TheWineProPodcast

Selling Wine Strategies
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On TheWineProPodcast, we talk all things wine biz—marketing, sales, winemaking, vineyard sorcery, new crap you need to keep your winery going—you name it. We bring in the experts, the insiders, and the vendors who keep this industry buzzing. Your fearless host? Christine Fife—wine sales and marketing strategist and mountain-moving maverick. Find out more at SellingWineStrategies.com.

  1. Launching Your Alcohol Brand: Guest Dave Moore

    09/01/2025

    Launching Your Alcohol Brand: Guest Dave Moore

    Dave Moore, General Manager of Schugg Carneros Estate Winery and Author of "Launching Your Alcohol Brand in the U.S." is our guest this week. We dive into Dave's vast experience from wine distribution to overseeing a long-standing family winery brand and everything in between. Our discussion also covered Dave's amazing book, which he has made available for 1 day only, 9/1/25, as an ebook download on Amazon. Click here.

    45 min
  2. East/West US Tasting Experiences: Guest Erin Robertson

    08/25/2025

    East/West US Tasting Experiences: Guest Erin Robertson

    This week we go to the eastern U.S. with guest Erin Robertson, Co-Founder of Hally Wine Company, a full-service wine industry consulting firm. Erin leads the sales, marketing and business development side of the consulting practice. After years of winery marketing experience in Napa, Erin and her winemaker husband/business partner moved to Charlottesville, Virginia. We talk about DTC in CA versus VA.

    43 min
  3. Texas Wine Tourism/TX vs CA: Guest January Wiese

    08/18/2025

    Texas Wine Tourism/TX vs CA: Guest January Wiese

    January Wiese, Executive Director of Texas Hill Country Wineries Association, shares with us the differences between Texas and California wine tourism. We talk about what's going on with wine tasting in Texas and the successes they are seeing.

    42 min
  4. Experiences of a TX Wine Influencer

    08/11/2025

    Experiences of a TX Wine Influencer

    This is an episode you won't want to miss! Texas wine influencer, Monica Jones, known on Instagram and the web as The Black Wine-O, gives us her insights into wine tasting in Texas. We also spoke about why she is passionate about "Creating A Simplified Approach To Wine Consumption for Millennials of Color."

    35 min
  5. The World of Wine Reviews: Guest Anna-Christina Cabrales

    08/04/2025

    The World of Wine Reviews: Guest Anna-Christina Cabrales

    In this follow-up to our talk with Jacki Strum, Wine Enthusiast President, we spoke with Anna-Christina Cabrales, the Tasting Director at Wine Enthusiast. She gave us an incredible view into their wine review processes and procedures to ensure all their reviews are fair and unbiased. She also covered how and where reviews are published.

    42 min
  6. Wine Business Investing: Guest Pat DeLong

    07/28/2025

    Wine Business Investing: Guest Pat DeLong

    This episode is a wealth of winery investment knowledge! Guest Pat DeLong, Founder and Managing Partner of Azur Associates Strategic & Financial Advisory, shares his insights on the current investment climate for wine businesses. His vast experience in the industry made for an amazing conversation about what is currently going on in the industry and what we might expect in the future.

    43 min
  7. Boutique Winery Business Realities

    07/21/2025

    Boutique Winery Business Realities

    So many hats, so little time! The life of a boutique winery owner/winemaker is a lot, even for Robert Schermeister, who owns Schermeister Winery with his wife, Laura. Rob talks with us about his journey from aspiring scientist to assistant winemaker at a couple of famed Napa brands to starting and running his own boutique winery.

    42 min
  8. Understanding Consumer Wine Publications: Guest Jacqueline Strum

    07/14/2025

    Understanding Consumer Wine Publications: Guest Jacqueline Strum

    In this episode, we are honored to talk with Jacqueline Strum, President and Publisher of Wine Enthusiast Media. Our discussion focused on what wine industry professionals should understand when it comes to wine publications that are written for the consumer. She gives us insight into how they find editorial pieces and how they approach creating content differently for print versus online.

    38 min
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Ratings & Reviews

About

On TheWineProPodcast, we talk all things wine biz—marketing, sales, winemaking, vineyard sorcery, new crap you need to keep your winery going—you name it. We bring in the experts, the insiders, and the vendors who keep this industry buzzing. Your fearless host? Christine Fife—wine sales and marketing strategist and mountain-moving maverick. Find out more at SellingWineStrategies.com.

Information

  • Creator
    Selling Wine Strategies
  • Years Active
    2024 - 2025
  • Episodes
    40
  • Rating
    Clean
  • Copyright
    © Selling Wine Strategies
  • Show Website
    TheWineProPodcast