17 episodes

Week-over-week, join Andrew Faris — CEO of 4x400 — where he shares the real-life numbers, struggles, and everything in between when running multiple ecommerce businesses.

4x400 is an ecommerce holding company that acquires, launches, and grows DTC brands (owned by Common Thread Collective). That means you’ll get to go behind the scenes into the raw truths. Even if it sounds crazy, this is the unpolished story: from failures to successes, from “the high highs to the low lows.” Let’s take this journey together.

Ecommerce Playbook: Numbers, Struggles & Growth Common Thread Collective

    • Business
    • 5.0, 24 Ratings

Week-over-week, join Andrew Faris — CEO of 4x400 — where he shares the real-life numbers, struggles, and everything in between when running multiple ecommerce businesses.

4x400 is an ecommerce holding company that acquires, launches, and grows DTC brands (owned by Common Thread Collective). That means you’ll get to go behind the scenes into the raw truths. Even if it sounds crazy, this is the unpolished story: from failures to successes, from “the high highs to the low lows.” Let’s take this journey together.

    Stop Running Small Tests (Episode 15)

    Stop Running Small Tests (Episode 15)

    There’s big business opportunities in front of you if you stop with the small stuff.

    How big? Well, let’s just put it this way: our brand Slick Products had one of it’s highest revenue days ever this past weekend…

    … and on today’s episode we’ll tell you exactly how we did it.

    • 17 min
    The ONE Thing We Have To Do To Win For 31 Bits (Episode 14)

    The ONE Thing We Have To Do To Win For 31 Bits (Episode 14)

    Fresh off of the new acquisition of ethical fashion brand, 31 Bits, into the 4x400 portfolio – we talk about the ONE metric that will determine our destiny with the brand. We could either get this right, or get it really wrong. Listen now.

    • 19 min
    Bonus Episode: Why 31 Bits Chose 4x400

    Bonus Episode: Why 31 Bits Chose 4x400

    Bonus Episode! Host, Andrew Faris interviews the founders of newly acquired brand, 31 Bits.

    • 51 min
    We Acquired A Brand (And We're Telling You Everything About It) – Episode 13

    We Acquired A Brand (And We're Telling You Everything About It) – Episode 13

    From founder story to the future, we cover all things brand acquisition today as we add a new business to the 4x400 ecosystem.

    + Special guest, Taylor Holiday, CEO of Common Thread Collective.

    • 43 min
    Should We Buy 6x The Inventory We Bought A Month Ago? (Episode 12)

    Should We Buy 6x The Inventory We Bought A Month Ago? (Episode 12)

    Today on the Ecommerce Playbook Podcast, we talk about one of our brands that’s finding remarkable success in the age of coronavirus, the exact tactics we used to double it’s ad performance, the implications of it on our cash system…

    … And why that is absolutely terrifying. Seriously, the implications of it on the rest of our business are straight-up scary.

    So (as always), here’s the real numbers, struggles and growth behind our business.

    • 15 min
    How Much Inventory Should We Buy In A Moment Like This? (Episode 11)

    How Much Inventory Should We Buy In A Moment Like This? (Episode 11)

    Today we're talking about the challenge of success. In particular, the challenge of figuring out inventory buying vetted against performance.

    • 14 min

Customer Reviews

5.0 out of 5
24 Ratings

24 Ratings

Milleniaire ,

The podcast I’ve been looking for

When I first started learning about business I read all the usual books, listened to podcasts and read the blogs. The problem with conventional content is that it is shared in hindsight. It’s easy to craft a linear narrative when you know the future.

But...

Real life doesn’t work that way. People make decisions with limited information not knowing if they will work. Sometimes they change their mind. It’s rare when things go exactly as planned. I desperately wanted to hear someone share their entrepreneurial story in real time. I wanted to know why they made certain decisions in the context of that moment.

This is it. There’s more vulnerability in the first episode than I expected, especially when he shared the numbers. Thank you for your bravery and transparency. This is what I’ve been looking for.

projectcinco ,

Change makers

This podcast is a reflection of the Common Thread Collective corporate culture that promotes innovation, creativity, and dream attainment. It is a great way to listen and learn to some of the most influential individuals in the game. Make sure to take notes and take action.

John Only ,

JV is all in the Threading The Needle

A very unique and authentic look into the world of e-commerce and digital marketing at CTC! I have been subscribed for the last year or two, every episode simultaneously entertains and educates! If you're looking to grow your eCommerce business, this is an authentic look inside of a great company!

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