Them's The Breaks

Collingwoo Productions
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Each episode, Them’s The Breaks takes a random 80s UK TV ad break and see what the ads are trying to do through the lens of modern brand and marketing theory, whether they succeed, what they tell us about the 1980s, and, most importantly, whether, intentionally or otherwise, they can make us laugh. It also looks at the programme the ad breaks feature within and ask, have they targeted this right? Join your hosts, marketing insights professional Martin, and Jon, a journalist with a career spanning a series of national newspapers, as they look at what was being hawked in the 80s, and how.  Hosted on Acast. See acast.com/privacy for more information.

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  1. 23시간 전

    Episode 11 – For Sale. Correction Fluid. Barely Used. (June 1986 Yorkshire Television – Alliance & Leicester, Total Yoghurt, Volkswagen, Nurofen, Walkers Crisps, Xerox, Frontier Nightclub)

    So, double figures reached, once more unto the breach. And brace ourselves we must as we venture into the wilds of God’s Own County.  Luckily, southern softy Martin has Yorkshire Television native Jon to be his guide.  At first, it’s hard to see anything different, the ads are as reassuringly national and branded as always.  First, we learn that when two great building societies meet, it is a humbling experience. “Let me hear your bo-bozouki’s ringing out, honey disconnect the fridge” we then cry as we expand our culinary horizons with strained yoghurt presented to the strains of Greek music. We then go back to something rarefied and soothing and debate what sort of car denotes how recently you earned your fortune, all the to backdrop of the retelling of a close encounter of the voice-over artist kind.  Next we reminiscence on headache-induced first encounters with a magnum opus, and then learn a surprising amount about neolithic history from a neophyte crisp brand.  We watch and re-watch an ad for Xerox, yet still do not copy, before finally getting deep down and dirty in the deep dales.  We appraise the most local ad we’re ever likely to encounter, and then one of us gets misty eyed at a glimpse of the type of 80s club culture soon to be lost to a tsunami of MDMA and lax door policies.  Oh, and there’s a few trailers to hitch our wagon to as well.    You can find the ad break in question here:    https://www.youtube.com/watch?v=I6S84hCyFhk&list=PLgz-lhXv5NMneIqCYzyCl-LylXrsS1DV6&index=2 We mention friend of the show Nik’s great broadcaster logo t-shirts in this episode – here’s a link to his store:  https://beebthings.redbubble.com Many thanks to studio2television for releasing this clip into the world.  If you remember any of these ads and want to comment on them, or the show in general, you can find us here:  https://www.facebook.com/profile.php?id=61568524318900 Hosted on Acast. See acast.com/privacy for more information.

    1시간 34분

  2. 2월 28일

    Episode 10 – Radio Killed The Video Star (12 Apr 1986 - ITV Central – Reebok, Ryvita, Electricity Board, Halifax, Philips, Renault)

    Episode 10 – Radio Killed The Video Star (12 Apr 1986 ITV Central – Reebok, Ryvita, Electricity Board, Halifax, Philips, Renault)  We are 10! Well, not in years, but we’ve hit the big one-zero in episodes. To celebrate we’ve treated ourselves, and you, to a very special guest.  John Rain from the magnificent SMERSHPOD takes a break from dissecting films to help us parse some ads.  And, my my, what ads. We’re deep in the mid 80s once again and, my my, it shows.  Reebok gives us a montage of fitness opportunities, but its high-fashion sketchy style only feeds the suspicion its product was being used to sketchier ends. Ryvita passes the Bechdel Test, but in a way emptier even than the calorie content in its, mark you, wholemeal crispbread. The Electricity Board shows that it’s not to be undone by Gas (see TTB4) in the self-congratulatory, come-and-privatise me stakes. Halifax perfects the trick of offering simultaneously high and low interest. Philips takes us on a tragical history tour of recorded sound, and tells us the correct format for enjoying Punk Rock, before Renault shows us the Me-decade’s altruistic side by giving half its airtime to the capital’s king of the airwaves. Contains marginally more than the correct amount of swearing. If you want to hear more from John Rain – seek out his wonderful SMERSHPOD podcast on all your usual platforms.  You can find the ad break in question here:  https://youtu.be/h2lzOLdHu50?is=oz0el7QXT0-5Zbc- Many thanks to MrBetamax for releasing this clip into the world.  Also a big shout out to our friends at the UKADs Facebook group – look them up for daily 70s, 80s, and 90s UK TV ad deep cuts. If you remember any of these ads and want to comment on them, or the show in general, you can find us here:  https://www.facebook.com/profile.php?id=61568524318900 Hosted on Acast. See acast.com/privacy for more information.

    1시간 41분

  3. 2025. 12. 23.

    Episode 9 – Problematic Frustration (15 Nov 1981 ATV – Mr Pop, Intellivision, Spirograph, Hungry Hippos, Action Man, TCR, TV Times)

    It’s Episode 9 and we’re ad jingling all the way into our Christmas Special!  Well, sort of.  Your hosts are children of the 80s, which means they were children in the 80s. That’s how it works. And how do you make a Christmas work for an 80s child? You shower it in plastic.  And my my, we’re squeegeeing up oceans of the stuff in this episode.  But it ain’t easy – it’s all over the place: Mr Pop catapults it to that unreachable spot under the sofa, it then Air Blasts its way over the horizon, before expanding our tiny minds by weaving wowsome geometric patterns. And it continues! The Kraftwerk track “Metal on Metal” conjures an unnerving know the industrial Sturm and Drang. Yet it’s as nothing to the disquiet of Plastic on Plastic – as demonstrated by the frenzied trigger mashing of our four young hippopotamus / hippotami factotums/ factoti in the ad at the epicentre of this break. We then rocket beyond the atmosphere to forlornly discover that Planet Earth is blue, and there’s nothing (G)I can do, before returning back home for the shock discovery that a jam car today will inevitably not mean a jam car tomorrow.  In the midst of all this, we see that Smart TVs have always been with us, but that smart early evening TV certainly wasn’t. This is all housed within an episode of Thunderbirds, so we get to go in-depth on a puppetmaster pulling the strings. Oh, and Kenneth makes a welcome reappearance, where we get to go in-depth on why he was pulling a rope. Contains the correct amount of swearing. You can find the ad break in question here:  https://youtu.be/tWPoRYwi9gQ?si=qbCQc-paGtYmDL3R Many thanks to Kaleidoscope's Presentation Vault for releasing this clip into the world.  Also a big shout out to our friends at the UKADs Facebook group – look them up for daily 70s, 80s, and 90s UK TV ad deep cuts. If you remember any of these ads and want to comment on them, or the show in general, you can find us here:  https://www.facebook.com/profile.php?id=61568524318900 Hosted on Acast. See acast.com/privacy for more information.

    1시간 35분

  4. 2025. 11. 01.

    Episode 8 – VHS Parsimony (28 Jan 1989 LWT – Lloyds, Lunn Poly, Double Decker, Shreddies, Beechams, BT)

    It’s Episode 8 and it’s our very first listener request!  Many thanks to Andrew Pinnell for suggesting this one and finally letting us have a go at Martin’s favourite year, 1989. As it transpires, Martin may actually have watched this very ad break very near the time – as a precursor to some colossal disappointment.  The ad break itself, we’re pleased to say, delivers. Lloyds does our job for us in pricking the pomposity of the Patrician Male, and shows us the 90s is in the post (modern). Lunn Poly engenders a mini-crisis as we question how we’re meant to live in a world of arbitrary moral justice. And questionable distinctive asset building. Double Decker gives us a row of inconsequential Consequences to chew on.  Shreddies lead us down a Roger-Rabbithole, whilst Beechams begs the question: what else needs exorcising beyond the common cold?  And then, stand back! Here she comes! Heeeeere’s Beattie! And she-eee aaa-and Mrs, Mrs Jones: they’ve got a thing, going on. In yet another TTB First, bookending the break we also have two, frankly meagre, TV show trailers to ponder.  Contains the correct amount of swearing. You can find the ad break in question here:  https://www.youtube.com/watch?v=QKtapOl3VMc Many thanks to The Ingest Department Collection for releasing this clip into the world.  If you remember any of these ads and want to comment on them, or the show in general, you can find us here:  https://www.facebook.com/profile.php?id=61568524318900 Hosted on Acast. See acast.com/privacy for more information.

    1시간 29분

  5. 2025. 09. 06.

    Episode 7 – John Spencer Balls Explosion (15 Sep 1984 - LWT Daily Express, Mr Kipling, Carling Black Label, Domestos, BT)

    It’s Episode 7 and it’s our Back to School special!  Well, not quite. In fact, Jon and Martin, your hosts, would have only been starting school for the very first time at this point.  As it transpires, the film that houses this break is entirely apposite for Martin’s early school experiences. But what of the ad break?  We kick off with a paper wrongly read by millions, fronted by a man wrongly hated by millions, encouraging us to enter a competition that resulted in a man wrongly spending a million. From there we high kick our way to the countryside to interrogate the sinister side of Mr Kipling, whilst begrudgingly admiring his ingenuity. We bemoan a lazy use of celebrities, before celebrating Carling’s far more skilful use of one. Certainly more skilful than a former World Champion’s cueing ability. Domestos then introduces us for the first and surely not the last time to an ever-present hero of 80s advertising. There now follows a party political broadcast on behalf of the Conservative Party.   Contains the correct amount of swearing. You can find the ad break in question here:  https://www.youtube.com/watch?v=6sJWskldaw8 Many thanks to The Ashmole-Day Collection for releasing this clip into the world.  If you remember any of these ads and want to comment on them, or the show in general, you can find us here:  https://www.facebook.com/profile.php?id=61568524318900 Hosted on Acast. See acast.com/privacy for more information.

    1시간 32분

  6. 2025. 07. 12.

    Episode 6 – Subtextual Sexual Promise (28 Dec 1981: Club 18-30, Holimarine, Panama Cigars, Thomas Cook)

    It’s Episode 6 and it’s our Summer Holiday special!  But how? Why would a Summer special focus on an ad break from deep in the festive period?  Booking cycles, old bean, booking cycles: unlike Martin’s dad, most people book their summer hols in Jan or Feb – so we have four ads here that are fluffers for that post-festive ritual.  And what a contrasting four ads they are: Club 18-30 implies a host of Close Encounters - and shows a world as alien to early 80s Britain as it is to your two hosts. Holimarine serves as a grainy, gritty corrective to such high-gloss nonsense. Danish Seaways makes Jon seriously reconsider his City Break plans, and Thomas Cook show the brand-building yin to Episode 2’s call-to-action yang. In between we also have the more everyday escapes of cigarillos & alcohol, where we debate the merits of seemingly futile one-upmanship, and what on earth makes a beer worth staying in for.   Contains the correct amount of swearing. You can find the ad break in question here:  https://www.youtube.com/watch?v=2QPBeyk2vYA Many thanks to Kaleidoscope for releasing this clip into the world.  If you remember any of these ads and want to comment on them, or the show in general, you can find us here:  https://www.facebook.com/profile.php?id=61568524318900 Hosted on Acast. See acast.com/privacy for more information.

    1시간 30분

  7. 2025. 05. 17.

    Episode 5 – Faceless Domestic Factotums (6 Jan 1983 - Colgate, , Homepride, Holsten Pils, KFC, Shredded Wheat)

    Episode 5 and we’re taking a short hop further back to 1983. It’s the graveyard that is early January, but the nation is being pepped up by the UK TV premiere of “Superman”, a super speedy 5 years after its cinematic release! So, what super brands are riding on his, er, cape tails?  Colgate bring in Arthur Fowler, or is it an alien decoy? Philips turn something potentially wildly exciting into a more phlegmatic experience. Homepride bring us something that is less translatable to 2025 than anything else we’ve seen so far. Portland Holidays provide little intrigue beyond the colour of some swimwear. Kattomeat lead us on a big tangent on parenting theory. And Morrissey. Can Martin evaluate Holsten Pils in even a halfway objective fashion given one of its unfortunate 80s and 90s associations? KFC have a fine line in beige slapstick, and we finish with a Beefy finale from Shredded Wheat to give us a bit of oomph right at the end.  Contains the correct amount of swearing. You can find the ad break in question here:  https://www.youtube.com/watch?v=BlTM9CEcZKE Many thanks to The Ashmole Day Collection for releasing this clip into the world.  If you remember any of these ads and want to comment on them, or the show in general, you can find us here:  https://www.facebook.com/profile.php?id=61568524318900 Hosted on Acast. See acast.com/privacy for more information.

    1시간 38분

  8. 2025. 03. 30.

    Episode 4 – Hot Nonsensical Mess (29 Jun 1986 - British Gas, Polyfilla, McDonald's, Coca Cola)

    Episode 4 and we’re in the very crucible of the “crap” 80s: 1986. It’s late June and it’s early-period Bond. And yet, for an even-then ancient film, this ad break sees us dancing with the big boys, two of the very biggest boys in fact. So what would make McDonald’s and Coca-Cola come out for this? Could it have something to do with what’s lurking in the shadows of the evening schedules? We won’t give the game away, but Martin’s six year old self is about to experience the opening salvo of a lifetime of sporting disappointment.  So what of the ads? We get a want-away plea from a public service; Polycell puts the Special into SAS; McDonald’s squares the global/ local circle, whilst suggesting that the BBC canteen couldn’t have been up to much; we realise that Windsor has a third dubious institution beyond a royal seat and a school for scoundrels; lastly, we snort caffeinated soda out through our nostrils laughing about what substance must have been travelling in the opposite direction among the cast and crew of our final ad. Contains the correct amount of swearing. You can find the ad break in question here:  https://www.youtube.com/watch?app=desktop&si=jIrmNAa2Ij9i7Ibf&v=WsBa4o65AgM&feature=youtu.be Many thanks to The Ashmole Day Collection for releasing this clip into the world. If you remember any of these ads and want to comment on them, or the show in general, you can find us here:  https://www.facebook.com/profile.php?id=61568524318900 Hosted on Acast. See acast.com/privacy for more information.

    1시간 32분

  9. 2025. 02. 16.

    Episode 3 - There's A Racket Going On (12 Apr 1987 - Photon, Girobank, Persil, Ferreo Rocher)

    Episode 3 and we’re in the most late 80s of late 80s years: 1987. What’s more, it’s FA Cup Semi Final weekend. Yet something doesn’t quite seem right. The ad targeting seems off. Why is that?  Setting that aside, it’s the usual curate’s rum bunch. The American military bring joy to extremely select households. Simon Bates and Dennis Waterman face off for the first time since Top of the Pops on 13 Nov, 1980. Persil prove that some mothers really do ‘ave ‘em. We go down a big steampunk crocodile hole of warring crisp companies. Comfort is nondescript to the point of being meditative. And lastly, like the old trope of being told to think of nothing but a white bear if told not to, we prove that Ferrero Rocher cannot be given any form of reception without gassing on about The Ambassador.  Contains the correct amount of swearing. You can find the ad break in question here:  https://www.youtube.com/watch?v=k6q46Dz-v48&list=PLgz-lhXv5NMneIqCYzyCl-LylXrsS1DV6&index=8 Many thanks to Johnny Feen for releasing this clip into the world. If you remember any of these ads and want to comment on them, or the show in general, you can find us here:  https://www.facebook.com/profile.php?id=61568524318900 Hosted on Acast. See acast.com/privacy for more information.

    1시간 12분

  10. 2025. 01. 01.

    Episode 2 – Cognac-flavoured Worms (2 Jan 1988 - TV Licensing, Special Brew, Thomas Cook, Abbey National)

    Our second episode takes a short hop back to the late 80s. It’s the first Saturday night of 1988, and our New Year’s Resolutions are marked by intellectual aspiration. So we’re settling down to a night of Channel 4. But will the ads be in keeping with this loftiness?  Well, despite watching commercial television, we’re not beyond the reach of Auntie, and she’s gone nuclear. Save & Prosper implore us to erm, invest and, possibly, prosper.  Carlsberg rise to the occasion by rolling out the good stuff. Simpsons of Piccadilly hound us with their shouty sales message. Thomas Cook are cleverer than they seem. Excell Communcations essay a pocket-sized symphony of 80s go-getterdom, and Abbey National reassure us we’re in safe financial hands by injecting some real peril, right at the death. Contains the correct amount of swearing. You can find the ad break in question here: https://www.youtube.com/watch?app=desktop&v=lilerSSqR50 Many thanks to VintageLynx for releasing this clip into the world. If you remember any of these ads and want to comment on them, or the show in general, you can find us here:  https://www.facebook.com/profile.php?id=61568524318900 For more fantastic 80s nostalgia, check out our friends at 80s and 90s Fans UK on Facebook: https://www.facebook.com/groups/80sand90sfansuk Hosted on Acast. See acast.com/privacy for more information.

    1시간 26분

  11. 2024. 11. 16.

    Episode 1 – Citrusy Ecstasy (1985 - R.White's, XXXX, BT)

    Our first episode is a rip-roaring ride to the epicentre of the 80s: it’s 1985 and we’ve just been interrupted in our viewing of another classic from the Reg Grundy stable. But what an interlude it is. R Whites display the same ambivalence towards lemonade drinking that Trainspotting did towards heroin; Exchange & Mart issue a stark warning of the perils of using ropier, local listings papers; Castlemaine XXXX whisk us back to Australia in the 50s. Or the 80s, we couldn’t tell. BT invest a large-scale budget to display small-scale mindedness, and we wrap up with a half-arsed ad for a half-arsed product that provoked a half-arsed parliamentary debate.  Contains judicious use of swearing. You can find the ad break in question here: https://www.youtube.com/watch?v=mqQ8eGUaf58 Many thanks to the VHS Video Vault for the posting this clip! If you remember any of these ads and want to comment on them, or the show in general, you can find us here:  https://www.facebook.com/profile.php?id=61568524318900 Hosted on Acast. See acast.com/privacy for more information.

    1시간 5분
  • 11개의 에피소드

소개

Each episode, Them’s The Breaks takes a random 80s UK TV ad break and see what the ads are trying to do through the lens of modern brand and marketing theory, whether they succeed, what they tell us about the 1980s, and, most importantly, whether, intentionally or otherwise, they can make us laugh. It also looks at the programme the ad breaks feature within and ask, have they targeted this right? Join your hosts, marketing insights professional Martin, and Jon, a journalist with a career spanning a series of national newspapers, as they look at what was being hawked in the 80s, and how.  Hosted on Acast. See acast.com/privacy for more information.

정보

  • 제작진
    Collingwoo Productions
  • 방송 연도
    2024년 - 2026년
  • 에피소드
    11
  • 등급
    무삭제판
  • 저작권
    © Martin Bryant
  • 웹사이트 보기
    Them's The Breaks