Fuse Engages Millennial and Gen Z to Flatten the Curve with 'Be Change' Marketing Campaign
In this episode of Thinking Out Loud, host Vicki Lins sits down with Mark McIntire, Head of Marketing at Fuse Media, Inc. for a fascinating conversation about why Fuse’s social responsibility initiatives resonate with young, socially conscious, multicultural audiences.
Special Episode: Managing Connectivity In A Touchless World
In this special edition of Thinking Out Loud, Vick Lins flips the script and has a host-to-host conversation with Tracy Swedlow, editor in chief of Interactive TV Today and host of Televisionation. Vicki and Tracy discuss the impact of COVID-19, how its changed consumer behavior and the various ways the TV industry has proved to be particularly nimble as the nation practices social distancing.
Jonny Keeling: In Chaotic Times, Come Back to Earth
Consumers are compelled by socially conscious documentary programming like never before. BBC America’s Seven Worlds, One Planet reached new heights when AMC Networks premiered it across BBCA, AMC, IFC and SundanceTV. Guest Jonny Keeling, Executive Producer of Seven Worlds, One Planet talks about its appeal, his decades of experience developing documentary films and how advancements in technology have enhanced the viewer experience.
Katherine Pope: How Charter is Positioning Spectrum Originals as the Premium Destination for Subscribers
As content choices increasingly flood the landscape, Spectrum Originals places a few bets on bringing a new type of value proposition to fickle viewers. On this episode of Thinking Out Loud, Host, Vicki Lins sits down with Katherine Pope, Head of Spectrum Originals to explore the strategy for building customer value through a robust library of premium content in an ad-free, VOD portal. Quality, exclusivity and convenience are a few of the drivers Pope recognizes as levers to keep up with …
Balancing relevancy and integrity within the framework of creating compelling, captivating and entertaining content
In the dynamic world of television, the ability for brands to balance between relevancy and integrity within the framework of creating compelling, captivating and entertaining content can be challenging. In this episode of Thinking Out Loud, Vicki Lins sits down with Courteney Monroe, President of National Geographic Global Television Networks to discuss how National Geographic continues to satisfy consumers and advertisers while maintaining its status as the world's leading destination for premium, factual storytelling.
What’s Driving The Success of Unscripted Programming
Dan Cesareo, founder of Big Fish Entertainment has created a myriad of successful unscripted programs, most notably with Live PD. Live PD’s hit a high of 2.4 million live viewers garnering A&E the lead among adults 25-to-54 demographic. Continuing to feed the consumer's appetite for unscripted programming, A&E and Big Fish Entertainment are set to launch a new competition series that promises to appeal to a built-in fan base of 48million + households in late 2019. The competition series will showcase civilian dogs alongside their handlers as tackle the most difficult K-9 courses. Join host Vicki Lins as she taps into what’s so compelling about live television, the technology behind filming it and what’s next in the unscripted programming world.
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Thats my MOM!
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Vicki Lins Asks the Best Questions
This podcast series targets audiences in the cable, entertainment and media industries, but I highly recommend it any marketer who wants to sound like the smartest person in the company when it comes to emerging trends and the future of the media landscape. Interview-based podcasts often provide a rather superficial view of the topics they cover, but that isn’t the case with this series which provides just the right amount of depth without entering the realm of wonkiness. The success of this series begins with the quality of questions from Vicki Lins, the host. The questions she asks the experts are the same questions we should be asking ourselves as marketing professionals navigating the ever-changing media landscape. This is content is accessible, valuable and best of all, it’s free!
I thoroughly enjoy listening to this podcast. My only critique would be the length of the intro. I find it to be very distracting. Overall, great content & interviewees! I would love to hear an interview with someone on the streaming side- maybe Netflix or Hulu