This is Product Marketing

Product Marketing Hive
  • 4.1 (14)
  • MARKETING
  • UPDATED MONTHLY
This is Product Marketing

This is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.

  1. JUN 26

    Episode 64: Nacho Harriague - Building a Holistic Sales Enablement Strategy

    In this episode, Nacho Harriague, Director of Product Marketing at InvGate, joins Louise Liu to share his thoughts on how product marketers can build and execute a holistic sales enablement strategy. He also shares helpful tips on identifying enablement gaps, aligning cross-functional teams, and using customer insights to build trust and drive adoption among sales teams. Check out the episode highlights here. All rights reserved. © Product Marketing Hive.

    19 min

  2. MAY 13

    Episode 63: Joan Gaffney - Navigating Burnout in Product Marketing

    In this episode, Joan Gaffney, founder and executive coach at ShiftNova, joins Louise Liu to share her thoughts on how product marketing managers can navigate the intense demands of their role without falling into burnout. She also shares some helpful tips on how managers can support their teams in managing burnout and emphasizes the importance of personal development and self-worth in building resilience. For more insights, please check out Joan Gaffney's article, Ring of Fire: Burnout and the PMM. All rights reserved. © Product Marketing Hive.

    26 min

  3. APR 9

    Episode 62: Ashley Wilson - Evolving Marketing Functions with Company Growth

    In this episode, Ashley Wilson, Co-founder and COO at Momentum, joins Louise Liu to share her thoughts on how marketing roles, responsibilities, and team structures shift as the company scales. She also shares some common pitfalls to avoid and the considerations of how the marketing function is structured at her companies. For more insights, please check out Ashley Wilson's article "Differentiating Brand vs. Product Positioning: A Guide for Early-Stage Founders". All rights reserved. © Product Marketing Hive.

    26 min

  4. MAR 11

    Episode 61: Jonathan Pipek - Early-stage Startups' Pricing and Packaging Strategy

    In this episode, Jonathan Pipek, founder and CEO of Blue Manta Consulting, joins Louise Liu to break down his method for crafting effective pricing and packaging strategies for early-stage startups. He shares key insights on identifying the right value metrics, avoiding common pricing pitfalls, and communicating pricing and packaging changes. For a step-by-step guide with editable template, please check out Jonathan Pipek's article: Pricing and Packaging Strategy for Early-stage Startups. All rights reserved. © Product Marketing Hive.

    26 min

  5. FEB 19

    Episode 60: Arneeb Mahbub - Managing Multiple Go-to-Market Initiatives

    In this episode, Arneeb Mahbub, Product Marketing Manager at Indeed, shares his experience managing multiple go-to-market initiatives. He shares firsthand insights on balancing competing priorities, aligning cross-functional teams, and navigating unexpected challenges. For more insights, please check out Arneeb's article "Stop Guessing, Start Selling: Why PMMs Should Save Startups From Feature Factory Chaos" All rights reserved. © Product Marketing Hive.

    18 min

  6. JAN 28

    Episode 59: Aleksandra Mitroshkina - Go-To-Market Strategy for Open Source Products

    In this episode, Aleksandra Mitroshkina, Director of Solutions Marketing at Percona, joins Louise Liu to share her experience of successfully managing open-source products' go-to-market. She also shares her thoughts on how open-source dynamics influence GTM approaches, the role of community engagement, strategies for transitioning users into customers. For more information, please check out Sasha's article "Go-to-Market Strategy for Open Source Products". All rights reserved. © Product Marketing Hive.

    32 min

  7. 12/19/2024

    Episode 58: Dirk Nicol - Building and Scaling Product Marketing Teams

    In this episode, Dirk Nicol, Senior Director of Product Marketing at Corcentric, joins us to share his experiences in building and scaling a successful product marketing team. He also talks about some helpful tips on how to hire the right product marketing talents. Read the episode highlights here:https://www.productmarketinghive.com/building-and-scaling-product-marketing-teams/ All rights reserved. © Product Marketing Hive.

    17 min

  8. 11/27/2024

    Episode 57: Juan Gabarro - Managing the Overgrown Product Portfolio

    In this episode, Juan Gabarro joins Louise Liu to delve into the challenges of product proliferation. He shares his insights on the root causes and the significant impacts of this issue. Juan also discusses his experiences in managing an overgrown product portfolio from a go-to-market perspective. Listen to the full interview above or read on for the highlights from the conversation: https://www.productmarketinghive.com/managing-the-overgrown-product-portfolio/ All rights reserved. © Product Marketing Hive.

    36 min
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4.1
out of 5
14 Ratings

About

This is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.

Information

  • Creator
    Product Marketing Hive
  • Years Active
    2020 - 2025
  • Episodes
    65
  • Rating
    Clean
  • Copyright
    © 2025 Product Marketing Hive
  • Show Website
    This is Product Marketing

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