this isn't normal

Angelica Connor

this isn't normal hosted by Angelica Connor is a podcast for those doing more than expected. Built for ambitious people navigating leadership, growth, and identity in real time, this is a space for honest conversations about what it actually takes to build something meaningful. In this podcast, Angelica talks to real people whose stories prove that “normal” doesn’t really exist, and that success is built in the uncertainty, pressure, and growth along the way. For the ones who feel the pressure, question themselves, and keep showing up anyway.

  1. Jul 28

    #6: building your own box, giving up the fear of being disliked, and making marketing human with Liv Rife

    In this episode, Angelica sits down with Liv Rife, CEO and owner of Muse Media Mgmt to talk about her not so normal journey to starting her own marketing agency at 26 years old. Liv Rife is the founder and CEO of Muse Media MGMT, where she combines strategy, storytelling, and creativity to help brands build meaningful connections with their audiences. She believes great marketing goes beyond beautiful content. It starts with understanding people, telling authentic stories, and creating experiences that leave a lasting impression. Liv earned her Bachelor of Science from the University of South Florida. Before launching Muse Media MGMT, she spent years in the professional dance and entertainment industry, an experience that shaped her creativity, discipline, confidence, and eye for detail. That unique background continues to influence the way she approaches business, leadership, and marketing today. Working with businesses across hospitality, wellness, fitness, and lifestyle, Liv is passionate about helping brands grow through intentional strategy, compelling content, and genuine human connection. She believes strategy should meet soul, and that the smallest details often make the biggest impact. What you will hear in this episode: - Liv’s origin story - How growing up an athlete shaped her - Why she chose not to stay in the family business - How she found her passion in marketing - Lessons learned in starting her own business - How she silences the noise - Finding confidence in herself and her business Subscribe to the newsletter: thisisntnormalpod.com Follow on Instagram: @thisisntnormalpod Connect with Angelica: @angelicaconnor_ Connect with Liv: @oliviafaithrife

    #6: building your own box, giving up the fear of being disliked, and making marketing human with Liv Rife
  2. Jul 7

    #3: intentional decisions, navigating ambition, and building community with Allie Felix

    Angelica sits down with Allie Felix, founder of Tampa-based holding company Goldia Group, to talk about what it actually means to build community-first businesses in a market most people consider second-tier. They get into why leaving major markets can be a more ambitious move than staying, what motherhood actually changed about her approach to building, and why she does not believe in work-life balance. Allie is the founder of Goldia Group, a Tampa-based holding company named after her husband's grandmother. After a career in venture capital in San Francisco and New York, she returned home to Tampa to build something rooted in the community she was raising her family in. Through Goldia Group, she has franchised The Bunny Hive and acquired The Scout Guide Tampa and St. Pete. She lives in Tampa with her husband and two daughters. What you will hear in this episode: - Why coming home to Tampa was a more ambitious move than staying in SF or NY - Why "more stimulation is not better" in children's enrichment - Why print media is not dead, just undervalued - What "honest integration" looks like in practice, and why she does not call it balance - How motherhood changed how she thinks about ambition - What she worries about as Tampa grows Subscribe to the newsletter: thisisntnormalpod.com Follow on Instagram: @thisisntnormalpod Connect with Angelica: @angelicaconnor_ Connect with Allie: @goldiagroup @tsgtampastpete @thebunnyhiveodessa @thebunnyhivetampa

    #3: intentional decisions, navigating ambition, and building community with Allie Felix
  3. Jun 30

    #2: choosing yourself, leading at 28, and building on your own terms with Gaby Hernandez

    Angelica sits down with 28-year-old McDonald’s owner/operator, Gaby Hernandez, to talk about her journey as a young leader, what happens when a woman stops being relatable, and what no one warns you about being a young female owner in an industry that does not look like you. They talk about her divorce, how she is raising her daughter as a single mom, and how she separated her business from her dad’s. Gaby is a 28-year-old single mom who owns and operates three McDonald’s restaurants. After choosing to step away from professional dance, she started at McDonald’s on fries and worked her way up. She bought her first two locations during her divorce and later separated her business from her father’s to run it on her own terms. From daycare drop-offs to presenting in board meetings, to punching her boxing coach, Gaby is redefining what success, balance, and joy can look like at a young age. What you will learn in this episode: - Gaby’s origin story - The expectations of young women in business - Navigating friendship loss and supporting other women - When you know it’s time to leave - How to find confidence - Advice she would give her younger self Subscribe to the newsletter: thisisntnormalpod.com Follow on Instagram: @thisisntnormalpod Connect with Angelica: @angelicaconnor_ Connect with Gaby: @gggggabz For press, partnerships, and guest inquiries: thisisntnormalpod@gmail.com

    #2: choosing yourself, leading at 28, and building on your own terms with Gaby Hernandez

Ratings & Reviews

5
out of 5
5 Ratings

About

this isn't normal hosted by Angelica Connor is a podcast for those doing more than expected. Built for ambitious people navigating leadership, growth, and identity in real time, this is a space for honest conversations about what it actually takes to build something meaningful. In this podcast, Angelica talks to real people whose stories prove that “normal” doesn’t really exist, and that success is built in the uncertainty, pressure, and growth along the way. For the ones who feel the pressure, question themselves, and keep showing up anyway.

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