This Week In Ecommerce

Ecom Nation

🎙️ This Week in Ecommerce is your weekly download on the headlines shaping Australian retail. Hosted by industry legend Mal Chia and rising star Alex Ross, each episode dives into the biggest stories—from billion-dollar deals to platform updates, policy shifts, and consumer trends. Sharp insights, no fluff, and plenty of honest takes. New episodes every Wednesday. Powered by Ecom Nation.

  1. 1D AGO

    Bunnings Wins Facial Recognition Case, Cosette Collapses, and the Return of Topshop

    This week, Mal and Alex return to unpack a massive week in Australian retail. From job cuts at Peloton and controversy at Nike to Cosette’s dramatic closure and JB Hi-Fi launching a retail media network, Episode 125 breaks down the headlines that matter. 🔹 In this episode: Peloton Cuts 11% of Staff The pandemic darling continues its post-boom correction with major layoffs. Is AI taking over engineering jobs, or is this just poor pandemic planning coming full circle?  Nike Investigated for “Reverse Discrimination” The US Equal Employment Opportunity Commission is probing Nike for alleged discrimination against white employees. A bizarre case that may have ripple effects for diversity hiring everywhere.  Topshop Returns to Myer, Rhode Launches at Mecca Two brand launches with very different energy. While Topshop leans into nostalgia, Rhode rides a wave of influencer-fueled anticipation. What’s the play for each retailer?  Cosette Collapses After 11 Years in Australia The luxury reseller shuts down its Australian operations amid mounting legal complaints and trust issues. Mal and Alex break down what went wrong—and what it means for secondhand retail.  JB Hi-Fi Joins the Retail Media Boom JB Hi-Fi has launched its own omnichannel retail media network in partnership with Retail Media Works. Why this is a smart move—and a worrying sign for indie retail.  Facial Recognition at Bunnings Gets the Green Light In a landmark decision, a tribunal has ruled that Bunnings can use facial recognition tech in stores—if customers are notified. A slippery slope for retail privacy, or necessary for security?

    20 min
  2. Crying Horses, TikTok Trouble & Meta’s Master Plan

    FEB 3

    Crying Horses, TikTok Trouble & Meta’s Master Plan

    It’s chaos out there – but in the best possible way. This week, Mal Chia is recording live from Sydney and joined by Alex Ross for a fast-paced round-up of stories shaking up ecommerce, tech, and retail. From viral toys in China to the TikTok/Meta power struggle, this episode covers the cultural trends, algorithm shifts, and economic forces every ecommerce brand should be watching. They unpack a factory error turned viral sensation (the crying horse plushie), why Facebook Marketplace is teaming up with Netflix, and what TikTok’s ownership shake-up could mean for creators and ecommerce sellers alike. They also break down inflation woes, the quiet rise of Threads, and whether Harris Farm is making a risky move by partnering with Amazon. In this episode: The crying horse toy going viral in China – a happy accident with big brand lessons Bridgerton x Facebook Marketplace – clever collab or cultural cash-in? TikTok’s US split: censorship accusations, user decline, and Meta’s moment to shine Inflation bites: what rising rates mean for discretionary spend and discounting Why ecommerce brands need to stop relying on breakneck Black Friday sales Reporting season reveals some surprising wins for big-name Aussie brands Harris Farm partners with Amazon – genius move or future regret? This ep is packed with cheeky banter, hard truths, and actionable insights for any retailer looking to navigate 2026 with smarts (and sanity) intact.

    25 min
  3. JAN 27

    Trust Issues: AI Ads, Supermarket Pricing & the Cost of Cutting Corners

    Trust is taking a beating in Ecommerce — and this week, Mal and Alex unpack exactly why. From AI-powered shopping ads and supermarket pricing games, to brands relaunching without soul and others doubling down on transparency, this episode explores how easily trust is lost… and how hard it is to win back. There’s plenty for retailers to think about as 2026 trends start creeping into today’s decisions. In this episode, we cover: 🛒 AI shopping ads are coming Why OpenAI-style shopping ads feel inevitable — and whether “best result” will soon mean “highest bidder”. 🇦🇺 The Buy Australian Made push A big government budget, but can it really change behaviour without fixing price and quality fundamentals? 👖 Jeans West’s AI-led comeback When heritage brands relaunch with soulless, uncanny creative — and why it instantly damages trust. 🦺 Trademutt’s high-vis swap campaign A masterclass in human, sustainable, trust-building retail done right. 🫑 The Capsicum Paradox How supermarkets pricing produce per item online (instead of per kilo) creates opacity — and why the ACCC may start paying attention. 💰 Smarter ways to show value From cost-per-serve to cost-per-wear, and why helping customers do the mental maths matters. 🧵 Levi’s teaching Gen Z to repair clothes Selling less as a confidence play — and why longevity is becoming a status symbol. 🧠 The complexity tax Why many brands don’t need more channels, tools or hires — they need better fundamentals. If you’re building, scaling, or fixing an Ecommerce brand in 2026, this episode is a timely reminder: trust isn’t a nice-to-have — it’s the business model.

    19 min
  4. JAN 20

    Woolies Goes AI, The Oodie vs News, and Store Closures Galore

    This week, Mal and Alex are back with a scorching episode of This Week in Ecommerce, breaking down the biggest stories shaping retail in Australia and abroad. From Woolworths jumping headfirst into AI to the fading glow of The Oodie, the duo tackle retail shakeups, brand resurrections, and what happens when luxury loses its sparkle. Here’s what’s in store: 🏆 Inside Retail Awards 2026: A refreshing mix of finalists with nods to Ergo Pouch, Nobby, and the ever-dominant Appliances Online. We celebrate the standouts (and hint at the PR machines behind them). 👖 Sass and Bide: Fashion Fade or Phoenix Rising? Maya hits pause on the heritage label, but will it rise again—or is it time to retire the skinny jeans? 🎮 EB Games Exits NZ: 38 stores shut down in a flash. We unpack the decline of physical media and why collectibles couldn’t save the day. 🩲 Bonds & Co. Up for Sale: Hanes might be offloading Aussie staples like Sheridan and Burley. Is it smart restructuring or the start of a fire sale? 💸 Saks Files Chapter 11: The US luxury retailer’s fall from grace—and what it means for premium department stores down under. 🛋️ The Oodie Gets Too Comfy? Adelaide’s fluffy export is reportedly slipping into the red. But is the press blowing hot air or is the novelty finally wearing off? 🧠 Woolworths x Google AI: From interpreting handwritten recipes to filling your cart—Mal and Alex debate if it’s a smart move or a sneaky upsell trap.

    23 min
  5. JAN 13

    Sendle Collapses, Returns Crack Down & Brands Lose Focus

    The Trust Reckoning: Platforms, Partnerships & the Cost of Playing It Safe 2026 has barely started and ecommerce is already flashing warning signs. In the first episode of the year, Mal Chia and Alex Ross unpack a week of stories that perfectly capture the state of modern retail: trust under strain, platforms asserting power, partners disappearing overnight, and brands being forced to confront the true cost of growth-at-all-costs thinking. What’s becoming clear is that many of the “easy wins” that fuelled the last decade of ecommerce are being rolled back. Free returns are being restricted. Advertising costs keep climbing. Scam stores are multiplying. And the risk of relying too heavily on any single platform, partner, or tactic is now painfully real. This episode connects the dots between short-term decisions and long-term consequences — and why focus, authenticity, and discipline are emerging as the real competitive advantages in 2026. ⚡ Topics Covered Mecca selling expired makeup A rare operational slip from Mecca shows how quickly trust can be tested in a social-first outrage cycle. Bondi tragedy profiteering & fake ecommerce stores Scam retailers exploiting a national tragedy highlight the growing erosion of consumer trust online. ASOS introduces return visibility and caps free returns ASOS signals the end of free returns as a growth hack and a return to margin discipline. Wrangler, Lee & Riders pause Australian operations The quiet exit of mid-market denim brands reinforces how dangerous “middle-of-the-road” positioning has become. Meta locks 330,000 under-16 accounts Meta begins enforcing youth restrictions, adding volatility for advertisers reliant on scale. Sendle shuts down after PE fund freeze The sudden collapse of Sendle exposes the hidden platform and partner risk retailers often ignore. Rhode launches in Australia via Mecca Rhode shows how authenticity and pent-up demand can outperform rushed expansion. Focus vs discount dependency Brands like Costco and Levi Strauss & Co. prove that clarity beats constant discounting.

    23 min
  6. 12/23/2025

    Year In Review: Why Retail Broke in 2025 (And What Actually Caused It)

    This wasn’t a normal year in retail. It was a stress test. In this solo episode, Mal breaks down the five forces that quietly reshaped retail and ecommerce this year — and why so many brands struggled at the same time. This isn’t a recap of headlines. It’s a post-mortem of business models that only worked when conditions were perfect. Starting with the most visible consumer shifts and counting down to the most structural force underneath it all, Mal unpacks why weak retail models stopped being subsidised — and what actually separated the brands that survived from the ones that didn’t. 🔢 What’s covered in this episode: #5 — Cheap China Reset Consumer Value How platforms like Shein and Temu didn’t just steal share — they rewired how consumers think about price, value, and waiting. #4 — AI Broke Trust Before It Created Advantage The rise of scam stores, fake creatives, and chargebacks — and why AI punished brands without taste, judgment, or governance. #3 — Retail Darwinism: Mosaic vs Labubu Two very different failures, same lesson. • Mosaic Brands: legacy retail collapsing under debt, malls, and irrelevance • Labubu via Pop Mart: hype, virality, and scarcity with no durability #2 — The Death of the DTC Fairytale Why brands rushed into stores, marketplaces, and wholesale — not for growth, but for survival. #1 — US Tariffs: The Real Story Beneath Everything The invisible structural force that exposed fragile economics, crushed mid-market margins, and made everything feel harder at once.

    24 min
  7. 12/18/2025

    When Sales Spike but Brands Struggle: The New Reality of Ecommerce

    Black Friday has officially become Australia’s retail Super Bowl — but is that actually a good thing? In Episode 118, Mal and Alex unpack Australia Post’s biggest day ever ($1.5 billion in a single hit), why activewear keeps winning the sales race, and what it means when demand gets squeezed into just a few frantic days a year. From supermarkets racing for last-mile convenience to Lululemon’s very public identity wobble, this episode is a sharp end-of-year reality check for Ecommerce brands heading into 2026.  In this episode, we cover: Australia Post’s busiest day ever and what $1.5B in Black Friday spend signals for the market Why demand is concentrating into fewer days — and why that’s risky for cash flow Activewear’s continued rise (and why promotions are doing the heavy lifting) Woolworths, Coles and the battle for instant delivery via DoorDash and Uber Eats How convenience shopping is quietly reshaping consumer behaviour (and budgets) Lululemon’s CEO exit, founder criticism and the fight to stay culturally relevant Why “playing it safe” can slowly kill a once-iconic brand Australian fashion retailers slashing inventory by up to 60% — smart reset or overcorrection? Practical advice on stock forecasting, supplier negotiation and protecting cash flow Why 2026 could be a healthier year — if brands don’t forget how to take risks Key takeaway: Growth isn’t just about selling more during peak — it’s about staying relevant, managing cash wisely, and giving customers a reason to come back the other 360 days of the year.

    20 min

About

🎙️ This Week in Ecommerce is your weekly download on the headlines shaping Australian retail. Hosted by industry legend Mal Chia and rising star Alex Ross, each episode dives into the biggest stories—from billion-dollar deals to platform updates, policy shifts, and consumer trends. Sharp insights, no fluff, and plenty of honest takes. New episodes every Wednesday. Powered by Ecom Nation.

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