38 episodes

861280

Thinking Out Loud CTAM

    • News
    • 4.5 • 10 Ratings

861280

    Struum’s Unique Cross-section of Technology and Storytelling is Capturing Untapped Eyeballs

    Struum’s Unique Cross-section of Technology and Storytelling is Capturing Untapped Eyeballs

    Struum’s first-of-its-kind credit-based subscription streaming service enables users to sample content from dozens of participating streaming services from around the globe in one centralized platform. Struum, founded by accomplished Disney and Discovery executives, combines their passion for technology, storytelling, and research to create a leading-edge approach to monetizing assets. Struum’s “ClassPass” model serves consumers as the ultimate complimentary subscription with access to interest-based content. 

    Guest Lauren DeVillier, co-founder, Struum joins host Vicki Lins to explain how the platform’s subscription model is reimagining the SVOD model to bring value to brands and viewers.

    • 34 min
    Peter Csathy: Rules of the Media Race Are Changing – Bold Predictions on Mega Tech & Future M&As

    Peter Csathy: Rules of the Media Race Are Changing – Bold Predictions on Mega Tech & Future M&As

    Peter Csathy, founder and chairman, CREATV Media delivers his performance scorecard of the media landscape with strategic predictions about the top streamers, recent M&A deals, and important trends. Peter defines a “great reopening” by detailing how companies are reimagining their business around IP franchising and applying transformational technology that enables improved content production efficiencies and localization for international markets like never before.

    • 1 hr 7 min
    David Smyth, Founder and CEO, YouLook: Not so FAST, AVOD's Global Rise

    David Smyth, Founder and CEO, YouLook: Not so FAST, AVOD's Global Rise

    David Smyth, Founder and CEO, YouLook.tv, joins host Vicki Lins to outline the development and marketing behind launching the United Kingdom’s first independent AVOD service.
     
    As VOD consumption grows globally, media companies and entrepreneurs are recognizing a shift to AVOD allows content to reach a highly engaged audience, connecting both viewers and advertisers with a model that delivers more relevant ads and a better customer experience. David expands on his background as a TV executive at Sky Media and 20th Century Fox, his entrepreneurial vision for YouLook.tv, and shares insights about the market dynamics happening across the pond and how he intends to scale the business for long term success.

    • 29 min
    Jon Giegengack, Hub Entertainment Research: The Evolution of Video Branding

    Jon Giegengack, Hub Entertainment Research: The Evolution of Video Branding

    The intersection of technology and entertainment has had a fundamental impact on the evolution of TV, transforming the way audiences consume content and how media companies compete for consumers' time and attention.


    Host Vicki Lins sits down with guest Jon Giegengack to discuss Hub Entertainment Research findings on consumer awareness, understanding, and perceptions of the top players across the TV ecosystem—including both TV distribution platforms and TV networks as well as examining the impact of these brand perceptions on which services consumers use and viewing decisions. 

    • 36 min
    Tedd Cittadine, VP, Content Partnerships, Roku: How Content Providers Grow and Scale Their Audiences on the Roku Platform

    Tedd Cittadine, VP, Content Partnerships, Roku: How Content Providers Grow and Scale Their Audiences on the Roku Platform

    2020 kicked off the streaming decade, but the growth of streaming skyrocketed faster than even those at the front seat initially predicted. Guest Tedd Cittadine, VP, Content Partnerships, Roku Inc. unpacks what this transformational shift in viewing behavior means for content makers looking to connect with engaged audiences on TV streaming. Tedd discussed the growth opportunities that the Roku platform can offer both AVOD and SVOD services from user acquisition, customer retention, brand marketing, advertising, ad technology and more. Tedd also details the marketing strategy behind the success of the free AVOD service The Roku Channel, the acquisition of Quibi’s multimillion-dollar portfolio original programming and what the growth of streaming means for advertisers, content providers, consumers and the television industry at large.

    • 38 min
    Will Pearson, Chief Operating Officer, iHeartPodcast Network - The Podcast Renaissance

    Will Pearson, Chief Operating Officer, iHeartPodcast Network - The Podcast Renaissance

    Guest Will Pearson details the evolution of podcasts from a medium bound by Q&A formats, into a safe space for creators to develop uncaged storytelling, and where larger brands can harvest IP and reach diverse, untapped audiences. The television industry has certainly taken notice as evidenced by iHeartRadio's partnerships with talent, creatives and media giants like ViacomCBS and WarnerMedia to develop TV and streaming series into podcast franchises. Host Vicki Lins and Will explore the nuances of podcast content discovery, ad strategy and what’s on the horizon of the podcasting landscape.

    • 40 min

Customer Reviews

4.5 out of 5
10 Ratings

10 Ratings

BoBoOwl ,

Thats my MOM!

Go mom she is the best!

Podyyyyyyyyyyyyy ,

Good content horrible audio quality

How can a podcast on media innovation have 1986 audio quality? It’s good content but the audio is too distracting. Buy a microphone.

Professor Petey ,

Vicki Lins Asks the Best Questions

This podcast series targets audiences in the cable, entertainment and media industries, but I highly recommend it any marketer who wants to sound like the smartest person in the company when it comes to emerging trends and the future of the media landscape. Interview-based podcasts often provide a rather superficial view of the topics they cover, but that isn’t the case with this series which provides just the right amount of depth without entering the realm of wonkiness. The success of this series begins with the quality of questions from Vicki Lins, the host. The questions she asks the experts are the same questions we should be asking ourselves as marketing professionals navigating the ever-changing media landscape. This is content is accessible, valuable and best of all, it’s free!

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