This Old Marketing Joe Pulizzi & Robert Rose

This episode could be our ticket to Webby fame. You'll just have to listen to be sure.
We, of course, go through the latest Twitter disaster that is Elon Musk, and then detail the new THE Spotify NFT integration. All that, and Netflix is getting into live streaming. Who knew?
Rants and raves include a TED Talk from the Instagram CEO and more Star Trek.
Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link.
This week's links:
Elon Musk Can't Stop Tweeting
20 Percent Spam Accounts on Twitter
Spotify Goes NFT
Netflix & Livestreaming
Instagram TED Talk
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Joe and Robert do an overview of the crazy week in crypto. Is this an opportunity or has Web3's time come to pass?
The New York Times and Disney release earnings and the boys run through the highlights.
The Wall Street Journal says NFTs are dead. Other sources say the WSJ didn't do their homework. Who's correct?
And Instagram launches a test NFT program. Good move?
Rants and raves include Starbucks moving their rewards program to Web3 and a rant on personalization you don't want to miss.
This week's links:
New York Times Results
Disney+ Ramping Up
NFTs Are Dead
Wall Street Journal Is Dead Wrong
Instagram Testing NFTs
Forget Personalization
SBUX NFT Loyalty Program
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

A special episode covering the latest content creator/content entrepreneur research from The Tilt as Joe and Robert head out to Creator Economy Expo (CEX).
Data points include-
- How long until content creators get to revenue.
- How long to financial independence.
- What are the aspects that move a content creator to a content entrepreneur.
- Key points for both content marketers and content creators to consider.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

The Elon/Twitter saga continues. Joe and Robert break down the real reason why Elon is trying to buy Twitter.
Ad spending is mostly up at MSFT, Meta and Google. Is this the golden age of advertising?
The subscriber model is getting a lot of hate lately, but there is still hope.
Rants and raves include an interesting NFT launch and a try at Gen Z social media.
This week's links:
Google & Microsoft Ad Growth
YouTube Falls on Lower Growth
Twitter Mulls Ad-Free Platform
Subscriptions Aren't Doomed
Morning Brew Gets to 4 Million Subs
Security Token Launched
Non-Fungible Testicles
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

While the Elon Musk/Twitter saga rages on, Robert and Joe cover major changes (or not) in the native advertising/sponsored content industry. In other news, Netflix's subscriber loss is a warning sign for streaming paid media.
And...Rolling Stone goes creator economy. What does that mean for the brand and for media in general?
Rants and raves includes a content entrepreneur story from AdWeek and analysis on whether web scraping is legal.
This week's links:
Netflix Subscriber Loss
Netflix Looks at Ad-Supported Model
Rolling Stone Goes Creator Economy
Rolling Stone MrBeast Case Study
Integrity and Sponsored Content
Influencers Are Becoming Entrepreneurs
Web Scraping
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

It's breaking news time as Joe and Robert discuss Elon Musk's intent to purchase Twitter.
CNN+ looks more like CNN minus as the new project begins cutbacks after barely starting.
Coinbase will partner with BAYC on a film project. Robert is not impressed.
Meta begins their metaverse project with price gouging, while BeReal is the new social app darling.
Rants and raves includes true quality content and the dark side of content marketing.
This week's links:
Elon Musk to Buy Twitter
Jack Dorsey's First Tweet Does Nothing
Big Cuts at CNN+
Coinbase and BAYC
Meta Overcharges
BeReal Growth
Marketing Dive Sponsored Research
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.