This Is How We Do It

Steph Chapman
  • 4.0 (4)
  • ENTREPRENEURSHIP

Steph + Jeff live in Turlock, CA and run Clay by Steph together -- a company delivering products that bring joy and focus on helping women feel confident + seen. In this podcast, they dive into the ins and outs of running a business as a husband + wife duo and offer a behind the scenes look into Clay by Steph.

Episodes

  1. 02/12/2022

    Introducing Clothing (aka Jeffrey was right, again.)

    Jeffrey and I sat down this week to share a behind-the-scenes look of our expansion into clothing: Steph's background with clothing, the process leading up to launch, and our vision for our clothing. We wrap up with our lightning round and discuss a few of our favorite things lately.

    22 min

  2. 01/15/2022

    The Rebrand: Introducing Steph & Co.

    Jeffrey and I sat down this week to share a little more about our rebrand: why we did it, how we picked our name (and a few other names we considered!), and some honest reflections on 2021. We're so excited to share our plans with you for Steph & Co. in the coming weeks!

    31 min

  3. 08/25/2021

    How to Dream Together (or: “I came back saying we could have a fifth kid.”) - Episode 5

    Dreaming + casting visions is one of our favorite things to do for our business, our family, and ourselves. In this episode, Jeffrey shares some of the tools we use to dream for our business like Traction (1:05) and E-Myth's Primary Aim and Strategic Objective (5:45). Steph opens up about how we go away quarterly to check-in on our family's goals (9:45). Steph + Jeffrey discuss a few personal tools they use to keep them focused on their goals including elaborating more on the Full Focus Planner (15:32) and giving each other the gift of time (20:59). We wrap everything up with our last lightning round (22:11) of the season!  Please take one minute to answer this short survey! Show Notes/Resources: Traction: Get a Grip on Your Business by Gino Wickman Vision Traction Organizer (VTO) The E-Myth Revisited E-Myth's Primary Aim E-Myth's Strategic Objective  SMARTER Goals Full Focus Planner by Michael Hyatt The Next Right Thing by Emily P Freeman Rule of Life Workbook from Practicing the Way by John Mark Comer Atomic Habits by James Clear Essentialism: The Disciplined Pursuit of Less by Greg McKeown Getting Things Done: The Art of Stress-Free Productivity by David Allen

    28 min

  4. 08/25/2021

    A Day in Our Life (or: "Remember that time you let the kids help paint our studio?") - Episode 4

    Yes, you can run a business while prioritizing being a parent! In this episode, Jeff shares about how we've learned to be flexible (2:33) and pulls back the curtain on a day in our life (4:19). Steph opens up about mom guilt (14:54) and the realities that come from being a mom + entrepreneur. We wrap up with a lightning round (21:45) + a few parenting fails.  Show Notes/Resources: Traction: Get a Grip on Your Business by Gino Wickman

    32 min

  5. 08/25/2021

    How to Work Well Together (or: "I could NEVER run a business with my spouse") - Episode 3

    "How do you run a business with your spouse?!" We get this question ALL the time, and we're here to break that myth. Steph starts by sharing how it's important to recognize strengths + weaknesses (1:03) in your relationship and to learn to stack your strengths (3:41). Jeffrey describes the importance of clearly defining roles (6:38), and how a card game has made delegation easier (9:55). Steph opens up about understanding personality dynamics (12:46), setting boundaries (15:28), celebrating well (16:54), and seeing work as a ministry (19:04). We wrap up with a lightning round (21:24) and remembering that your mission in life should be greater than your marriage!  Show Notes/Resources: The Fair Play Deck: Prioritize What's Important

    27 min

  6. 08/25/2021

    How to Grow a Business (or: "We can't keep hand stamping these boxes!") - Episode 2

    Looking to grow a business? In this episode, we discuss how to get your business off the ground starting with knowing who you are (1:40) and tracking your growth (7:10). Steph shares about how to manage growing pains and dives further into our improvement spreadsheet (10:45). Jeff discusses whether to diversify your market, expanding your market, or saturate a market (15:01) and how to prioritize your time (20:15). We finish the episode with our lightning round (23:22), and we're officially taking suggestions for a new office playlist.  Show Notes/Resources: Visual for Diversification of Markets, Expansion of Markets, and Saturation of Markets Zero to One by Peter Thiel How I Built This by Guy Raz

    31 min

  7. 08/25/2021

    How to Start A Business (or: "When was the last time you wanted to quit?") - Episode 1

    In this episode, Steph + Jeff dive in to how to start a business. We begin by discussing the initial idea + inspiration stage (2:48). Then, Steph opens up about her experiences with imposter syndrome (11:48), burn out (16:46), and competition (19:48) followed by answering the question we receive the most, "How do you grow organically?" (25:37). We wrap up with our lightning round (29:20) featuring Ice Cream by Jeff and "The Dip" aka "When was the last time you wanted to quit!?" 😂 Show Notes + Resources: The Lean Startup by Eric Ries A visual of "The Feedback Loop" Minimum Viable Product The Dip by Seth Godin How to Never Lose A Customer Again by Joey Coleman Shoe Dog by Phil Knight Full Focus Planner

    44 min

  8. 05/25/2021

    Welcome - The Pilot

    Our heart behind this first podcast is to share a part of our story. What it looks like to be married, to raise a bunch of little kids, and also run a business together. We share how we do all those things, not perfectly but with a heart to serve well + to always keep growing. Our hope + prayer is that this conversation will serve as an encouragement to you. And also give you a small glimpse behind the curtain at Clay by Steph. 😉 If you have about 30 minutes while driving or doing the dishes, pop your headphones in and listen to us chat about failed business plans, how creativity can be healing, and my most favorite earring ever. We hope you enjoy it! 💛

    38 min
  • 8 Episodes

Ratings & Reviews

4
out of 5
4 Ratings

About

Steph + Jeff live in Turlock, CA and run Clay by Steph together -- a company delivering products that bring joy and focus on helping women feel confident + seen. In this podcast, they dive into the ins and outs of running a business as a husband + wife duo and offer a behind the scenes look into Clay by Steph.

Information

  • Creator
    Steph Chapman
  • Years Active
    2021 - 2022
  • Episodes
    8
  • Rating
    Clean
  • Copyright
    © Steph Chapman
  • Show Website
    This Is How We Do It