Crack It In An Hour

Significant Industries Inc.
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  • 一周一更

Welcome to the only podcast that tries to crack a problem facing the world—from the audacious to the ridiculous— in exactly one hour. From “How do we make aerobics a thing again?” to “How can we make aging more fun?”, Jesse, Simon and Romain—co-founders of Significant—take on a different problem and dive deep into a conversation about how they would or could go about fixing it. One problem, once a week, one hour to crack it.

  1. 19小时前

    Crack It Quick | Male loneliness — ft. Maria Galleriu, 72andSunny

    Maria Galleriu from 72andSunny joins the crew live from Cannes (at the PayPal Ad Studio) and drops a heavy one on the table: the male loneliness epidemic. She comes armed with stats — men with zero close friends have shot up over the decades — and a thesis she's very happy to needle Romain with: women are just better at this. From there it gets real. The gang digs into why male friendships fall apart (they're shoulder-to-shoulder and activity-based, so when the activity ends, so does the friendship), whether you can actually teach boys to say "I love you," and Simon's golden rule of just being a good hang. Ideas fly: hikes as the ultimate vulnerability hack, reframing "friendship-maxing" as a longevity flex, and bringing back the PSA to remind people friendship matters. Maria closes with a genuinely moving story about her Romanian immigrant dad that gives everyone goosebumps. Did they crack it? Not even close — and everyone agreed it needs a full hour. Check it out!

    25 分钟

  2. 4天前

    Crack It Quick | Financial literacy — ft. Gareth Kay, Coinbase

    Crack It on the Croisette continues at Cannes Lions, live from the PayPal Ads Studio — and this time the challenge comes from guest Gareth Kay of Coinbase. His question: how do you make financial literacy not suck? Three quarters of Americans fail basic financial literacy tests, yet most financial education is dull enough to guarantee nobody pays attention. The crew quickly agrees the real problem isn't the tools — it's everything around them. Jesse argues that culture talks "money" while brands keep talking "finance," and money is the version that's actually cool, cultural, and fun. Romain digs into the trust gap (everyone teaching this is trying to sell you something) and the money taboo that runs even deeper outside the US. Simon zeroes in on the cultural stigma you have to clear before the conversation can even start. Plus: why your dad is a terrible financial advisor, the competitive instinct that keeps us all quiet, a gloriously f****d-up Meta glasses idea, and the case for handing this whole job to comedians. Did they crack it? Call it progress — which, for a systemic issue in 20 minutes, might be the honest win. Check it out!

    23 分钟

  3. 6天前

    Crack It Quick | Aging out — ft. Kirsten Rutherford, Doordash

    Crack It heads to the Croisette in Cannes for a fast 20 minutes at the PayPal Ads Studio — and this time the challenge comes from guest Kirsten Rutherford, Executive Creative Director at DoorDash and self-described 47-year-old rave bunny who's usually the oldest person on the dance floor by about 25 years. Her question: how do we stop people aging out of the things they love? What follows is part tactical, part philosophical. Kirsten makes the case that clubs are leaving money on the table — literally — by only offering $5,000 bottle service when all she wants is a seat and a place to spend on drinks. Jesse goes after the sneaky vocabulary of "I'm too old for that" (and the mysterious groan everyone starts doing when they stand up), Simon confesses he's over-curated himself down to one or two shows a year, and Romain owns up to saying "I'm too old for this" way too often. Plus: French boulangerie morning raves, no-phone clubs, 30-and-up pizza parties, and a callback to the very first Crack It episode about bringing back aerobics. Did they crack it? Let's call it "ish" — possibly to be continued. Check it out!

    23 分钟

  4. 6月23日

    Why don't people celebrate their birthday?

    In a society where we’re not having enough fun, birthdays feel like a layup. They come around every year, they’re personal, they’re a reason to get together and celebrate someone you care about. So why do so many of us act like they’re no big deal? In this episode Simon, Maria Van Buskirk and Biz Anderson dig into why birthdays can make people uncomfortable, why we don’t like talking about ourselves and why we still secretly want people to make a fuss. From the pressure of planning to the fear of seeming self-involved, the group tries to crack what’s getting in the way of bigger, better birthdays. Give it a listen!

    1 小时 2 分钟

  5. 6月16日

    How do we improve networking?

    Networking is responsible for countless jobs, partnerships, friendships, and business opportunities. It’s also one of the most universally disliked activities in professional life. Why does something so valuable feel so terrible? Ahead of their first trip to Cannes Lions, Jesse, Simon, and Romain attempt to redesign networking from the ground up: from debate-club panels and no-phoned allowed hot-take sessions to banning the question “What do you do?” Can they crack networking in an hour?

    1 小时 2 分钟

  6. 6月9日

    What happened to dressing up?

    The global athleisure market is on its way to $900 billion. Formal wear? About $4 billion. Comfort won. But at what cost? This week, Romain brings the problem: how do you get people to dress up again? What starts as a data drop (enclothed cognition, productivity hits, one in twelve remote workers in pajamas every single day) turns into a deeper conversation about confidence, identity, and why "formal wear" might just be the worst two words in fashion. Simon's plotting a suit phase. Jesse won't budge (but she has found a jacket with beaded Minions on it). And somewhere between rebranding formal wear as "intelligent wear," the case for fashion-as-rebellion, and a truly compelling argument for wearing a cane in Cannes, the crew lands on something worth cracking: what does formal wear look like when it actually starts a conversation?Check it out!

    1 小时 2 分钟

  7. 6月2日

    Don't be tardy for the party!...Or maybe do.

    Being late seems like one of those small everyday annoyances, but it turns out there’s a lot more going on under the surface. On this episode Simon brings the topic of lateness to Romain and Biz, and the gang gets into the strange ripple effects of people not showing up on time. When is being late understandable? When is it unacceptable? Why does it bother us so much? And what would it actually take to make people stop doing it? A surprisingly big conversation about a seemingly small problem. Check it out!

    1 小时 4 分钟

  8. 5月26日

    3 Problems: Cooking, email and plane boarding.

    We're back with only our second-ever lightning round — three hosts, three problems, 20 minutes each. Nobody knows what's coming.Jesse kicks things off asking why we can't get more people to start cooking. Romain admits cooking stresses him out (it's the time pressure, not the talent), Simon reveals a rampant cocaine addiction — which, for the record, is just Romain mishearing "cooking" — and we land on a surprisingly solid framework: ditch the perfectionism, remove the steps you hate, and just make the one-pot meal.Then Romain brings the problem that literally started this whole podcast — the one we've been sitting on since a cold, wet night in Boston in January 2025. Why has nobody solved plane boarding? We go deep on window-to-aisle loading, the overhead bin chaos nobody enforces, why Southwest actually had it right all along, and Jesse's bold pitch to give everyone a boarding score.Simon closes it out with a big one: fixing email. Is it even fixable, or is it just a war of agents vs. agents from here on out? We pitch important.com, mailer.com, and garbage.com as the holy trinity of a better inbox — and somehow that feels like the most reasonable solution we've heard anywhere.Check it out!

    1 小时 2 分钟
查看全部 64 集

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关于

Welcome to the only podcast that tries to crack a problem facing the world—from the audacious to the ridiculous— in exactly one hour. From “How do we make aerobics a thing again?” to “How can we make aging more fun?”, Jesse, Simon and Romain—co-founders of Significant—take on a different problem and dive deep into a conversation about how they would or could go about fixing it. One problem, once a week, one hour to crack it.

信息

  • 创作者
    Significant Industries Inc.
  • 活跃年份
    2025年 - 2026年
  • 单集
    64
  • 分级
    儿童不宜
  • 版权
    ©2025 Significant Industries Inc.
  • 节目网站
    Crack It In An Hour

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