430 episodes

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

This Old Marketing Joe Pulizzi & Robert Rose

    • Business
    • 4.8 • 163 Ratings

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

    AI Continues to Eat Media Companies

    AI Continues to Eat Media Companies

    While the world gets distracted by Scarlett Johansson's possible case against OpenAI, the AI giant continues to do deals with media companies. 
    This time, Open AI signed a deal with News Corp (owners of WSJ) for $250 million over five years (reported). Who's next?
    Trump Media's quarterly reported was more than a disaster, and yet the stock keeps going up.
    And we have a nice disagreement about whether Chick-fil-A should embrace or fire their internal social media influencers. 
    Hits and misses include GaryVee's new book and Coca-Cola lens.
    Rants and raves include content marketing platforms and a nice rave for the Cleveland Guardians baseball team.
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    This week's links:
    OpenAI vs. Black Widow
    OpenAI Signs Deal
    Trump Media Report
    Social Influencers and what to do
    Coca-Cola Lens
    GaryVee's Book Trailer
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    This week's sponsor:
    Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.
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    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.

    • 1 hr 11 min
    Live from CEX 2024 (with special guest Philip Hernandez)

    Live from CEX 2024 (with special guest Philip Hernandez)

    A special live recording of Joe and Robert with Philip Hernandez from the Haunted Attraction Network, recorded at Content Entrepreneur Expo (CEX) in Cleveland, Ohio on May 5th. Philip goes into detail about how he thinks about and creates content for the network, including the challenges and opportunities in social media content creation.
    Please follow Philip on Instagram and check out the Haunted Attraction Network.
    Special thanks to Hubspot for sponsoring the opening reception at CEX, and to our friends at VividFront for producing this recording. 
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    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.

    • 31 min
    It's Raining AI

    It's Raining AI

    It was another crazy week in AI news.
    On the heals of Google's AI announcement, OpenAI launches ChatGPT4 Omni (o). What does the new iteration mean for creators and marketers?
    If that wasn't enough, TikTok is upgrading its algorithm with AI. Thank you (not so much).
    And is the beef between Kendrick and Drake real? We think it's marketing.
    Hits and misses include John Mulaney's new show and Prof G's podcast strategy.
    Rants and raves include OEF's 100 Holes of Golf model and more on MarTech cuts.
    This week's links:
    OpenAI Releases Omni
    TikTok Is Testing AI in Algo
    The Drake/Kendrick Beef
    John Mulaney's New Show
    Prof G Markets Podcast
    OEF's 100 Holes of Golf
    MarTech Spending Falls
    This week's sponsors:
    Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.
    -------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.
     

    • 1 hr 10 min
    TikTok Sues US Government

    TikTok Sues US Government

    In the latest social media soap opera, TikTok has sued the US Government over its potential "ban," bringing out the unconstitutional card. Is this just a stalling tactic? Yes...and it's working.
    More money is flowing into the creator economy after big product successes from MrBeast and Logan Paul. But will the new algo changes be the end of big content creators?
    And Hollywood continues to lack standards with AI. Is it simply too late?
    Hits and misses include CEX and Joe Biden.
    Rants and raves include Instagram and Meta.
    This week's links:
    TikTok Sues the US Government
    MrBeast and Logal Paul Lead Creator Movement
    Hollywood and AI
    2024 Marketing Technology Landscape
    Meta to Provide Advertisers with Auto Images
    Instagram on Algo Change
     
    This week's sponsors:
    Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.
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    -------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.

    • 1 hr 13 min
    Instagram's Dirty Little Secret

    Instagram's Dirty Little Secret

    Joe and Robert do a deep dive into their CEX presentations...Joe's on the new business model for content creators and Robert's on the marketing MBA.
    In the news, Instagram launches a new program that will highlight new content creators. They make it sound amazing. The problem is that this will hurt full-time content creators and content marketers.
    Hits this week include Adidas and Phish (at the Sphere). Rants and raves include the trouble with books and third-party cookies.
    This week's links:
    Instagram and Twitch Roll Out New Algos
    Amazon's Killer Quarterly Numbers
    Adidas to Overinvest in Marketing
    Phish at the Sphere
    No One Buys Books
    Yes, People Still Buy Books
    Google's Cookie Delay
    This week's sponsors:
    Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg
    ------
    Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*
    Hurry! Sign up by May 31st, 2024.
    Offer is only available for new DivvyHQ and Lytho customers. You must schedule a call/demo using this form by May 31, 2024. You must activate your account by June 28, 2024. The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.
    -------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.

    • 1 hr 12 min
    TikTok Is Banned! What Happens Now?

    TikTok Is Banned! What Happens Now?

    In a whirlwind week on The Hill, a TikTok ultimatum (sell or be banned) passed the House, the Senate and was quickly signed by the President. What happens now?
    META's quarterly results were outstanding...and then the stock dropped 20 percent. What happened?
    Taylor Swift does her own deal with TikTok, making the executive team at UMG furious. Is this something for creators and marketers to follow?
    Hits and misses include Cedar Point and Google.
    Rants and raves include a big rant against Telsa marketing and an important reminder social media from Jay Clouse.
    This week's links:
    Biden Signs Bill Against TikTok
    TikTok's Creator Economy Stares Into the Abyss
    META Announces Earnings...Stock Sinks
    Taylor Swift Goes Direct with TikTok
    Google Fires Protesters
    Cedar Point's Content Creators
    Tesla's No Marketing Move
    Jay Clouse on Social Media
    This week's sponsors:
    Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg
    ------
    Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*
    Hurry! Sign up by May 31st, 2024.
    Offer is only available for new DivvyHQ and Lytho customers. You must schedule a call/demo using this form by May 31, 2024. You must activate your account by June 28, 2024. The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.
    -------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.

    • 1 hr 9 min

Customer Reviews

4.8 out of 5
163 Ratings

163 Ratings

Alalinda14 ,

Love the banter, football, marketing, and all!

I must confess. In addition to staying on top of the latest content marketing trends, I also appreciate the football talk. As a non-sports person in a heavy sports state (Mass.), I can keep up with work conversations and still add in that marketing spin.

Robert and Joe do a great job leveraging their years of experience to help paint a full picture on what’s happening in the marketing industry. I am a long-time listener because of their awareness of trends, willingness to experiment, and authenticity in sharing successes and lessons-learned.

a1a2a4srtghu7 ,

A must listen for the future of media and marketing

Pull up a barstool while 2 expert media and marketing practitioners, Robert Rose and Joe Pulizzi- authors of "Killing Marketing", and other books together and separately including "Content Inc.", "Experiences", and many more..

Talk about football.

Don't worry, it won't last too long (if you don't like American football, you'll survive, but you've been warned) and then you'll get a run down of the latest media and marketing news and analyses...

But the real value comes from their take on the implications of what is happening.

They get under the surface and into not just what is happening, but why, and what it means.

The strategies, the technologies, the trends..and they are not afraid to go out on a limb, dare to forecast the future and be wrong...or right.

It's a great ride and you'll be sharper when you get back to your job Monday.

Good'un ,

This old marketing

I heard Joe’s visit with Michael Stelzner podcast and decided to seek out more.
Subscribed and have been enjoying episodes regularly and relistening to many.
They educate me on so many aspects of marketing.
Their stories of family life add a lot also.
Thanks Robert and Joe.

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