71 episodes

Indexsy presents This Week in Digital Marketing, a podcast where the hosts Jacky Chou and James de Lacey discusses what happened in the world of digital marketing this week (sometimes with guests) and their candid thoughts on it.

This Week in Digital Marketing Indexsy

    • Business
    • 5.0 • 1 Rating

Indexsy presents This Week in Digital Marketing, a podcast where the hosts Jacky Chou and James de Lacey discusses what happened in the world of digital marketing this week (sometimes with guests) and their candid thoughts on it.

    Scaling Cold Emails 101 - EP70 TWIDM

    Scaling Cold Emails 101 - EP70 TWIDM

    Signup for Advise, coupon code INDEXSY:⁠⁠https://advise.so/indexsy/⁠⁠Get the newsletter that keeps 30k+ marketers in the loop:⁠https://marketingletter.com/newsletter/Apply to be a sponsor: ⁠https://marketingletter.com/advertise/Follow the hosts on X:⁠⁠https://twitter.com/indexsy/⁠https://twitter.com/mrjamesdelacey00:00 - Introduction and Background
    00:54 - Email Deliverability Tips
    01:04 - Email List Strategy
    02:08 - Using Different Domains
    02:33 - Buying More Domains
    03:07 - Monitoring Email Health
    04:30 - Recommended Cold Email Software
    18:07 - Local Service vs. Online Brand
    18:44 - Email List Testing Plans
    22:08 - Exclusive Coupon Offer

    • 22 min
    James got an email list of 400k....now what? - EP69 TWIDM

    James got an email list of 400k....now what? - EP69 TWIDM

    Signup for Advise, coupon code INDEXSY:
    ⁠⁠https://advise.so/indexsy/⁠⁠

    Get the newsletter that keeps 30k+ marketers in the loop:⁠
    https://marketingletter.com/newsletter/

    Apply to be a sponsor: ⁠
    https://marketingletter.com/advertise/

    Follow the hosts on X:
    ⁠⁠https://twitter.com/indexsy/
    ⁠https://twitter.com/mrjamesdelacey

    • 29 min
    Would we sell Advise.so?! - EP68 TWIDM

    Would we sell Advise.so?! - EP68 TWIDM

    Signup for Advise, coupon code INDEXSY:
    ⁠⁠https://advise.so/indexsy/⁠⁠

    Get the newsletter that keeps 30k+ marketers in the loop:⁠
    https://marketingletter.com/newsletter/

    Apply to be a sponsor: ⁠
    https://marketingletter.com/advertise/

    Follow the hosts on X:
    ⁠⁠https://twitter.com/indexsy/
    ⁠https://twitter.com/mrjamesdelacey

    • 30 min
    Diversification Post-Clappening - EP67 TWIDM

    Diversification Post-Clappening - EP67 TWIDM

    In this conversation, Jacky and James discuss various topics including their recent activities, Instagram Reels, YouTube strategies, Twitter growth, and the challenges of running a community. They also touch on the value of attending conferences and the lack of value in conference talks. The conversation covers various topics including the challenges of using Reddit for marketing, the success of local business partnerships, the impact of reviews on rankings, the current state of SEO courses, and the effectiveness of content quality and user experience in ranking on Google.

    Signup for Advise, coupon code INDEXSY:
    ⁠⁠https://advise.so/indexsy/⁠⁠

    Get the newsletter that keeps 30k+ marketers in the loop:⁠
    https://marketingletter.com/newsletter/

    Apply to be a sponsor: ⁠
    https://marketingletter.com/advertise/

    Follow Craig Campbell on X:
    https://twitter.com/craigcampbell03

    Follow the hosts on X:
    ⁠⁠https://twitter.com/indexsy/
    ⁠https://twitter.com/mrjamesdelacey

    00:00 Welcome to This Week in Digital Marketing
    00:12 Jacky and James Catch Up: Engagements, SEO, and Instagram Reels
    00:50 Exploring Digital Marketing Strategies: From Facebook Ads to Twitter Blue Ticks
    02:38 Deep Dive into Digital Products, Funnels, and Social Media Growth
    04:37 The Power of Instagram Reels and Collaborations
    12:37 Navigating the Challenges of Online Communities and SEO Conferences
    17:52 Navigating Reddit's New Algorithm Challenges
    18:47 The End of Commenting on Old Threads & Reddit Strategies
    19:49 Local SEO Success Stories and Strategies
    20:20 The Impact of Reviews on Local SEO
    24:05 E-commerce SEO Insights and Success
    27:57 The SEO Community's Debate on Tactics and Ethics
    32:04 Closing Thoughts and Advice Community Plug

    • 33 min
    SEO Turned Ecom Founder - EP66 TWIDM

    SEO Turned Ecom Founder - EP66 TWIDM

    Dive into EP66 as Craig Campbell shares insights on SEO updates, AI content, e-commerce strategies, and much more, revealing the secrets behind scaling and content mastery.

    Signup for Advise, coupon code INDEXSY:
    ⁠⁠https://advise.so/indexsy/⁠⁠

    Get the newsletter that keeps 30k+ marketers in the loop:⁠
    https://marketingletter.com/newsletter/

    Apply to be a sponsor: ⁠
    https://marketingletter.com/advertise/

    Follow Craig Campbell on X:
    https://twitter.com/craigcampbell03

    Follow the hosts on X:
    ⁠⁠https://twitter.com/indexsy/
    ⁠https://twitter.com/mrjamesdelacey

    00:00 Opening Banter and Reflections on Craig Campbell's SEO Journey
    00:54 Introduction to the Show and Guests
    01:41 Craig Campbell's Take on SEO Updates and AI Content
    04:52 Exploring Craig Campbell's E-commerce Ventures
    09:39 The Art of Scaling Ad Spend and Targeting the Right Audience
    21:25 Craig's Approach to Content Creation and Management
    30:43 Future Plans and Scaling Strategies for E-commerce
    34:30 Closing Remarks and Where to Find Craig Campbell

    • 35 min
    SEO Turned TikToker - EP65 TWIDM

    SEO Turned TikToker - EP65 TWIDM

    Dive into EP65 as Sammie Ellard-King opens up about skyrocketing Instagram growth, digital product mastery, and the ins and outs of his revenue streams.

    Signup for Advise, coupon code INDEXSY:
    ⁠⁠https://advise.so/indexsy/⁠⁠

    Get the newsletter that keeps 30k+ marketers in the loop:⁠
    https://marketingletter.com/newsletter/

    Apply to be a sponsor: ⁠
    https://marketingletter.com/advertise/

    Follow Sammie on X:
    https://twitter.com/EllardKing

    Follow the hosts on X:
    ⁠⁠https://twitter.com/indexsy/
    ⁠https://twitter.com/mrjamesdelacey

    • 36 min

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