49 episodes

If you are a leader in architectural and design sales who wants to be an innovator in the future of the interior design industry then the Thrive In Design Podcast is for you! Join your host, Nicole Lashae Ben, a Design Strategist and Innovation Enthusiast, as she shares her expertise, as well as interview experts who will provide insight on dominating the market through shifting demands and creating digital experiences that keep designers engaged with your brand. Each week, she’ll share inspirational content that will guide you to exceed revenue goals for your interior product company while also creating a lasting impact on the built environment.

Thrive In Design Thrive In Design

    • Arts
    • 5.0 • 16 Ratings

If you are a leader in architectural and design sales who wants to be an innovator in the future of the interior design industry then the Thrive In Design Podcast is for you! Join your host, Nicole Lashae Ben, a Design Strategist and Innovation Enthusiast, as she shares her expertise, as well as interview experts who will provide insight on dominating the market through shifting demands and creating digital experiences that keep designers engaged with your brand. Each week, she’ll share inspirational content that will guide you to exceed revenue goals for your interior product company while also creating a lasting impact on the built environment.

    S5, E12: Maximize Your Brand Presence in a Design Firm's Library

    S5, E12: Maximize Your Brand Presence in a Design Firm's Library

    In this episode, your host, Nicole, shares more about storytelling, the importance of design firms’ library presence, and how to effectively leverage printed marketing materials to create a compelling brand narrative that leaves a lasting impression in the minds of your target audience. We will also discuss how to include a digital experience into your brand presence of a library.

    • 16 min
    S5, E11: Unveiling the Power of Personal Branding for A&D Sales Reps with Stephanie Schwab

    S5, E11: Unveiling the Power of Personal Branding for A&D Sales Reps with Stephanie Schwab

    Building a personal brand online empowers you to stand out in a crowded digital landscape, cultivate meaningful connections, and unlock new opportunities for business, growth, and success. An online presence is essential in today’s digital landscape, and Stephanie Schwab, CEO of Crackerjack Marketing, offers invaluable guidance on navigating this dynamic terrain.

    • 24 min
    S5, E10: Elevating Your Interior Product Presentations: Tactical Approaches for Success

    S5, E10: Elevating Your Interior Product Presentations: Tactical Approaches for Success

    In today’s dynamic design landscape, investing in the revamp of product presentations is not just beneficial—it’s imperative for companies looking to thrive and succeed in the industry. Nicole will share practical tips for improving your product presentations in this episode. She will discuss how you can use ChatGPT to generate various online and offline product presentation ideas. However, it is important to use these ideas cautiously because they are generic. You will need to adapt them to fit your business’s specific needs. Thrive In Design is available to help you if you are struggling with strategies.

    • 20 min
    S5, E9: 4 Signs Interior Product Companies Need Help with Brand Storytelling

    S5, E9: 4 Signs Interior Product Companies Need Help with Brand Storytelling

    When an interior product brand works with Thrive In Design, they often come with the same question: ”How can I make my brand story cohesive across platforms and have an online and offline strategy?” It’s important to emphasize the significance of having a consistent brand story across various platforms. Companies need to understand that their brand expansion is directly correlated to telling a consistent story and the experience a designer has with their interior product brand.

    • 25 min
    S5, E8: Elevate and Master Your Narrative to Boost Revenue with Ericka Saurit

    S5, E8: Elevate and Master Your Narrative to Boost Revenue with Ericka Saurit

    Ericka Saurit, who joins us in today’s episode, emphasizes the power of storytelling in building a brand. She highlights that you must clearly explain your offer and consistently tell your clients why they should choose you over others. In this episode, you will learn the strategies and skills that make your story stand out and emotionally connect with clients.

    • 47 min
    S5, E7: Crafting Your Brand Story: The Power of Storytelling

    S5, E7: Crafting Your Brand Story: The Power of Storytelling

    What is the story behind your interior product brand, and do you know why it is important to your audience? Every brand has a story to tell, and understanding and articulating your brand story is crucial for connecting with your audience on a deeper level.

    • 28 min

Customer Reviews

5.0 out of 5
16 Ratings

16 Ratings

Wingnut4772 ,

Nicole Knows Her Stuff!

Terroir and knowledgeable host. Highly recommend!
- Darla Powell

Dnhen ,

Just awesome.

Please keep it coming.

ApostleT. ,

The design industry rules the world!

I truly believe that the “Thrive in Design “ podcast is exactly what the design world needs to propel to the next level. It’s cutting edge and loaded with solutions to help the design industry do what they do best, ‘rule the world!’

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