The Wize Ones

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The Wize Ones

The Wize Ones podcast has leading operators, subject matter experts, VCs, and founders interview each other to reveal insights into how they built and scaled their products, software, and ideas to bring them to life. We speak to the top 5% of people in the world of GTM to get first-hand insights, case-studies, and real-life examples of what worked, and what blew up.

Episodes

  1. The 20% Rule for B2B Marketing Success with Rob Karel

    DEC 8

    The 20% Rule for B2B Marketing Success with Rob Karel

    Rob Karel, Senior Vice President of Marketing at Precisely, shares over two decades of B2B tech marketing expertise. Rob delves into the evolution of marketing, the art of storytelling, and how startups can effectively balance brand awareness with performance marketing. He explains why understanding your ideal customer profile (ICP) is critical for success and highlights the importance of validating your messaging through customer feedback. Rob also discusses structuring marketing teams, the pitfalls of category creation, and the ultimate metric for marketing success—conversion quality. 💡 Enjoyed this episode? Don’t forget to subscribe to The Wize Ones on your favorite podcast platform for more insights from top operators, VCs, and founders. If you found value, leave us a review—it helps us reach more listeners like you! What You Will Learn: How to balance brand awareness and performance marketing for maximum ROI The art of storytelling in B2B marketing and its impact on long sales cycles Why startups should focus on their ideal customer profile early The importance of customer feedback in refining messaging Key principles for structuring marketing teams at different growth stages Highlights: [08:14] Why good messaging starts with understanding your audience [12:35] Storytelling in B2B: Simplifying the complex [20:20] The synergy between brand awareness and demand generation [24:50] Why competition validates category creation [33:15] Wise advice: “If you’re not wrong 20% of the time, you’re not trying hard enough.” The Wize Ones PodcastThe Wize Ones podcast features leading operators, subject matter experts, VCs, and founders interviewing each other to reveal insights into how they built and scaled their products, software, and ideas. We speak to the top 5% of people in the world of GTM to get first-hand insights, case studies, and real-life examples of what worked and what didn't. This podcast is produced by Wizly and powered by its global community of professionals. Wizly is an AI-powered platform that helps experts organize, scale, and monetize their knowledge.

    34 min
  2. AI for Business: Turning Hype into Real Results with Andreas Welsch

    NOV 25

    AI for Business: Turning Hype into Real Results with Andreas Welsch

    Andreas Welsch, a globally recognized AI leader and advisor, shares his insights on how businesses can turn AI hype into real outcomes. As the Founder of Intelligence Briefing and a former global leader at SAP, Andreas has guided Fortune 500 companies in leveraging AI to drive measurable results. Learn how to align AI with business goals, start small to scale effectively, and empower teams to achieve more through technology. 💡 Enjoyed this episode? Don’t forget to subscribe to The Wize Ones on your favorite podcast platform for more insights from top operators, VCs, and founders. If you found value, leave us a review—it helps us reach more listeners like you! What You Will Learn: Why AI is a tool for empowerment, not replacement How to align AI strategies with measurable business outcomes The importance of starting small and scaling thoughtfully Generative AI’s potential and how to use it effectively Key traits of businesses leading in AI adoption Highlights: [01:12] AI as a tool to amplify human potential [02:45] Aligning AI with clear business goals [06:10] Driving collaboration between AI and human creativity [15:40] Generative AI’s game-changing opportunities [25:15] The future of AI as an enabler in business processes The Wize Ones PodcastThe Wize Ones podcast features leading operators, subject matter experts, VCs, and founders interviewing each other to reveal insights into how they built and scaled their products, software, and ideas. We speak to the top 5% of people in the world of GTM to get first-hand insights, case studies, and real-life examples of what worked and what didn't. This podcast is produced by Wizly and powered by its global community of professionals. Wizly is an AI-powered platform that helps experts organize, scale, and monetize their knowledge.

    47 min
  3. The API Playbook: From Startup to Scale with Jeremy Glassenberg

    NOV 17

    The API Playbook: From Startup to Scale with Jeremy Glassenberg

    Jeremy Glassenberg, an API product management expert with over 16 years of experience, shares his insights on building and scaling developer ecosystems. Jeremy’s experience includes leading the developer platform team at Box, establishing API governance at DocuSign, and consulting with numerous unicorn startups. In this episode, we dive into why APIs are crucial for modern business growth, how to validate your API strategy, and what it takes to build a developer platform that retains customers. 💡 Enjoyed this episode? Don’t forget to subscribe to The Wize Ones on your favorite podcast platform for more insights from top operators, VCs, and founders. If you found value, leave us a review—it helps us reach more listeners like you! What You Will Learn: Why customer validation is key to a successful API strategy How APIs bridge the gap between product and sales teams The importance of developer experience in building a lasting platform How AI and APIs are shaping the future of tech Highlights: [00:45] The importance of APIs in modern platforms [03:10] The role of customer validation in API success [06:00] How APIs helped Box close major sales deals [17:33] Why APIs are essential for both growth and retention [36:00] The future of APIs in AI development The Wize Ones PodcastThe Wize Ones podcast features leading operators, subject matter experts, VCs, and founders interviewing each other to reveal insights into how they built and scaled their products, software, and ideas. We speak to the top 5% of people in the world of GTM to get first-hand insights, case studies, and real-life examples of what worked and what didn't. This podcast is produced by Wizly and powered by its global community of professionals. Wizly is an AI-powered platform that helps experts organize, scale, and monetize their knowledge.

    45 min
  4. Embracing Chaos: A Career of Constant Growth with Arvinder Gujral

    OCT 21

    Embracing Chaos: A Career of Constant Growth with Arvinder Gujral

    Arvi is a seasoned technology executive with over 25 years of experience spanning telecom, social media, and SaaS industries. He has worked across the US, India, and Singapore, and is currently an advisor and investor for numerous startups. Arvi's unique approach to career growth and go-to-market strategies stems from his love for chaos and his ability to create value in challenging situations. 💡 Enjoyed this episode? Don’t forget to subscribe to The Wize Ones on your favorite podcast platform for more insights from top operators, VCs, and founders. If you found value, leave us a review—it helps us reach more listeners like you! What You Will Learn: The importance of embracing chaos and disorder to create meaningful value How to approach growth and go-to-market strategies with a "jumping" mindset The significance of product-market fit before implementing GTM strategies Techniques for identifying and focusing on your Ideal Customer Profile (ICP) The impact of AI on startup efficiency and capital requirements Highlights: [01:24] Arvi's unconventional career path and his restless nature [03:13] The value of embracing chaos and disorder in business [06:37] The importance of being paranoid and prepared in the tech industry [17:25] Arvi's two tenets for simplifying go-to-market strategies [19:45] The critical difference between product-market fit and GTM strategy [24:18] The dangers of diluting your ICP when scaling [32:53] Arvi's creative approach to distribution at Twitter in Asia [37:09] The impact of AI on startup efficiency and job displacement [38:56] The importance of incremental milestones in startup growth [41:18] Arvi's advice on creating new life cycles to stay relevant in the market The Wize Ones PodcastThe Wize Ones podcast features leading operators, subject matter experts, VCs, and founders interviewing each other to reveal insights into how they built and scaled their products, software, and ideas. We speak to the top 5% of people in the world of GTM to get first-hand insights, case studies, and real-life examples of what worked and what didn't. This podcast is produced by Wizly and powered by its global community of professionals. Wizly is an AI-powered platform that helps experts organize, scale, and monetize their knowledge.

    43 min
  5. Agile Evolution: Transforming Product Management with Diana Stepner

    OCT 21

    Agile Evolution: Transforming Product Management with Diana Stepner

    Diana Stepner is a seasoned product management expert with over 20 years of experience leading product teams across the globe. She has worked with companies like Monster, Razorfish, and Simple Practice, and is now focused on leadership coaching. Diana's passion lies in unlocking people's potential and helping them navigate the challenges of the tech industry. 💡 Enjoyed this episode? Don’t forget to subscribe to The Wize Ones on your favorite podcast platform for more insights from top operators, VCs, and founders. If you found value, leave us a review—it helps us reach more listeners like you! What You Will Learn: The evolution of product management from rigid documentation to agile collaboration How to identify and focus on your ideal customer profile (ICP) The importance of balancing founder vision with strategic product management Strategies for prioritizing product roadmaps in competitive environments The role of product management in remote and hybrid work settings Highlights: [02:04] Diana's journey from communications to product management [14:23] The shift from functional requirement documents to agile methodologies [24:34] How Simple Practice evolved from a founder-driven product to strategic product management [30:22] Defining and focusing on your ideal customer profile (ICP) [34:21] Prioritization techniques like the Eisenhower matrix and RICE framework [36:36] The art and science of product pricing [38:32] Key qualities to look for when hiring a head of product The Wize Ones podcast features leading operators, subject matter experts, VCs, and founders interviewing each other to reveal insights into how they built and scaled their products, software, and ideas. We speak to the top 5% of people in the world of GTM to get first-hand insights, case-studies and real-life examples of what worked, and what blew up. This podcast is produced by Wizly and powered by its global community of professionals. Wizly is an AI-powered platform that helps experts organize, scale, and monetize their knowledge.

    41 min
  6. Building the Future of Work: AI, Knowledge, and Business with Samir Khadepaun & Puja Bharwani

    OCT 21

    Building the Future of Work: AI, Knowledge, and Business with Samir Khadepaun & Puja Bharwani

    Samir Khadepaun and Puja Bharwani explore the future of work, AI, and knowledge sharing. Samir, a serial entrepreneur, shares how his previous startup transformed the F&B industry by engaging over 27 million diners and how his current venture, Wizly, aims to decentralize knowledge using AI. Puja, a communications and content expert with years of experience leading storytelling in tech, offers her insights on how organizations and individuals can leverage AI to enhance productivity and make knowledge more accessible. Together, Samir and Puja discuss how traditional roles are evolving and how "knowledge owners" are becoming the new key players in scaling businesses efficiently. 💡 Enjoyed this episode? Don’t forget to subscribe to The Wize Ones on your favorite podcast platform for more insights from top operators, VCs, and founders. If you found value, leave us a review—it helps us reach more listeners like you! What You’ll Learn: The importance of decentralizing knowledge and attributing it to the original source How AI is streamlining the way people find, verify, and access expertise Why Samir believes the future of work lies in small, nimble teams empowered by knowledge owners The challenges of building AI-driven platforms from scratch and why persistence is key Highlights: [01:06] Samir’s journey as a serial entrepreneur [05:13] How the right knowledge at the right time changed Samir’s business [10:18] The role of AI in reshaping the future of work [26:02] Overcoming startup challenges and how ideas evolve [38:07] Why the future of work is driven by knowledge, not freelancers The Wize Ones podcast features leading operators, subject matter experts, VCs, and founders interviewing each other to reveal insights into how they built and scaled their products, software, and ideas. We speak to the top 5% of people in the world of GTM to get first-hand insights, case-studies and real-life examples of what worked, and what blew up. This podcast is produced by Wizly and powered by its global community of professionals. Wizly is an AI-powered platform that helps experts organize, scale, and monetize their knowledge.

    42 min
  7. Revolutionising Knowledge Sharing: The AI Twin That Works While You Sleep

    OCT 21 · BONUS

    Revolutionising Knowledge Sharing: The AI Twin That Works While You Sleep

    In this teaser of The Wize Ones podcast, we explore how AI is transforming the way experts share and monetize their knowledge. Discover how Wizly goes beyond traditional online learning platforms by helping professionals with years of experience turn their expertise into a thriving business. From creating structured knowledge assets to leveraging an AI twin that acts as a digital assistant, Wizly is revolutionizing the future of work. Tune in to learn how this innovative platform democratizes knowledge and makes it more accessible to everyone. 💡 Enjoyed this episode? Don’t forget to subscribe to The Wize Ones on your favorite podcast platform for more insights from top operators, VCs, and founders. If you found value, leave us a review—it helps us reach more listeners like you! What You Will Learn: How AI can help transform your existing knowledge into valuable content The concept of an AI twin and its role in business development Why experienced professionals should rethink how they share their expertise The benefits of creating structured, searchable knowledge assets How Wizly is fostering a global community of experts Highlights: [00:59] The concept behind Wizly and its focus on experienced professionals [03:10] Turning raw content into structured knowledge assets [05:09] How an AI twin acts as a 24/7 digital assistant [06:30] The vision of making knowledge accessible and creating new opportunities The Wize Ones podcast features leading operators, subject matter experts, VCs, and founders interviewing each other to reveal insights into how they built and scaled their products, software, and ideas. We speak to the top 5% of people in the world of GTM to get first-hand insights, case-studies and real-life examples of what worked, and what blew up. This podcast is produced by Wizly and powered by its global community of professionals. Wizly is an AI-powered platform that helps experts organize, scale, and monetize their knowledge.

    11 min

About

The Wize Ones podcast has leading operators, subject matter experts, VCs, and founders interview each other to reveal insights into how they built and scaled their products, software, and ideas to bring them to life. We speak to the top 5% of people in the world of GTM to get first-hand insights, case-studies, and real-life examples of what worked, and what blew up.

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