Tim Talks: Behavioral Health

Tim Zercher
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  • MENTAL HEALTH

Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field. Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy. Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care. Short talks. Big insights. Smarter growth. New episodes weekly.

  1. Nick Chappell - Co-CEO & Founder, Verbal Beginnings

    8H AGO

    Nick Chappell - Co-CEO & Founder, Verbal Beginnings

    In this episode of Tim Talks: Behavioral Health, host Tim Zercher sits down with Nick Chappell, Co-CEO and Founder of Verbal Beginnings, a leading provider of home-based and center-based Applied Behavior Analysis (ABA) therapy for children with Autism Spectrum Disorder. Nick shares his journey from direct work with children and families to co-founding Verbal Beginnings in 2011 alongside Diana Wolf, driven by a mission to expand access to high-quality, team-based ABA care in underserved areas like Maryland. He discusses the importance of strong culture combined with effective therapy, building operational infrastructure to support clinical excellence, navigating the fast-changing ABA landscape, and the power of brand reputation and word-of-mouth in a competitive market. Tune in for practical insights on leadership, scaling ethically, marketing in behavioral health, and adapting to emerging trends like AI - all while keeping clinical quality and family impact at the core. Whether you're an ABA provider, clinician, or leader in behavioral health, this candid 10-minute conversation delivers real-world lessons on growing access to care without compromising standards.

    10 min
  2. Matt Cicoria - Consultant and Founder, Positive Behavioral Outcomes

    1D AGO

    Matt Cicoria - Consultant and Founder, Positive Behavioral Outcomes

    In this episode of Tim Talks: Behavioral Health, host Timothy Zercher speaks with Matt Cicoria, Consultant and Founder of Positive Behavioral Outcomes, LLC, and the Producer & Host of the widely popular Behavioral Observations Podcast - one of the most downloaded shows in behavior analysis with millions of listens over nearly a decade. Matt shares key insights from hosting long-form interviews with leading behavior analysts, including recurring guest backstories that resonate deeply with listeners, his deliberate focus on broader applications of behavior analysis beyond autism (e.g., behavioral economics, contingency management, OBM), and why he prefers the term "behavior analysis" over the autism-framed "ABA." The discussion covers overlooked trends like the revolutionary potential of AI in data analysis, automated session data collection, real-time feedback, and ethical implementation. Matt reflects on a memorable and challenging interview with Dr. Carl Hart, lessons in thoughtful communication (including the power of strategic pauses), the exciting growth of the autism services field, and serious concerns around rapid expansion - such as quality control, perverse incentives, clinical leadership experience gaps, and the risk of sidelining applied research in favor of high-demand practice roles. Whether you're a BCBA, RBT, clinic owner, or anyone interested in the future of behavioral science and autism support, this episode offers candid, practical perspectives on sustainable growth, ethics, and innovation in our field.

    17 min
  3. Paul (Paulie Gloves) Gavoni, Ed.D., BCBA-D – CEO, Heart & Science International

    FEB 24

    Paul (Paulie Gloves) Gavoni, Ed.D., BCBA-D – CEO, Heart & Science International

    In this episode of Tim Talks: Behavioral Health, Tim sits down with Dr. Paul “Paulie” Gavoni, a globally recognized thought leader, behavior analyst, and former Golden Gloves champion, to explore how behavioral science can transform leadership, organizations, and even combat sports. Paul shares practical insights from his decades of experience applying Organizational Behavior Management (OBM) principles to real-world challenges, from improving performance in schools to coaching world-class fighters. Listeners will learn how to: Apply the Four Hats of Leadership to motivate, train, coach, and maintain high-performing teams.Translate values into observable behaviors to create impact-driven organizations.Approach change management with behavioral principles to maximize results.Whether you’re a leader, educator, or practitioner, this episode delivers actionable strategies to leverage behavioral science for lasting success.

    10 min
  4. Jaime Vinck – President, Meadows Behavioral Health

    FEB 17

    Jaime Vinck – President, Meadows Behavioral Health

    In this episode of Tim Talks: Behavioral Health, host Timothy A. Zercher sits down with Jaime Vinck, President of Meadows Behavioral Health, to explore leadership, innovation, and growth in the behavioral health space. Jaime shares her journey from HR professional to clinical leader, the transformative approach to treating co-occurring disorders and trauma, and how she is driving meaningful change in the field. We discuss: The evolution from sequential to co-occurring disorder treatmentExpanding access to care while maintaining cultural humilityWomen in leadership and shifting industry normsResponsible organizational growth in the face of staffing and patient acuity challengesBuilding trust and brand authority in behavioral health marketingWhether you’re a leader in behavioral health, a clinician, or simply interested in innovative approaches to care, Jaime’s insights offer both practical guidance and inspiration.

    10 min
  5. Taylor Cowan, M.Ed. – Vice President of Business Development, Chancelight Behavioral Health, Therapy & Education

    FEB 10

    Taylor Cowan, M.Ed. – Vice President of Business Development, Chancelight Behavioral Health, Therapy & Education

    In this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Taylor Cowan, M.Ed., Vice President of Business Development at Chancelight Behavioral Health, Therapy & Education, to unpack the real challenges districts face when serving students with intensive behavioral and special education needs. Taylor shares his journey from pre-K teacher and school administrator to building customized behavioral health and special education programs across the South. The conversation dives into budget constraints, staffing shortages, special education director burnout, and what it truly takes to help students successfully transition back into less restrictive environments. They also explore what makes partnership-based services so difficult to market, why conferences and state-level pilot programs matter, and how proving results locally becomes the most powerful form of growth. If you work in ABA, special education, behavioral health, or district leadership, this episode offers candid insight into what’s happening on the ground - and what’s needed to drive sustainable change.

    11 min
  6. Isaac L. Bermudez, BCBA – Chief Innovation Officer, Brett DiNovi & Associates

    FEB 3

    Isaac L. Bermudez, BCBA – Chief Innovation Officer, Brett DiNovi & Associates

    In this episode of Tim Talks: Behavioral Health, Tim sits down with Isaac L. Bermudez, BCBA, Chief Innovation Officer at Brett DiNovi & Associates, to explore leadership, innovation, and marketing in the behavioral health and ABA space. Isaac shares his journey into ABA, the unconventional “entrepreneurial approach” he teaches leaders, and key mindset shifts that help teams thrive in high-stakes, sensitive environments. From leveraging data to creating meaningful KPIs, to using social media and networking as tools for growth, this conversation is packed with actionable insights for leaders, clinicians, and anyone passionate about ethical and effective behavioral health practice.

    11 min
  7. Trish Murray – Licensed Behavior Analyst & Co-Owner, Surfside ABA Therapy

    JAN 27

    Trish Murray – Licensed Behavior Analyst & Co-Owner, Surfside ABA Therapy

    In this episode of Tim Talks: Behavioral Health, host Timothy A. Zercher sits down with Trish Murray, Licensed Behavior Analyst and Co-Owner of Surfside ABA Therapy, to explore what sustainable, family-centered growth really looks like in ABA. Trish shares her 23-year journey from special education into ABA, why she intentionally chose not to scale fast, and how staying small has allowed her team to deliver deeply personal care without burning out clinicians or families. Together, they unpack leadership mindset shifts, motivation in team management, grassroots marketing, and why word-of-mouth still outperforms flashy campaigns. This candid conversation is a must-listen for ABA owners and leaders who want to grow ethically, protect their culture, and stay grounded in what actually matters to families.

    11 min
  8. Margaret Fitch – Board Certified Behavior Analyst, Boys & Girls Village

    JAN 20

    Margaret Fitch – Board Certified Behavior Analyst, Boys & Girls Village

    In this episode of Tim Talks, Tim Zercher sits down with Margaret Fitch, a Board Certified Behavior Analyst at Boys & Girls Village, to explore the transformative power of applied behavior analysis (ABA) in supporting children with autism and other special needs. Margaret shares her journey into the field, practical strategies for building trust and rapport with learners, and how small, empathetic interventions can create big breakthroughs for students. From early exposure to autism in her youth to her impactful work today, Margaret provides a window into the heart of ABA and what it truly means to support children in therapeutic and educational settings. Tune in to hear actionable insights on fostering connection, debunking behavior myths, and helping students thrive in environments that might initially feel overwhelming.

    7 min
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About

Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field. Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy. Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care. Short talks. Big insights. Smarter growth. New episodes weekly.

Information

  • Creator
    Tim Zercher
  • Years Active
    2025 - 2026
  • Episodes
    63
  • Rating
    Clean
  • Copyright
    © 2026 Tim Talks: Behavioral Health
  • Show Website
    Tim Talks: Behavioral Health