439 episodes
This Old Marketing Joe Pulizzi & Robert Rose
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- Business
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4.8 • 163 Ratings
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Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.
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Google Eats Cookie Policy
At long last, Google seems to do a 180 on its third-party cookie policy. What does this mean for marketers and advertisers?
META introduces Llama 3 for developers, apparently giving away its AI technology and investment for free. Could this be for real or is it a Zuckerberg trick?
And does Spotify use podcasts for loyalty first?
Hits and misses include Deadpool and Heinz and Informa's purchase of the Cannes Festival.
Rants and raves include British Airways and Field & Stream magazine.
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This week's links:
Google Leaves Cookie Policy
Llama 3.1 Launch
Spotify's Bet on Podcasts
Informa Buys Cannes
Heinz Partners with Deadpool
Country Music Stars Buy Field & Stream
British Airways Flight Video
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This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
Are We In a Marketing Recession?
This week Taboola does a big deal with Apple to sell their advertising space. Great for Taboola, but what does this message for Apple?
Dax Shepard does an $80 million dollar podcast deal with Amazon. Is Amazon going after Spotify and YouTube for podcast dominance?
And CMO's are under huge pressure, as stated by the latest research. Are we actually in a marketing recession?
Rants and raves include VidCon Baltimore and StickerMule.
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This week's links:
Ken Griffin Buys Dinosaur
Taboola to Sell Apple Ads
Dax Shepard Does Deal with Amazon's Wondery
CMOs Under Pressure
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This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
Is the Influencer Economy Beginning to Crack?
Has the content creator/influencer business model gone bearish? Glamour seems to think so. We disagree.
The Paramount/Skydance deal is finally done...we think.
Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube?
And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in print?
Wins and losses include ArtBotAI and Mohawk Chevy. Rants and raves include Trump speaking at the Bitcoin Conference and AI spammers.
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This week's links:
Power Slap and Dana White
Paramount Skydance Deal
Spotify's Continuing Shift to Video
Influencers Aren't Getting Famous Like They Used To
BusinessWeek's Print Move
Mohawk Chevy on TikTok
ArtBotAI
Trump to Speak at Bitcoin Conference
The Rise of AI Content
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This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
Did Marketing Eat Content Marketing?
A special condensed episode of This Old Marketing. We cover the latest supreme court decision on social media. Good decision or more of the same?
And do the brand new rules of marketing and advertising include content marketing? If content marketing becomes marketing, what happens to the discipline?
Rants and raves include mxmtoon and research from Meta and Kantar.
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This week's links:
Supreme Court Sends Social Media Back to States
Brand New Rules of Advertising
mxmtoon
Research from Meta and Kantar
One Million Checkboxes
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This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
Supreme Court Makes Nice with White House Over Disinformation
In breaking news, the Supreme Court is allowing the White House to press social media companies to remove disinformation. Did this really need to go to court in the first place?
Time strikes a deal with OpenAI, while the recording industry files suit against Suno AI and Uncharted Labs citing copyright infringement.
And...have we learned anything from moving text to video online?
Hits and misses include the Verizon logo and the Toys R Us commercial produced with OpenAI.
Rants and raves include the Olympics and AI forgetting to read the room.
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This week's links:
Supreme Court Ruling on Social Media
Time Strikes Deal with OpenAI
Recording Industry Sues Sona
We Learned the Wrong Lessons from Video
Verizon's New Logo
Toys R Us's AI Ad
Al Michaels' AI Voice at the Olympics
AI Execs Forget to Read the Room
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This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
Is the Smartphone Killing Us?
While Wells Fargo is into employee surveillance, the US Surgeon General pushes for a warning on social media much like those on cigarette packages.
Forbes threatens Perplexity with legal action, while TikTok debuts humanlike AI-generated avatars for advertising.
Hits and misses include Oscar Mayer and American Express.
Rants and raves include indie print and the Cannes Lions award winners.
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This week's links:
Wells Fargo Fires Employees
Surgeon General and Social Media
Forbes Threatens Perplexity
TikTok Debuts AI Ad Features
Oscar Mayer Bacon Ad
Cannes Lions 2024
High-End Indie Print Publications
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This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors.
Customer Reviews
Love the banter, football, marketing, and all!
I must confess. In addition to staying on top of the latest content marketing trends, I also appreciate the football talk. As a non-sports person in a heavy sports state (Mass.), I can keep up with work conversations and still add in that marketing spin.
Robert and Joe do a great job leveraging their years of experience to help paint a full picture on what’s happening in the marketing industry. I am a long-time listener because of their awareness of trends, willingness to experiment, and authenticity in sharing successes and lessons-learned.
A must listen for the future of media and marketing
Pull up a barstool while 2 expert media and marketing practitioners, Robert Rose and Joe Pulizzi- authors of "Killing Marketing", and other books together and separately including "Content Inc.", "Experiences", and many more..
Talk about football.
Don't worry, it won't last too long (if you don't like American football, you'll survive, but you've been warned) and then you'll get a run down of the latest media and marketing news and analyses...
But the real value comes from their take on the implications of what is happening.
They get under the surface and into not just what is happening, but why, and what it means.
The strategies, the technologies, the trends..and they are not afraid to go out on a limb, dare to forecast the future and be wrong...or right.
It's a great ride and you'll be sharper when you get back to your job Monday.
This old marketing
I heard Joe’s visit with Michael Stelzner podcast and decided to seek out more.
Subscribed and have been enjoying episodes regularly and relistening to many.
They educate me on so many aspects of marketing.
Their stories of family life add a lot also.
Thanks Robert and Joe.
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