ThinkLA Podcast

ThinkLA
  • 5.0 (1)
  • MARKETING

ThinkLA is the premier trade association for the advertising, marketing, and media community in Los Angeles. Our mission is to connect, educate, and inspire while serving member companies and the industry at large. Learn more at https://www.thinkla.org

  1. 09/30/2023

    Wellness Wednesday with Andrea Green and Nathan Green

    🧠 Your mental health matters, especially during your job hunt in the media world. Discover why on our latest podcast episode. 📢 Don't miss it!

    34 min

  2. 05/17/2023

    Wellness Wednesday with Andrea Green Ft. James Kinney

    This month, Andrea Green is interviewing James Kinney, the Founder of the Advertising Alliance for Mental Health. It could not be more fitting for the Wellness Wednesday hosts to be aligned with the messages and goals of our guest during May, which is Mental Health Awareness Month. Come join us for a discussion on this month's topic: Breaking the Stigma: Navigating Mental Health in the Advertising Industry. --------- Advertising Alliance for Mental Health (AMH) is a community of ambitious individuals eager to improve ourselves and our environments by investing in mental health education and care. We are professionals navigating the complicated balance between work and life. As a community, we value compassion towards ourselves and others, empathy, and resilience. https://www.advertisingmentalhealth.com/ James' Social: IG: jamesnicholaskinney Linkedin: https://www.linkedin.com/in/jameskinney/ AMH's Social: IG: amhworldwide Linkedin: https://www.linkedin.com/company/amhw... ThinkLA is a Media, Marketing, and Advertising Collective with a mission to connect, inspire and educate the LA marketing community. We are a non-profit 501(c)(6) association founded in 2006 to promote Los Angeles as a network of creativity and innovation in media, marketing, and advertising. Celebrating our 14th year of service, we connect LA’s creative community; grow ideas, business and talent; and inspire through education along with social and philanthropic events. www.thinkla.org. Our Socials: @Thinkla

    36 min
  3. Jonathan Stringfield, PhD of Activision Blizzard

    07/26/2022

    Jonathan Stringfield, PhD of Activision Blizzard

    In this episode, we talk tech, gaming, and opportunities for brands with Jonathan Stringfield, PhD, who is VP, Global Business Research and Marketing for Activision Blizzard. He is the author of Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, an essential guide for marketers and execs wishing to integrate their brands with modern games and esports, available on Amazon and at Bookshop.org. Amazon Link Bookshop Link (supports local bookstores)

    31 min

  4. 03/11/2022

    Mark Miller of Team One

    In this episode, we talk with Mark Miller, co-author of Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World (McGraw-Hill Education, 2018). He is the founder of The Legacy Lab, a thought leadership and consulting practice that explores how brands can build modern legacies; and he is also Chief Strategy Officer at Team One, Publicis Groupe’s global luxury and premium brand agency. Having worked for more than 20 years in the communications industry, Mark has become a go-to strategist for global brands seeking enduring relevance, including Lexus and The Ritz-Carlton Hotel Company. For more information about ThinkLA's mission and membership, go to https://www.thinkla.org.

    31 min

  5. 06/03/2021

    Purpose-Led Marketing: Brands, Structure, and Authenticity

    How does a brand find a way to promote a cause and maintain authenticity without falling into the same pitfalls as other brands? We talk with Mark Egan, Managing Director, West Coast, and Latha Sundaram, Group Business Leader, Executive Director, of corporate members Mediacom to learn more about finding meaning in marketing and creating a structure of consistency and authenticity when it comes to purpose-driven marketing. Learn more at https://www.mediacom.com. More about our guests: Latha Sundaram is a social impact driver, passionate about the role companies can –and should -play to drive positive social change. She is committed to helping brands use their scale to create meaningful collaborations. She has spent the past 25 years in global media, helping multinationals develop valuable partnerships and expand their global footprint. Latha joined MediaCom U.S. in 2020, heading up a team of 200 as the agency's global business lead on Uber. Latha is a champion in MediaCom's diversity, equity, and inclusion mission and serves as a committee lead for Women in Power, one of the agency's employee resource groups. Mark Egan helps his teams drive service and product excellence across their various assignments collaborating with other agencies and clients to constantly break new ground. As part of the MediaCom executive team, Mark draws on our award-winning resources around the globe to power solutions locally. This past year Mark was named “Agency Executive of the Year” by ThinkLA. Previously, within GroupM, Mark served as Chief Client Officer at Maxus for the Americas. In that role, he helped their client service teams consistently achieve service scores among the highest in the industry.

    28 min

  6. 05/18/2021

    New Flight Awards: Helping L.A. Students Join the World of Advertising and Film

    In today's episode, we talk with Cliff Atkinson and Shon Davis from the New Flight Awards, which aims to help students in south-central Los Angeles join the worlds of advertising in film and create a portfolio that will help them get started and pursue careers in those fields. They will also receive a grant to further their education. Learn more at https://www.newflight.us. Cliff Atkinson is an innovative Digital Marketing Executive with 20+ years experience developing and implementing digital strategies for some of the largest brands in the world. Cliff began his career at Grey NY and has progressed through the dynamic world of digital with key posts at Deutsch NY and LA, Saatchi&Saatchi LA and RPA. His account experience includes Toyota, Honda, Procter & Gamble, Coors Light, Cedar Sinai, Sony Consumer Electronics, and Starwood Hotels to name a few. He’s currently the Co-founder at Mesh Communities developing solutions designed to support content creators, communities and brands. Shon Davis is an innovative Account Executive refusing to watch the industry be renovated from the sidelines. As Co-Founder of the New Flight Awards, Shon has transformed investments from ThinkLA's MAT Program and ADCOLOR's Futures into a platform that will inspire today's youth to reshape the fields of Advertising + Entertainment.

    33 min

  7. 05/12/2021

    Asians in Advertising Founders Bernice Chao and Jessalin Lam

    In this episode, we hear from Bernice Chao and Jessalin Lam, industry professionals and the founders of Asians in Advertising. They offer their perspectives on how people of Asian descent are seen and treated in the workplace, advice for making your voice heard, and how allies in the community can help build understanding. https://www.asiansinadvertising.com Their mission statement: "Asians in Advertising strives to develop a free community, create opportunities, and help elevate Asians to higher leadership positions. To make space for Asians within the advertising industry to come together in a community where we are often excluded. Connecting with each other in order to advance their goals, careers, artistic/personal growth. Help answer questions, offer advice, and have discussions about the issues that the Asian community faces as a whole or in creative careers." Linkedin: https://www.linkedin.com/company/asiansinadvertising Facebook: https://www.facebook.com/asiansinadvertising/ Twitter: https://twitter.com/asiansinad

    24 min

  8. 05/05/2021

    Seow Leng Porter, Managing Partner at MediaCom

    Seow Leng Porter, Managing Partner at MediaCom, discusses the importance of training in today’s agency and how to achieve employee commitment instead of turnover. We’ve all heard of teaching hospitals, but never a “teaching agency”. MediaCom has taken this idea and integrated it into their extensive employee training program which gives employees options to advance their knowledge and their careers with the support of the organization. The result is less turnover, more job satisfaction, and a better trained team to support clients. https://wwsw.mediacom.com

    23 min
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About

ThinkLA is the premier trade association for the advertising, marketing, and media community in Los Angeles. Our mission is to connect, educate, and inspire while serving member companies and the industry at large. Learn more at https://www.thinkla.org

Information

  • Creator
    ThinkLA
  • Years Active
    2020 - 2023
  • Episodes
    25
  • Rating
    Clean
  • Copyright
    © ThinkLA
  • Show Website
    ThinkLA Podcast