Two veteran marketers take on the industry. Analyzing breaking news in the MarTech and AdTech worlds, Richard and Tim pick the topics that are most disruptive to marketers and offer advice in how to anticipate change and pivot to a new strategy. In 10 minutes or less, you’ll get informed on the news about customer acquisition strategies, privacy & consumer data, email and mobile marketing, CDPs, and loyalty and advocacy programs — and hear from global CEO and CMO guest speakers. In the time it takes to grab a latte, you can walk away informed and ready to take on your next marketing challenge
5 Consumer Trend Stats Retailers Can't Ignore
Retailers got hit hard in 2020 but the pandemic wasn't the only disruption. We share 5 key consumer trends that can help you thrive as we move towards recovery. What are consumers expecting when it comes to your ad dollars, your privacy practices, where will they buy and how do you get a leg up over your competitors? Watch for those tips as well as access to the full Consumer Trends Index Report 2021.
Early Ad Data from Apple's iOS 14.5 Update Rolls In
It’s been a week since iOS users started receiving notifications that they could turn off cross-app tracking. What is clear is that ad execs will need to get creative to solve user consent challenges within the walls of the Apple App Store. Some reports show as many as 70% of users opting out. Let's dig in!
Senators Want More Transparency Into ‘Addictive’ Facebook, Twitter and YouTube Algorithms
US regulators investigate the algorithms of Facebook, Twitter and YouTube to understand if they amplify harmful content. We wrap our heads around the potential for this to have implications on advertising for brands and reinforce why a customer engagement strategy that fosters loyalty may be the safe bet for advertising brands.
How To Assess The Right Analyst Report For Your Needs
It's raining analyst reports right now, but how do you make sense of them all? From Forrester to Gartner to Real Story Group and a dozen others, what you need to know before you read them and how to identify the right type of report for your unique needs. Rich and Tim both have 20+ years experience on two sides of the fence and help you navigate the sea of confusion when sorting through the data. Make sure you have context on the report and its author before you take it at face value.
The Restaurant Revolution, A Guide to Digital Transformation
Restaurants took a beating in 2020 as the pandemic spread.
One thing is for sure, many of those businesses realized the need to sure up their digital ecosystem to not only survive but also to adapt to what are sure to be long lasting behavioral trends with their consumers. This e-book is a must-have for anyone in the food service industry. Download it now.
The Value Exchange Validation: A New Ecosystem Emerges
In the AdAge article "WILL CONSUMERS TRADE THEIR FACEBOOK AND GOOGLE DATA HISTORY FOR BRAND DEALS?" Tim Glomb comments on the well-intentioned but misguided value exchange platform from DataLucent. Cheetah Digital has been powering the value exchange economy between brands and consumer for years. But a new 'middleman' enters the landscape further validating the need to reward the consumer for sharing the right data. But is a third party vendor needed? Do they muddy the waters? Let's dig in.
Unique perspective on todays online marketing trends
From a perspective of a small business find this really helpful. If you want to build long term relationships with your clients and find new ones this podcast gives you the inside track. Unique perspective on todays online marketing trends.
Pretty cool in video form!
Isn’t it cool the get a video podcast these days?