The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
Aghoris, Mt Kailash, Materialism & more ft. Mayur Kalbag
Aghoris: Who are they? Why are their practices different? Mount Kailash: The magnitude of Kailash Mansarovar and it's impact on our spiritual growth.The Guru: Shishya relationship, Materialism and lot more.
To discuss these varied but connected subjects, we have with us Mayur Kalbag – an inspiring personality, a transformation coach, and the best-selling author of the book ‘Aghori – The Untold Story.'
Apart from the topic of Aghoris, Mayur also shared about the existence of higher spiritual beings in the Kailash and about time and space.
This episode has everything that you need to experience including spirituality, fear, excitement, and wisdom. Hope this conversation stays with you just as it did to me.
0:00 - Introduction
2:15 - The surprising lighter side of Aghoris
5:20 - Who are aghoris?
13:55 - About Aghori part 2
15:20 - Practices of Aghoris
17:30 - What is Shivatva or Shiva Tattva
21:05 - Characteristics of Aghoris
22:15 - About Mayur's Guru
25:49 - How does one get a guru?
31:05 - Meeting the guru for the first time
33:20 - Can gurus be 1:many?
40:10 - The Kailash Manasarovar experience
43:00 - The chant at Mount Kailash
45:20 - The transformation that happened at Kailash
48:00 - The unlocking of creativity
49:39 - Encounters with the aliens
53:15 - The change after returning from Kailash
57:36 - The funny anti-aging story
1:03:55 - The scent of previous births
1:09:13 - Are you ready for monkhood or sanyas?
1:15:35 - Concept of ‘time’ & spirituality
1:18:50 - Can you spiritual and also be materialistic?
1:26:25 - How are Aghoris and Naga babas different?
1:37:50 - What is enlightenment?
1:43:28 - How to assess where we are spiritually?
1:46:39 - Last thoughts & chanting
1:50:07 - End of the podcast episode
Mindset during economic downturns
In this episode of The Yaag Project, Yaag shares his views on how sometimes the continuous chatter on social media especially during these economic downturn can plague the way you think. Keeping sanity and having the right frame of mind is everything when things don't go your way.
➡️ Key Topics in this episode
00:00 - Intro
00:06 - Sincere thanks for the welcome of the first episode
01:20 - Despite the economy, don't take a transactional approach
03:45 - The misunderstanding of what gratefulness means
Transformation is rooted in relationships
In this very first episode of The Yaag Project, Yaag opens up on why he started this new show, a bit about the scope of the previous show he ran (The ABM Conversations Podcast), and why he believes that transformation is often rooted in relationships.
➡️ Key Topics in this episode
00:00 - Intro
00:25 - A bit about the previous show "The ABM Conversations Podcast"
00:58 - Why The Yaag Project?
02:24 - The story of how I met Chris (Christian Fictoor)
04:30 - The transformation in relationship
06:20 - Values are the fundamentals
06:45 - How I met Aditya, my current CEO at Avoma
07:22 - The values and philosophy match
09:00 - Making relationships as the base
How to do SaaS pricing: with Dan Balcauski
In this episode, Dan Balcauski, the founder of Product Tranquility, joins us to discuss how to do SaaS pricing -- one of those topics we have wanted to discuss for a long time. Through the episode, Dan throws light on:
1. What is effective SaaS Pricing and the fundamentals that people often miss in their pricing
2. How should you identify your optimal price strategy? What is step one? Two? Three?
3. What drives pricing design?
4. In value-based pricing, how do you determine value?
5. Difference between pricing metrics and value metrics, and a lot more...
The role of content in building partnerships: Justin Zimmerman
In this episode, the agile marketing leader Justin Zimmerman joins us to discuss content and partnerships – specifically the relationship between the two. He dives deep into:
1. The mindset and approach of mapping content in your partnership game
2. The role of content committees in creating content for partnerships
3. Key people to be involved while building partnerships
4. The give-first approach to partnerships
5. The Jobs-To-Be-Done based content strategy For Partners & Customer Marketing, and a lot more...
How to build a brand new sub category: Kara Goldin
In this episode, Kara Goldin, the founder and CEO of Hint, joins us to discuss how she went about creating an entirely new subcategory of beverages- unsweetened flavored water. Through the episode, she shares her journey and insights on:
1. How she transitioned from journalism to tech to founding Hint water
2. The story of how Hint water came into being
3. Educating the market about a new category and getting people to buy-in
4. Why she wrote her latest book 'Undaunted' and the key takeaway, and a lot more...
Don't miss an episode!
Yaag gives you insight into B2B Marketing in ways other podcasts don't. Love the format and the content. you’re guaranteed to walk away with value bombs.
Actionable & Empowering
This show is a must listen for B2B marketers at every level! No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend the ABM Conversations Podcast enough 🙌
Great learnings from quality conversations
This is a great show to add to your podcast list if you are a B2B marketer. There are valuable learnings and actionable insights from people actually doing the work to move the needle in their organizations. Worth a listen!