The WOW Factor

Warehouse on Wheels
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A high-level insider look into mobile storage, supply chain management, and logistics from the top experts in the field.

Episodes

  1. 4D AGO

    How Atlanta's Infrastructure Boom is Shaping the Future of Mobile Storage with Troy Wiley

    We are headed to the logistics hub of the South today to explore why Atlanta remains one of the most critical distribution markets in the country, even as the industrial market moves through a mid-cycle recalibration. With vacancy stabilizing and major infrastructure projects reshaping the I-75 and I-85 corridors, many operators are keeping facilities maxed out without taking the leap into more expensive space.Our guest is Troy Wiley, General Manager for Advantage Trailer Rentals in Atlanta. Troy shares what he is seeing across a massive territory as manufacturers, import-heavy operations, and retailers manage short windows of demand, container surges, and cost pressure driven by demurrage and real estate decisions.We break down how mobile storage becomes a true strategy in this market. Troy explains how trailers help companies avoid premature long-term leases, create breathing room fast, and protect throughput by moving slow inventory and packaging materials out of the building while keeping visibility in a WMS.If you liked this episode, be sure to subscribe to the channel for more amazing content like this @WarehouseOnWheels Come find us over on LinkedIn: https://www.linkedin.com/company/wowtrailers/ #logistics #supplychain #Atlanta #warehouse #mobileStorage #demurrage #imports #Savannah #manufacturing #automotive #FIFA2026

    31 min

  2. MAR 24

    Detroit's Automotive Supply Chain Mobile Storage Solutions | Brian Bladen

    We are headed to the Motor City today to explore why Detroit remains the epicenter of North American automotive logistics, even as the market enters a new phase of stabilization. With industrial vacancy reaching a cycle high and suppliers navigating shifting production plans and electric vehicle commitments, flexibility is no longer a “nice to have.” It is a survival strategy. Our guest is Brian Bladen, General Manager of PMF Trailer Rentals and Warehouse on Wheels Detroit. Brian’s path is rare in this industry. He started on the manufacturing and warehousing side before moving into storage and leasing, which means he can walk a facility and instantly recognize the pain points teams have been dealing with for decades. That perspective makes this episode especially practical for anyone managing space, staging inventory, or trying to keep operations lean.We talk through the real reasons companies struggle in Detroit even when “warehouse space is available.” Proximity, short-term needs, older facilities with higher maintenance costs, and the hidden costs of leases all add up fast. Brian breaks down how month-to-month mobile storage helps customers avoid oversized long-term commitments, protect Just-In-Time production, and create breathing room when infrastructure projects and border traffic create new bottlenecks. If you liked this episode, be sure to subscribe to the channel for more amazing content like this  @WarehouseOnWheels Come find us over on LinkedIn: https://www.linkedin.com/company/wowtrailers/ #logistics #supplychain #Detroit #automotive #warehouse #JustInTime #warehousing #Manufacturing

    38 min

  3. MAR 17

    Brady Rodgers - Nearshoring In Mexico’s Golden Triangle | The WOW Factor Podcast Ep.9

    Welcome back to the WOW Factor! On today’s episode, we head south of the border as U.S. companies accelerate their shift from production in China to Mexico. That nearshoring wave is creating massive opportunity, but it is also creating turbulent challenges as industrial space gets tighter and trucking demand keeps rising across Mexico’s Golden Triangle of Monterrey, Mexico City, and Guadalajara. Joining me to unpack what is happening on the ground is Brady Rodgers, President of WOW’s Mexico Operations. Brady shares why this moment is so significant for manufacturers, distributors, and logistics companies, and why “mobile warehousing” is becoming a practical strategy in a market where offsite storage can mean traffic delays, security concerns, and costly friction with traditional trucking providers. We also talk about what it really costs when a supply line breaks. Brady walks through the dollar impact of production downtime across industries, from automotive to electronics to food manufacturing, and explains why having buffer inventory and flexible storage on-site can be one of the smartest moves a plant can make. If you are doing business in Mexico, or you are considering expanding there, this episode is a clear look at how to stay agile in a fast-changing manufacturing corridor. If you liked this episode, be sure to subscribe to the channel for more amazing content like this  @WarehouseOnWheels Come find us over on LinkedIn: https://www.linkedin.com/company/wowtrailers/ CHAPTERS: 00:00:00 Introducing Brady Rodgers 00:01:29 Answering In English And Spanish 00:02:57 Early Trailer Use On A Missouri Farm 00:06:19 Early Supply Chain Lessons And The Cost Of Shutdowns 00:10:13 Why Mexico Is Personal To Brady 00:16:00 WOW’s Two Key Mexico Locations (Monterrey + Querétaro) 00:23:05 Nearshoring Boom And The Fight For Space 00:23:40 The Three Options: Offsite Warehouse, Build, Or Mobile Storage 00:24:12 Why Using Trucking Trailers Creates Friction 00:27:00 Traffic, Security, And The Hidden Cost Of Offsite Storage 00:29:04 The Real Cost Of One Hour Of Downtime 00:33:00 When Trailers Become A Core Strategy 00:40:03 Mexico’s Relationship-Driven Business Culture 00:46:00 The Three-Point Inspection Process 00:47:58 The Vendor Setup Bottleneck (And How To Start Early) 00:54:53 First Steps For Companies In Mexico 00:59:08 Before You Sign A Long-Term Warehouse Contract #logistics #supplychain #Mexico #nearshoring #manufacturing

    1h 2m

  4. MAR 10

    Gerry Lovell - Growing Without A Building In Ontario | The WOW Factor Podcast Ep. 8

    Welcome back to the WOW Factor! In this episode, we return to Ontario for a boots-on-the-ground look at what it takes to grow in one of the tightest industrial markets in North America. Paris and Bradford sit at the center of Canada’s manufacturing engine, and when vacancy rates are low and warehouse costs keep climbing, the smartest way to scale might be to stop chasing more building space. Today’s guest is Gerry Lovell, General Manager at Smartway Trailer Rentals, who leads operations across Paris, Bradford, and Colborne. Gerry breaks down what “one-call resolution” looks like in real life. A customer calls asking for “a couple trailers,” and by the end of the week it turns into forty trailers delivered, loaded, and stored. We talk seasonality, winter surges, and how yard solutions and mobile storage give businesses the elasticity to expand and pull back without getting trapped in long-term leases. We also talk about the hidden win that most teams do not calculate. When you pull overflow inventory out of the aisles and into trailers, you get breathing room. Safety improves. Forklift traffic gets cleaner. Decision-making gets clearer. If you are operating anywhere in Ontario and feeling the squeeze, this episode gives you a practical first step you can take today: walk your floor and figure out what truly needs to live inside the building. If you liked this episode, be sure to subscribe to the channel for more amazing content like this  @WarehouseOnWheels Come find us over on LinkedIn: https://www.linkedin.com/company/wowtrailers/ CHAPTERS: 00:00:00 Intro 00:01:27 Gerry’s Background In Logistics 00:03:18 A Day In The Life At Smartway 00:04:17 The Biggest Space Pressures In Ontario 00:05:35 When “A Couple Trailers” Becomes 40 00:07:23 From Band-Aid Thinking To Long-Term Strategy 00:10:54 The Winter Panic Call 00:11:57 Breathing Room, Safety, And Flow 00:16:13 The Dollar Impact Of Mobile Storage 00:18:27 Warehouse vs Trailer Cost Breakdown 00:20:59 The First Step Before You Call 00:22:15 Turkeys In Trailers 00:31:52 The Biggest Myth About Storage Trailers 00:33:37 What To Do This Week If You’re Tight On Space #logistics #supplychain #Ontario #Canada #mobilestorage

    35 min

  5. MAR 3

    Jeremy Fairman - Solving Problems and Saving Costs

    Welcome back to the WOW Factor! In this episode, we dive into the booming logistics scene in North Carolina, particularly the Carolina Logistics Triangle. With freight values expected to double by 2050, this area is becoming a hub of activity. Our guest, Jeremy Fairman, the general manager of B&W Trailer Rentals, shares insights on how to maintain a successful logistics team in a high-demand market. He emphasizes the importance of a positive culture and teamwork, especially when faced with challenges like unexpected weather disruptions. Jeremy's experience in fleet solutions and his unique approach to problem-solving make him a valuable resource for anyone in the logistics industry. If you're in the Triad area and feeling the pressure of space constraints, this episode is a must-listen! Tune in to discover how to navigate the complexities of logistics and unlock your potential for growth. CHAPTERS: 00:00:00 Introducing Jeremy Fairman 00:01:25 Biggest Secret To Keeping A Logistics Team Successful 00:01:52 Cold And Ice 00:03:19 Path To Trailer Rentals 00:04:44 What Does A Normal Day Look Like? 00:05:13 Biggest Space Headaches 00:06:43 Success Is A Problem 00:07:58 Band-Aid 00:10:08 Warehouse Lease Cost 00:11:37 Space Crisis 00:12:24 Mechanics Team 00:14:17 Dock Flow 00:15:08 Carolina Capital 00:16:52 Hidden Savings 00:17:44 Out Of Space 00:18:48 Simple Yard Change 00:19:08 Unusual Use Case 00:20:00 Christmas Trees & Tobacco 00:20:54 Best Cost Savings Story 00:22:08 Getting Into Fleet Solutions 00:23:56 Resetting 00:24:24 Mentor Advice 00:25:24 Retiring Myths 00:25:55 Feeling The Squeeze

    27 min

  6. FEB 24

    Rosie Youngstrom - Logistics Mastery in Phoenix and Tucson

    In this episode of the Wow Factor, Mark Mann ventures into Phoenix, Arizona, to uncover its rapid transformation into a leading hub for technology and advanced manufacturing. His guest, Rosie Youngstrom, a veteran of the industry and General Manager at Arizona Trailer Rentals, shares insights into navigating the booming Arizona market. Rosie discusses her journey, the challenges of warehouse space, and the role of mobile storage in modern logistics. Tune in to learn about the Arizona way of doing business, the economic advantages of using storage trailers, and practical tips for warehouse managers facing space constraints. CHAPTERS: 00:00:00 Introducing Rosie Youngstrom 00:01:14 The Arizona Way Of Doing Business 00:01:54 Finding Her Way Into Southwest Logistics 00:02:26 Being A Chief's Fan 00:02:49 A Normal Day For A Southwest GM 00:04:06 Three Biggest Space Headaches 00:05:51 Long Term Strategy vs Short Term Thinking 00:06:51 Warehouse Costs 00:07:28 Panic Time 00:08:50 The "Bounce Back" Difference 00:09:21 The Best Team In The Business 00:10:16 The Math Behind Mobile Storage 00:11:26 First Steps For Clients 00:12:20 Simple Yard or Dock Change 00:13:14 Unusual Use Cases 00:14:14 Best Problem-Solving Story 00:15:26 Knowing Where You're Supposed To Be 00:16:08 Philosophy Of Leadership 00:16:51 Reset Strategies 00:17:28 Retiring Myths 00:18:11 What To Do When Feeling The Squeeze

    19 min

  7. FEB 17

    Jim Perry - Helping Businesses Tame the Chaos

    In today's fast-paced business world, many companies face overwhelming challenges as they grow. Jim Perry, the Commercial Business Director at Warehouse on Wheels, shares insights on how to tackle these issues head-on. From managing relationships to providing innovative storage solutions, Jim emphasizes the importance of having a strategy in place to avoid chaos. He discusses real-life examples of businesses that have turned their struggles into success stories by leveraging mobile storage solutions instead of traditional warehouses. If you're feeling the pressure of a packed facility or a sudden surge in inventory, it's time to rethink your approach. Don't let chaos dictate your business; discover how mobile storage can be a game-changer for your success. CHAPTERS: 00:00:00 Meet Jim Perry 00:00:37 Customer Struggles 00:01:10 Finding The Way Into Commercial Logistics 00:02:24 What Is A Commercial Business Director? 00:03:20 Three Biggest Space Headaches 00:04:47 When Success Becomes A Problem 00:06:27 Band-Aid Thinking To Long Term Strategy 00:08:02 The Trailer Solution 00:09:58 When Customers Need A Miracle 00:11:08 Handling Growth Spurts 00:12:46 The Language Of ROI 00:14:59 Affecting The Front-Lines 00:16:06 Saving Workers From Burn-Out 00:17:04 First Steps Before Calling WOW 00:18:58 Strategy To Keep Things Flowing Smoothly 00:20:55 Career Milestone 00:22:53 What We Do Matters 00:23:59 De-Stressing 00:25:32 Debunking Trailer Rental Myths 00:27:13 Stressing Out About A Full Warehouse

    29 min

  8. FEB 10

    Mark Henderson - Challenges In Dallas Logistics

    Welcome back to the WOW Factor! Today, we dive into the heart of the Dallas-Fort Worth Metroplex, a crucial hub for the North American supply chain. This area is not just a city; it's a global inland port that can reach 98% of the U.S. within 48 hours! Join us as we chat with Mark Henderson, a seasoned expert in the logistics industry, who shares insights on the unique challenges and opportunities in this bustling market. From the importance of warehouse space to the impact of weather on logistics, Mark's experience sheds light on how businesses can thrive in this competitive environment. If you're a warehouse manager or business owner, you won't want to miss these valuable tips on leveraging storage trailers as strategic tools to enhance your operations. Let's unlock the potential of Dallas logistics together! CHAPTERS: 00:00:00 Introducing Mark Henderson 00:01:31 What Makes The Dallas Trailer Market Different? 00:02:40 Becoming A Local Market CEO 00:05:27 What's A Normal Day Look Like? 00:07:14 Three Biggest Space Headaches 00:10:28 The Fire Marshall Story 00:13:11 Trailers As Strategic Tools 00:15:12 The ROI Of Using Trailers 00:17:28 Panic Calls 00:21:37 Having The Right Mindset To Avoid Chaos 00:22:50 Culture Of Friendliness 00:24:57 What To Do Before Calling Us 00:26:24 Unusual Use Cases 00:29:35 Best Cost Savings Story 00:33:06 A Trailer Guy Through And Through 00:36:47 Resetting 00:37:45 No Blame Games, Just Solutions 00:40:21 The Biggest Myth About Storage Trailers 00:41:10 What To Do When Feeling The Heat

    42 min

  9. FEB 3

    Chris Martin - Solving The Space Crisis With Strategic Mobile Storage

    Imagine your business being shut down by the fire marshal on a Tuesday afternoon because your warehouse aisles are overflowing. That is exactly where one company found themselves before Chris Martin stepped in to save the day. In this episode, we explore how rapid response and mobile storage can turn a total operational halt into a twenty-four-hour recovery. Chris Martin, the General Manager for Meisler Trailer Rental in the Kentucky and Indiana markets, joins the WOW Factor to discuss the high-stakes world of logistics. We talk about the importance of being a local market leader who actually picks up the phone when a customer is in crisis. This level of dedication is what we call the Ritz Carlton service at Hampton Inn prices, and it is a game-changer for the Ohio Valley. CHAPTERS: 00:00:00 Meet Chris Martin 00:01:36 Being A Central Hub 00:02:20 Getting Into Mobile Storage 00:03:24 What's A Normal Day Look Like? 00:04:16 The Meisler Team 00:05:56 The Local Market CEOs 00:07:11 Ritz Carlton Service At Hampton Inn Prices 00:08:10 The Top Space Headaches 00:09:32 What Happens When Space Gets Tight 00:10:36 Changing Short-Term Thinking 00:13:18 A Customer Got Hacked 00:15:04 When A Customer Panics 00:17:53 Figuring Out Customer Problems 00:19:12 Helping Yard Supervisors 00:20:08 Clear Dollar Impact 00:23:28 First Steps Before Calling 00:25:45 A Yard Dog 00:26:54 Hitting The Reset Button 00:27:52 Best Advice From A Mentor 00:29:13 Dispelling The Biggest Storage Myths 00:32:04 If You're In Trouble On Space

    33 min

  10. JAN 27

    Dan Leslie - Scaling The Northern Supply Chain

    We are heading north of the 49th Parallel today to explore the critical Canadian market with a true builder, Dan Leslie. Dan is the President of Canadian Operations for Warehouse on Wheels, and he brings a wealth of hands-on experience to our conversation. He knows what it is like to answer the phones at midnight and build a business from the ground up with grit and determination. We discuss his journey of acquiring a founder-built organization called Triton Assets back in 2021. Dan explains the unique challenges of transitioning from an owner-operated business into a scalable national strategy that spans across Toronto and Montreal. It is a fascinating look at how a leader maintains a legacy while preparing an organization for massive growth. The real estate market in the Greater Toronto Area has seen staggering shifts, with costs jumping from 3 dollars to 30 dollars per square foot in recent years. Dan explains why mobile warehousing provides the flexibility that modern manufacturers desperately need to survive these rising costs. This optionality is the secret weapon for anyone looking to navigate land constraints and sudden supply chain disruptions. As we look toward the future, Dan issues a powerful challenge to his team for the year 2026. He emphasizes that a customer-first mindset and operational excellence are the only ways to truly win in this competitive industry. Make sure to stay until the end to hear how he plans to exceed every expectation in the coming years. Come find us over on LinkedIn: https://www.linkedin.com/company/wowtrailers/ CHAPTERS:00:00:00 Introducing Dan Leslie00:02:39 Presence In Canada00:04:37 Biggest Space Headaches00:08:08 Expensive Real Estate00:09:24 Providing Solutions to Challenges00:11:41 Renting Trailers vs. Warehouses00:14:33 Being There For Customers00:16:29 Extreme Weather Challenges00:18:18 Cross Border Issues00:21:26 Contingency Planning and Inventory Management00:22:53 The Best Mechanics In The World00:24:56 Executive-Level Work00:26:56 The Best Drivers In The Business00:29:00 Flexibility00:29:52 Expanding Into Canadian Markets00:31:32 Getting Personal00:33:47 Dan's Reset Button00:35:06 Mentor Advice00:36:26 Myths About Working In Canada00:37:49 The Challenge To The Team00:40:11 Advice from Mentors and Business in Canada00:45:39 Challenge for the Team for 2026

    39 min

  11. JAN 20

    Jonathan Brooks - Building A Mobile Storage Empire

    Welcome to the premiere episode of The Wow Factor with host, Mark Mann! In this episode, Mark dives deep into the world of supply chain management with none other than Jonathan Brooks, the CEO of Warehouse on Wheels. Jonathan has transformed the company from a small operation in the Midwest to an international powerhouse with over 35 locations and 37,000 trailers across North America. As we explore the challenges and triumphs of the supply chain industry, Jonathan shares his unique perspective, rooted in his background in finance and private equity. He emphasizes the importance of understanding the solutions that Warehouse on Wheels provides, especially in a world where supply chain disruptions are becoming increasingly common. Throughout our conversation, we discuss the critical role that local market CEOs play in solving customer issues and how their dedication fuels the company's growth. Jonathan also highlights the need for strategic thinking in logistics, moving away from the traditional Band-Aid solutions to more sustainable, long-term strategies. If you're in the logistics or supply chain industry, or simply curious about how to navigate the complexities of modern supply chains, this episode is packed with valuable insights. Join us as we uncover the stories behind the success of Warehouse on Wheels and learn how you can apply these lessons to your own business. Don't miss out on this opportunity to gain knowledge from one of the industry's leading experts!CHAPTERS:00:00:00 Welcome To The WOW Factor00:00:22 Meet John Brooks00:03:16 Supply Chain Challenges00:05:24 Elastic Warehousing Concept00:07:34 Handling Crisis00:09:50 Organizational Structure00:10:05 Field Visits00:11:46 Exemplary General Managers00:13:47 Cost Efficiency00:14:55 Addressing Customer Concerns00:16:50 Future Supply Chain Strategies00:19:14 John Brooks: The Man Behind the Business00:21:30 Lessons from Mentors00:23:28 Open Communication in the Company00:24:58 Personal Life and Hobbies00:26:16 Dispelling Myths about Trailer Rental Business00:27:06 Turning the Mic on the Host00:27:28 Goals for the Podcast00:30:31 Strategic Space Solutions and Micro Learning00:31:16 Sports Analogy for Warehouse On Wheels00:33:04 Mark's Multifaceted Role at Warehouse On Wheels00:33:40 The Movie Analogy00:33:54 White House Internship00:36:12 Closing Remarks

    37 min
  • 11 Episodes

About

A high-level insider look into mobile storage, supply chain management, and logistics from the top experts in the field.

Information

  • Creator
    Warehouse on Wheels
  • Years Active
    2K
  • Episodes
    11
  • Rating
    Clean
  • Copyright
    © Warehouse on Wheels
  • Show Website
    The WOW Factor