Think Out Loud with Rachel Mepham

Rachel Mepham

A light hearted, yet thoughtful podcast exploring feelings, anxieties and fears within business. How to build your confidence within business. I talk about things that often people are embarrassed to discuss as a leader within the digital marketing space. From the highs and lows and from digital leaders to newbies just starting out in digital marketing. This podcast explores my thoughts and ideas on a range of subjects including my career in digital marketing, decision making, interviews with industry experts and human behaviour, through to cats, the beach, DIY and much much more...

  1. Special Guest Hannah Brandt - Founder of HLB Lifestyle

    09/20/2021

    Special Guest Hannah Brandt - Founder of HLB Lifestyle

    Today’s special guest is an energetic, motivated, fitness guru, proving to women that you can have your cake and eat it. Based in Nashville Tennessee in the US, she has a doctorate in physical therapy, and certifications in personal training and nutrition. She helps people achieve a healthy balance of life, fitness, eating and enjoyment. Founder and personal coach at HLB Lifestyle, Hannah Brandt! Welcome” Get to know Hannah: If you were stranded on a desert island and could take one luxury item - what would it be Everyone has their obscure songs or music they like that sometimes may be a little embarrassing? What is your guilty pleasure when it comes to music? You're having a dinner party and can invite one famous person - dead or alive - who is it going to be Let’s get down to business: Starting with an easy question – What is HLB Lifestyle and what is it you do for people? Our business process is very similar. You say you take a “detailed look at where a client has been, where they are now, and where they want to be” It fascinates me because although we work in completely separate industries, the similarities are so aligned. 3 questions in one: How do you make sure that the goals a client wants to achieve are realistic? Can anyone achieve what they set out to do, or do you need to have a particular mindset? Are there people you can't help? Can you give the listeners your top tips to motivating yourself to eat well and keep fit when many of us are either still working from home, Or on the other end of the scale – working every hour under the sun that we feel we don’t have time to exercise or prepare healthy food! Episodes you might like:  How to make your brain more productive: https://anchor.fm/rachel-mepham/episodes/How-to-make-your-brain-more-productive-e15dhob Special Guest - Sara Giddens, Kahua Inc : https://anchor.fm/rachel-mepham/episodes/Special-Guest-Sara-Giddens---Director-of-Industry-Marketing-at-Kahua-e14i3ec

    28 min
  2. How to fix your SEO

    09/01/2021

    How to fix your SEO

    People often think it is an easy task to fix the SEO of a website. However there are so many complexities from such a simple question.  So here are some tips if you are asked the question "How to fix your SEO"! Firstly - make sure you know what data you are working with. When you say fix - what does that mean? What has changed, what has dropped off, what has decreased or stopped working?  Is your tracking even set up and counting correctly. What analytics are you using? Google Analytics, web logs, HubSpot analytics, user experience tracking. There are so many ways to track visits to your website, first make sure you know what you are tracking and that the numbers are accurate.  Then understand good vs bad traffic - who are you trying to engage with, what location are they, what device, what are they searching for - and what search queries are they using to search?  Once you can understand what the problem may be and where it is occurring, look at timings. Segment the data to try to understand what dropped off and when. Really try to pin point when things changed and from where.  From here it is likely you need to utilise an SEO specific tool, Search Console, SEMRush, Moz, Majestic, Ahrefs, or any other platform which will help you dive into the potential technical errors with the site, ranking performance and the back link profile.  There are so many areas to probe into - it is now important to make a plan and test what changes you make, benchmark them and learn what is having an impact.  Good Luck, and for more reading up on ways to improve or fix your SEO, visit our Digital Clarity blog

    15 min
  3. 08/05/2021

    How to make your brain more productive

    I have taken some interesting top brain facts from an article on the dentinstitute.com website. I love interesting information about the brain, how it works, how we can improve it's functionality and productivity, how we store information etc.. I found an interesting article from the Dent Institute posted in 2019 - 22 facts about the brain and have borrowed just a few to help us think about how we can be more productive, less tired and power actual lightbulbs - not just idea light bulbs with our brain! Working in a busy, stressful environment like digital marketing, these interesting tips and insights may help your brain function at it's best!  Lets explore a few of those brain facts together:  Multitasking is not productive - you are just spreading tasks out - do one and move on The brain is 75% water - WOW I know! Therefore it is essential to keep hydrated for the best brain functionality and performance  It's a myth that humans only use 10% of the brain - we need it all! Brain Freeze is not good!  We generate thousands of random thought every day - just guess how many of those thoughts are duplicates!  Exercise is as good for the brain as it is for the body The brain produces enough electricity to power a light bulb! Do not under estimate the power of sleep - the brain needs sleep to function at its best. If you have enjoyed listening to today's podcast please subscribe for more content where that came from on Think Out Loud.

    16 min

About

A light hearted, yet thoughtful podcast exploring feelings, anxieties and fears within business. How to build your confidence within business. I talk about things that often people are embarrassed to discuss as a leader within the digital marketing space. From the highs and lows and from digital leaders to newbies just starting out in digital marketing. This podcast explores my thoughts and ideas on a range of subjects including my career in digital marketing, decision making, interviews with industry experts and human behaviour, through to cats, the beach, DIY and much much more...