424 episodes

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

This Old Marketing Joe Pulizzi & Robert Rose

    • Business
    • 4.8 • 163 Ratings

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

    Are Corporate Social Media Handles Dead?

    Are Corporate Social Media Handles Dead?

    John Deere's search for a new social media creator leads to an important conversation - are corporate social media handles dead?
    Faced with possibly paying for the news, Google starts removing links to California news sites for some users. And the winner for the dumb move of the year goes to...
    The VC market for creator startups is up the the first time in multiple quarters, while a group of TikTok influencers send a nasty gram to Joe Biden.
    Hits and misses include Dove and AI and Caitlin Clark on SNL.
    Rants and raves include gaming Spotify and the Chief Marketing Officer tenure.
    Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.
    This week's links:
    Google Won't Pay for News
    John Deere Hunts for Chief Tractor Officer
    Creator Startups and VCs
    TikTok Influencers Send Letter to Joe Biden
    Dove and AI
    SNL and Caitlin Clark
    CMO Tenures
    Spotify and SEO
    This week's sponsors:
    Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg
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    Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*
    Hurry! Sign up by May 31st, 2024.
    Offer is only available for new DivvyHQ and Lytho customers. You must schedule a call/demo using this form by May 31, 2024. You must activate your account by June 28, 2024. The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.
    -------
    StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.
    StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.
    Sign up today and get a free trial and lifetime discount. 
    -------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.

    • 1 hr 12 min
    The Rebirth of Print as Innovative Marketing

    The Rebirth of Print as Innovative Marketing

    Could marketers finally be waking up to the advantages of direct print? The relaunch of some high-profile magazines, and the launch of Robinhood's new print magazine leads our discussion.
    In other news, Alphabet is reportedly looking at acquiring Hubspot and a new privacy bill is being drafted in Congress.
    And...is synthetic AI training data setting us up for disaster?
    Hits and misses include Jack Conte and Suno.ai. Rants and raves include creators Kelsey Russell and Andrew Huberman.
    And Joe's new book is out...get a copy here: https://www.joepulizzi.com/books/content-entrepreneur/
    This week's links:
    Women's NCAA Ratings Bonanza
    Google/Hubspot Deal
    New Privacy Bill
    Nylon Re-launches in Print
    Robinhood Creates Media Arm
    Tech Giants and AI Training Data
    Jack Conte's SXSW Presentation - The Death of the Follower
    Kelsey Russell and Print Newspapers
    Crisis Communications and Alex Huberman
    This week's sponsors:
    Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg
    ------
    Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*
    Hurry! Sign up by May 31st, 2024.
    Offer is only available for new DivvyHQ and Lytho customers. You must schedule a call/demo using this form by May 31, 2024. You must activate your account by June 28, 2024. The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.
    -------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.
     
     

    • 1 hr 12 min
    Our Most Impactful Business Books of All-Time [Special Episode]

    Our Most Impactful Business Books of All-Time [Special Episode]

    Robert and Joe run through the business books that have made the most impact on their lives and careers. They include:
    Marketing Management – Philip Kotler Discovery Driven Growth  – Rita Gunther McGrath Different – Youngme Moon How Will You Measure Your Life – Clayton Christensen Zen and the Art of Motorcycle Maintenance – Robert Pirsig Think & Grow Rich - Napoleon Hill Seven Habits of Highly Effective People - Stephen Covey Stranger in a Strange Land - Robert Heinlein IMC: Integrated Marketing Communication - Don Schultz David & Goliath - Malcolm Gladwell This week's sponsor:
    Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg
    ------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.
     

    • 43 min
    Here Comes Social Media Verification

    Here Comes Social Media Verification

    News this week as Florida governor Ron DeSantis signs a law restricting social media access for children. Is this the first step to full-on social media verification or just another fruitless attempt to tell people how to parent?
    Trump's Truth Social goes public and hits meme stock territory. How long with the party last?
    Spotify adds video learning to its platform. Is YouTube in Spotify's sights?
    And print is back baby!
    Hits and misses include a Ryan's World movie and Comscore. Rants and raves include rants against Accenture and Meta's Threads.
    Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.
    This week's links:
    Florida Age-Gating Law
    Trump's Truth Social Meme Stock
    Truth Social's Revenue Problem
    Spotify Adds Video Learning
    Print On the Move
    Pew Research on Print
    Comscore Deal
    Ryan's World Movie
    Accenture and Adobe AI Release
    This week's sponsors:
    Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
    Work smarter, not harder at Hubspot.com/sales
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    Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities.  

    If you're interested in attending this free event, please visit knotch.com/contentconnect.
    ------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.

    • 1 hr 5 min
    Apple Shows AI Weakness with Google Deal

    Apple Shows AI Weakness with Google Deal

    In this special episode #420, Joe and Robert dissect the upcoming Apple/Google deal for AI and the iPhone. Is this a sign of weakness for Apple or are they just buying time?
    OpenAI's chatbot store is filling up with spam. Are you surprised?
    And a group of publishing experts launch Authors Equity to give more rights back to authors. Uh, we don't think so.
    Hits and misses include Liquid Death and Coca-Cola.
    Rants and raves includes a full overview of the TikTok banning bill and why it's harder to become a creator today.
    Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.
    This week's links:
    Don Lemon Pivot Interview
    Apple and Google to Partner on AI
    OpenAI Spam
    New Publishing Model Isn't Great
    It's Harder to Become a Creator Today
    No TikTok Bill
    This week's sponsors:
    Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
    Work smarter, not harder at Hubspot.com/sales
    -----
    Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities.  

    If you're interested in attending this free event, please visit knotch.com/contentconnect.
    ------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.

    • 1 hr 13 min
    AI Content: Time Is Running Out to Get Your Content House in Order (419)

    AI Content: Time Is Running Out to Get Your Content House in Order (419)

    We are in post-social media and, now, a post-search environment. The next 12 months are critical to start getting your content assets in order for the AI Content wave.
    The House passes a bill that could lead to a TikTok ban. Uh, we told you so. But does it really matter?
    Google's Gemini AI refuses to answer political questions (among other things). This leads to a conversation on how AI Truth is coordinated and what we can do about it.
    MrBeast tells everyone to slow down a bit...that less content is more. Thank you sir!
    And OpenAI starts doing publisher deals. Hello Google circa 2002.
    Hits and misses include Kate Middleton and Da'Vine Joy Randolph.
    Rants and raves include Kara Swisher's new book (rant) and the quote by Sam Altman heard round the world.
    Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.
    This week's links:
    TikTok House Ban
    Google Gemini Is Mum on Elections
    MrBeast Slows Down
    OpenAI Publisher Deals
    Sam Altman and 95 Percent Quote
    Da'Vine's Oscar Speech
    This week's sponsors:
    Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
    Work smarter, not harder at Hubspot.com/sales
    -----
    Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities.  

    If you're interested in attending this free event, please visit knotch.com/contentconnect.
    -----
    StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.
    StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.
    Sign up today and get a free trial and lifetime discount. 
    ------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.

    • 1 hr 14 min

Customer Reviews

4.8 out of 5
163 Ratings

163 Ratings

Alalinda14 ,

Love the banter, football, marketing, and all!

I must confess. In addition to staying on top of the latest content marketing trends, I also appreciate the football talk. As a non-sports person in a heavy sports state (Mass.), I can keep up with work conversations and still add in that marketing spin.

Robert and Joe do a great job leveraging their years of experience to help paint a full picture on what’s happening in the marketing industry. I am a long-time listener because of their awareness of trends, willingness to experiment, and authenticity in sharing successes and lessons-learned.

a1a2a4srtghu7 ,

A must listen for the future of media and marketing

Pull up a barstool while 2 expert media and marketing practitioners, Robert Rose and Joe Pulizzi- authors of "Killing Marketing", and other books together and separately including "Content Inc.", "Experiences", and many more..

Talk about football.

Don't worry, it won't last too long (if you don't like American football, you'll survive, but you've been warned) and then you'll get a run down of the latest media and marketing news and analyses...

But the real value comes from their take on the implications of what is happening.

They get under the surface and into not just what is happening, but why, and what it means.

The strategies, the technologies, the trends..and they are not afraid to go out on a limb, dare to forecast the future and be wrong...or right.

It's a great ride and you'll be sharper when you get back to your job Monday.

Good'un ,

This old marketing

I heard Joe’s visit with Michael Stelzner podcast and decided to seek out more.
Subscribed and have been enjoying episodes regularly and relistening to many.
They educate me on so many aspects of marketing.
Their stories of family life add a lot also.
Thanks Robert and Joe.

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