This is How We Create

Martine Severin

The This is How We Create podcast digs deeper into the creative life of contemporary artists of color. Discover what feeds their creativity and how they found (or are finding) their artistic voice. Through these intimate and candid conversations, you will gain insights into the lives of creative professionals of color that are hard to find anywhere else.

  1. The Truth About Success Nobody Prepares You For - Mei Tao

    1 NGÀY TRƯỚC

    The Truth About Success Nobody Prepares You For - Mei Tao

    What does it actually feel like to build the career you always wanted — and then realize the hard part isn't over? Photographer Mei Tao has spent decades behind the lens for Apple, J.Crew, and major publications. But in this conversation, she gets honest about what commercial success doesn't tell you: that the work stays hard, that achievement keeps moving the goalpost, and that the most meaningful art she's ever made has nothing to do with her biggest clients. We talk about growing up as an immigrant in Brooklyn, finding herself in candy store magazine racks, and the moment she realized her father's private recordings were her most precious inheritance. And we get into the question every working creative eventually has to answer — how do you feel like yourself in your work?   Chapters 00:00 - Defining the Radical Art of Care 03:44 - Cultural Shock and the Move to New York 05:52 - Magazines as a Gateway to Fashion 08:05 - Navigating Parsons and the Practicality of Art 09:14 - Technical Mastery and the Business of Artistry 12:39 - Success as a Series of Failures 15:44 - Redefining Professional Achievement 18:15 - The Cost of Code-Switching 21:00 - Documenting Family and Artistic Influences 24:45 - Processing Grief and History Through the Lens 27:28 - Financial Freedom and Fine Art Discipline 29:19 - Diving into Motion and Radical Storytelling   Connect with Mei: Follow on Instagram: https://www.instagram.com/taomeitao/ Website: https://meitaophotographer.com/ Support the show Website: Martine Severin Follow on Instagram: Martine | This Is How We Create Subscribe to the Newsletter: Martine's Substack This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Podcast show art is designed by Violetta Encarnación. Music by Timothy Infinite. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

    32 phút
  2. How to Think, Write and Create Like a Pro - Eve L. Ewing

    8 THG 4

    How to Think, Write and Create Like a Pro - Eve L. Ewing

    If you have ever stared at a blank page and wondered whether you are actually a writer or just someone who wishes they were one, circle 'round. Dr. Eve L. Ewing (sociologist, poet, and Marvel Comics writer) offers an honest look at what a serious creative practice actually requires. Learn how she builds a community that sharpens her work, and hear exactly how she develops a new project from the first spark to the finished page. You'll leave this conversation with less mystery about what's been standing between you and the writer you want to become.  Chapters 00:00 Introduction to Eve L. Ewing and her latest work, Original Sins 02:16 Growing up in Chicago: Artistic accessibility and public investment 05:24 Values and the necessity of chosen family 08:14 Multi-generational service: The Black church and mutual aid 10:21 The origin story: From fan fiction to being "seen" as a writer 15:14 The "Capital W" Writer: Nourishing craft and moving toward the light 17:32 Community and mimesis: Learning through the work of peers 21:21 Wrangle the idea: How poetry, prose, and comics demand different approaches 23:46 Stress-testing the argument: The anatomy of persuasive prose 26:11 Churning out the joints: The liberating structure of comic book writing 29:13 Pop culture overthinking and final reflections Connect with Eve: Follow on Instagram: https://www.instagram.com/eve.ewing Website: https://eveewing.com/ Support the show Website: Martine Severin Follow on Instagram: Martine | This Is How We Create Subscribe to the Newsletter: Martine's Substack This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Podcast show art is designed by Violetta Encarnación. Music by Timothy Infinite. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

    30 phút
  3. 1 THG 4

    On Sales and Marketing as an Artist - Martine Severin

    Have you ever felt that once the masterpiece is finished, the rest of the journey should belong to someone else? Many of us wait in the shadows of the "found artist" myth, hoping the right gallery or agent will simply stumble upon our genius. But what happens when the knocking never starts?  Today, we dive into the systems that turn cold outreach into warm relationship-building and explore why your story is the most valuable product you will ever sell. If you are ready to stop apologizing for your ambition and start owning your space in the industry, this conversation is your roadmap.   Chapters 00:13 The Artist's Role Beyond Creation 01:50 Dismantling the Myth of the Found Artist 02:38 Becoming Your Own Champion 04:00 Marketing Monday: Outreach as Relationship Care 05:01 Lessons in Networking and Relationship Marketing 06:50 The Reality of Representation and Agents 08:40 Selling the Sizzle: Tips for Product-Based Creatives 09:40 Owning Your Values and Your Sales Script 10:50 Three Actionable Steps for Your Creative Week    Support the Show Website: http://www.martineseverin.com Follow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: http://www.martineseverin.substack.com   This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Podcast show art is designed by Violetta Encarnación. Music by Timothy Infinite.   Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

    12 phút
  4. How to Grow an Art Practice Without Losing Yourself - Lex Marie

    25 THG 3

    How to Grow an Art Practice Without Losing Yourself - Lex Marie

    In this episode, I sit down with Lex Marie, an artist whose work confronts the uncomfortable truth that Black children in America are often denied the luxury of innocence. She transforms the everyday remnants of her son's childhood into confrontation disguised as portraiture, and the materials she chooses will stop you in your tracks. We talk about building a career on your own terms, staying multidisciplinary, and what it really means to refuse the boxes the art world tries to put you in. Chapters 00:19 Introduction to Lex Marie 03:26 Realizing a Different Viewpoint Through Motherhood 05:11 The Decision to Pursue an MFA 06:23 Using Her Son as Muse and Material 08:00 Choosing Which Clothing Gets Immortality 10:31 Balancing Inspiration with Intimate Boundaries 12:12 Processing Big Feelings into Artwork 14:08 Knowing When a Piece is Finished 15:15 Cultivating Relationships in the Art World 16:47 The Lifelong Journey of an Art Practice 18:51 The Intentional Choice Behind the Name Lex Marie Connect With Lex Marie: Follow on Instagram: https://www.instagram.com/thelexmarie Website: https://www.lexmarie.com/ Support the Show Website: Martine Severin Follow on Instagram: Martine | This Is How We Create Subscribe to the Newsletter: Martine's Substack This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Podcast show art is designed by Violetta Encarnación. Music by Timothy Infinite. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

    20 phút
  5. 18 THG 3

    A Guide to Moving Through Creative Paralysis - Martine Severin

    Have you ever had a to-do list as long as your arm but couldn't bring yourself to do the tasks on that list? What about your dreams to accomplish this or that? How many of them have you ignored? Whether you call it procrastination, a lack of discipline, or simple laziness, the truth behind our creative paralysis often hides in plain sight. In this episode, we explore the high cost of big dreams and why the very visions meant to inspire us might be the ones locking us in place. If you have ever felt like a deer caught in the headlights of your own ambition, this conversation offers a gentle way to thaw the ice and reclaim your momentum.   Chapters 00:00 Introduction: The Deer and the Moment of Freeze 01:11 The Common Experience of Freezing in Goal Setting 02:10 Why Big Goals Cause Overwhelm and Paralysis 03:08 Misconceptions About Paralysis and Overwhelm 04:24 Reframing Goals: Focus on Inputs, Not Outcomes 05:20 The Power of 45-Minute Focus Sessions 06:18 Trusting Small Actions to Lead to Big Results 07:15 Practical Tips to Overcome Freezing and Start Small 08:09 Moving Forward Despite Fear and Uncertainty Support the Show Website: http://www.martineseverin.com Follow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: http://www.martineseverin.substack.com   This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Podcast show art is designed by Violetta Encarnación. Music by Timothy Infinite.   Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

    9 phút
  6. Finding Your Authentic Design Voice  - Tiffany Brooks

    12 THG 3

    Finding Your Authentic Design Voice - Tiffany Brooks

    Have you ever wondered what it takes to build a creative empire from the ground up? In this episode, I sit down with the remarkable Tiffany Brooks, an interior designer whose journey is as inspiring as her stunning creations. From a bet that launched her career to designing for icons such as LeBron James, Tiffany's story is a powerful lesson in trusting your creative instincts.    Join us as we explore how she cultivated her signature style, navigated the pressures of building a design company, and redefined success on her terms.  This conversation is a candid look into the life of a design powerhouse, offering invaluable insights for anyone daring to build their own creative legacy.   Chapters 00:00 Introduction to Tiffany Brooks and Transformative Design 02:09 Engineering a Creative Brain and Childhood Influences  04:35 The Big C versus Little C Creativity  06:36 Property Management as a Design Superpower  08:11 The Model Home and the Bet That Launched a Career  11:10 The Design Star Journey and Trusting the Timing  13:05 Taught by Experience and Finding an Artistic Voice  14:56 Trends and the Evolution of Style  16:47 Redefining Success through Choices and Peace  19:04 Managing Elective Stress and Client Expectations  21:04 The Walkthrough and Shuffling the Design Puzzle  23:26 Current Projects and the Season of Rejuvenation   Connect With Tiffany: Follow on Instagram: https://www.instagram.com/tiffanybrooksinteriors/?hl=en Tiffany's Website: https://www.tiffanybrooksinteriors.com/ Support the Show Website: Martine Severin Follow on Instagram: Martine | This Is How We Create Subscribe to the Newsletter: Martine's Substack This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Podcast show art is designed by Violetta Encarnación. Music by Timothy Infinite. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

    27 phút
  7. 25 THG 2

    Rethinking Imposter Syndrome - Martine Severin

    Have you ever walked into a room where you belonged, yet felt like a total intruder? Even when surrounded by friends or longtime colleagues, that whisper of inadequacy—the one that claims you are "running a game" on everyone—often grows loudest just as you are about to shine. In this solo episode, I pull back the curtain on a recent, that forced me to confront my own "elaborate dance of diminishment". We explore the terrifying possibility that we aren't actually afraid of being incompetent, but rather, we are terrified of being seen as someone who knows they are truly good at what they do. If you have ever felt the need to offer a disclaimer before sharing a brilliant idea, this conversation is your invitation to stop shrinking and start taking up the space you have already earned.   Chapters 00:13 The anatomy of an uninvited guest 01:15 Six seats and a drop in the stomach 02:34 The hammer in my chest 04:10 Why we make space for everyone but ourselves 05:50 Maya Angelou and the fear of being seen 07:14 Potholes, grandmothers, and unexpressed brilliance 09:37 Trading disclaimers for bravery   Support the Show Website: http://www.martineseverin.com Follow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: http://www.martineseverin.substack.com   This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Podcast show art is designed by Violetta Encarnación. Music by Timothy Infinite.   Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

    11 phút
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Giới Thiệu

The This is How We Create podcast digs deeper into the creative life of contemporary artists of color. Discover what feeds their creativity and how they found (or are finding) their artistic voice. Through these intimate and candid conversations, you will gain insights into the lives of creative professionals of color that are hard to find anywhere else.

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