App Marketing by App Masters

Steve Young
  • 4.7 (138)
  • 营销
  • 一周一更

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

  1. The Growth Formula Nobody Talks About: Retention + ARPU Beats Acquisition

    7小时前

    The Growth Formula Nobody Talks About: Retention + ARPU Beats Acquisition

    In this episode, we’re joined by Michael Rotella, a product leader who’s helped brands like Weight Watchers, Verizon, and top startups build high-retention, high-ARPU apps that turn downloads into lifelong subscribers. Mike’s obsessed with one thing — making apps people keep using. He breaks down why retention and ARPU growth aren’t outcomes of acquisition — they’re the growth strategy. He’ll share how combining habit-forming design, contextual activation moments, and leveraging AI can turn installs into sustained subscribers — without blowing the budget on ads spend. If you’re building a subscription app, this episode shows you exactly what to do after the install to keep users hooked, engaged, and paying. You will discover: ✅ The growth formula nobody talks about — Retention + ARPU beats Acquisition ✅ How to turn installs into subscribers in the first 24 hours ✅ The habit-loop framework behind top 10% free-to-paid conversion rates ✅ How to show value before the paywall and prevent early churn ✅ How light AI insight amplifies retention Learn More: 📱Abide – Bible, Prayer, Meditation App https://apps.apple.com/us/app/abide-bible-prayer-meditation/id726031617?ppid=2719275d-ebab-4341-9fb6-5ea68b7ef8ae 💼 Connect with Michael on LinkedIn https://www.linkedin.com/in/rotella Get unlimited access to all of Abide’s meditations and bedtime stories. Get 25% Off Abide Premium! 🚀 https://abide.com/ref/appmasters You can also watch this video here: https://www.youtube.com/live/mEmInDjKInw Want expert guidance to grow your app? Book a quick call with App Masters: https://appmasters.com/contact-us/ Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS The new Appsflyer Benchmarks site Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up. With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move. Check out now: https://tinyurl.com/537v4e9e ********************************************* 🚀 Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle. Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket. Check out now: XSolla ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    1 小时 15 分钟
  2. Copy This Meta Ads Strategy to Scale Your Web2App Campaigns (Part 2/2)

    4天前

    Copy This Meta Ads Strategy to Scale Your Web2App Campaigns (Part 2/2)

    In part 2 of this Meta Ads for Web2App campaigns series, Steve P. Young and Igor Lyubimov, CEO at web2wave, share how to optimize and scale Web2App campaigns without wasting money. You’ll discover: ✅ The 2 Meta Ads strategies (Purchase vs. Proxy Events) ✅ How to test creatives the smart way (and avoid rookie mistakes) ✅ Scaling tactics: budgets, duplicating campaigns & targeting geos ✅ Why ROAS is the only metric that matters long-term This is your Web2App Funnels 201 — the exact playbook to scale your Meta Ads profitably 🚀 Meta Business Partner specializing in web2app funnels🔗 Learn more at: https://web2wave.com You can also watch this video here: https://www.youtube.com/watch?v=isarOCLy6HQ Want expert guidance to grow your app? Book a quick call with App Masters: https://appmasters.com/contact-us/ Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ AI funnel generator ✅ powerful drag-and-drop quiz builder ✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    22 分钟
  3. This Founder Bootstrapped to $200K/month in a Competitive Market

    10月4日

    This Founder Bootstrapped to $200K/month in a Competitive Market

    Discover how to grow an app from zero to $200K/month without outside funding. Today’s guest is Desmond Ho, founder of LifeReset.com. He bootstrapped his app from $0 to $200K/month by mastering marketing strategies, Meta ads, and high-converting creatives — all while competing in a crowded market. He’ll also share how to learn marketing strategies by analyzing competitors, run profitable Meta ads, and create high-performing creatives that convert. If you’re just starting out or stuck trying to grow your app in a competitive category, this episode could be your stepping stone to success. You will discover: ✅ How to bootstrap an app from $0 to $200K/month ✅ Finding product–market fit in a competitive niche ✅ How to learn marketing strategies by analyzing competitors ✅ Real-world lessons from Desmond’s growth journey Learn More:Check out the app:www.lifereset.com You can also watch this video here: https://www.youtube.com/live/aGgFkAAnZFs Want expert guidance to grow your app? Book a quick call with App Masters: https://appmasters.com/contact-us/ Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input. - Emotionally resonant, human-like videos - Perfect for app demos, testimonials, and paid social creatives - Built for speed, built to convert Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads. Try it now: https://www.arcads.ai/?comet_custom=appmasters ********************************************* Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ AI funnel generator ✅ powerful drag-and-drop quiz builder ✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    1 小时 19 分钟
  4. The Beginner's Guide to Meta Ads for Web2App Campaigns (Part 1/2)

    9月30日

    The Beginner's Guide to Meta Ads for Web2App Campaigns (Part 1/2)

    Struggling to make Meta Ads work for your app? 🤔 In this beginner-friendly breakdown, Steve P. Young and Igor Lyubimov, CEO at web2wave, reveal how to set up your first Web2App campaigns the right way. You’ll learn: ✅ The future of Web2App funnels (why top apps are using them) ✅ Campaign structure & tracking setup that actually works ✅ Key funnel benchmarks & conversion math you must know ✅ How to send events (Pixel vs. Conversion API) This is your Web2App Funnels 101 — the perfect starting point to grow your app with Meta Ads. Meta Business Partner specializing in web2app funnels - web2wave 🔗 Learn more at: https://web2wave.com You can also watch this video here: https://www.youtube.com/watch?v=BtEN-jVhpt8 Want expert guidance to grow your app? Book a quick call with App Masters: https://appmasters.com/contact-us/ Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ AI funnel generator ✅ powerful drag-and-drop quiz builder ✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    18 分钟
  5. This Guy Generated $450M in Mobile Ad Revenue

    9月27日

    This Guy Generated $450M in Mobile Ad Revenue

    In this episode, we’re joined by Felix Braberg, an ad monetization expert who has helped app studios generate over $450 million in ad revenue. With experience across two DSPs, one ad network, and leadership roles at Tetris and East Side Games, Felix now consults with studios to skyrocket their ad revenue. He also co-hosts the 2.5 Gamers YouTube channel, where he shares actionable ad monetization strategies. Felix will reveal real case studies and proven tactics covering AdMob monetization models, segmentation strategies, mediation systems, and the key players driving ad revenue today. If you’ve ever wondered how to unlock serious ad revenue growth the right way, this episode is your blueprint. You will discover: ✅ A real-world ad monetization case study behind $450M in revenue ✅ Ad monetization models that unlock massive growth ✅ Mediation system secrets, how to pick and optimize like a pro ✅ Who the true power players are in ad monetization today Learn More: Subscribe to Felix’s newsletter: https://felixbraberg.substack.com/ You can also watch this video here: https://youtube.com/live/3cQAE-IbLxk Want expert guidance to grow your app? Book a quick call with App Masters: https://appmasters.com/contact-us/ Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input. - Emotionally resonant, human-like videos - Perfect for app demos, testimonials, and paid social creatives - Built for speed, built to convert Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads. Try it now: https://www.arcads.ai/?comet_custom=appmasters ********************************************* Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ AI funnel generator ✅ powerful drag-and-drop quiz builder ✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    1 小时 9 分钟
  6. Develop MONEY-Making Apps at Lightning Speed

    9月23日

    Develop MONEY-Making Apps at Lightning Speed

    What if the next million-dollar app doesn’t require code, a big team, or a computer science degree? In this episode, we break down the exact strategy indie founders are using to launch money-making apps with no code tools. These "single-player utility apps" solve niche problems and scale like crazy. From one-time utility apps to AI-powered tools and hyper-niche meditation apps, Alim and Steve unpacked how today’s smartest builders are skipping the complexity and going straight for conversions. You’ll discover: ✅ Why app ideas don’t need to be complex to make money ✅ How simple 15-screen apps are hitting $40K MRR ✅ The viral strategy behind Cal.ai, Umax, Quitter & more ✅ Why TikTok + Subscriptions = mobile app goldmine ✅ How to niche down for emotional impact (the "Seizure Relief" insight 💡) These are battle-tested mobile growth lessons from founders who are crushing it without overbuilding. 💬 Drop your biggest app idea mistake in the comments. We’ve all been there. You can also watch this video here: https://www.youtube.com/watch?v=iDgdcTHooms Want expert guidance to grow your app? Book a quick call with App Masters: https://appmasters.com/contact-us/ Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input. - Emotionally resonant, human-like videos - Perfect for app demos, testimonials, and paid social creatives - Built for speed, built to convert Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads. Try it now: https://www.arcads.ai/?comet_custom=appmasters ********************************************* Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ AI funnel generator ✅ powerful drag-and-drop quiz builder ✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    9 分钟
  7. How to Compete With Multi-Million Dollar Brands (Live Coaching Call)

    9月20日

    How to Compete With Multi-Million Dollar Brands (Live Coaching Call)

    Ever wonder how smaller apps can go head-to-head with giants like Headway and Hip? In this live coaching session, Steve P. Young works with Sebastian Belachur, CEO of Kibit, and Gabriel Bahash, CEO of Giftology, two of App Masters’ clients, to reveal the exact strategies used to carve out market share, boost downloads, and build loyal audiences without million-dollar budgets. You’ll see real challenges, real solutions, and actionable steps you can immediately apply to your own app. This isn’t theory—it’s a front-row seat to the tactics that actually work when you’re competing against the big players. Here’s what you’ll learn: 📌 How to position your app to stand out against well-funded competitors 📌 Cost-effective growth tactics that still deliver big results 📌 Proven ways to build retention and loyalty without huge ad spend 📌 Real-time insights from live coaching you can apply right away You can also watch this video here: https://youtube.com/live/gMY5bSyaciw Want expert guidance to grow your app? Book a quick call with App Masters: https://appmasters.com/contact-us/ Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input. - Emotionally resonant, human-like videos - Perfect for app demos, testimonials, and paid social creatives - Built for speed, built to convert Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads. Try it now: https://www.arcads.ai/?comet_custom=appmasters ********************************************* Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ AI funnel generator ✅ powerful drag-and-drop quiz builder ✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    1 小时 1 分钟
  8. 100K Downloads TWICE & $4K Revenue in 2 Months (Indie App Growth Case Study)

    9月16日

    100K Downloads TWICE & $4K Revenue in 2 Months (Indie App Growth Case Study)

    Want to go viral without having to create content? In this case study, we'll show you what we did to drive 100K downloads TWICE in 3 months. And how we took an indie app from zero traction to $4,000 in sales in just 2 months? 📲In this case study, I’ll walk you step-by-step through how one indie founder used Indie App Santa and ASO optimization to supercharge downloads, grow revenue, and turn early users into paying customers. You’ll see the exact numbers, the growth hacks that worked, and why running the right promotions can kickstart your app’s journey to long-term success. You’ll learn:✅ The exact promo strategy we used to supercharge downloads✅ How ASO (App Store Optimization) boosted organic growth long-term✅ The role of user feedback & feature updates in scaling revenue✅ Why Indie App Santa is the best affordable alternative to paid ads 👉 Perfect for indie developers and app founders who want a proven strategy for scaling fast without burning thousands on ads. You can also watch this video here: https://youtu.be/Po44HS490Ik Want expert guidance to grow your app? Book a quick call with App Masters: https://appmasters.com/contact-us/ Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input. - Emotionally resonant, human-like videos - Perfect for app demos, testimonials, and paid social creatives - Built for speed, built to convert Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads. Try it now: https://www.arcads.ai/?comet_custom=appmasters ********************************************* Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ AI funnel generator ✅ powerful drag-and-drop quiz builder ✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    12 分钟
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Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

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