This Week In Ecommerce

Ecom Nation

🎙️ This Week in Ecommerce is your weekly download on the headlines shaping Australian retail. Hosted by industry legend Mal Chia and rising star Alex Ross, each episode dives into the biggest stories—from billion-dollar deals to platform updates, policy shifts, and consumer trends. Sharp insights, no fluff, and plenty of honest takes. New episodes every Wednesday. Powered by Ecom Nation.

  1. 1D AGO

    Gap's Back, Cadbury's at It Again & Big Tech's Worst Week

    Mal's recording from a stairwell in Osaka — because Japan doesn't open cafes before 10am and that's the quietest spot in the building. Easter crept up on everyone this year — except Cadbury, who had their shrinkflation strategy ready to go for the second year running. We also dig into the ACCC finally fining a retailer for undisclosed influencer reviews (and why the penalty might actually be too small to matter), the AusPost fuel surcharge hike hitting 30,000 contract customers from April 23, and KMD Brands — Kathmandu, Rip Curl, Oboz — entering a voluntary trading suspension as a recapitalisation hangs in the balance. Topics: Easter egg shrinkflation — Cadbury's hollow egg packs are smaller and more expensive for the second consecutive year, down from 408g to 340g since 2024 while the price jumped from $12.50 to $18. Cocoa wholesale prices have actually fallen. CHOICE is doing the forensic work so consumers don't have to.ACCC fines PhotobookShop — $39,600 in penalties for 107 undisclosed influencer reviews and selectively editing negative comments out of a published review. Mal makes the case the fine is too small to be a real deterrent.AusPost fuel surcharge hike — contract customers face a jump from 4.8% to 12% from April 23. Time to revisit your free shipping threshold and unit economics before it hits the P&L.KMD Brands trading suspension — the owner of Kathmandu, Rip Curl and Oboz enters voluntary ASX suspension while a Goldman Sachs-led recapitalisation is finalised. Half-year results delayed indefinitely.GAP returns to Australia via Myer — the third attempt, this time through local operator Fashionata across 27 Myer stores. Six consecutive quarters of global growth, cultural traction with a new generation, and Myer continuing its aggressive brand refresh strategy. Mal raises the anti-Americanism wildcard.Big Tech's very bad week — Meta hit with a $375M verdict in New Mexico, YouTube and Meta liable in California, and Australia's eSafety commissioner investigating five platforms for non-compliance with the under-16 social media ban. What this means for your channel mix, why diversification isn't optional anymore, and ChatGPT ads landing in Australia.

    16 min
  2. MAR 24

    Fuel Crisis, Rate Rises & Agentic Commerce

    Mal is live from Singapore this week, joining Alex from the eTail Asia conference where AI dominated every session and the conversation is shifting — Asia's big marketplace-first model is starting to make room for DTC. Back home, Australians are dealing with a second consecutive RBA rate rise, a fuel crisis driven by the Strait of Hormuz shutdown, and the kind of cost-of-living pressure that changes how consumers spend and what operators need to do about it. This episode covers the macro squeeze in full — what rising rates, oil prices and shipping costs actually mean for your business — alongside the latest in agentic commerce (Shopify's big move and Walmart's quiet reality check), Myer's luxury beauty pivot, and the usual retail openings, closings and M&A news from around the country. H&M exits Tasmania / By Charlotte opens in WA: Global fast fashion retreats from low-density markets while a homegrown premium DTC brand goes big in Western Australia with three stores at launch. KMD rejects Stokehouse's Rip Curl demerger bid: The surf and outdoor giant turned down a proposal to spin off Rip Curl and merge it with US label Stokehouse, citing no new capital, shareholder dilution and a deal structure that created no value. Priceline franchise sale narrows to final four: The sale of Priceline Pharmacy's franchisee operations has reached its final stage with four undisclosed bidders, signalling further consolidation in Australian pharmacy retail. Rates, oil and the operator squeeze: The RBA's second consecutive rate rise to 4.10% — driven by a global energy crisis after Iran closed the Strait of Hormuz — is pushing fuel prices, freight costs and mortgage stress higher, with a third rise tipped for May. Agentic commerce arrives — but is anyone buying: Shopify has opened its infrastructure so millions of merchants can sell inside ChatGPT, but Walmart's months-long trial of in-chat checkout has produced disappointing sales results. Myer bets big on luxury skincare: After ending its 17-year Mecca partnership, Myer is repositioning beauty as its greatest growth opportunity with La Mer, Guerlain, Swiss Perfection and Helena Rubinstein landing in bespoke shop-in-shop formats.

    18 min
  3. MAR 17

    Amazon's $750M Queensland Bet, Von Dutch's $100M Comeback & The Spam Fine Every Brand Should Read

    Mal and Alex are back halfway through March with another Australian-heavy episode — covering everything from a $702K spam fine to a $750 million Amazon warehouse landing in Queensland. The week's stories are a useful reminder that the rules around consumer trust, brand authenticity, and competitive infrastructure are all tightening at once. This episode spans compliance wake-up calls, a 17-year trademark saga finally resolved in an Australian designer's favour, a bold strategy to reshore premium fashion manufacturing, and two deep dives into what brand longevity actually looks like — one a $100M nostalgia revival, the other a cautionary tale about losing sight of your customer. Lululemon's $702K Spam Act Fine — Lululemon was hit with a $702K ACMA fine for emailing unsubscribed customers and embedding promotional content in transactional emails — a reminder that enforcement is ramping up and the maximum penalty is $2.2M per day.Dolls Kill False Urgency Class Action — The US brand is facing a class action for running sales that outlasted their advertised end times, raising the broader point that manufactured urgency erodes consumer trust whether or not it ends in litigation.Katy Perry vs. Katie Perry — Australian Designer Wins — After a 17-year trademark battle, Sydney-based fashion designer Katie Perry has won the right to her own name in the High Court, underlining the importance of registering trademarks early before someone more famous comes along.RM Williams & Australian Fashion Council's 10-Year Manufacturing Strategy — RM Williams and the Australian Fashion Council have tabled a strategy to grow the domestic fashion and textiles industry from $27B to $38B by reshoring premium manufacturing — leaning into what Australia can actually win at globally.Amazon's $750M Robotics Fulfilment Centre in Queensland — Amazon is building a four-level, double-Suncorp-Stadium-sized fulfilment centre in Logan, fast-tracked by the Queensland government in just 35 days, which will make next-day delivery even more of a baseline expectation for Queensland shoppers.Von Dutch's $100M Comeback — Von Dutch has quietly crossed nine figures in global revenue by licensing its IP rather than manufacturing — proof that the 20-year nostalgia cycle is real, and that brand heritage can be monetised without owning a single factory.Witchery x Pip Edwards & Lara Worthington Collab — The campaign attracted criticism for a "hobo chic" aesthetic that felt misaligned with Witchery's core customer and tone-deaf given current cost-of-living pressures — a sharp lesson in knowing your customer before chasing cool.

    21 min
  4. MAR 11

    Koala's IPO, The Iconic's Profit & The Dynamic Pricing Threat Facing Every Retail Brand

    Mal and Alex are back for a jam-packed, very Australian episode — recorded a day late thanks to the uneven chaos of state-based public holidays. From Koala's impending ASX debut to the Iconic finally turning a profit after 15 years, it's a week where the big stories reward anyone paying close attention to what they actually signal about the state of ecommerce and retail in Australia. This episode covers a lot of ground: geopolitical pressure on shipping costs, the dynamic pricing debate at Coles and Woolies, a snapshot of January's surprisingly solid retail data, and the tactical playbook brands need right now as conditions tighten heading into Q1. Whether you're a brand operator, a marketer, or just a retail nerd, there's something here for you. Koala IPO — Koala is targeting an April 1st ASX listing at a $300–305M market cap, backed by 42% revenue growth and a 280% jump in EBITDA, making a compelling case even in a muted IPO market dominated by AI capital flows.US-Iran Conflict & Retail Inflation — Ongoing conflict is pushing fuel and shipping costs higher, with New Zealand fashion sales already down 2.3% year-on-year and Australian petrol prices hitting record levels — bad news for discretionary retail.Lovisa & Cotton On Go Global — Lovisa has surpassed $500M in revenue across 1,100 stores in 50 countries, while Cotton On's rare push into India signals that international expansion is becoming a serious hedge against a soft Australian market.Coles & Woolies Dynamic Pricing — Neither retailer has ruled out demand-based pricing via their new electronic shelf labels, raising serious concerns about brand pricing control and consumer trust — all while both remain under ACCC investigation.ABS January Retail Data — Overall retail spending was up 5% year-on-year in January, but the data predates the February rate rise, making your own site's conversion rate a far more current indicator of business health.Brand Playbook for a Tough Market — With the in-market buyer pool shrinking, brands should shift budget toward upper-funnel demand generation, scenario plan at 70–80% of prior revenue, and prioritise newness and scarcity to drive urgency.The Iconic Finally Profitable — After 15 years, The Iconic has delivered $45.7M in adjusted EBITDA — achieved not through a single dramatic move, but by reducing discounting, going more premium, and growing its higher-margin third-party marketplace business.

    25 min
  5. FEB 24

    Tariff Chaos, TikTok’s Backflip & The Return of Retail Reality

    From Trump’s tariff whiplash to TikTok’s strategic retreat and Lovisa’s share price tumble, this week’s episode unpacks the volatility shaping retail in 2025. Mal and Alex break down what’s noise, what’s signal, and what Australian retailers actually need to pay attention to — especially as global trade tensions resurface and consumer confidence remains fragile. If you’re exporting to the US, relying on TikTok Shop, or still operating on an old-school fast fashion model… this episode is a wake-up call. 📰 In This Episode TikTok walks back mandatory Fulfilled by TikTok (FBT) TikTok reverses its plan to force sellers onto its fulfilment network, signalling limits to platform power in early-stage social commerce. ACCC announces 2026–27 enforcement priorities The regulator sharpens focus on misleading pricing, digital platforms and consumer protection — with tougher enforcement expected. Bunnings launches on Uber Eats 30,000 products now available for delivery, marking another step toward “everything commerce” and on-demand retail. eBay acquires Depop A major move in recommerce consolidation, as eBay doubles down on Gen Z resale and secondhand fashion. US Supreme Court overturns Trump’s global tariffs The initial tariff framework is struck down — but quickly replaced with a new 15% flat tariff under alternative legislation. What the new US tariffs mean for Australian exporters Increased volatility, margin pressure and renewed urgency around supply chain diversification. Lovisa shares drop ~30% after weak results Slower growth and margin compression highlight the pressure on fast-fashion retail models. The risks of constant newness in fashion Inventory cycles and discount dependency continue to challenge brands reliant on rapid product turnover. The counterfeit crisis accelerates A new study shows 78% of brands lose at least 5% of annual revenue to counterfeits — with AI and online marketplaces amplifying the issue. Platform consolidation and shifting retail power From TikTok to eBay, major platforms are redefining the rules — and brands must decide how much control to give up.

    24 min
  6. FEB 10

    Bunnings Wins Facial Recognition Case, Cosette Collapses, and the Return of Topshop

    This week, Mal and Alex return to unpack a massive week in Australian retail. From job cuts at Peloton and controversy at Nike to Cosette’s dramatic closure and JB Hi-Fi launching a retail media network, Episode 125 breaks down the headlines that matter. 🔹 In this episode: Peloton Cuts 11% of Staff The pandemic darling continues its post-boom correction with major layoffs. Is AI taking over engineering jobs, or is this just poor pandemic planning coming full circle?  Nike Investigated for “Reverse Discrimination” The US Equal Employment Opportunity Commission is probing Nike for alleged discrimination against white employees. A bizarre case that may have ripple effects for diversity hiring everywhere.  Topshop Returns to Myer, Rhode Launches at Mecca Two brand launches with very different energy. While Topshop leans into nostalgia, Rhode rides a wave of influencer-fueled anticipation. What’s the play for each retailer?  Cosette Collapses After 11 Years in Australia The luxury reseller shuts down its Australian operations amid mounting legal complaints and trust issues. Mal and Alex break down what went wrong—and what it means for secondhand retail.  JB Hi-Fi Joins the Retail Media Boom JB Hi-Fi has launched its own omnichannel retail media network in partnership with Retail Media Works. Why this is a smart move—and a worrying sign for indie retail.  Facial Recognition at Bunnings Gets the Green Light In a landmark decision, a tribunal has ruled that Bunnings can use facial recognition tech in stores—if customers are notified. A slippery slope for retail privacy, or necessary for security?

    20 min

About

🎙️ This Week in Ecommerce is your weekly download on the headlines shaping Australian retail. Hosted by industry legend Mal Chia and rising star Alex Ross, each episode dives into the biggest stories—from billion-dollar deals to platform updates, policy shifts, and consumer trends. Sharp insights, no fluff, and plenty of honest takes. New episodes every Wednesday. Powered by Ecom Nation.

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