Ticket Playbook

Ticket Playbook
  • 5.0 (1)
  • BUSINESS
  • UPDATED SEMIWEEKLY

Ticket sales news, ideas, and best practices. Based on TicketPlaybook.com where you can browse all content.

Episodes

  1. 09/23/2025

    Holiday Promotions (Discussion Session)

    In this session, recorded on September 23, 2025, we discussed themed offers, flash sales, gifting, and bundling. It’s never too early to start planning for the holidays.

    25 min

  2. 09/02/2025

    Back to School (Discussion Session)

    In this session, recorded on August 19, 2025, we discuss all things schools! Performance groups, fundraisers, sports teams, assemblies, and more!

    28 min

  3. 08/02/2025

    Buyer Benefits (Discussion Session)

    In this session, recorded on July 15, 2025, we explore what perks, programs, and surprises really keep season ticket members, group leaders, and fans coming back for more.

    33 min

  4. 06/30/2025

    Theme Nights (Discussion Session)

    In this session, recorded on June 18, 2025, we explore the gamut of theme nights, from Grateful Dead to Bark at the Park and Hello Kitty takeovers. Learn how teams move the needle on revenue and fan engagement.

    59 min

  5. 05/15/2025

    Unique Ticket Packs (Discussion Session)

    In this session, recorded on May 14, 2025, we discussed how teams are creating unique ticket packages that allow flexibility, drive revenue, and boost attendance.

    29 min

  6. 04/28/2025

    Flash Sales (Discussion Session)

    In this session, recorded on April 8, 2025, we discussed how flash sales and timed offers can create urgency and drive sales results.

    29 min

  7. 03/12/2025

    Dive Into the Data (Discussion Session)

    In this session, recorded on March 12, 2025, we discussed best practices on how to collect and leverage data from your promotions to drive sales.

    32 min

  8. 02/12/2025

    Gamifying Your Groups (Discussion Session)

    In this session, recorded on February 12, 2025, we discussed gamifying your groups. We went through ideas and tactics to inspire competition and urgency among your groups, resulting in higher sales.

    35 min

  9. 01/20/2025

    Creating a Winning Ticketing Strategy (Discussion Session)

    In this session, recorded on January 14, 2025, we outlined actionable tips on how to create a winning ticketing strategy for 2025. With pricing pressures across sports ticketing, it's important to sharpen your skills to be successful. We discuss enhancing fan engagement, promotional discount strategies, and boosting corporate partnerships.

    24 min

  10. 11/10/2024

    What's Working Now? (Discussion Session)

    In this session, recorded on October 30, 2024, we had an open discussion about "What's Working Now?" in the ticket sales world. It's a difficult environment to sell tickets and there are pricing pressures, so creativity is more important than ever. We discuss flexible pricing models (dynamic pricing), season ticket membership perks, theme nights, packages, and more. Visit TicketPlaybook.com for more content.

    50 min
  • 10 Episodes

About

Ticket sales news, ideas, and best practices. Based on TicketPlaybook.com where you can browse all content.

Information

  • Creator
    Ticket Playbook
  • Years Active
    2024 - 2025
  • Episodes
    10
  • Rating
    Clean
  • Copyright
    © 2025 Ticket Playbook
  • Show Website
    Ticket Playbook