This Is Propaganda

BRINK
  • 5.0 (21)
  • MARKETING
This Is Propaganda

In this Webby Award-winning narrative podcast, co-hosts Josh & Malcolm from BRINK media group reveal the hidden influence of the propaganda all around us and how it continues to profoundly shape our culture today.

Episodes

  1. Howard Gossage: 20th Century Master of Propaganda with Justin Oberman

    1 DAY AGO

    Howard Gossage: 20th Century Master of Propaganda with Justin Oberman

    San Francisco ad man Howard Gossage (1917–1969) is a bit more under the radar than his Madison Avenue contemporaries, but his work in both consumer marketing and advocacy messaging was brilliant. His unconventional and interactive approaches to advertising felt like a harbinger of what was to come a half-century later with the advent of social media. We discuss his work and what it can teach us about propaganda.

    28 min
  2. Abortion Messaging in Post-Dobbs America with Amelia Bonow

    JAN 20

    Abortion Messaging in Post-Dobbs America with Amelia Bonow

    Liberal “pro choice” messaging has historically conceded the moral high ground (“safe, legal and rare”). Amelia Bonow helped change that as the leader of the Shout Your Abortion movement. In this episode, she shares her journey and discusses why the persuasion war is far less important than educating people on the options they still and will always have, regardless of legality.

    23 min
  3. Luigi Mangione, Trump and the Art of Cultural Disruption with David Shields

    12/20/2024

    Luigi Mangione, Trump and the Art of Cultural Disruption with David Shields

    David Shields (best-selling author / filmmaker) joins us to dissect the brutal reality of politics as performance. We dive into Trump’s media mastery, Luigi Mangione’s provocative symbolism, and why the Democrats are stuck playing an obsolete game.

    33 min
  4. Nuance has a PR Problem

    11/20/2024

    Nuance has a PR Problem

    Unpacking how the Culture War feeds on emotional shortcuts, why complexity and nuance is so hard to embrace, and what it means to navigate a society driven by flattened ideas and radicalized identities. This is DoubleThink, conversations inspired by the themes of This Is Propaganda. If you haven’t yet, please listen to the Webby Award season one of the pod. — BRINK media group is re-imagining how brands, causes and artists compete in the oversaturated attention marketplace through original productions and branded entertainment. Website: thisispropaganda.show Instagram: instagram.com/thisispropagandashow Email: propaganda@brink.com — Cohosts: Josh Belhumeur and Malcolm Critcher

    25 min
  5. The Art / Propaganda Spectrum

    11/05/2024

    The Art / Propaganda Spectrum

    Is art propaganda? Is propaganda art? A free flowing conversation about a spectrum that exists between the two and how modern consumer propaganda might benefit from leaning heavier into art.

    22 min
  6. Narratives of the US Election

    10/19/2024

    Narratives of the US Election

    In this first episode of DoubleThink — conversations inspired by the themes of This Is Propaganda — Malcolm and Josh revisit the “vibe shift” of the US election when President Biden dropped and the world got coconut-pilled by Kamala Harris, along with predictions of what comes next.

    33 min
  7. S1E5: Everything Is Propaganda, Even You

    01/03/2024

    S1E5: Everything Is Propaganda, Even You

    Social media creates an environment where propaganda becomes our default mode of expression because everyone is a brand. BRINK is a creative agency dedicated to reshaping the advertising industry through expanding awareness of our impact on the collective conscience and adopting a more humanist approach. Learn more about our work at brink.com Website: thisispropaganda.show Email: propaganda@brink.com Instagram: instagram.com/thisispropagandashow YouTube: https://www.youtube.com/@thisispropagandashow Slack: bit.ly/propaganda-slack Reddit: reddit.com/r/thisispropaganda Cohosts: Josh Belhumeur and Malcolm Critcher Producers: Jaclyn Hubersberger and Reed Chandler Story Editor: Matt Decker Additional Audio Engineering: Paul Injeti Original music: Josh Belhumeur

    19 min
  8. S1E4: You Have My Permission to Believe What I Say

    12/18/2023

    S1E4: You Have My Permission to Believe What I Say

    Our discomfort with propaganda puts us on a quest for authenticity, but do we even know what that means anymore? Wanna be a guest on our podcast? Hit up Josh and Malcolm at propaganda@brink.com Website: thisispropaganda.show Email: propaganda@brink.com Instagram: instagram.com/thisispropagandashow YouTube: youtube.com/@thisispropagandashow Slack: bit.ly/propaganda-slack Reddit: reddit.com/r/thisispropaganda Cohosts: Josh Belhumeur and Malcolm Critcher Producers: Jaclyn Hubersberger and Reed Chandler Story Editor: Matt Decker Additional Audio Engineering: Paul Injeti Original music: Josh Belhumeur

    21 min
  9. S1E3: The Sound of One Hand Clapping

    11/08/2023

    S1E3: The Sound of One Hand Clapping

    Propaganda helps usher in a new form of tribalism and the modern culture war. Connect, get merch, and go deeper down the rabbit hole at thisispropaganda.show. Website: thisispropaganda.show Email: propaganda@brink.com Instagram: instagram.com/thisispropagandashow YouTube: youtube.com/@thisispropagandashow Slack: bit.ly/propaganda-slack Reddit: reddit.com/r/thisispropaganda Cohosts: Josh Belhumeur and Malcolm Critcher Producers: Jaclyn Hubersberger and Reed Chandler Story Editor: Matt Decker Additional Audio Engineering: Paul Injeti Original music: Josh Belhumeur

    22 min
  10. S1E2: The Revolution Will Not Be Televised, It Will Be Sold

    10/23/2023

    S1E2: The Revolution Will Not Be Televised, It Will Be Sold

    Previous propaganda techniques struggled to work with the boomer generation in a period of social unrest – until Madison Avenue had a breakthrough. If you’ve enjoyed this podcast so far, be sure to leave us a review. If you hated it, share it with your enemies, they sound like smart people. Website: thisispropaganda.show Email: propaganda@brink.com Instagram: instagram.com/thisispropagandashow YouTube: youtube.com/@thisispropagandashow Slack: bit.ly/propaganda-slack Reddit: reddit.com/r/thisispropaganda Cohosts: Josh Belhumeur and Malcolm Critcher Producers: Jaclyn Hubersberger and Reed Chandler Story Editor: Matt Decker Additional Audio Engineering: Paul Injeti Original music: Josh Belhumeur

    16 min
  11. S1E1: After the War, I Could Really Use a Cigarette

    10/23/2023

    S1E1: After the War, I Could Really Use a Cigarette

    Following the Great War, Edward Bernays and his contemporaries used the power of propaganda to forever change marketing, and all of Western culture. BRINK is a creative collective dedicated to helping activist brands change minds. Learn more about Josh, Malcolm, and the podcast at thisispropaganda.show. Website: thisispropaganda.show Email: propaganda@brink.com Instagram: instagram.com/thisispropagandashow YouTube: youtube.com/@thisispropagandashow Slack: bit.ly/propaganda-slack Reddit: reddit.com/r/thisispropaganda Cohosts: Josh Belhumeur and Malcolm Critcher Producers: Jaclyn Hubersberger and Reed Chandler Story Editor: Matt Decker Additional Audio Engineering: Paul Injeti Original music: Josh Belhumeur

    26 min
  12. Season 1 Trailer

    SEASON 1 TRAILER

    Season 1 Trailer

    In Season 1 of This Is Propaganda, co-hosts Josh & Malcolm from the creative agency BRINK will deconstruct the collective delusion about what we do as marketers so that we, as an industry, can be more thoughtful about how we do it. We’ll explore propaganda’s historical significance, omnipresence across generations of media, and profound influence on our culture. Learn more at everythingispropaganda.com

    2 min

Trailer

5
out of 5
21 Ratings

About

In this Webby Award-winning narrative podcast, co-hosts Josh & Malcolm from BRINK media group reveal the hidden influence of the propaganda all around us and how it continues to profoundly shape our culture today.

Information

  • Creator
    BRINK
  • Years Active
    2023 - 2025
  • Episodes
    12
  • Rating
    Explicit
  • Copyright
    © You are welcome to distribute, remix, adapt, and build upon our work so long as you give us attribution.
  • Show Website
    This Is Propaganda

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