133 episodes

The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.

The Yaag Project Yaagneshwaran Ganesh

    • Religion & Spirituality
    • 5.0 • 39 Ratings

The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.

    Aghoris, Mt Kailash, Materialism & more ft. Mayur Kalbag

    Aghoris, Mt Kailash, Materialism & more ft. Mayur Kalbag

    Aghoris: Who are they? Why are their practices different? Mount Kailash: The magnitude of Kailash Mansarovar and it's impact on our spiritual growth.The Guru: Shishya relationship, Materialism and lot more.

    To discuss these varied but connected subjects, we have with us Mayur Kalbag – an inspiring personality, a transformation coach, and the best-selling author of the book ‘Aghori – The Untold Story.'

    Apart from the topic of Aghoris, Mayur also shared about the existence of higher spiritual beings in the Kailash and about time and space.

    This episode has everything that you need to experience including spirituality, fear, excitement, and wisdom. Hope this conversation stays with you just as it did to me.

    0:00 - Introduction
    2:15 - The surprising lighter side of Aghoris
    5:20 - Who are aghoris?
    13:55 - About Aghori part 2
    15:20 - Practices of Aghoris
    17:30 - What is Shivatva or Shiva Tattva
    21:05 - Characteristics of Aghoris
    22:15 - About Mayur's Guru
    25:49 - How does one get a guru?
    31:05 - Meeting the guru for the first time
    33:20 - Can gurus be 1:many?
    40:10 - The Kailash Manasarovar experience
    43:00 - The chant at Mount Kailash
    45:20 - The transformation that happened at Kailash
    48:00 - The unlocking of creativity
    49:39 - Encounters with the aliens
    53:15 - The change after returning from Kailash
    57:36 - The funny anti-aging story
    1:03:55 - The scent of previous births
    1:09:13 - Are you ready for monkhood or sanyas?
    1:15:35 - Concept of ‘time’ & spirituality
    1:18:50 - Can you spiritual and also be materialistic?
    1:26:25 - How are Aghoris and Naga babas different?
    1:37:50 - What is enlightenment?
    1:43:28 - How to assess where we are spiritually?
    1:46:39 - Last thoughts & chanting
    1:50:07 - End of the podcast episode

    • 1 hr 51 min
    Mindset during economic downturns

    Mindset during economic downturns

    In this episode of The Yaag Project, Yaag shares his views on how sometimes the continuous chatter on social media especially during these economic downturn can plague the way you think. Keeping sanity and having the right frame of mind is everything when things don't go your way.

    ➡️ Key Topics in this episode

    00:00 - Intro
    00:06 - Sincere thanks for the welcome of the first episode
    01:20 - Despite the economy, don't take a transactional approach
    03:45 - The misunderstanding of what gratefulness means

    • 6 min
    Transformation is rooted in relationships

    Transformation is rooted in relationships

    In this very first episode of The Yaag Project, Yaag opens up on why he started this new show, a bit about the scope of the previous show he ran (The ABM Conversations Podcast), and why he believes that transformation is often rooted in relationships.

    ➡️ Key Topics in this episode

    00:00 - Intro
    00:25 - A bit about the previous show "The ABM Conversations Podcast"
    00:58 - Why The Yaag Project?
    02:24 - The story of how I met Chris (Christian Fictoor)
    04:30 - The transformation in relationship
    06:20 - Values are the fundamentals
    06:45 - How I met Aditya, my current CEO at Avoma
    07:22 - The values and philosophy match
    09:00 - Making relationships as the base

    • 10 min
    How to do SaaS pricing: with Dan Balcauski

    How to do SaaS pricing: with Dan Balcauski

    In this episode, Dan Balcauski, the founder of Product Tranquility, joins us to discuss how to do SaaS pricing -- one of those topics we have wanted to discuss for a long time. Through the episode, Dan throws light on:
    1. What is effective SaaS Pricing and the fundamentals that people often miss in their pricing
    2. How should you identify your optimal price strategy? What is step one? Two? Three?
    3. What drives pricing design?
    4. In value-based pricing, how do you determine value?
    5. Difference between pricing metrics and value metrics, and a lot more...

    • 1 hr 1 min
    The role of content in building partnerships: Justin Zimmerman

    The role of content in building partnerships: Justin Zimmerman

    In this episode, the agile marketing leader Justin Zimmerman joins us to discuss content and partnerships – specifically the relationship between the two. He dives deep into:

    1. The mindset and approach of mapping content in your partnership game
    2. The role of content committees in creating content for partnerships
    3. Key people to be involved while building partnerships
    4. The give-first approach to partnerships
    5. The Jobs-To-Be-Done based content strategy For Partners & Customer Marketing, and a lot more...

    • 51 min
    How to build a brand new sub category: Kara Goldin

    How to build a brand new sub category: Kara Goldin

    In this episode, Kara Goldin, the founder and CEO of Hint, joins us to discuss how she went about creating an entirely new subcategory of beverages- unsweetened flavored water. Through the episode, she shares her journey and insights on:

    1. How she transitioned from journalism to tech to founding Hint water
    2. The story of how Hint water came into being
    3. Educating the market about a new category and getting people to buy-in
    4. Why she wrote her latest book 'Undaunted' and the key takeaway, and a lot more...

    • 55 min

Customer Reviews

5.0 out of 5
39 Ratings

39 Ratings

Dan Balcauski ,

Don't miss an episode!

Yaag gives you insight into B2B Marketing in ways other podcasts don't. Love the format and the content. you’re guaranteed to walk away with value bombs.

Arlie K ,

Actionable & Empowering

This show is a must listen for B2B marketers at every level! No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend the ABM Conversations Podcast enough 🙌

B2Brevleader ,

Great learnings from quality conversations

This is a great show to add to your podcast list if you are a B2B marketer. There are valuable learnings and actionable insights from people actually doing the work to move the needle in their organizations. Worth a listen!

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