266 episodes

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

This Old Marketin‪g‬ Joe Pulizzi & Robert Rose

    • Marketing
    • 4.8 • 141 Ratings

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

    Clubhouse Worth $20 Billion?

    Clubhouse Worth $20 Billion?

    Well, there's a new Facebook data leak, and Facebook is blaming users instead of taking responsibility. The good news? Facebook is updating their feeds so you can have more of what you want. Will it matter? Probably not.
    Clubhouse, the social audio unicorn, is now speculated at being worth $4 billion dollars. Robert thinks less. Joe thinks more.
    Clubhouse is also adding creator payment options. Robert is still not happy.
    Joe raves about Topps Trading Cards announcement that they are going public via SPAC, while Robert slams on The Drum for possibly the worst article ever written.
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    • 1 hr 7 min
    LinkedIn & Spotify Get Into Social Audio Game

    LinkedIn & Spotify Get Into Social Audio Game

    I know, it's hard to believe, but Episode #1 of This Old Marketing still has not sold yet as an NFT. Maybe you forgot? You can bid on it here at Opensea.
    The social audio battle continues this week, with Spotify buying social radio player Betty Labs, while LinkedIn is about to release their own version of Clubhouse.
    And guess what? Medium is pivoting again. This time, they are looking at a Substack model.
    Rants and raves include a rant from Joe about Substack's $650 million valuation, while Robert rants about marketers only focusing on numbers.
    This week's sponsor: Dialogue
    Ecommerce businesses are faced with intense competition to lure shoppers into their web shops. Once those shoppers have finally arrived – thanks to expensive marketing and advertising campaigns – the ‘battle has just begun’. Now you need to keep your shoppers engaged and interested, providing them with a shopping experience that is personalized and, yes – fun! – in order for them to fill their cart and check out, rather than bounce away to competitors. It’s a tall order, and ecommerce businesses need all the help they can get. Enter Dialogue, an AI-powered personalization platform that autonomously creates the ideal buyer journey for every shopper, in real time. Dialogue peppers the buyer’s journey with highly engaging interactions. The AI engine meets the shopper in every point of the journey with personalized product recommendations and relevant content that perfectly fit the shopper’s intent and browsing patterns to hit all the coveted ecommerce KPIs: increased average order value, conversion rate, time on site, and retention. Dialogue’s secret sauce is its conversational and witty tone that engages shoppers and elevates their experience.
    https://nowdialogue.com/
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    • 1 hr 6 min
    Yahoo Plus Nothing While MEL Goes Belly Up

    Yahoo Plus Nothing While MEL Goes Belly Up

    Bid on the first This Old Marketing NFT - Episode #1 now...proceeds going to charity.
    In this episode, Verizon announces the launch of a robust Yahoo Plus. All we can say is "ouch."
    Roku continues its Quibi-filled dominance by announcing a marketing services group that might actually work.
    The New York Times puts down its virtual foot on reporter side gigs. The boys wonder how that happened.
    And finally, MEL magazine from Dollar Shave Club goes belly up...but can you actually sell a custom magazine? I guess we will find out.
    In rants and raves, Joe raves about Microsoft's decision to buy Discord, while Robert comments on NBC's new platform, NewsPassID and how the big three continue to steal almost all advertising dollars.
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    • 1 hr 5 min
    Charmin's NFT Jumps the Shark

    Charmin's NFT Jumps the Shark

    The Oscars are back and guess what? Netflix absolutely crushed it (and yes, we called it years ago).
    Facebook is launched a new creator model for writers and journalists that is truly seductive, and will work for inhibiting creators from developing out their own platforms.
    In NFT land, Charmin has developed an NFT(P) that is sure to kill the entire NFT market (kill as in bad, not good).
    In rants and raves, Joe raves about Google's career certificate program launch while Robert rants about AT&T and net neutrality.
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    • 1 hr 6 min
    NFTs: It's Happening Sweetheart!

    NFTs: It's Happening Sweetheart!

    After a royal analysis courtesy of Robert, the boys dissect Disney's subscription program as they hit over 100 million paid subscribers worldwide.
    The conversation pivots to NFTs (non-fungible tokens), as they discuss Seth Godin's latest blog post about the negatives of NFTs. Robert sides with Seth. Joe thinks Robert should take a ride to the old folks home. Regardless, creator business models are changing.
    Oh, and as the conversation was happening, Beeple sold his NFT for over $60 million dollars.
    Robert raves about Zapier buying Makerpad and rants about IAB's new plans. Joe rants and raves about event companies divesting their media properties.
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    This week's sponsor: accessiBe
    accessiBe, the company that conducted the research discussed on the show, offers an automated, AI-based accessibility solution and ongoing monitoring for websites of all sizes. Hands free, affordable and ever-lasting, ensuring your website is always accessible for people with disabilities and protecting you from legal action.
    Get an accessibility test on your website here.

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    • 1 hr 6 min
    Twitter Goes Full Twitch

    Twitter Goes Full Twitch

    To kick off the show, Joe and Robert detail their "advanced" Clubhouse experience (likes and dislikes) and why it may have legs.
    And did you check out the Tom Cruise deepfakes?
    Roku buys Nielsen's Advanced Video property, and increases its chances to corner the personalized TV advertising market.
    Axios details the ever-increasing amount of gambling properties getting into the content marketing game.
    Twitter does a Twitch and plans to launch a "Super Follows" program, which will most likely integrate into Twitter Spaces.
    And finally, Facebook launches a huge ad campaign against Apple's privacy restrictions. Can anyone say Philip Morris?
    In rants and raves, Joe discusses Wall Street Bets move to decentralization and Kings of Leon's new NFT while Robert rants about Google's privacy bomb.
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    This week's sponsor: Exceed.ai
    It is a known, and sad, fact that SaaS companies spend a not-so-small fortune on lead gen. CRMs are clogged with leads that, truth be told, get very little attention, usually in the form of nurture automation, a.k.a. pre-defined email sequence. The result? Few leads are converted and qualified into SQLs. Money spent goes to waste as sales team don’t have the capacity to properly qualify leads resulting in cold to lukewarm leads being pushed to sales calls just to ‘fill in the quota’, so to speak. This time, it’s time that’s wasted. You know where this is going… there must be a better way... Enter Exceed, intelligent AI that autonomously and automatically nurtures and qualifies leads. Exceed digs into your CRM and starts engaging leads in two-way conversations via email, website chat and text messages. The interactions are wholly conversational and personalized based on user and historical data. Once the AI qualifies a lead it independently books a sales call with the relevant sales rep and – immediately – goes back to qualifying more leads. 
    https://exceed.ai/
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    Catch past episodes show notes at ThisOldMarketing.site.

    • 1 hr 6 min

Customer Reviews

4.8 out of 5
141 Ratings

141 Ratings

Kevin Christie II ,

Leave the politics out

Love the show, love them, love their marketing knowledge. I just wish they would leave the politics out of it. Becoming a bit much. Still amazing info to be had from this show though.

mewzikgirl ,

Marketers, you need this in your life

I cried tears of sadness when the podcast ended and cried tears of joy when Joe & Robert triumphantly returned! This is a MUST listen for any marketer, even if you don’t work directly in content marketing. The insights go far deeper than content. The hot takes on business strategy, tequila and Tito’s are top notch. I kid, I kid. 🤣 But seriously, know this podcast makes me a better marketer and I’d be shocked if it couldn’t do the same for you.

FredMac43 ,

Best Marketing Podcast out there!

These guys are the tip of the spear, and my North Star when it comes to content marketing. Incredibly insightful and sophisticated. I always take away valuable insights that I can apply to business. I’ve listened to every episode...I’m addicted :)

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