This Because

Zoë Gibson Quirk

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BUSINESS
UPDATED WEEKLY

Two brand strategists, social entrepreneurs and friends, exploring how the way they live and work impacts the people and planet around them. This podcast is an open conversation about values and ethics, sustainability and purpose, brands and business.

02/03/2022

Ep 7. Habits are hard to change

We’re back and chatting about failed resolutions, creating habits, ethics and behaviour change. Blue Monday - https://www.bbc.co.uk/news/newsbeat-51173730 21 Day Habit Timeline - https://medium.com/swlh/21-day-habit-timeline-how-to-form-a-habit-in-21-days-day-by-day-92298446bf6b This Because’s Orange Soho Shop - https://www.instagram.com/p/BNMsmn6g2su/ Richard Shotton’s The Choice Factory - https://www.richardshotton.com/the-choice-factory Holly Whitaker’s Quit Like a Woman, The radical choice not to drink in a culture obsessed with alcohol - https://www.quitlikeawoman.com/

33 min
12/14/2021

Ep 6. Festive frocks cost more than you think

What are you wearing this holiday season? As our social media gets flooded with Christmas jumpers and glittery tops, it’s time to talk about the true cost of the seasonal clothes we buy. If we’re getting a bargain, who is picking up the bill? And what are the pros and cons of recycling and resale, renting and reinventing. https://wrap.org.uk/resources/report/valuing-our-clothes-cost-uk-fashion https://iopscience.iop.org/article/10.1088/1748-9326/abfac3/pdf https://www.oxfam.org.uk/get-involved/second-hand-september/ https://www.theguardian.com/fashion/2021/jul/06/renting-clothes-is-less-green-than-throwing-them-away https://rememberwhomadethem.com/ https://theuniformproject.com/ and https://vimeo.com/11113046 https://thrift.plus/ https://good-beans.com/articles/nothing-new-christmas-gift-guide/ https://medium.com/@thisbecause/blinded-by-bargains-what-stuff-really-costs-e2bdc3fa268d https://birdsong.london/

29 min
11/23/2021

Ep 5. Gift giving needs a rebrand

As December approaches, we discuss gift giving and what it really means to be generous to your friends, family and the world around us. We reminisce about the This Because Shop and talk about alternative advent calendars, buying less, buying better and giving together. Old Spike’s Advent Calendar : https://www.instagram.com/p/CWGslZZFIq-/ This Because Gift List : https://docs.google.com/document/d/1fQhSl36GHnJkBzdgpTBXdMHhuu5OYqkJ_IohuG_KV_c/edit?usp=sharing https://patchworkit.com/ https://ungiftedsecretsanta.com/ https://www.gavinmartincolournet.co.uk/work/darling-i-got-you-a-paperclip/

37 min
11/16/2021

Ep 4. Buy one plant one won't save us

This week we talk about Katee planting trees, marketing claiming to plant trees, and brands not planting trees. Shoutouts also go to Zoë’s mum growing conkers and Judi Dench talking to trees. https://www.instagram.com/p/CWCJp5upX80/ https://www.nationalgeographic.com/culture/article/tree-planting-rite-of-passage-young-canadians https://blog.ecosia.org/tag/where-does-ecosia-plant-trees/ https://www.independent.co.uk/climate-change/news/cathedral-city-cadbury-brazil-deforestation-b1938539.html https://candykittens.co.uk/products/advent-calendar-tree-2021 https://impact.tentree.com/welcome https://www.wikihow.com/Grow-Conkers https://www.bbc.co.uk/bbcthree/clip/037a16f6-2419-4728-8489-fe35744a6a31

37 min
11/10/2021

Ep 3. Food shouldn't be wasted

This week we’re talking about food waste. Think carbon footprint menus, halloween hate (and love!), thanksgiving celebrations, taste over waste, and celebrity chefs cunning canning ideas. https://www.hubbub.org.uk/eat-your-pumpkin https://www.youtube.com/watch?v=XWqtYxUsaj8 https://www.ikea.com/ca/en/files/pdf/58/9f/589f2b5d/the-scrapsbook.pdf https://vimeo.com/641176231 https://olioex.com/ https://rubiesintherubble.com/

37 min
11/02/2021

Ep 2. Carbon is dead confusing

With COP26 taking place in Glasgow, this week we’re talking carbon. With varying levels of knowledge (Zoë’s Science GCSEs to Katee’s Masters in Environmental Science), here’s our primer on carbon terms and some examples of businesses trying to help customers make sense of it all. https://ukcop26.org/ https://unfccc.int/process-and-meetings/the-paris-agreement/the-paris-agreement https://unfccc.int/ https://minorfigures.com/blogs/news/minor-figures-is-now-carbon-neutral https://www.allbirds.co.uk/pages/sustainability https://provenance.org/

37 min
10/26/2021

Ep 1. Marketing must be mindful

[TW: alcohol, pregnancy loss] This week we’re talking about how we can make marketing more mindful of peoples’ mental health. We talk about our own experiences and some campaigns and companies trying to do better. dothegreenthing.com Sobergirlsociety.com motherofalllists.com/2019/07/12/me-i-dont-drink-any-more/ sobercity.ca/how-to-hide-alcohol-ads-on-facebook-instagram-and-twitter-2020/ tommys.org/ togetherband.org/blogs/news/others-day bloomandwild.com/thoughtful-marketing

23 min
10/19/2021

Ep 0. Introduction

Katee Hui and Zoë Gibson Quirk introduce their brand new podcast This Because.

2 min

TRAILER

Ep 0. Introduction

Katee Hui and Zoë Gibson Quirk introduce their brand new podcast This Because.

10/19/2021

•

2 min

Two brand strategists, social entrepreneurs and friends, exploring how the way they live and work impacts the people and planet around them. This podcast is an open conversation about values and ethics, sustainability and purpose, brands and business.

Creator

Zoë Gibson Quirk
Years Active

2021 - 2022
Episodes

8
Rating

Clean
Copyright

© Zoë Gibson Quirk
Show Website

This Because