324 episodes

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

This Old Marketing Joe Pulizzi & Robert Rose

    • Business
    • 4.8 • 147 Ratings

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

    The Webby Award-Winning Episode

    The Webby Award-Winning Episode

    This episode could be our ticket to Webby fame. You'll just have to listen to be sure.
    We, of course, go through the latest Twitter disaster that is Elon Musk, and then detail the new THE Spotify NFT integration. All that, and Netflix is getting into live streaming. Who knew?
    Rants and raves include a TED Talk from the Instagram CEO and more Star Trek.
    Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link.
    This week's links:
    Elon Musk Can't Stop Tweeting
    20 Percent Spam Accounts on Twitter
    Spotify Goes NFT
    Netflix & Livestreaming
    Instagram TED Talk
    ---------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

    • 56 min
    NFTs: The Best of Times, The Worst of Times

    NFTs: The Best of Times, The Worst of Times

    Joe and Robert do an overview of the crazy week in crypto. Is this an opportunity or has Web3's time come to pass?
    The New York Times and Disney release earnings and the boys run through the highlights.
    The Wall Street Journal says NFTs are dead. Other sources say the WSJ didn't do their homework. Who's correct?
    And Instagram launches a test NFT program. Good move?
    Rants and raves include Starbucks moving their rewards program to Web3 and a rant on personalization you don't want to miss.
    This week's links:
    New York Times Results
    Disney+ Ramping Up
    NFTs Are Dead
    Wall Street Journal Is Dead Wrong
    Instagram Testing NFTs
    Forget Personalization
    SBUX NFT Loyalty Program
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    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

    • 1 hr 11 min
    Anatomy of a Content Creator

    Anatomy of a Content Creator

    A special episode covering the latest content creator/content entrepreneur research from The Tilt as Joe and Robert head out to Creator Economy Expo (CEX).
    Data points include-
    - How long until content creators get to revenue.
    - How long to financial independence.
    - What are the aspects that move a content creator to a content entrepreneur.
    - Key points for both content marketers and content creators to consider.
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    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

    • 50 min
    Marketing Is Marketing

    Marketing Is Marketing

    The Elon/Twitter saga continues. Joe and Robert break down the real reason why Elon is trying to buy Twitter.
    Ad spending is mostly up at MSFT, Meta and Google. Is this the golden age of advertising?
    The subscriber model is getting a lot of hate lately, but there is still hope.
    Rants and raves include an interesting NFT launch and a try at Gen Z social media.
    This week's links:
    Google & Microsoft Ad Growth
    YouTube Falls on Lower Growth
    Twitter Mulls Ad-Free Platform
    Subscriptions Aren't Doomed
    Morning Brew Gets to 4 Million Subs
    Security Token Launched
    Non-Fungible Testicles
    ---------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

    • 1 hr 5 min
    When Everything Is Sponsored Content

    When Everything Is Sponsored Content

    While the Elon Musk/Twitter saga rages on, Robert and Joe cover major changes (or not) in the native advertising/sponsored content industry. In other news, Netflix's subscriber loss is a warning sign for streaming paid media.
    And...Rolling Stone goes creator economy. What does that mean for the brand and for media in general?
    Rants and raves includes a content entrepreneur story from AdWeek and analysis on whether web scraping is legal.
    This week's links:
    Netflix Subscriber Loss
    Netflix Looks at Ad-Supported Model
    Rolling Stone Goes Creator Economy
    Rolling Stone MrBeast Case Study
    Integrity and Sponsored Content
    Influencers Are Becoming Entrepreneurs
    Web Scraping
    ---------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

    • 1 hr 9 min
    It's CNN Minus

    It's CNN Minus

    It's breaking news time as Joe and Robert discuss Elon Musk's intent to purchase Twitter.
    CNN+ looks more like CNN minus as the new project begins cutbacks after barely starting.
    Coinbase will partner with BAYC on a film project. Robert is not impressed.
    Meta begins their metaverse project with price gouging, while BeReal is the new social app darling.
    Rants and raves includes true quality content and the dark side of content marketing.
    This week's links:
    Elon Musk to Buy Twitter
    Jack Dorsey's First Tweet Does Nothing
    Big Cuts at CNN+
    Coinbase and BAYC
    Meta Overcharges
    BeReal Growth
    Marketing Dive Sponsored Research
    ---------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

    • 1 hr 7 min

Customer Reviews

4.8 out of 5
147 Ratings

147 Ratings

JOPS31 ,

Don’t miss an episode

Joe brings quick and thoughtful insight that you don’t want to miss. If you like this, check out his other podcast This Old Marketing.

Vickivoice ,

Always learn something

I never miss a week of TOM because I always learn something. Maybe it’s a TV show or article I should read. Sometimes it’s reinforcement of a philosophy that has become my own mantra “Don’t build your marketing house on rented land.” I do PR/Communications/Content Marketing for a large public school corporation and find nuggets of wisdom every week. Thanks guys!

kerpan ,

Love you guys!

I have followed Joe & Robert for a very long time. Have bought & read or listened to all the books. Bought copies for others. Went to Content Marketing World and it was life-changing. Please don’t stop doing the podcast again, guys. It broke my heart. You guys are geniuses and I learn so much.

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