Thinking Out Loud

CTAM
  • 4.5 (12)
  • TV & FILM
  • UPDATED MONTHLY

The evolution of technology is changing the way consumers engage with content. On Thinking Out Loud, Vicki Lins hosts conversations with today’s media and entertainment leaders. Each episode explores different perspectives on strategy, innovation, creativity and marketing.

  1. OCT 3

    FAST Forward: Sports, Streaming & Strategy

    Christy Tanner, Chair of Swerve TV, joins CTAM’s Vicki Lins to explore the explosive growth of FAST (Free Ad-Supported Streaming TV), the power of live sports, and what Gen Z’s media habits mean for the future. From combat sports to women’s leagues, discover how Swerve is reshaping access, engagement, and strategy in the streaming space.

    33 min

  2. SEP 9

    Unlocking the Digital Shelf: How Looper Insights is Transforming Streaming Strategy

    What if you could see exactly where your content appears across every platform, device, and connected TV in the world? From compliance challenges to earned shelf space analytics, this conversation reveals the hidden levers powering success. In this episode, Lucas Bertrand, CEO & Co-founder of Looper Insights discusses how top Hollywood studios and global streamers are using placement analytics to drive performance, negotiate better deals, and win in a crowded, connected TV marketplace. A must-listen for executives looking for the competitive advantage.

    32 min

  3. AUG 8

    Fandom Is the Strategy: Why AMC Networks Doubles Down on Superfans

    In today’s saturated content market, capturing attention is no longer enough, brands must earn participation. In this episode, host Vicki Lins sits down with AMC Networks’ CMO Kim Granito to explore how the company turns fandom into a strategic asset. From franchise-building to cross-platform engagement, Kim reveals how AMC Networks blends data, instinct, and premium storytelling to create brand experiences that drive growth, reduce churn, and strengthen value for AMC Networks and an expanding array of commercial partners.

    36 min

  4. JUN 20

    BritBox: Sharp Strategy, British Charm and Finding the Edge

    Diana Pessin, the marketing leader behind BritBox and host Vicki Lins discuss how BritBox is redefining British television for audiences globally through data-driven decisions to understand viewer preferences, the influence of fandom, how cultivating a passionate viewer base can drive engagement and brand loyalty, and innovative strategies that drive subscriber growth. Outrageous, the hit BritBox Original, is now playing and exemplifies the kind of bold programming fueling the platform’s success.

    31 min

  5. 12/02/2024

    From Studio to Stream: The New Wave of Entertainment Technology

    Guest Erick Opeka, President & Chief Strategy Officer at Cineverse, details the cutting-edge strategies shaping the future of entertainment. Erick breaks down Cineverse’s role as a full-service entertainment studio, their groundbreaking technology platform that’s revolutionizing content management, and the use of AI to optimize business. Tune in for Erick’s insights on the streaming-forward evolution of the industry and Cineverse’s vision for the future.

    34 min

  6. 11/08/2024

    How Anime’s Unique Storytelling Captivates a New Generation

    In a media landscape overflowing with choices, anime shines through with its distinct storytelling style that strongly resonates with audiences—especially Gen Z and Gen Alpha. Guest Gita Rebbapragada, Crunchyroll, and host Vicki Lins explore anime's compelling narratives and uncover why this genre creates such profound emotional connections. Discover how anime's storytelling is a powerful gateway to engage a loyal and expanding fanbase across media channels.

    27 min

  7. 06/07/2024

    The Engagement Equation: Navigating Choice Overload for Viewer Success

    Columbia Business School Professor Sheena Iyengar is a leading expert in the study of choice. In this episode, host Vicki Lins delves into how the explosion of streaming services and the era of Peak TV have provided consumers with an unprecedented array of options, often leading to decision paralysis and choice overload. Together, they explore the paradox of choice and discuss ways to validate consumers’ decisions to keep them coming back.

    34 min

  8. 04/19/2024

    Marcien Jenckes, President of Xumo, on Engaging Audiences and Innovation

    Guest, Marcien Jenckes, president of Xumo shares insights into their holistic approach aimed at captivating audiences and monetizing content through advertising. Xumo's strategy spans the distribution of streaming devices, collaborations with TV manufacturers, and the expansion of FAST channels. Their swift adoption underscores the platform's appeal and effectiveness in addressing the dynamic demands of consumers and operators alike, making Xumo a leader in transforming the streaming experience.

    42 min
See All (59)

4.5
out of 5
12 Ratings

About

The evolution of technology is changing the way consumers engage with content. On Thinking Out Loud, Vicki Lins hosts conversations with today’s media and entertainment leaders. Each episode explores different perspectives on strategy, innovation, creativity and marketing.

Information

  • Creator
    CTAM
  • Years Active
    2018 - 2025
  • Episodes
    59
  • Rating
    Clean
  • Copyright
    © Copyright 2020 All rights reserved.
  • Show Website
    Thinking Out Loud

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