The Winning Strategy

Lucian Armasu
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Behind every business success story is a winning strategy that made it all happen. This is The Winning Strategy podcast, where we reveal the secrets behind the most successful businesses so you can achieve the same.

  1. 03/10/2025

    How To Win in 2025 (and Beyond) With John Komarek

    John Komarek is the Founder and Director of Pixelter, which specializes in growing online sales for e-commerce sites by making their store a better salesperson and creating exceptional shopping experiences. With a proven track record of helping over 100 e-commerce brands generate over $217 million in sales, John's extensive work has supported many companies, from fast-growing startups fueled by Shark Tank to established multinational entities. John explores innovative uses of AI in marketing, including copy and image generation, to enhance customer engagement and conversion rates. His expertise in developing detailed buyer personas and using AI for feedback and skill training makes him a leading figure in leveraging technology for business growth. In this episode… In 2024, eCommerce brands faced significant challenges with rising inflation and shrinking consumer spending, making it harder than ever to drive conversions. As customers became more price-conscious and postponed nonessential purchases, businesses struggled to maintain profitability. With competition intensifying from ultra-low-cost retailers, how can brands stand out and grow in an increasingly tough market? John Komarek, an expert in e-commerce optimization, shares practical strategies to combat these issues. John emphasizes the importance of focusing on customer lifetime value by optimizing for repeat purchases, cross-sells, and upsells. He also highlights the need to strengthen brand differentiation — not just through storytelling but by improving product quality and offering premium items to higher-income shoppers. To maximize ad spend in 2025, John stresses the value of mastering multichannel attribution to track which ad platforms are driving significant growth. In this episode of The Winning Strategy, Lucian Armasu hosts John Komarek, Founder and Director of Pixelter, to discuss strategies for the shifting e-commerce consumer landscape. John discusses how to boost customer lifetime value, build brand resilience against low-cost competitors, and leverage data-driven attribution models. Tune in to learn how to future-proof your brand and maximize growth despite economic uncertainty.

    24 min

  2. 03/03/2025

    How To Increase Conversion Rates on Low-Traffic Websites With John Komarek

    John Komarek is the Founder and Director of Pixelter, which specializes in growing online sales for e-commerce sites by making their store a better salesperson and creating exceptional shopping experiences. With a proven track record of helping over 100 e-commerce brands generate over $217 million in sales, John's extensive work has supported many companies, from fast-growing startups fueled by Shark Tank to established multinational entities. John explores innovative uses of AI in marketing, including copy and image generation, to enhance customer engagement and conversion rates. His expertise in developing detailed buyer personas and using AI for feedback and skill training makes him a leading figure in leveraging technology for business growth. In this episode… Many e-commerce brands struggle to grow because rising ad costs make it harder to attract customers and turn a profit. Low-traffic websites, in particular, face challenges in optimizing conversions since they lack large data sets for traditional A/B testing. With fewer visitors, how can brands boost their conversions and profitability without relying solely on paid traffic? John Komarek, an expert in e-commerce conversion rate optimization, explains how even low-traffic websites can implement impactful strategies. He highlights the power of post-purchase surveys to gather direct customer feedback, using AI tools like ChatGPT to analyze responses quickly. John emphasizes the importance of understanding customer drop-off points in the conversion funnel and tailoring landing pages with clear value propositions. For low-traffic sites, he suggests serial A/B testing to identify high-impact changes without needing large data sets. In this episode of The Winning Strategy podcast, Lucian Armasu interviews John Komarek, Founder and Director of Pixelter, about improving conversions for low-traffic online stores. John discusses customer research methods, AI-driven analytics, and the impact of optimized checkout experiences. He also explains how brands can refine their value propositions, minimize cart abandonment, and boost average order value for long-term profitability.

    12 min

  3. 02/24/2025

    Nutrafol Live Audit and Strategy Recommendations With Matej Draksler

    Matej Draksler is the COO of AdsLux, a strategic growth partner empowering e-commerce brands to scale through holistic multichannel marketing. With over eight years of experience in digital marketing, he has managed millions in ad spend across platforms like Meta and TikTok, optimizing ads and CRO strategies to drive significant growth for health and beauty brands in the EU and US. Matej's insights into advertising and conversion rate optimization have led numerous brands to substantial profitability and market prominence. In this episode… Nutrafol has built a nine-figure brand by taking a natural approach to hair growth, focusing on the root causes of thinning rather than superficial treatments. While the company has a strong reputation, the brand can enhance credibility through compelling ad narratives to connect with its audience more effectively. How can Nutrafol refine its digital strategy to drive sustainable growth? Drawing on his extensive experience with health and beauty brands, growth marketer Matej Draksler delves into Nutrafol's innovative approach to attracting 1.6 million organic visitors monthly. He highlights how Nutrafol can optimize its current subscription model by making the six-month plan the default option, as research shows results typically appear within 3-6 months. To encourage longer commitments, the company could offer exclusive perks, such as doctor consultations, only for extended subscriptions. Additionally, refining product pages with outcome-focused headlines can help potential customers visualize the benefits of using Nutrafol's products. In this week's episode of The Winning Strategy, host Lucian Armasu speaks with Matej Draksler, COO of AdLux, about Nutrafol's marketing and growth strategies. They discuss the importance of increasing product demo content on Instagram, leveraging long-term customer testimonials in Meta ads, and refining TikTok engagement tactics. Matej also shares insights on optimizing paid advertising, improving customer retention, and structuring campaigns to maximize performance.

    17 min

  4. 02/17/2025

    Ancient Nutrition Live Audit and Strategy Recommendations With Matej Draksler

    Matej Draksler is the COO of AdsLux, a strategic growth partner empowering e-commerce brands to scale through holistic multichannel marketing. With over eight years of experience in digital marketing, he has managed millions in ad spend across platforms like Meta and TikTok, optimizing ads and CRO strategies to drive significant growth for health and beauty brands in the EU and US. Matej's insights into advertising and conversion rate optimization have led numerous brands to substantial profitability and market prominence. In this episode… Ancient Nutrition has built a strong brand focusing on organic, regenerative farming. However, despite attracting high organic traffic, the company underutilizes paid advertising and struggles with conversion optimization. While 85% of its visitors come from organic and direct sources, paid search and social ads contribute less than 10% each. How can the company blend organic and paid strategies for exponential growth? Digital marketing expert Matej Draksler analyzes key areas for growth, including refining website UX, improving customer trust elements, and automating discounts to reduce purchase friction. In addition, while Ancient Nutrition excels on Instagram with nearly half a million followers, its TikTok strategy could be enhanced. Matej explains that simply repurposing Instagram content for TikTok fails to engage the platform's audience. Instead, he suggests creating TikTok-native content tailored to user expectations. The conversation also highlights the company's declining YouTube performance, noting past videos featuring co-founder Dr. Josh Axe performed exceptionally well. By reinvesting in influencer-driven content and customer testimonials, Ancient Nutrition can regain traction and improve ad performance. In this episode of The Winning Strategy, Lucian Armasu hosts Matej Draksler, COO of AdsLux, to analyze Ancient Nutrition's marketing performance and share strategies for scaling e-commerce brands. They discuss the importance of video content in Meta Ads, optimizing upsell funnels, and testing diverse ad formats like advertorials and VSLs.

    16 min

  5. 02/10/2025

    HUM Nutrition Live Audit and Recommendations With Matej Draksler

    Matej Draksler is the COO of AdsLux, a strategic growth partner empowering e-commerce brands to scale through holistic multichannel marketing. With over eight years of experience in digital marketing, he has managed millions in ad spend across platforms like Meta and TikTok, optimizing ads and CRO strategies to drive significant growth for health and beauty brands in the EU and US. Matej's insights into advertising and conversion rate optimization have led numerous brands to substantial profitability and market prominence. In this episode… Despite having a solid foundation with its innovative approach and clean ingredients, a well-known skin and hair health brand struggles to maintain an upward trajectory. How can the brand renew its approach to online marketing to foster short- and long-term growth? Growth marketer Matej Draksler delves into HUM Nutrition's performance and marketing strategies, noting that while the company's website receives up to 400,000 monthly visits, growth has stagnated over the past three months. He highlights a key issue in the brand's paid search budget: prioritizing branded campaigns that capture existing demand rather than drive new customer acquisition. Matej suggests immediate webpage refinements, observing the absence of vital user-generated content like customer reviews and video testimonials, which could significantly boost conversions. In addition, while the company has a robust social media presence with nearly 300,000 followers on Instagram, its TikTok account falls flat due to repurposing content rather than creating TikTok-specific content. By adjusting its approach to include best practices and engaging content, the brand can leverage these platforms for substantial growth. In this episode of The Winning Strategy, Lucian Armasu chats with Matej Draksler, COO of AdsLux, about strategies for revitalizing brand growth. Highlighting a case study of HUM Nutrition, they provide insights on effective ad spend, the importance of strategic social media content, and leveraging customer-generated content to enhance conversion rates. Tune in for insights on crafting compelling headlines for product pages and boosting Meta Ads through video assets.

    18 min

  6. 02/03/2025

    Working Around Meta's Health Brand Restrictions With Matej Draksler

    Matej Draksler is the COO of AdsLux, a strategic growth partner empowering e-commerce brands to scale through holistic multichannel marketing. With over eight years of experience in digital marketing, he has managed millions in ad spend across platforms like Meta and TikTok, optimizing ads and CRO strategies to drive significant growth for health and beauty brands in the EU and US. Matej's insights into advertising and conversion rate optimization have led numerous brands to substantial profitability and market prominence. In this episode… Starting in January 2025, Meta will introduce new restrictions that could significantly impact digital advertising, particularly for health and wellness brands. These guidelines will limit the use of certain tracking data, which could make it harder for businesses to measure ad effectiveness. How can you adjust to changes that fundamentally alter your business strategies? The digital advertising industry requires brands to be agile and ready for change. Growth marketing expert Matej Draksler joins Lucian Armasu as they explain the significant challenges of upcoming Meta restrictions, notably the removal of conversion events from campaign optimization. This seismic shift from targeting purchase optimizations to focusing on top-of-funnel metrics could have a ripple effect akin to the tumult caused by iOS 14 updates. Matej and Lucian emphasize the need for brands to diversify across multiple channels, such as Google Ads, YouTube, and TikTok, to mitigate risks. Their approach prioritizes actionable strategies like optimizing for video views, landing page views, and leveraging custom events to maintain high-quality audience engagement. Tune in to this episode of The Winning Strategy as Lucian Armasu hosts Matej Draksler, COO of AdsLux, to discuss the new reality for health and wellness advertising post-Meta's January 2025 update. Matej and Lucian highlight the need for brands to optimize for video views, landing page views, and custom events. They also emphasize multichannel diversification, lead generation, and retargeting strategies to keep engagement high.

    7 min

  7. 01/27/2025

    Ancestral Supplements Live Audit With Matej Draksler

    Matej Draksler is the COO of AdsLux, a strategic growth partner empowering e-commerce brands to scale through holistic multichannel marketing. With over eight years of experience in digital marketing, he has managed millions in ad spend across platforms like Meta and TikTok, optimizing ads and CRO strategies to drive significant growth for health and beauty brands in the EU and US. Matej's insights into advertising and conversion rate optimization have led numerous brands to substantial profitability and market prominence. In this episode… Ancestral Supplements embraces the ethos of ancestral nutrition, offering nutrient-dense supplements derived from organ meats and other natural sources. In this case study, growth marketing expert Matej Draksler explores untapped areas that could catapult the brand's growth and help it dominate the market. How can the brand capitalize on its strong foundation to drive growth and reach new audiences? Analyzing the traffic sources and website effectiveness for Ancestral Supplements, Matej highlights a crucial gap in their strategy: an underutilization of social media marketing and paid advertising potential. Despite having strong brand elements and a significant number of five-star reviews, the brand's growth remains stagnant. Matej suggests the issue may stem from high acquisition costs on platforms like Meta, leading to limited ad spending and potential growth barriers. By revisiting their ad strategies and expanding their presence on social media channels, companies like Ancestral Supplements can unlock untapped growth and reach wider audiences more effectively. In this episode of The Winning Strategy, Lucian Armasu hosts Matej Draksler, COO of AdsLux, to discuss digital marketing strategies and website optimization for Ancestral Supplements. Matej delves into the value of comprehensive web audits, strategic ad spending, and video content ads to maximize reach and engagement. He demonstrates how the brand can drive sustainable growth through cross-selling complementary products, optimizing pricing strategies, and using data-driven insights.

    25 min

  8. 01/20/2025

    An Irresistible Offer Will 10X Your Business

    Matej Draksler is the COO of AdsLux, a strategic growth partner empowering e-commerce brands to scale through holistic multichannel marketing. With over eight years of experience in digital marketing, he has managed millions in ad spend across platforms like Meta and TikTok, optimizing ads and CRO strategies to drive significant growth for health and beauty brands in the EU and US. Matej's insights into advertising and conversion rate optimization have led numerous brands to substantial profitability and market prominence. In this episode… Elevating a business from just another brand to a market leader extends beyond having a great product. Behind every business success story lies an irresistible offer that captivates customers and drives growth. What makes these offers compelling enough to become the key drivers of expansion? Matej Draksler, a seasoned digital marketing expert, delves into how he engineers these game-changing offers for brands. Drawing from his extensive experience, Matej explains the crucial elements of irresistible offers, such as leveraging free products, implementing strong guarantees, and utilizing high-value introductory pricing. With case studies like Domino's Pizza's iconic 30-minute delivery promise, he illustrates how such offers require strategic adjustments in business operations. Matej also emphasizes integrating psychological principles such as urgency, scarcity, and social proof to enhance your offers' effectiveness. However, he warns of the potential pitfalls, shedding light on protective measures that can help you maintain a profitable model while mitigating risks such as opportunistic fraudsters. In this episode of The Winning Strategy, Lucian Armasu chats with Matej Draksler, COO of AdsLux, about crafting offers that accelerate business growth. Matej explores the elements of a compelling offer and how to avoid potential pitfalls, highlighting the value of incorporating psychological principles, implementing fraud control, and reassessing offer performance regularly.

    15 min
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About

Behind every business success story is a winning strategy that made it all happen. This is The Winning Strategy podcast, where we reveal the secrets behind the most successful businesses so you can achieve the same.

Information

  • Creator
    Lucian Armasu
  • Years Active
    2024 - 2025
  • Episodes
    19
  • Rating
    Explicit
  • Copyright
    © The Winning Strategy (c) 2024
  • Show Website
    The Winning Strategy