329 episodes

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

This Old Marketing Joe Pulizzi & Robert Rose

    • Business
    • 4.8 • 147 Ratings

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

    Twitter's All-in-One Creator Strategy Might Work

    Twitter's All-in-One Creator Strategy Might Work

    Twitter announces their new long-form content initiative called Notes. Joe and Robert discuss how Twitter is carving out a possible "super-app" opportunity, specifically focused on content creators. It could work.
    Facebook unleashes a hundred new ideas to help creators monetize the platform. Talky talk talk talk.
    Rants and raves include amazing Web3 use cases and PritchardCon.
    This week's links:
    Twitter Rolls Out Notes
    Snap's CEO Thinks Twitter Can Be Super-App
    Facebook's Creator Monetization Ideas
    Not Boring and Web3 Use Cases
    The Drum and Mark Pritchard
    Mark Pritchard Video
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    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

    Subscribe for the best in content creation at TheTilt.com.

    • 1 hr 8 min
    Web3 and Crypto Are Only Mostly Dead

    Web3 and Crypto Are Only Mostly Dead

    Joe and Robert detail the latest Web3 and crypto bad news. But could now be the very best time to invest your time and talent?
    Canada unleashes a controversial law that seems like way more problem than solution.
    Facebook engages in another rug pull. Can we ever trust Meta again? (the answer is no)
    Rants and raves include when it's time to stop your content and bringing back AOL.
    This week's links:
    Coinbase Lays Off 1,000
    Bitcoin Turns South
    Bill C-11
    Facebook Rug Pull
    When To Pull the Content Creator Plug
    AOL Is Back
    The Cure for Imposter Syndrome
    ---------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

    Subscribe for the best in content creation at TheTilt.com.

    • 1 hr 4 min
    Social Audio, SPACs and Mamby Pamby Land

    Social Audio, SPACs and Mamby Pamby Land

    As the boys dive head first into Mamby Pamby Land, they discuss whether Elon is hot or cold for Twitter.

    Is social audio dead? And how about SPACs for that matter?

    A new creator-friendly search engine is born, and yet another social-token player enters the field.

    Rants and raves include creating during a recession, privacy and Meta does something good for a change.

    Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link.
    This week's links:
    Are SPACs Dead?
    Clubhouse Losing Talent
    Is Social Audio Dead?
    Yep - A New Search Engine
    Calaxy and Social Tokens
    Recession Not Bad for Creators
    Meta Developing Basic Ads
    Apple and Privacy
    ---------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

    Subscribe for the best in content creation at TheTilt.com.

    • 1 hr 14 min
    Sponsorships & the Solar System

    Sponsorships & the Solar System

    More shenanigans at Meta with not one but two executives leaving.
    Twitter crumbles under the weight of Elon as more employees seek to leave.
    Media companies are leaving pay-wall strategies for sponsorships, while more regulations coming for Web3.
    Rants and raves include the Michelob Ultra guy and social media rulings.
    This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.
    This week's links:
    Twitter Hurting
    Media Companies Move to Sponsorships
    NP Digital's Acquisition
    Will SMS work for Subs?
    OpenSea Exec in Trouble
    Michelob Ultra Guy
    "Fans First" by Jesse Cole
    Texas Social Media Law
    ---------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

    Subscribe for the best in content creation at TheTilt.com.

    • 1 hr 9 min
    DarkWing84 & Other Marketing Conspiracies

    DarkWing84 & Other Marketing Conspiracies

    Is Seth Green's missing BAYC NFT an actual thing, or is it part of a larger marketing conspiracy.
    Conan sells Team Coco to SiriusXM for $150 million. Will we see more? Absolutely.
    Politicians gang up against Google and Facebook over antitrust concerns. Probably nothing.
    In rants and raves, Joe comments on a16z's State of Crypto Report and the latest creator economy report. Robert rants about Google as a common carrier.
    Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link.
    This week's links:
    Seth Green's NFT Problem
    Conan Sells Out
    Antitrust Violations for Google/Facebook
    2022 State of Crypto Report
    2022 Creator Economy Report
    Google as Carrier
    ---------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

    Subscribe for the best in content creation at TheTilt.com.

    • 1 hr 10 min
    The Webby Award-Winning Episode

    The Webby Award-Winning Episode

    This episode could be our ticket to Webby fame. You'll just have to listen to be sure.
    We, of course, go through the latest Twitter disaster that is Elon Musk, and then detail the new THE Spotify NFT integration. All that, and Netflix is getting into live streaming. Who knew?
    Rants and raves include a TED Talk from the Instagram CEO and more Star Trek.
    Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link.
    This week's links:
    Elon Musk Can't Stop Tweeting
    20 Percent Spam Accounts on Twitter
    Spotify Goes NFT
    Netflix & Livestreaming
    Instagram TED Talk
    ---------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

    • 56 min

Customer Reviews

4.8 out of 5
147 Ratings

147 Ratings

JOPS31 ,

Don’t miss an episode

Joe brings quick and thoughtful insight that you don’t want to miss. If you like this, check out his other podcast This Old Marketing.

Vickivoice ,

Always learn something

I never miss a week of TOM because I always learn something. Maybe it’s a TV show or article I should read. Sometimes it’s reinforcement of a philosophy that has become my own mantra “Don’t build your marketing house on rented land.” I do PR/Communications/Content Marketing for a large public school corporation and find nuggets of wisdom every week. Thanks guys!

kerpan ,

Love you guys!

I have followed Joe & Robert for a very long time. Have bought & read or listened to all the books. Bought copies for others. Went to Content Marketing World and it was life-changing. Please don’t stop doing the podcast again, guys. It broke my heart. You guys are geniuses and I learn so much.

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