Thoughts From The Greenhouse

Brick City Greenhouse
  • 5.0 (1)
  • MARKETING
  • UPDATED MONTHLY

In Thoughts from the Greenhouse, seasoned pharmaceutical agency professionals offer insights about how pharma and biotech marketers can maximize their marketing and advertising efforts. Brick City Greenhouse’s partners bring over 60 years of combined experience to the table, along with the knowledge they have gained through their decades of teaming up with a vast array of healthcare brands. Fred and Renee offer the benefit of their experiences in agencies both big and small, as they present practical ideas and useful tips that marketers can use to launch new brands, maximize existing products and organizations, and enhance their own careers.

Episodes

  1. 10/27/2025

    How Self-Awareness and Curiosity Build Real Confidence: Insights from an Executive Coach

    In our latest episode, Renée Wills sits down with executive coach Diana Galer, President of Galer Coaching for Excellence, to explore the critical role of confidence in personal and professional growth. Drawing on Diana’s deep experience in both pharmaceuticals and executive coaching, they break down the factors that build—and undermine—confidence, share simple self-coaching strategies, and discuss actionable ways to challenge limiting beliefs at work.   Get actionable advice from an executive coach on overcoming limiting beliefs and stepping into your full potential.  Understanding the deeper meaning of confidence beyond capability  Identifying and challenging limiting beliefs that undermine confidence  Using self-awareness and curiosity to shift negative self-talk  Strategies to break free from perfectionism and unhealthy comparisons  Practical questions and reflections to cultivate a more hopeful, empowered mindset  Tune in for practical insights to help you (and your team) thrive!

    28 min

  2. 06/05/2025

    Partnering with Sales to Fuel Omnichannel Engagement

    In this episode of Thoughts from the Greenhouse, host Renée Wills (Co-Founder and Client Lead at Brick City Greenhouse) is joined by our SVP of Omnichannel Marketing, Todd Greene, along with special guest Mehrnaz Campbell, founder and CEO of Cheemia and author of The Omni Advantage: Accelerating the Behavioural Change with Omnichannel in Pharma Sales Engagement to discuss how pharma organizations can accelerate omnichannel behavioral change by truly partnering with their sales teams.   Whether you’re in marketing or sales, this conversation will give you practical insights to boost engagement and impact.  Here’s what you’ll learn:  Why sales teams often don’t use new marketing programs, materials, or tech—and how to fix this mindset  The critical importance of relevance and co-creation in content development How to close the digital gap and drive measurable revenue growth through better omni (not just channel) strategies  How to use mindset shifts and training tips to empower sales reps and ease the adoption of new digital tools  The value of empathy, feedback loops, and keeping things simple for real collaboration and results  Don’t miss this candid and actionable episode—perfect for pharma marketers and field teams looking to win in today’s hybrid world!

    42 min

  3. 04/06/2025

    Planning Strategic Career Moves in Healthcare Marketing

    In this episode of Thoughts from the Greenhouse, we dive into career growth journeys within the healthcare marketing industry. Renée Wills, BCG Co-Founder and Client Lead, hosts an engaging discussion with two seasoned marketing professionals: Cassidy Crook, Head of US HCP Marketing at Calliditas Therapeutics, and Patrick Aldworth, Head of Marketing Strategy at Motivv Health Studios.  Explore the diverse paths these industry leaders have taken, as they each share personal stories and insights about switching roles, navigating corporate cultures, and the lessons they’ve learned from their unique career trajectories. From moving between pharmaceutical marketing and advertising roles to understanding how company culture and structure influence your work, our guests shed light on important considerations for career advancement.  Whether you're contemplating your next career move or seeking advice on how to make a transition between industries, this episode provides valuable perspectives on maintaining a dynamic and fulfilling career in healthcare marketing.  Join us for a thoughtful discussion on career growth and finding your fit in the ever-evolving landscape of healthcare marketing. Tune in now on all major platforms, including YouTube, Apple Podcasts, Spotify, Amazon Audible, and iHeart Radio!

    24 min

  4. 11/25/2024

    Leveraging Personal Branding to Power Your Career

    In Episode 7 of Thoughts from the Greenhouse, we dig into the transformative power of personal branding and how it can fuel your career growth. We are thrilled to have Sandra Graham-Mason, Senior Director of Oncology Marketing at Regeneron, and Renée Green, SVP Group Client Lead at Brick City Greenhouse, join our Co-Founder, Renée Wills, for this enlightening discussion.  Personal branding goes beyond professional expertise—it encapsulates the unique blend of skills and values that define who we are. This episode explores how self-reflection and authenticity are crucial in discovering and nurturing your personal brand, especially in leadership roles. Sandra, Renée, and Renée share invaluable insights into how staying true to oneself can have a lasting impact both professionally and personally.  Additionally, the conversation touches on overcoming workplace pressures that may conflict with your personal values, and the importance of blending personal and professional identities, especially in today’s hybrid work environment. They also discuss the necessity of continual evolution and self-improvement to remain relevant and effective in your career.  Don’t miss this inspiring conversation—like, follow, and subscribe to stay updated on more valuable tips for healthcare marketers!

    27 min

  5. 09/09/2024

    Navigating Career Evolution in a Hybrid World: Insights from Healthcare Marketing Leaders

    In this episode of Thoughts from the Greenhouse, we explore navigating career evolution in today's hybrid work environment. Dana Smith from Calliditas Therapeutics joins Brick City Greenhouse leaders Renée Wills and Renée Green to discuss the benefits, challenges, and tips for advancing your healthcare marketing career in a remote or hybrid setting.

    25 min

  6. 08/28/2024

    Omnichannel First Steps for Marketers at Any Stage

    Tune in to Thoughts from the Greenhouse, Episode 5, as Todd Greene, SVP, Omnichannel Marketing at Brick City Greenhouse, illustrates what makes omnichannel such an agile approach to healthcare marketing. BCG co-founders, Renée Wills and Fred Kinch, join the conversation to reflect on their experiences using omnichannel marketing in pharmaceutical advertising. Todd breaks down the practical significance of omnichannel (what it means exactly and how it differs from multichannel marketing). He offers insight and tips for best practices when employing an omnichannel methodology, and delivers valuable examples for marketers who are interested in pursuing an omnichannel approach at any stage. Be sure to watch Thoughts from the Greenhouse, Episode 5, to expand your knowledge of omnichannel marketing, and how you can make it work for you.

    27 min

  7. 08/28/2024

    What to Consider When Considering an Agency (for Your First Pharma Launch)

    In Episode 4 of "Thoughts from the Greenhouse", we explore key considerations for startup pharmaceutical companies when choosing an advertising agency for the first time. Brick City Greenhouse SVP, Client Lead Renée Green joins two of our co-founders, Renée Wills and Fred Kinch, to discuss. As startup biotech and pharma companies approach their first product launch, they transition from primarily research & development organizations into more commercial companies. It is essential they select an advertising agency that understands the process of commercializing, as well as the multiple audiences with which a newly formed commercial entity needs to communicate. The marketing needs of a startup company can be more intricate than those of a larger, more established pharma company, and it is important to engage an agency that has a deep knowledge of those needs. The right agency partner understands that commercializing for the first time poses numerous challenges, and that success depends on remaining efficient and flexible regarding budget, workflow, and beyond. Tune in to Episode 4 for more tips about selecting an advertising agency for a first-time pharma launch.

    24 min

  8. 08/28/2024

    Let Creativity Flow: How to Get Excellent Creative Work from Your Pharma Marketing Agency

    Episode 3 of Thoughts from the Greenhouse (TFG) focuses on how pharma and biotech marketers can get the best creative work from their agencies. Fred Kinch, Ashley Schofield, and Renée Wills walk through the creative process, from creating briefs to creative reviews to concept testing and beyond. An excellent creative brief starts this process off with a bang. This step is the best opportunity to make sure you, as a marketer, and your agency have a meeting of the minds about the direction of the campaign. Your agency should understand that the creative process is collaborative and iterative, and they should welcome your engagement with concepts during creative reviews. Creatives value your careful consideration and straightforward feedback. Working closely with creative agency partners allows the potential for amazing creative output. Tune into TFG Episode 3 for more tips and examples about how to help inspire strong creative work that supports your marketing goals.

    37 min

  9. 08/28/2024

    Shine Bright (Like a Diamond). And Other Ways Your Agency Can Boost Your Marketing Career

    Who do you turn to when you need honest advice and unwavering support? In Episode 2 of the Thoughts from the Greenhouse video series, “How the Right Agency Can Make Marketers Shine,” BCG co-founders discuss just how valuable a truly excellent relationship with your agency can be. Ashley Schofield, Fred Kinch, and Renée Wills understand that a marketer-agency relationship should be a true partnership built on trust, mutual respect, and comfort. Like any strong partnership, they can bring out the best in each other. Agencies often bring a plethora of marketing experience to the table and can help navigate the brand launch processes, the political landscape of the pharma company, and changes in marketing strategies – all while offering the support to allow the marketers to meet their goals and shine their brightest. An agency is in the unique position to understand what upper management-level pharma executives will value when communicating with their marketers. The relationship with an agency can go beyond merely transactional details, to delve into the ideal ways for marketers to gain the recognition they deserve for their hard work and success. Cultivating the partnership between agency and marketer can be instrumental in building a successful career. As Renee Wills says, “The more you feed it, the more it grows.”

    16 min

  10. 08/28/2024

    Is Your Ad Agency Wasting Your Money?

    In this inaugural video from the Thoughts from the Greenhouse YouTube series, pharma brand managers and biotech marketers hear from the three co-founders of MedAdNews’ Agency of the Year, Brick City Greenhouse. The focus is on maximizing budget with your agency, and includes topics like: - How constraints and guardrails can actually unleash creativity! - Locking down the manuscript phase can save thousands of dollars. - Choosing your agency billing type. - Communications and trust are at the core of predictable costs. - Should agencies charge you for their own mistakes? - Are you obligated to include the entire agency-chosen staff on your account? - After-hours requests can sneak up on you   And much more.   Join Fred Kinch, co-founder and Content Lead, Ashley Schofield, co-founder and Art Lead, and Renee Wills, co-founder and Account Lead, as they guide you through insider tips to pharma brand managers, and expose behind-the-scenes secrets to effectively working with agencies.

    24 min
  • 10 Episodes

Ratings & Reviews

About

In Thoughts from the Greenhouse, seasoned pharmaceutical agency professionals offer insights about how pharma and biotech marketers can maximize their marketing and advertising efforts. Brick City Greenhouse’s partners bring over 60 years of combined experience to the table, along with the knowledge they have gained through their decades of teaming up with a vast array of healthcare brands. Fred and Renee offer the benefit of their experiences in agencies both big and small, as they present practical ideas and useful tips that marketers can use to launch new brands, maximize existing products and organizations, and enhance their own careers.

Information

  • Creator
    Brick City Greenhouse
  • Years Active
    2024 - 2025
  • Episodes
    10
  • Rating
    Clean
  • Copyright
    © Copyright 2024 All rights reserved.
  • Show Website
    Thoughts From The Greenhouse