The Work We Keep

Kayla Victor

Welcome to The Work We Keep, a podcast about building a business, raising a family, and finding magic in the middle. Hosted by Kayla Victor, photographer and mompreneur, this show explores the real stories behind running a business while raising little ones. The work that fills our calendars and the work that fills our hearts. Each week, you’ll hear from passionate business owners, marketing experts, and creative moms who share honest insights, actionable marketing strategies, and personal stories about balance, burnout, and breakthroughs. Whether you’re a mompreneur, small business owner, or creative dreamer trying to grow with intention, you’ll leave each episode inspired to keep going, and to honor the work you keep. Tune in to learn how to build a brand you love, market it with confidence, and navigate motherhood and entrepreneurship with grace. If you’re ready to learn how to build a business that supports your life (not runs it), discover marketing strategies that actually work, and feel less alone in your motherhood journey, you’re in the right place. New episodes drop weekly — visit kaylamariphoto.com to learn more, connect with Kayla, and keep the conversation going. Hosted on Acast. See acast.com/privacy for more information.

  1. FEB 27

    Steal My Social Media Strategy

    In this solo episode of The Work We Keep, Kayla shares her exact social media marketing schedule and content structure for running Instagram, Facebook, Pinterest, and TikTok as a creative entrepreneur. If you’ve ever wondered how to stay consistent on social media without burning out, this episode breaks down the full system, from long-form podcast and evergreen content to carousels, short-form video, and Pinterest. Kayla walks through how she repurposes podcast episodes into Instagram content, uses branded templates and Tonic Site Shop graphics for consistency, leverages ChatGPT to condense and expand ideas, and plans her grid using the Plann app to schedule posts in advance. She also shares practical tips like manually adding location tags and collaborations inside Instagram for better discoverability. This episode is a transparent look at sustainable social media marketing for photographers, creatives, and small business owners who want structure, clarity, and longevity, not constant content chaos. If you’re looking for a realistic Instagram marketing workflow, content repurposing strategy, and behind-the-scenes insight into how a working mom and business owner manages multiple platforms each week, this one is for you. Grab my "Steal My Social Media Checklist" to help create a sustainable social media strategy: https://kaylamariphotography.myflodesk.com/sjmuytr96q Learn more about Kayla and her photography business at: https://kaylamariphoto.com/ Hosted on Acast. See acast.com/privacy for more information.

    16 min

Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to The Work We Keep, a podcast about building a business, raising a family, and finding magic in the middle. Hosted by Kayla Victor, photographer and mompreneur, this show explores the real stories behind running a business while raising little ones. The work that fills our calendars and the work that fills our hearts. Each week, you’ll hear from passionate business owners, marketing experts, and creative moms who share honest insights, actionable marketing strategies, and personal stories about balance, burnout, and breakthroughs. Whether you’re a mompreneur, small business owner, or creative dreamer trying to grow with intention, you’ll leave each episode inspired to keep going, and to honor the work you keep. Tune in to learn how to build a brand you love, market it with confidence, and navigate motherhood and entrepreneurship with grace. If you’re ready to learn how to build a business that supports your life (not runs it), discover marketing strategies that actually work, and feel less alone in your motherhood journey, you’re in the right place. New episodes drop weekly — visit kaylamariphoto.com to learn more, connect with Kayla, and keep the conversation going. Hosted on Acast. See acast.com/privacy for more information.

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