Behind the Brand with Bryan Elliott

Bryan Elliott
  • 4.8（31則評分）
  • 行銷
  • 每週更新

Get Behind the Brand to learn how to build your brand. Get smarter and make more money in business by listening to my podcast with some of the smartest people on the planet. I’m Bryan Elliott, helping you build your brand. Founded in 2008, Behind the Brand with Bryan Elliott is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pass inside the brand strategy and marketing minds, companies and habits of some of the smartest and most interesting people on the planet. Host, Bryan Elliott decodes these stories to help you turn their wisdom into practical tactics that you can use to improve your life and grow your business. Why do this? I'm someone who loves to tell stories that I hope will inspire and educate others to find their reason for being. I basically invented the podcast I wish I had when I quit my corporate job and started my own business. I made a lot of mistakes and figured things out the hard way. I've been inspired by so many of my guests and I know you'll find a ton of value here as well. Podcast series / Marketing:Executive Producer:Bryan Elliotthttps://thegoodbrain.comE: producer@thegoodbrain.com

  1. 4 天前

    Eugene Alletto turned his $20 Rule into 33 Million Bedgear Customers

    Eugene Alletto went from making cold calls in a Wolf of Wall Street style boiler room to building bedgear into a top-10 sleep industry brand serving 33+ million customers. In this episode, he shares the counterintuitive strategies that turned bedding from a commodity into a personalized science. Key Topics: Why he avoids big box stores and focuses on trained salespeople insteadThe "$20 shirt vs $2,500 suit" approach to testing business ideasHow 300+ patents protected his innovations from larger competitorsThe four hiring values that built his company cultureWhy eliminating emotional decision-making transformed his leadershipHow his Italian last name predicted his destiny in the sleep businessBusiness Lessons: Start with small experiments, not big betsList what you don't want to do, then delegate those tasks firstDistribution strategy matters more than product featuresProtect your innovations early with patents and trademarksBe proximity-ready for unexpected opportunitiesEugene breaks down how he turned a commodity market into a premium brand by solving real problems: spine alignment, temperature regulation, and personalized comfort. His mother's lesson about never playing the victim shaped both his personal resilience and business philosophy. Whether you're bootstrapping a startup or scaling an existing business, Eugene's experience offers practical frameworks for building sustainable growth without burning through capital. Special thanks to our sponsors: About a year ago I was working out of a co-working space with a private office and studio in West Hollywood, and honestly? It was fine but felt more like a college dorm than a professional workspace.  I'm running a full service brand strategy consultancy and production company, meeting with serious clients, and I realized the environment wasn’t on brand for me.  Then I discovered Industrious - and here's something that blew my mind: they're actually the world's largest premium flexible workspace, with over 200 locations across 10 countries. But they don't feel corporate or stuffy at all. What really sets them apart is their approach… Unlike traditional co-working spaces, Industrious operates more like a hotel management model. They partner directly with landlords to create these incredible spaces, and the difference is night and day. When I walk my clients through the doors now, I can see the immediate shift in how they perceive me and my company.  There's this elevation in credibility that you just can't put a price on. And I'm not alone - their members consistently report feeling "proud to bring clients here" and that the space "elevates my own sense of self so I can do better work." The flexibility is incredible - I can scale my space up or down based on my team's needs. And with locations worldwide, I've got options whether I'm in LA or traveling for business to NYC and across the world. If you're tired of working from home or that coffee shop and you want a space that reflects your ambitions and style, you owe it to yourself to check out Industrious. Head to https://www.industriousoffice.com/ or send me a note and I’ll personally set up a VIP tour for you in an Industrious office near you.  Support the show

    1 小時 4 分鐘

  2. 8月17日

    7 Tips on Outlasting Your Competition, From Serial Entrepreneur Jesse Itzler

    In both business and life, endurance, not speed, is of the utmost importance. Jesse Itzler's first book was rejected by 15 publishers before number 16 gave him a shot. 30 is how many years Jesse’s been running races without winning a single win. And 100 is roughly how many miles Jesse covered in his longest ultramarathon, races that taught him the one business lesson most entrepreneurs never learn: you don't have to be the fastest to finish first. "I've never won anything in my life, not even close," Itzler tells me with a laugh during our recent conversation. "I'm back in the pack. In a marathon with 60,000 runners in New York, I came in like 57,000th place. But these ultra marathons aren't about being the best runner, they're all about will." It's a philosophy that's carried the serial entrepreneur through an unlikely journey: from performing as rapper "Jesse Jaymes" (his single "Shake It Like a White Girl" hit #74 on Billboard in 1991) to co-founding Marquis Jet and selling it to Berkshire Hathaway, to leading ZICO Coconut Water's sale to Coca-Cola. Along the way, he became part-owner of the Atlanta Hawks and married Spanx founder Sara Blakely, creating one of entrepreneurship's most dynamic power couples.  Now in its 3rd year, Jesse is hosting the Runningman Festival, a unique fitness and wellness experience and conference designed to challenge, inspire and bring like-minded people together in Kingston Downs: Rome, Georgia in mid-September. Jesse is the definition of serial entrepreneur but what most people miss about his approach to business is that he's never actually trying to win the race everyone else is running.  I hope you get as much out of this conversation with Jesse as I did!  Special thanks to our sponsors: About a year ago I was working out of a co-working space with a private office and studio in West Hollywood, and honestly? It was fine but felt more like a college dorm than a professional workspace.  I'm running a full service brand strategy consultancy and production company, meeting with serious clients, and I realized the environment wasn’t on brand for me.  Then I discovered Industrious - and here's something that blew my mind: they're actually the world's largest premium flexible workspace, with over 200 locations across 10 countries. But they don't feel corporate or stuffy at all. What really sets them apart is their approach… Unlike traditional co-working spaces, Industrious operates more like a hotel management model. They partner directly with landlords to create these incredible spaces, and the difference is night and day. When I walk my clients through the doors now, I can see the immediate shift in how they perceive me and my company.  There's this elevation in credibility that you just can't put a price on. And I'm not alone - their members consistently report feeling "proud to bring clients here" and that the space "elevates my own sense of self so I can do better work." The flexibility is incredible - I can scale my space up or down based on my team's needs. And with locations worldwide, I've got options whether I'm in LA or traveling for business to NYC and across the world. If you're tired of working from home or that coffee shop and you want a space that reflects your ambitions and style, you owe it to yourself to check out Industrious. Head to https://www.industriousoffice.com/ or send me a note and I’ll personally set up a VIP tour for you in an Industrious office near you.  Support the show

    36 分鐘

  3. 5月7日

    This is why your website sucks--AND HOW TO FIX IT.

    Nir Zohar, President & COO of Wix, is not your typical tech bro from Silicon Valley. After doing 3 years of mandatory military service in his home country of Israel, his skills were noticed and he was asked to extend his term to 6 years where he spent time on small vessel ship helping to keep his country safe.  By the mid 2000s he was out of the navy and back on dry land trying to figure out his next move when he was approached by a friend to jump into the extremely competitive website wars battling the likes of Spotify, Squarespace and Wordpress to name a few.  Want to know why your website sucks and how to fix it? Nir tells all. Special thanks to our sponsors: About a year ago I was working out of a co-working space with a private office and studio in West Hollywood, and honestly? It was fine but felt more like a college dorm than a professional workspace.  I'm running a full service brand strategy consultancy and production company, meeting with serious clients, and I realized the environment wasn’t on brand for me.  Then I discovered Industrious - and here's something that blew my mind: they're actually the world's largest premium flexible workspace, with over 200 locations across 10 countries. But they don't feel corporate or stuffy at all. What really sets them apart is their approach… Unlike traditional co-working spaces, Industrious operates more like a hotel management model. They partner directly with landlords to create these incredible spaces, and the difference is night and day. When I walk my clients through the doors now, I can see the immediate shift in how they perceive me and my company.  There's this elevation in credibility that you just can't put a price on. And I'm not alone - their members consistently report feeling "proud to bring clients here" and that the space "elevates my own sense of self so I can do better work." The flexibility is incredible - I can scale my space up or down based on my team's needs. And with locations worldwide, I've got options whether I'm in LA or traveling for business to NYC and across the world. If you're tired of working from home or that coffee shop and you want a space that reflects your ambitions and style, you owe it to yourself to check out Industrious. Head to https://www.industriousoffice.com/ or send me a note and I’ll personally set up a VIP tour for you in an Industrious office near you.  Special thanks to our sponsors: AKA is an innovative brand of luxury hotel residences catering to people like me who travel to a place for a week or more, for example on production shoots, and want to feel at home wherever they are.  AKA balances the space and comfort of a luxury condo with the style and hospitality of an intimate boutique hotel. This week we were at AKA’s West Hollywood location at 8500 Sunset Blvd.  It’s an iconic location right in the heart of LA where there’s going on during the daytime and night life. But AKA West Hollywood is a little sanctuary and where you’ve all the modern, private and sophisticated services amenities while it still feels like home.  If you’re staying several days, AKA gives you all the comforts of a home away from home whether it’s for business, vacation, filmmaking, a renovation, relocation or whatever... Check out their properties and amenities and book your next trip at Stayaka.com Support the show

    1 小時 8 分鐘

  4. 4月14日

    Zero to $100 Million | Kent Yoshimura's 10-year Neuro overnight success story

    Kentaro Yoshimura and his business partner Ryan Chen built Neuro from zero to nearly $100 million in just ten short years. This is just part of the story... Check out Neuro here: https://neurogum.com/ Special thanks to our sponsors: About a year ago I was working out of a co-working space with a private office and studio in West Hollywood, and honestly? It was fine but felt more like a college dorm than a professional workspace.  I'm running a full service brand strategy consultancy and production company, meeting with serious clients, and I realized the environment wasn’t on brand for me.  Then I discovered Industrious - and here's something that blew my mind: they're actually the world's largest premium flexible workspace, with over 200 locations across 10 countries. But they don't feel corporate or stuffy at all. What really sets them apart is their approach… Unlike traditional co-working spaces, Industrious operates more like a hotel management model. They partner directly with landlords to create these incredible spaces, and the difference is night and day. When I walk my clients through the doors now, I can see the immediate shift in how they perceive me and my company.  There's this elevation in credibility that you just can't put a price on. And I'm not alone - their members consistently report feeling "proud to bring clients here" and that the space "elevates my own sense of self so I can do better work." The flexibility is incredible - I can scale my space up or down based on my team's needs. And with locations worldwide, I've got options whether I'm in LA or traveling for business to NYC and across the world. If you're tired of working from home or that coffee shop and you want a space that reflects your ambitions and style, you owe it to yourself to check out Industrious. Head to https://www.industriousoffice.com/ or send me a note and I’ll personally set up a VIP tour for you in an Industrious office near you.  Support the show

    1 小時 11 分鐘

  5. 4月5日

    How to NEVER get ripped off again at the car dealership! | feat. RussFlipsWhips automotive expert

    If you've ever bought a car from a dealership, there's a good chance it was one of your worst experiences in life.  I promise you that this podcast will teach almost everything you need to know about how to never get ripped off at the car dealership again!  RussFlipsWhips is one of the most popular automotive content creators on social media and he really shares all the secrets.  Check out more of Russ' content here: https://www.tiktok.com/@russflipswhips Special thanks to our sponsors: About a year ago I was working out of a co-working space with a private office and studio in West Hollywood, and honestly? It was fine but felt more like a college dorm than a professional workspace.  I'm running a full service brand strategy consultancy and production company, meeting with serious clients, and I realized the environment wasn’t on brand for me.  Then I discovered Industrious - and here's something that blew my mind: they're actually the world's largest premium flexible workspace, with over 200 locations across 10 countries. But they don't feel corporate or stuffy at all. What really sets them apart is their approach… Unlike traditional co-working spaces, Industrious operates more like a hotel management model. They partner directly with landlords to create these incredible spaces, and the difference is night and day. When I walk my clients through the doors now, I can see the immediate shift in how they perceive me and my company.  There's this elevation in credibility that you just can't put a price on. And I'm not alone - their members consistently report feeling "proud to bring clients here" and that the space "elevates my own sense of self so I can do better work." The flexibility is incredible - I can scale my space up or down based on my team's needs. And with locations worldwide, I've got options whether I'm in LA or traveling for business to NYC and across the world. If you're tired of working from home or that coffee shop and you want a space that reflects your ambitions and style, you owe it to yourself to check out Industrious. Head to https://www.industriousoffice.com/ or send me a note and I’ll personally set up a VIP tour for you in an Industrious office near you.  Support the show

    1 小時 12 分鐘

  6. 3月25日

    From Liquid Death and Over $1B Worth of Others - How to Pick Your Next Big Investment | Kass & Mike Lazerow

    Kass and Mike Lazerow are serial entrepreneurs and investors in brands like Liquid Death and best known as the cofounders of Golf.com and Buddy Media, a software company that sold to Salesforce.com for $745 million. In this episode you'll learn how to pick your next big investment. Check out their new book: https://kassandmike.com/the-book With a lifetime of stories from decades of building businesses and helping others as investors and advisors, they are in high demand as public speakers, writers, and podcast guests. After selling Golf.com to Time Warner in 2006, Kass and Mike cofounded Buddy Media, which would become the world’s leading social media marketing platform. And since selling Buddy Media to Salesforce in 2012, they have focused on providing capital and advice to the world’s most innovative founders. Kass and Mike have supported close to 100 early-stage startup founders.  Special thanks to our sponsors: About a year ago I was working out of a co-working space with a private office and studio in West Hollywood, and honestly? It was fine but felt more like a college dorm than a professional workspace.  I'm running a full service brand strategy consultancy and production company, meeting with serious clients, and I realized the environment wasn’t on brand for me.  Then I discovered Industrious - and here's something that blew my mind: they're actually the world's largest premium flexible workspace, with over 200 locations across 10 countries. But they don't feel corporate or stuffy at all. What really sets them apart is their approach… Unlike traditional co-working spaces, Industrious operates more like a hotel management model. They partner directly with landlords to create these incredible spaces, and the difference is night and day. When I walk my clients through the doors now, I can see the immediate shift in how they perceive me and my company.  There's this elevation in credibility that you just can't put a price on. And I'm not alone - their members consistently report feeling "proud to bring clients here" and that the space "elevates my own sense of self so I can do better work." The flexibility is incredible - I can scale my space up or down based on my team's needs. And with locations worldwide, I've got options whether I'm in LA or traveling for business to NYC and across the world. If you're tired of working from home or that coffee shop and you want a space that reflects your ambitions and style, you owe it to yourself to check out Industrious. Head to https://www.industriousoffice.com/ or send me a note and I’ll personally set up a VIP tour for you in an Industrious office near you.  Special Thanks to our Sponsor We Feed Raw! We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescued in 2017.  Before I discovered We Feed Raw I was selective but also confused about the so-called healthy kibble I was feeding them. It turns out this expensive kibble was basically the same as feeding my dogs an all-processed, unhealthy food diet.  They are now on a We Feed Raw meal plan system that’s made custom for them with all the nutrients they need to live happy healthier lives.  We Feed Raw food is: Safe and cold-pressurized, free of pathogens packed in BPA-free packingIt's sourced from USDA human-grade meats, food ships and arrives frozen for freshnessThere’s 6 different balanced recipes, something for every dog’s taste, allergy issues and moreYou never have to worry about being out of food or forgetting to pick more up at the store.Your subscription meal plan comes to your doorstep.Meal plans are customizable basSupport the show

    52 分鐘

  7. 2月17日

    How Building a Sense of Belonging Turned Industrious into a $800 Million Brand

    In an era where companies wage costly battles to solve the return-to-office puzzle, Industrious has quietly cracked the code on harnessing the power of experience. What began in 2013 as a single location founded by childhood friends Jamie Hodari and Justin Stewart has grown into the world's largest premium flexible workspace provider, with 200 locations across 10 countries. The company's meteoric rise, culminating in its recent acquisition by existing partner, commercial real estate giant CBRE, offers a masterclass in how to transform a startup into an industry leader. "I believe everyone deserves to feel like they belong at work," says Anna Squires Levine, who joined the company in its early days and now serves as President alongside CEO Hodari. This simple yet powerful philosophy has become the cornerstone of Industrious's success, helping it attract everyone from small businesses and entrepreneurs to Fortune 500 companies. Special Thanks to our Sponsor! If you know me, I have a few key things in my pockets at all times.  1. My car keys… 2. Some chapstick for sun protection  3. And chewing gum.  The thing about most store-bought gums are they are made with a little thing called ‘gum base,’ which is often a blend of plastics and rubber… Yuck! That’s why I’ve team up with Underbrush Gum—the chewing gum that’s rewriting the rules. This isn’t just gum; it’s a revolution in oral health. Underbrush is Made with natural tree saps, just like our ancestors used…Underbrush combines the wisdom of the past with cutting-edge science. It’s the first chewing gum of its kind, handmade in small batches out of California. What makes it so special?  Well, this gum does more than just freshen your breath.  It’s remineralizing and antibacterial, loaded with minerals like Nano-hydroxyapatite (yep, the good stuff that helps strengthen your teeth) and powerful tree saps to fight harmful bacteria.  Plus, every single ingredient serves a purpose—right down to the natural sweeteners. Want to try it out? head to NathanandSons.com and get your favorite flavor.  Use the code: Bryan - B-R-Y-A-N and get a great deal. Special Thanks to our Sponsor We Feed Raw! We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescued in 2017.  Before I discovered We Feed Raw I was selective but also confused about the so-called healthy kibble I was feeding them. It turns out this expensive kibble was basically the same as feeding my dogs an all-processed, unhealthy food diet.  They are now on a We Feed Raw meal plan system that’s made custom for them with all the nutrients they need to live happy healthier lives.  We Feed Raw food is: Safe and cold-pressurized, free of pathogens packed in BPA-free packingIt's sourced from USDA human-grade meats, food ships and arrives frozen for freshnessThere’s 6 different balanced recipes, something for every dog’s taste, allergy issues and moreYou never have to worry about being out of food or forgetting to pick more up at the store.Your subscription meal plan comes to your doorstep.Meal plans are customizable based on age, activity level, size and more. Bear and Bella have a new excitement for mealtime and I’ve seen them lean out and get into even better shape with the healthier food. Want to try it out?  Just visit: WeFeedRaw.com and enter code :  “Bear” B-E-A-R and new customers will save 30% off the meal plan starter box. Support the show

    56 分鐘

  8. 2月3日

    THE ONE THING | Seth Godin: This is Marketing

    The world's largest hotel chains spend billions on marketing, yet if you closed your eyes inside their rooms, you couldn't tell them apart. Meanwhile, a $200 sneaker company can instantly make you feel something about who you are and what you stand for. Why? Marketing legend Seth Godin reveals it comes down to the difference between having a logo and building a true brand. Seth Godin revealed three transformative insights about modern marketing that every business leader needs to understand: First, there's a crucial difference between having a logo and having a brand. As Seth illustrated with his hotel analogy, "If Nike opened a hotel, we'd all know exactly what it would be like. If Hyatt made sneakers, we'd have no clue." A true brand makes a distinct promise and sets clear expectations. The real measure of your brand isn't your logo or slogan – it's how much extra people will pay above the substitute. If customers won't pay more for your offering versus the competition, you don't have a brand; you have a commodity with a logo. Special thanks to our sponsors: About a year ago I was working out of a co-working space with a private office and studio in West Hollywood, and honestly? It was fine but felt more like a college dorm than a professional workspace.  I'm running a full service brand strategy consultancy and production company, meeting with serious clients, and I realized the environment wasn’t on brand for me.  Then I discovered Industrious - and here's something that blew my mind: they're actually the world's largest premium flexible workspace, with over 200 locations across 10 countries. But they don't feel corporate or stuffy at all. What really sets them apart is their approach… Unlike traditional co-working spaces, Industrious operates more like a hotel management model. They partner directly with landlords to create these incredible spaces, and the difference is night and day. When I walk my clients through the doors now, I can see the immediate shift in how they perceive me and my company.  There's this elevation in credibility that you just can't put a price on. And I'm not alone - their members consistently report feeling "proud to bring clients here" and that the space "elevates my own sense of self so I can do better work." The flexibility is incredible - I can scale my space up or down based on my team's needs. And with locations worldwide, I've got options whether I'm in LA or traveling for business to NYC and across the world. If you're tired of working from home or that coffee shop and you want a space that reflects your ambitions and style, you owe it to yourself to check out Industrious. Head to https://www.industriousoffice.com/ or send me a note and I’ll personally set up a VIP tour for you in an Industrious office near you.  Support the show

    43 分鐘
顯示全部 (196)

4.8
（滿分 5 顆星）
31 則評分

簡介

Get Behind the Brand to learn how to build your brand. Get smarter and make more money in business by listening to my podcast with some of the smartest people on the planet. I’m Bryan Elliott, helping you build your brand. Founded in 2008, Behind the Brand with Bryan Elliott is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pass inside the brand strategy and marketing minds, companies and habits of some of the smartest and most interesting people on the planet. Host, Bryan Elliott decodes these stories to help you turn their wisdom into practical tactics that you can use to improve your life and grow your business. Why do this? I'm someone who loves to tell stories that I hope will inspire and educate others to find their reason for being. I basically invented the podcast I wish I had when I quit my corporate job and started my own business. I made a lot of mistakes and figured things out the hard way. I've been inspired by so many of my guests and I know you'll find a ton of value here as well. Podcast series / Marketing:Executive Producer:Bryan Elliotthttps://thegoodbrain.comE: producer@thegoodbrain.com

資訊

  • 創作者
    Bryan Elliott
  • 活躍年代
    2019年 - 2025年
  • 集數
    196
  • 年齡分級
    兒少適宜
  • 版權
    © 2025 Behind the Brand with Bryan Elliott
  • 節目網站
    Behind the Brand with Bryan Elliott

你可能也會喜歡