wealth Group’s newsletter, Wealth Simplified: https://www.linkwealth.com.au/wealth-simplified     Our Financial Services + Credit Guide: https://www.linkwealth.com.au/financial-services-and-credit-guide  ----    General advice disclaimer: The information contained within this podcast is general in nature and does not take into account your personal circumstances. Please reach out if you wish to discuss your personal situation.

    40 min
  8. The silent killer of family business success

    FEB 11

    The silent killer of family business success

    Send us Fan Mail Thinking of selling your business? Start here What actually makes a business sellable? In this episode of The Winner’s Playbook, Billy sits down with business mentor Baz Gardner to unpack the real reasons businesses sell (or don’t). They go beyond the surface-level advice and dive deep into the psychology of letting go, why so many owners sabotage their exit, and what buyers are actually looking for when it's time to pass the baton. Baz shares what he’s seen work (and fail) after helping hundreds of businesses through succession and sale, including the mindset shifts needed, the danger of ego attachment, and why strong leadership teams matter more than just your bottom line. They also cover what buyers want to see, what multiples really mean, and how to reduce key person risk so you’re not the roadblock to your own payday. If you’re building a business you want to eventually sell or hand over, this episode will save you years of pain. The best time to start planning is always earlier than you think. Find Baz: Baz Facebook: https://www.facebook.com/iambazgardner/ Baz LinkedIn: https://www.linkedin.com/in/bazgardner/ Baz YouTube: www.youtube.com/@TheSocialAdviser ---- Want to find an Adviser that suits your financial needs: https://www.linkwealth.com.au/ Get in touch with Josh: https://www.linkwealth.com.au/josh-lee-link Get in touch with Billy: https://www.linkwealth.com.au/billy-norman-link Josh's TikTok:  https://www.tiktok.com/@joshleefinadv Billy's TikTok:  https://www.tiktok.com/@billynormanfp     Sign up to Link Wealth Group’s newsletter, Wealth Simplified: https://www.linkwealth.com.au/wealth-simplified     Our Financial Services + Credit Guide: https://www.linkwealth.com.au/financial-services-and-credit-guide  ----    General advice disclaimer: The information contained within this podcast is general in nature and does not take into account your personal circumstances. Please reach out if you wish to discuss your personal situation.

    57 min

About

The Winner’s Playbook is your go-to podcast for real talk about money, careers, success and the challenges along the way. Hosted by financial advisers Josh and Billy, we break down the financial world in a way that’s clear, relatable and actually enjoyable to listen to. Whether you’re trying to grow your wealth, make smarter money moves, level up your career, or just figure out what success looks like for you, we’ve got you covered. No boring lectures, no complicated jargon - just straight-up conversations that help you win in life and money. New episodes drop every week, so hit follow and join us for practical advice, honest insights and maybe even a few laughs along the way.

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