351 episodes

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

This Old Marketing Joe Pulizzi & Robert Rose

    • Business
    • 4.8 • 160 Ratings

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

    Special Episode: Why Is the Media Business So Difficult?

    Special Episode: Why Is the Media Business So Difficult?

    In this special Thanksgiving episode, Joe and Robert review the latest with Twitter and make predictions on what Twitter is trying to become.
    Disney is a mess. But the good news? Joe and Robert have some solid ideas on how to fix the mouse. BONUS - a renewed discussion on Apple buying Disney.
    CMOs are now working on their personal brands, while MrBeast has developed a course for content creators.
    Raves include the future of email and gratitude.
    This week's links:
    Brand Advertisers Leave Twitter
    Advertiser Pauses Ad Program on Twitter
    Trump and Ye Back on Twitter
    Disney's Succession Fail
    CMOs Invest in Personal Brands
    MrBeast Starts Creator Course
    ---------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

    Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.
    Artwork provided by DALL-E.

    • 1 hr 4 min
    Watch out Twitter ... Here Comes Mastodon

    Watch out Twitter ... Here Comes Mastodon

    We start with a review of Twitter. What's the business model going to be? Why should content creators care?
    And...is there a place for something new? Robert reviews Mastodon and why it makes sense for content and marketing people to take a look at the six-year old company.
    Plus, more on FTX. What did we learn? Is crypto dead or have we hit bottom?
    NFT marketplaces are stopping creator royalties. How should content creators adjust their Web3 business models?
    Rants and raves include Steam gambling and an Epic battle with Apple.
    This week's links:
    Twitter Talks of Bankruptcy
    What Is Mastodon?
    The Details on the FTX Collapse
    Marketplaces Drop Creator Royalties
    Valve's Gambling Problem
    Epic Apple Battle
    ---------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

    Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.
    Artwork provided by DALL-E.

    • 1 hr 5 min
    B2B Content Marketing: Opportunities and Trends [Special Episode]

    B2B Content Marketing: Opportunities and Trends [Special Episode]

    An indepth look at the state of B2B (business-to-business) content marketing, including the opportunities and action items for marketing professionals.
    In this special episode, Joe and Robert review:
    - Focus and killing things.
    - Diversification of owned properties.
    - Strong differentiation (TILT).
    - Email first opportunities.
    - Acquisitions.
    - Driving diverse revenue streams.
    - Next-step career moves for content marketing professionals.
    ---------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

    Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

    • 58 min
    Breaking Twitter News: Everything Marketers Need to Know

    Breaking Twitter News: Everything Marketers Need to Know

    A special early-episode drop of This Old Marketing where Joe and Robert go through all the latest stories on Elon Musk's Twitter and how it will affect marketing pros and content creators.
    We cover:
    - Should Twitter relaunch Vine?
    - Who's "really" leading Twitter now?
    - Will creators pay for the blue check mark?
    - Is it Meta's time to develop a competitive product?
    - and much more...
    This week's links:
    Twitter to Lay Off 25 Percent
    Elon Disolves Twitter's Board
    Musk to Reboot Vine
    Twitter Wants to Be Paid
    Is It Meta's Time to Compete with Twitter?
    ---------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

    Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

    • 1 hr 1 min
    Down Goes Meta

    Down Goes Meta

    Twitter gets a new Chief Twit, while Meta (Facebook) sees its stock plummet to levels not seen since 2016. Is a drop in advertising to blame or is there something deeper marketers should worry about?
    MrBeast's content brand could be valued at $1.5 billion dollars. What can we learn from MrBeast's strategy from a content and diversification perspective?
    Joe leverages a US government ban on China to call for TikTok's removal, while Robert talks about the perils of influencer marketing.
    This week's links:
    Twitter Gets New Leader
    Meta's Distasterous Results
    The Ad Market Is In Peril
    MrBeast's Business Model
    Biden Bans Semiconductors in China
    ---------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

    Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

    • 1 hr 3 min
    Ye Parlays Parler Bet

    Ye Parlays Parler Bet

    The formerly known Kanye West (now Ye) buys Parler for (most likely) nothing. Will this lead to more celebs buying media properties?
    Netflix launches a new ad-supported platform...but will they have enough takers to fill the sponsor slots?
    And former Internet mayor Steve Case predicts nothing but good things and equality for business startups in the future. Later we will report that Steve Case was wrong again.
    Rants and raves include a new publishing option and the marriage between the NFL and Amazon.
    This week's links:
    Ye Buys Parler
    Netflix Goes Ad-Supported
    Netflix Quarterly Earnings
    Steve Case Predicts the Future
    Walmart Builds Creator Network
    Meta Is All Legs
    NFL/Amazon Announce Black Friday Game
    ---------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

    Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.
     

    • 58 min

Customer Reviews

4.8 out of 5
160 Ratings

160 Ratings

a1a2a4srtghu7 ,

A must listen for the future of media and marketing

Pull up a barstool while 2 expert media and marketing practitioners, Robert Rose and Joe Pulizzi- authors of "Killing Marketing", and other books together and separately including "Content Inc.", "Experiences", and many more..

Talk about football.

Don't worry, it won't last too long (if you don't like American football, you'll survive, but you've been warned) and then you'll get a run down of the latest media and marketing news and analyses...

But the real value comes from their take on the implications of what is happening.

They get under the surface and into not just what is happening, but why, and what it means.

The strategies, the technologies, the trends..and they are not afraid to go out on a limb, dare to forecast the future and be wrong...or right.

It's a great ride and you'll be sharper when you get back to your job Monday.

Good'un ,

This old marketing

I heard Joe’s visit with Michael Stelzner podcast and decided to seek out more.
Subscribed and have been enjoying episodes regularly and relistening to many.
They educate me on so many aspects of marketing.
Their stories of family life add a lot also.
Thanks Robert and Joe.

enaranjo ,

Great source of education and entertainment

Joe and Robert have helped me understand the ever changing world of marketing, business and content. And now even more with the introduction of web3 into the scene. My podcast feed was really lonely when they took their sabbatical, but thankfully they came back. Love this podcast, the Tilt, Content Inc and now $IDEA.

Top Podcasts In Business

NPR
Ramsey Network
Guy Raz | Wondery
Vox Media Podcast Network
Jocko DEFCOR Network
BiggerPockets

You Might Also Like

Content Marketing Institute(CMI) Podcast Network
Douglas Burdett
Ciaran Rogers and Daniel Rowles
Eric Siu & Neil Patel
Michael Stelzner, Social Media Examiner
Scalable Media Network