The Diversify Show with Eric Lindsey

Eric Lindsey

Looking for inspiration to elevate your business journey and personal development? Join us on the Diversify Show, where we spotlight high achievers who have successfully built businesses, investment portfolios, real estate businesses, and achieved massive success within various industries ranging from sports to academia. We place a strong concentration on the "how-to" side of things and personal development so that we can share in their success within our own lives as well. Tune in for expert interviews, practical tips, and the motivation you need to thrive as a high achiever.

  1. 🎙️ Joe Has Enough to Quit His Job but Wants to Keep Growing His Business on the Side

    4天前

    🎙️ Joe Has Enough to Quit His Job but Wants to Keep Growing His Business on the Side

    Most people dream about the day they can walk away from their 9-to-5, but Joe Danza shows there’s another way. As a full-time IT Program Manager for the Navy, Joe has already built enough passive income through real estate to leave his job—but he’s choosing to stay. Why? Because he sees his W-2 income as a growth tool, not a limitation. While most people chase the exit, Joe’s using his steady paycheck to fuel faster expansion, buy more assets, and keep full control of his deals. Joe’s story started in 2008, one of the worst real estate markets in history. With the economy in free fall, he maxed out credit cards, borrowed from his parents, and invested anyway. What gave him confidence wasn’t luck—it was grit and perspective. He saw firsthand from his parents that real estate could create generational wealth if done right. Over 15 years later, that decision to start when everyone else froze has paid off. Today, Joe manages rentals, syndications, and short-term properties—all while maintaining his career and family life. 💼 What You Can Learn from Joe’s Journey If you’re trying to build wealth while holding down a full-time job, Joe’s strategy is pure gold: Use your paycheck as a launchpad. Don’t rush to quit—use your income to fund deals, build reserves, and invest in systems. Leverage smart people. Joe built a trustworthy team that handles day-to-day operations while he focuses on growth. He hires for integrity and intelligence—not just experience. Build systems that buy your time back. Joe starts his mornings early, communicates with his team, and delegates. He doesn’t try to do it all—he builds processes that run without him. Stay grounded. Joe’s approach isn’t about flash or ego—it’s about balance. He knows freedom isn’t just about quitting a job; it’s about creating options for the long run. 🏠 How This Applies to You If you’re a high-income professional trying to figure out how to invest without losing focus at work, Joe’s story proves it’s possible. If you’re just starting out with limited capital, it’s a reminder that discipline and creativity can beat perfect timing. And if you’re looking for passive income, it’s proof that partnering with strong operators—people like Joe—lets you grow without sacrificing your career. The lesson is simple: you don’t have to quit to win. Start using your job as leverage, build systems that free up your time, and grow your portfolio on the side—just like Joe Danza. Click On This Link For Our Free E-Book "An Introduction Into Apartment Syndication: https://moonlightcre.com/ebook_download/ Website: ericlindseydiversify.com Click On The Link Below To Schedule A Call With Eric:https://calendly.com/moonlightequitiesgroup/scheduled-conversation Click On The Link Below For More Information About Eric Lindsey: https://linktr.ee/ericlindsey

    10 分钟
  2. 👶 She Sacrificed Family Time to Return Early… Got Laid Off Anyway — Then Built Freedom Through Real Estate with Shaletha Litt Colbert

    11月1日

    👶 She Sacrificed Family Time to Return Early… Got Laid Off Anyway — Then Built Freedom Through Real Estate with Shaletha Litt Colbert

    Most people think you need the perfect exit plan before leaving corporate America — but Shaletha Litt Colbert proves setbacks can spark success. After being laid off five months postpartum, she and her husband turned adversity into a thriving international real-estate business built on faith, strategy, and determination. Starting with just two properties and a dream to live on their own terms, they built a system that now earns across borders. 🌎🏡 💼 How to Invest While Keeping Your W-2 (or After Losing It) Shaletha began as a sales professional and former mortgage loan officer who used her W-2 income to buy her first home and rental in 2020. When her job ended unexpectedly, she leaned on her real-estate license to create something no employer could take away. By blending short-term and mid-term rentals — her “Flexi-Rental” model — she turned risk into reliability. Her journey proves job loss doesn’t have to mean financial loss — it can be a launchpad to freedom. ⚡ 🌴 A Real-Life International Deal: Investing in Costa Rica During the pandemic, Shaletha and her husband got inspired by Beachfront Bargain Hunt and visited Costa Rica “just to look.” Two weeks later, they were under contract for two Pacific Coast properties. Despite not speaking Spanish, they built local partnerships, paid cash, and created steady income through Airbnb and mid-term rentals. Shaletha even earned her Certified International Property Specialist title to help others invest abroad. ✈️💰 🏘️ What Is the Flexi-Rental Strategy? A Flexi-Rental is a single property that operates under multiple rental models — short-term and mid-term — maximizing occupancy and minimizing stress. The idea came when Shaletha rented to international students needing temporary housing, showing how longer stays reduce wear while keeping income high. She now lists on Airbnb, VRBO, Zillow, and Apartments.com — often converting guests to direct bookings to save fees and boost profit. 💡📅 💡 Key Takeaways for High-Income Earners and Business Owners • Use your W-2 stability to qualify for loans before going full-time.  • Diversify by geography, not just asset type.  • Buy for cash flow, not speculation.  • Stay flexible — pivoting between rental models keeps you profitable.  • Remember: a setback can be the spark for your biggest breakthrough. 🚀 🎯 Coaching Round: Shaletha’s Advice for Active & Passive Investors For New Investors: Know your why — it’ll keep you grounded. Balancing Career, Family & Real Estate: Treat investing as a marathon. Starting with Little Money or Time: Try co-hosting Airbnbs or wholesaling to earn while you learn. Knowing Your Numbers: “Pay now or pay later.” Track income, expenses, and reserves from day one. Book Picks: • Think and Grow Rich — Napoleon Hill • Three Hours a Day — Knolly Williams 📚 Final Thoughts Shaletha Litt Colbert’s story proves that resilience and creativity can turn disruption into destiny. Through smart systems, global vision, and fearless action, she built freedom for her family and future. Her message: you don’t have to quit to win — but if you do, build something no one can take away. 💪🏠✨ Click On This Link For Our Free E-Book "An Introduction Into Apartment Syndication: https://moonlightcre.com/ebook_download/ Website: ericlindseydiversify.com Click On The Link Below To Schedule A Call With Eric:https://calendly.com/moonlightequitiesgroup/scheduled-conversation Click On The Link Below For More Information About Eric Lindsey: https://linktr.ee/ericlindsey

    47 分钟
  3. ️ ✈️ Flipping Land from Hotel Rooms: How Jack Bosch Built a Side Business That Replaced His Income

    10月23日

    ️ ✈️ Flipping Land from Hotel Rooms: How Jack Bosch Built a Side Business That Replaced His Income

    Most people assume you must quit your job to win in real estate. Jack Bosch shows another path. A German immigrant who spent five years traveling nonstop for a software job, he and his wife Michelle (also immigrants) built a land-flipping business on the side—starting with a $400 lot that sold for $4,000 the next day. Two weeks later, another deal netted $9,500. They closed 63 deals in year one and became millionaires within 18 months, later scaling to eight figures—all while Jack was still flying and working late nights. 🛠️ How to Invest in Real Estate While Working Full-Time Jack’s system minimized phone time and meetings. He used direct mail to reach landowners, an answering machine (now a call center) to gather info, and mailed written offers—no showings, locks, or contractors. Today, a low-cost call center can take calls under your company name, email leads, and let you analyze and send offers after work. 📦 The Model That Works on the Side Why land? No repairs, tenants, or property visits—ideal for busy people. Jack targets three types: Infill lots in cities (more competition)Path-of-growth lots outside towns (steady demand)Mini-ranches 1–2 hours out (popular post-COVID)With 3,007 U.S. counties and few active land flippers (~3,000), competition is low compared to houses. 💵 Deal Breakdown: $5K In, Income for 20 Years Example: an infill lot where a four-plex once stood. Bought for $5,000, listed on MLS, got a $64,000 offer with 10% down and 15% seller financing for 20 years ($486/month). The down payment covered the cost, leaving $6K/year in cash flow—about $112K total. 📈 Reasonable Expectations for Busy People With 10 hours/week, expect 10–20 deals/year using vendors (mail house, call center, software). More automation and a solid listing agent can push results higher; Jack’s top coach does ~50 deals/year in 5 hours/week (exceptional). 🎯 Key Takeaways for High-Income Earners & Business Owners • Use direct mail + call center to stay flexible. • Mail offers—no in-person negotiations. • Focus on analysis and follow-up; outsource the rest. • Start in lower-competition areas (path-of-growth & mini-ranch land). 🧭 Coaching Round (Actionable, Side-Hustle Focused) Set clear goals and treat this like a long-term career, not a quick win. Work in seasons—push hard to hit targets, then recharge. Starting with little time or money? Try the Zillow tactic: offer ~50% of market value on old listings, then relist to build early capital. As profits grow, reinvest into rentals or multifamily for lasting income. 📚 Books to Read • Unreasonable Hospitality — Will Guidara. Short, practical chapters on business, sellers, and team culture. 📌 Final Thoughts Jack Bosch built a location-independent land business from hotel rooms by simplifying lead generation, outsourcing calls, and mailing offers. For busy professionals, the blueprint is simple: choose a niche that fits your schedule, systematize relentlessly, and use active profits to grow—into more land or passive investments over time. Click On This Link For Our Free E-Book "An Introduction Into Apartment Syndication: https://moonlightcre.com/ebook_download/ Website: ericlindseydiversify.com Click On The Link Below To Schedule A Call With Eric:https://calendly.com/moonlightequitiesgroup/scheduled-conversation Click On The Link Below For More Information About Eric Lindsey: https://linktr.ee/ericlindsey

    45 分钟
  4. How To Manage A Construction Company While Syndicating Student Housing with Beth Januzzi Underhill

    10月16日

    How To Manage A Construction Company While Syndicating Student Housing with Beth Januzzi Underhill

    Most people think you need to quit your business to scale in real estate — Beth Januzzi Underhill proves otherwise. After 25+ years running an outdoor construction company in Cincinnati, she expanded into student housing syndications during COVID — without stepping away from her main business. Her story shows that with strong partnerships, clear roles, and focus, you can build serious wealth without giving up your day job. 🏗️ How to Invest as an Active GP While Running a Business Beth uses partnerships and systems to scale without burnout. Each of her six partners owns a lane — underwriting, capital, debt, investor relations — creating efficiency. Skills from her construction business (subcontractor management, processes, systems) translate directly to real estate. She blocks time for investor relations and capital raising, proving you don’t need 40 hours a week — just structure and the right team. 🏘️ Real-Life Student Housing Deal Near UGA One of Beth’s key deals is a student housing property near the University of Georgia with retail space and full leasing on both sides. Her team sourced it via brokers, closed in Dec 2023, and saw nearly 10% rent growth in year one. Location and mixed-use income make it a strong performer. 📏 Beth’s Student Housing Investing Rules Focus on Class A, walkable assets near major universities (especially SEC).80–100+ beds for cost-effective management.Use 12-month leases with parent guarantors for stable NOI.Limit amenities to control expenses.Typical cap rates: 5–5.5%.Refi around year 3, hold ~5 years, or sell early if needed.Plan: Sell the construction biz in 2–3 years and go full-time in real estate.🎯 Key Takeaways for Business Owners & High Earners Leverage your day job skills (ops, marketing, investor relations).Relationships drive off-market deals.Student housing = consistent cash flow via enrollment + guaranteed leases.Protect time: Delegate low-value work and focus on strategy.🧭 Beth’s Advice to Active & Passive Investors New Investors: Set clear goals. Know if you want to be a GP or LP. Vet operators early. Balancing Life & Real Estate: Be consistent. Block weekly time. Focus on what energizes you. Starting With Little Time/Money: Network and add value — earn into deals. Why Go Passive: Enjoy cash flow, tax benefits, and long-term growth without active management. 📚 Beth’s Book Picks Relentless — Tim GroverMoney: Master the Game — Tony Robbins📈 Final Thoughts Beth proves you don’t need to quit your business to succeed in real estate. With discipline, the right partners, and focused buying, she’s grown a student housing portfolio — while running her company full-time. Her story shows busy professionals can build wealth and freedom without walking away from what’s already working. Click On This Link For Our Free E-Book "An Introduction Into Apartment Syndication: https://moonlightcre.com/ebook_download/ Website: ericlindseydiversify.com Click On The Link Below To Schedule A Call With Eric:https://calendly.com/moonlightequitiesgroup/scheduled-conversation Click On The Link Below For More Information About Eric Lindsey: https://linktr.ee/ericlindsey

    51 分钟
  5. ️From Layoff to Full-Time Investor: How Ashley Davis Turned Her Real Estate Side Hustle Into a Thriving Business

    10月10日

    ️From Layoff to Full-Time Investor: How Ashley Davis Turned Her Real Estate Side Hustle Into a Thriving Business

    ️ How to Build a Real Estate Side Hustle While Working Full-Time Ashley worked as a senior project manager in corporate America for 15 years before a layoff pushed her into full-time investing. While still employed, she ran successful flips on the side by managing contractors remotely, setting clear weekly check-ins, and using her W-2 income to secure funding and build credit. 🏘️ A Real-Life Fix-and-Flip: From Corporate Paycheck to Profit Her early flips in Dothan, Alabama showed how choosing a lower-cost market and hiring a trustworthy general contractor can make out-of-state investing practical. She used Kiavi (formerly LendingHome) for financing, store credit cards for materials, and focused on light cosmetic rehabs—paint, flooring, and kitchens—to stay fast and profitable. 💼 Lessons Learned from a Corporate Layoff Instead of panicking, Ashley saw her layoff as freedom. With a few properties under her belt, she realized flipping could replace her salary. Her disciplined systems and risk management mindset helped her shift smoothly into full-time real estate without missing a beat. 🔑 Key Takeaways for W-2 Professionals and Business Owners Start investing before you need the income. Treat your contractors like partners—they make or break your business. Use your W-2 to build credit and qualify for loans. Keep your job performance high while your side hustle grows quietly. 🧭 Coaching Round: Ashley’s Advice for New Investors For New Investors: Learn how to calculate ARV yourself—don’t depend on agents or wholesalers. Balancing Work, Life, and Real Estate: Build a trustworthy team so you can step back and focus on strategy. If You’re Starting with Little Money: Focus on credit—good credit opens doors when cash is tight. Why Passive Investing Can Be a Smart Start: Earn while you learn—cash flow and tax benefits make real estate one of the most powerful long-term wealth vehicles. 📚 Book Recommendations Eat That Frog – Brian Tracy Mindset – Carol Dweck The Hands-Off Investor – Brian Burke 📈 Final Thoughts Ashley’s journey shows that preparation beats panic. She quietly built her real estate side hustle until it was strong enough to catch her when corporate life let go. Her story proves that with systems, credit, and consistency, you can build financial freedom—one deal at a time. 🏡✨ Click On This Link For Our Free E-Book "An Introduction Into Apartment Syndication: https://moonlightcre.com/ebook_download/ Website: ericlindseydiversify.com Click On The Link Below To Schedule A Call With Eric:https://calendly.com/moonlightequitiesgroup/scheduled-conversation Click On The Link Below For More Information About Eric Lindsey: https://linktr.ee/ericlindsey

    37 分钟
  6. From Fear to Freedom: Andrew Freed’s Honest Take on Exiting the W-2 and Leveling Up

    10月3日

    From Fear to Freedom: Andrew Freed’s Honest Take on Exiting the W-2 and Leveling Up

    Most people think you must quit your job to succeed in real estate, but Andrew Freed proves otherwise. From using a HELOC on his Boston condo to scaling 240+ units, he shows how W-2 professionals can balance careers while building wealth through multifamily, syndications, and creative financing. 📘 From W-2 to 240+ Units  Andrew started as a project manager on the W-2 path. During COVID, Rich Dad Poor Dad sparked a mindset shift. Realizing his net worth was tied to one condo, he tapped a $200K HELOC, house-hacked, JV’d into small multifamily, and expanded into syndications—growing from 30 to 240+ units in 3.5 years. ⏳ Investing While Keeping a W-2  Andrew focused on time management with 7 Habits, prioritizing urgent/important tasks and cutting wasted hours. He used his W-2 income to qualify for loans and house hacks, building bank credibility. His advice: don’t rush to quit—use your job as leverage. 🏘️ A 39-Unit Deal  In Worcester, a 39-unit portfolio projected $1.5M equity but hit turbulence when a bank changed terms, demanding a full year of reserves in escrow. Andrew pivoted to private lending, closed in weeks, and is stabilizing for a $7M refinance. Lesson: even “perfect” deals need flexibility, creativity, and strong partnerships. 💡 Rules Before Quitting Your Job Target ~2× monthly overhead—cash flow is lumpy.Keep active income—flips, brokerage, lending, side hustles.Don’t rush—Andrew delayed leaving his W-2; opportunities grew after, but the transition was tough.🎯 Key Takeaways Start with house hacks, duplexes, or small multifamily.Use your W-2 to qualify—banks value steady income.Build systems early—processes save time and allow scale.Delegate low-value tasks to focus on high-dollar activities.Partnerships accelerate growth—bring time, money, or expertise.🧭 Coaching Round For New Investors: Define goals—active (finding deals, raising capital) vs. passive (providing capital).Balancing Career & Family: Double down on strengths—analysis, networking, or ops. Passion sustains energy.If Starting Small: Network nonstop, join masterminds, add value via underwriting, sourcing, or raising capital.Why Passive Investing Works: Steady cash flow, diversification, and tax benefits like cost segregation (consult a CPA).📚 Books Mindset — Carol DweckThe Hands-Off Investor — Brian Burke10x Is Easier Than 2x — Hardy & Sullivan📚 Final Thoughts  Andrew Freed proves you don’t need to quit your W-2 to thrive in real estate. By leveraging time, systems, and partnerships, he turned a condo HELOC into 240+ units. His journey—both wins and setbacks—offers a roadmap: don’t chase job security, chase financial security. Click On This Link For Our Free E-Book "An Introduction Into Apartment Syndication: https://moonlightcre.com/ebook_download/ Website: ericlindseydiversify.com Click On The Link Below To Schedule A Call With Eric:https://calendly.com/moonlightequitiesgroup/scheduled-conversation Click On The Link Below For More Information About Eric Lindsey: https://linktr.ee/ericlindsey

    31 分钟
  7. From Side Projects in College to Building a Syndication Fund: Hayato Hori’s Path

    9月25日

    From Side Projects in College to Building a Syndication Fund: Hayato Hori’s Path

    Guest: Hayato Hori, Managing Partner at Red Brick Equity Focus: How to start and scale real estate investing on the side—actively or passively—while keeping your W-2 or main business strong. Starting Out: From W-2 to Real Estate At 21, Hayato bought his first rental in Memphis while working at Hyperloop. The $200/month cash flow wasn’t enough, so he shifted to wholesaling, scaling to 10–15 deals a month. The Shift: From Wholesaling to Wealth Building Watching institutional buyers scale to $1B+ by holding properties, Hayato pivoted to multifamily. Now, as co-founder of Red Brick Equity, he targets Midwest multifamily, recently closing a 26-unit in Chicago with a 24-unit pipeline. How to Invest While Working Full-Time Start Small: Use W-2 income for rentals or passive syndications.Know Financing: Understand loan products for leverage.Build a Team: PMs, contractors, advisors.Keep Reserves: Expect surprises.Leverage Partnerships: Shared deals can scale faster.Active vs. Passive Active: Quick cash, but constant grind.Passive: Wealth without management—“a beautiful way to grow together.”Case Study: 26-Unit Chicago Deal Price: $2.7M (~$100k/unit)Rents: 2BR $1,550–1,600 (up to $1,780+); 3BR $1,750–1,800 (Section 8 up to $2,300)Plan: Light upgrades, long-term tenantsFinancing: Agency loans, non-recourseKey Takeaways for High-Income Earners Use W-2 income for favorable loans.Start small—duplex/rental teaches fundamentals.Don’t ignore “blue states”—focus on numbers.Scale with multifamily—better economies of scale.Coaching Round New Investors: Learn to read deals; vet sponsors.Balance: Decide priorities early, keep learning.Little Time/Money: Either learn by doing or bring value to experienced operators.Why Passive: Essential housing, steady cash flow, tax benefits (depreciation, cost seg).Books: How to Win Friends & Influence People — Dale Carnegie$100M Offers — Alex Hormozi Click On This Link For Our Free E-Book "An Introduction Into Apartment Syndication: https://moonlightcre.com/ebook_download/ Website: ericlindseydiversify.com Click On The Link Below To Schedule A Call With Eric:https://calendly.com/moonlightequitiesgroup/scheduled-conversation Click On The Link Below For More Information About Eric Lindsey: https://linktr.ee/ericlindsey

    48 分钟
  8. What marketing is working in 2025?

    9月23日

    What marketing is working in 2025?

    In this episode, Eric Lindsey sits down with Amber Gage, a third-generation entrepreneur, strategic marketing expert, and author with more than 20 years of experience helping companies scale and exit successfully. Amber shares her remarkable journey from running her family’s multimillion-dollar plumbing company to launching and scaling her own agency—culminating in a private equity exit. You’ll discover: How to systemize your business so it’s no longer dependent on you. The key steps to position a company for acquisition. Proven insights on branding, marketing, and leadership that empower companies to thrive. The role of AI, localized marketing, and storytelling in scaling companies in 2025. Why passion and profitability must go hand in hand for long-term success. Whether you’re running a multimillion-dollar operation or planning your eventual exit, this conversation gives you a clear playbook on how to operate efficiently, scale strategically, and prepare for acquisition. Amber also shares her favorite frameworks—from Profit First to Donald Miller’s StoryBrand method—and practical strategies you can implement today to make your company more profitable, scalable, and attractive to buyers. Click On This Link For Our Free E-Book "An Introduction Into Apartment Syndication: https://moonlightcre.com/ebook_download/ Website: ericlindseydiversify.com Click On The Link Below To Schedule A Call With Eric:https://calendly.com/moonlightequitiesgroup/scheduled-conversation Click On The Link Below For More Information About Eric Lindsey: https://linktr.ee/ericlindsey

    33 分钟

关于

Looking for inspiration to elevate your business journey and personal development? Join us on the Diversify Show, where we spotlight high achievers who have successfully built businesses, investment portfolios, real estate businesses, and achieved massive success within various industries ranging from sports to academia. We place a strong concentration on the "how-to" side of things and personal development so that we can share in their success within our own lives as well. Tune in for expert interviews, practical tips, and the motivation you need to thrive as a high achiever.