Three Steps to Creating Better Content by Utilizing Your Social Media Analytics

Brands often underutilize their social media analytics when making decisions about their content strategy.

However, analytics can provide more valuable information than you realize about your potential customers and the type of content they want to see more of.

Because when you know not only WHAT content your customers like but WHY they like that content, you can easily create similar types of content.

Social media analytics give you a quick and easy path to find out the WHY portion, as long as you know what to look for in your analytics.

On this episode, we covered:

• The three-step process we use with clients to analyze their social media each month

• What metrics (like comments, shares, impressions) to track based on your social media goals

• How your analytics provide insights into what kind of content performs best

• How to improve your content based on your analytics

Missed a great quote you wanted to write down earlier? Skip to the section you’re searching for instantly:

00:00 Understanding Social Media Metrics: The Basics

01:10 Step 1 - Choosing the Right Metrics for Your Goals

05:14 Step 2 - Defining Success Using Individual Posts’ Metrics

08:07 Recap of Steps 1 and 2

09:06 Step 3 - Implementing Insights for Future Success

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