Thrive Through Marketing Jessica Thiefels

The men’s mental health space is a growing niche and Owen shares with us some of the ways he’s built his organization, EVRYMAN, through organic marketing. Tune in for some thoughts on the impact of referral marketing and getting your messaging right.
Meet Owen
Owen March is the founder of EVRYMAN and for more than 40 years, he has explored and developed programs that bring together mindfulness, somatic psychotherapy, and the science of emotional physiology. His post-grad training began in the late 1970s when he completed Ron Kurtz’s, the founder of Hakomi Therapy’s first professional training. He went on to co-teach with Ron for companies such as IBM. Peter Levine, Ph.D., the developer of Somatic Experience, the first somatic-based therapy for PTSD, was Owen’s next teacher. His interest in how to use the unconscious mind to produce lasting change got him an invitation to apprentice with Milton Erickson, MD. 
Connect: Instagram | Website | Facebook
Meet your host, Jessica
Jessica is the founder and CEO of Echeveria Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health champions through authentic and intentional content strategy. 
Connect: Echeveria Organic | Instagram | LinkedIn

There’s always a new trending topic in mental wellness but how do you thoughtfully and effectively integrate that into your content? That’s what Christine shares with us on this episode. While she leads the in-app content strategy for Aura, her insights are very important for those of us creating content for organic marketing channels like mail, social media, and blog.
Tune in for strategies on how to tap into those trends, make sense of them for your brand, and decide what to jump on and what to let pass.
Meet Christine Mangum
Christine Mangum is the Head of Content Strategy & Coach Manager at Aura Health and also a mental health counselor running her own private practice.
Connect: Aura Health Instagram | Aura Health Facebook Group | LinkedIn
Meet your host, Jessica
Jessica is the founder and CEO of Echeveria Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health champions through authentic and intentional content strategy. 
Connect: Echeveria Organic | Instagram | LinkedIn

Jason is the perfect example of someone who talks the talk and walks the walk—and that comes through in his approach to organic marketing. Tune in as we talk about how he taps into the community to create content that resonates and connects with their audience and why this is so important in the eating disorder recovery space.
Meet Jason
Jason Wood turned his battle with orthorexia into a mission to break the stigma around men’s mental health by publishing his memoir Starving for Survival. He is proud to serve on the board for two eating disorder recovery organizations, Running in Silence and SoulPaws Recovery Project. Jason is the Marketing and Communications Manager at ANAD and facilitates the organization’s new men’s peer support group. Through speaking engagements, his writing, and his work, Jason strives to start an important conversation that encourages everyone--especially men--to speak up, share their stories, and get the help they deserve. 
Connect: Orthorexia Bites | Instagram | LinkedIn
Meet your host, Jessica
Jessica is the founder and CEO of Echeveria Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health champions through authentic and intentional content strategy. 
Connect: Echeveria Organic | Instagram | LinkedIn

In a world of short attention spans, which content reigns supreme? Fara and I dig into the merits of both long- and short-form content, how to decide which one to use, and how one can support the other. 
Meet Fara
Fara Rosenzweig, Head of Content Marketing at WorkRamp and Founder of The Content Coach—and brings over 20 years of content experience. Her love for storytelling has earned her an Emmy Award, and she's been featured in many publications. When not wordsmithing or talking about learning and development, you'll find her globe-trotting while logging miles for her next half marathon.
Connect: LinkedIn
Meet your host, Jessica
Jessica is the founder and CEO of Echeveria Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health champions through authentic and intentional content strategy. 
Connect: Echeveria Organic | Instagram | LinkedIn

Expedite your results, work within your budget and SO much more by outsourcing your marketing needs—whether you're replacing your entire team or just focusing on a specific aspect of your strategy. You may have thought about some of these benefits, but there are a few I bet you haven't, so tune in if you're thinking about whether or not to outsource.
Here's the blog post mentioned in the episode.
JessicaThiefels.com | Instagram | LinkedIn

How does content actually support the bottom line and lead to conversion?
The data shows that content marketing can be a valuable sales tool for both B2B and B2C organizations. CMI’s 2023 report found that 67 percent of B2B marketers and 63 percent of B2C marketers report that content marketing generates demand and leads.
We know it works, but here’s where it gets a little complicated. It only works when it’s done right.  Here's how to get it right—and what's possible when you do.
Read the blog post: How Content Marketing Drives Sales for Your Mental Wellness Business
JessicaThiefels.com | Instagram | LinkedIn