Masters of Marketing

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Masters of Marketing

Welcome to Masters of Marketing, the podcast that helps marketing professionals stay ahead of the curve! In each episode, our CMO Andy Culligan interviews marketing experts from around the globe and gathers valuable insights to help you up your marketing game. If you're looking to transform your marketing strategies, explore the latest trends, or simply get inspired by industry leaders – tune in!

OCT 16

Using AI in Marketing – with Luis Sousa

In this episode we chat with Luis Sousa, co-founder of The AI Break newsletter, about the rapid evolution of AI tools – and the challenges and opportunities of using them in marketing. While many marketers are experimenting with AI tools, there’s often a lack of understanding about their applications and the extent of their capabilities. Luis explains that AI is not yet a magic solution to all our marketing woes – but, when properly implemented, it performs well in certain areas and can save us time and increase productivity. Luis gives examples of some of the impressive AI tools currently available. To stay ahead of the curve, he recommends expanding your skill set by experimenting with a few that might fit your needs. We also chat about the social responsibility and privacy concerns accompanying advancements in AI technologies, and what we might expect over the coming years. Subscribe to The AI Break newsletter Connect with Luis on LinkedIn Check out the Sousa brothers’ YouTube channel

30 min
SEP 25

How to Uncover Valuable Consumer Insights – with Brett Townsend and Tim Hoskins

In this episode of Masters of Marketing, we talk consumer insights with Brett Townsend and Tim Hoskins from Quester, a brand and innovation strategy and insights consultancy. Narratives drive human behavior - so it makes sense that understanding consumer narratives can really boost your marketing efforts. However, traditional market research methodologies are often limited in their ability to uncover these narratives. Brett and Tim discuss how tapping into unmoderated conversations in cyberspace can reveal the prevailing narratives around a particular brand, category, product or topic, and how listening to these narratives can help businesses have consumer empathy and develop solutions to consumers’ problems. They explain why a balance between data-driven decision making and consumer empathy is vital for successful marketing. Brett and Tim also give us the scoop on their recently launched book, “Insights on the Brink”, which explores the shortcomings of the consumer insights industry and how companies can benefit from evolving to be more consumer centric. Connect with Brett on LinkedIn Connect with Tim on LinkedIn Get their book

30 min
SEP 3

Building Effective Marketing Teams – with Kushlani De Silva

In this episode we’re joined by Kushlani De Silva, a fractional CMO, to discuss the perception of marketing within organizations – and why having dedicated resources for different marketing functions is essential for scalability and sustainable growth. Kushlani tells us about her role providing strategic marketing input and support to organizations in the tech industry, sharing her insights on how to build effective marketing teams. She highlights the issue of organizations placing too much workload and expectation on a one-person marketing team, emphasizing the need to set realistic expectations and view hiring as an investment in the business. We also discuss the challenges of recruiting for marketing roles; in particular, the importance of having an effective screening process to ensure the candidate’s skills and experience align with the organization’s needs. ⁠Connect with Kushlani on LinkedIn

22 min
AUG 21

Scaling Your Brand on Amazon – with Mike Begg

Mike Begg, CEO and co-founder of the digital marketing agency AMZ Advisers, joins us in this episode of Masters of Marketing to discuss how brands can scale up their sales on Amazon. With the majority of product searches now starting on Amazon, it’s a no-brainer for growing brands to invest into the platform. Mike shares valuable insights into how you can maximize visibility and drive organic sales on Amazon using SEO, content optimization and advertising. He also fills us in on the most common mistakes to avoid on Amazon, from not investing enough in the platform to not playing defensive advertising. If you’re looking to increase your visibility, avoid missing opportunities for growth, and prevent competitors from stealing your market share – tune in now! Connect with Mike on LinkedIn: https://www.linkedin.com/in/mbegg/ Check out the AMZ Advisers website: http://amzadvisers.com/

23 min
AUG 5

Expanding Your Customer Base with Inclusive Marketing – with Sonia Thompson

In this episode we chat with Sonia Thompson, an inclusive brand strategist, about the importance of inclusive marketing – and how being intentionally inclusive can help you attract a bigger, more diverse, and fiercely loyal customer base. Representation in marketing has an impact on consumers that goes beyond the product itself. Sonia explains the importance of making people feel seen and included, and how this impacts consumers’ perception of your brand. She also gives examples of brands that have successfully implemented inclusive marketing, and we discuss how brands can make their marketing campaigns more inclusive - without the overwhelm.

23 min
JUN 5

Managing Expectations in Rebranding Projects - with Darren Horwitz

Darren Horwitz, founder of TenTen Group, a brand implementation firm, discusses the importance of brand implementation and how it goes beyond just a logo. He emphasizes the need to understand all the different ways a brand comes to life and the various needs of different departments within an organization. Darren also highlights the challenges of managing expectations around cost and timing in a rebranding project. He mentions the importance of flexibility in the process and the need to validate and prioritize the different elements of a brand implementation. Darren expresses his passion for helping organizations protect their brand investment and suggests the idea of writing a book on brand implementation. Key Takeaways: Brand implementation goes beyond just a logo and involves understanding all the different ways a brand comes to life Managing expectations around cost and timing is crucial in a rebranding project Flexibility is important in the brand implementation process to meet the specific needs of different organizations Validation and prioritization help ensure the efficient and impactful execution of a brand implementation Brand empathy is essential in considering the needs of all stakeholders involved in using the brand Continued execution and protection of the brand investment are important as companies evolve and change

31 min
MAY 29

Building a Sales Pitch that Aligns with Your Positioning - with April Dunford

April Dunford, positioning expert and author of 'Obviously Awesome', discusses the importance of positioning and building a sales pitch. She emphasizes the need to focus on a niche market and differentiate from competitors. April shares her 10-step process for developing a positioning strategy and explains how to build a sales pitch that aligns with the positioning. She also highlights the common mistakes companies make when it comes to positioning and sales pitches. Takeaways Focus on a niche market and differentiate from competitors to stand out. Develop a positioning strategy using a 10-step process. Build a sales pitch that aligns with the positioning and answers the question 'Why pick us?' Avoid common mistakes such as not starting with competitive alternatives and not involving sales in the positioning process.

36 min
MAY 22

Mastering Branding Excellence - with Jim Pietruszynski

Join us for an insightful journey into the world of branding with Jim Pietruszynski, CEO of SoulSight, a distinguished brand design agency with over 30 years of expertise. In this episode of "This Is Your Captain Speaking," Jim shares invaluable insights gained from collaborating with renowned brands such as Kraft Heinz, Coca-Cola, and Pfizer. Delve into SoulSight's holistic approach to brand innovation, renovation, and activation, emphasizing the importance of crafting authentic brand experiences that resonate with consumers. Discover how brands serve as cultural archetypes, reflecting human needs and desires across various touchpoints, from packaging to customer service. Jim highlights the significance of continuous brand reflection and adaptation in today's fast-paced market, offering practical strategies for staying relevant amidst evolving consumer trends. Whether you're a seasoned marketer or new to branding, this episode provides actionable insights to enhance your brand's impact and foster meaningful connections with your audience.

17 min

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02/24/2023

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20 sec

Welcome to Masters of Marketing, the podcast that helps marketing professionals stay ahead of the curve! In each episode, our CMO Andy Culligan interviews marketing experts from around the globe and gathers valuable insights to help you up your marketing game. If you're looking to transform your marketing strategies, explore the latest trends, or simply get inspired by industry leaders – tune in!

Creator

MARMIND
Years Active

2022 - 2024
Episodes

52
Rating

Clean
Copyright

© MARMIND
Show Website

Masters of Marketing