Time For A Reset Marketing Podcast: Insights from Global Brand Marketers

Overline
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  • MARKETING
  • UPDATED BIWEEKLY

Welcome to Time for a Reset, the marketing podcast that gets behind the thinking of the industry’s sharpest leaders who are shaping the world’s most iconic brands.  We ask the big questions: What does it take to drive real change? How do you stay ahead when the ground keeps shifting?  From changing consumer expectations to marketing’s growing role on the board agenda, each episode digs into what matters now and what’s coming next.  Expect smart conversations, practical takeaways, and a fresh perspective on what it means to lead in today’s marketing landscape.  New episodes drop regularly.   Tune in, reset your thinking, and get ready to turn strategy into action. 

  1. 97 - Why Honest Brands Win Hearts (and Markets) with Andrew Smith, Senior Director of Brand at Vinted

    3D AGO

    97 - Why Honest Brands Win Hearts (and Markets) with Andrew Smith, Senior Director of Brand at Vinted

    In this episode of Time for a Reset: Insights from Global Brand Marketers, brought to you by Overline, host Fiona Davis sits down with Andrew Smith, Senior Director of Brand at Vinted, to unpack why radical honesty and not polished purpose statements are the real engine of modern brand growth. Andrew shares lessons from leading marketing at Booking.com, VanMoof, and now Europe’s fastest-growing secondhand marketplace, revealing how functional truth creates authentic distinction, sharper creative work, and deeper trust. From navigating AI-generated content to scaling globally without compromising authenticity, this conversation provides practical, grounded frameworks to help marketers build brands that resonate with consumers and hence endure. Topics Covered:  How to identify your brand's functional truth before building a creative narrativeWhy utility-driven positioning is not unsexy; it's the most powerful competitive moatThe performance paradox: How constraints and mandatory brand elements actually unlock creative freedomHow to balance AI-driven efficiency with long-term brand distinctivenessWhy transparency and proof-of-impact matter more than purpose promises How to maintain authenticity and cultural relevance while scaling globallyThe leadership skill senior marketers must develop next Andrew Smith is Senior Director of Brand at Vinted, Europe's leading secondhand marketplace platform, where he leads a talented team overseeing brand positioning, messaging strategy, product marketing, creative production, and campaign operations. With over 20 years of experience spanning creative agencies, consulting, global tech companies (including Booking.com), and scaling ventures (including VanMoof), Smith has built deep expertise in bridging creativity, data, and technology to drive measurable brand and business impact. If you enjoyed this episode, be sure to subscribe, rate, and review on Apple Podcasts, Spotify, and YouTube. Instructions on how to do this are available here. Support the show

    41 min
  2. 96 - The Marketing Reset: Conversations with 8 Industry Leaders

    JAN 14

    96 - The Marketing Reset: Conversations with 8 Industry Leaders

    In this special Best of 2025 episode of Time for a Reset: Insights from Global Brand Marketers, brought to you by Overline, we revisit the most defining marketing conversations of 2025 from eight global marketing leaders across CPG, retail, media, and technology. The episode explores what it truly means to reset marketing for sustainable growth. From rebalancing data with storytelling and fixing broken brand safety systems to evolving legacy brands, rethinking retail media, and refocusing digital advertising on real people. While each insight challenges conventional wisdom, this is where marketing leaders across industries need to be today. Together, these perspectives capture the ideas that shaped the year and point toward a more human, impactful future for marketing. Meet the guests: Lucas Mack: Senior Director of Brand Marketing & Communications, Kubota North AmericaNorm Johnston: SVP, Global Head of Advertising Strategy, News CorpVictoria Lozano: Chief Marketing Officer, CrayolaMo Kingston: Global Marketing Strategies Lead, NestléPaul Stafford: Former Head of Retail Media, Superdrug (now Head of Very Media Group) Mario Mijares: VP Marketing, Loyalty & Monetization Platforms, 7-ElevenAriela Nerubay Turndorf:  Chief Marketing Officer, Grupo JumexPaul Wright: Head of EMEA, Uber AdvertisingIf you enjoyed this episode, be sure to subscribe, rate, and review on Apple Podcasts, Spotify, and YouTube. Instructions on how to do this are available here. Support the show

    13 min
  3. 95 - Coloring the World with Creativity and Innovation: Victoria Lozano, CMO at Crayola

    12/08/2025

    95 - Coloring the World with Creativity and Innovation: Victoria Lozano, CMO at Crayola

    In this episode of Time for a Reset: Insights from Global Brand Marketers, brought to you by Overline, host Nick King speaks with Victoria Lozano, CMO of Crayola, about what it truly takes for legacy brands to stay culturally relevant. Victoria reveals how Crayola balances deep brand purpose with constant product innovation, thereby building an ecosystem that extends far beyond traditional marketing. She shares strategies for turning purpose into unified campaigns, expanding into experiential and digital spaces, leveraging brand heritage as a competitive edge, and using AI to empower creativity responsibly. Her insights equip senior marketers with a practical framework for long-term brand impact. Topics Covered:  Why the "Brand vs. Product" debate is obsolete, and why the most effective marketing strategy isn't choosing between brand elevation and product innovation; it's executing both simultaneously.  How to translate brand purpose into a unifying campaign architecture: Crayola's "Campaign for Creativity" demonstrates how to align messaging across all touchpoints, from product launches to location-based entertainment. The framework for extending brand reach beyond traditional product categories: Moving beyond core offerings into experiential spaces (location-based entertainment), digital platforms (interactive apps), and cultural partnerships (limited-edition collaborations). How to leverage brand heritage and archives as competitive moats: Using a 40-year archive of children's artwork to reunite adult creators with their childhood creations isn't just nostalgia marketing; it's a defensible and authentic brand asset. The strategic approach to AI in consumer-facing applications: Position AI as an enabler of creativity rather than a replacement for human creation, especially for younger audiences.Why awareness of blind spots is the most critical leadership skill: The biggest marketing failures often stem not from details you sweated over, but from underlying assumptions you took for granted. Victoria Lozano is Chief Marketing Officer at Crayola, overseeing all aspects of marketing and consumer engagement for one of the world's most iconic and culturally resonant brands. With a distinguished career spanning Fortune 500 companies, including Cadbury North America (where she led the $1.2B gum and mints portfolio), Miller Brewing Company, Warner Lambert, and Pfizer, she brings deep expertise in brand strategy, product innovation, and omnichannel marketing. If you enjoyed this episode, be sure to subscribe, rate, and review on Apple Podcasts, Spotify, and YouTube. Instructions on how to do this are available here. Support the show

    31 min
  4. 94 - From Story to Strategy: Lucas Mack on Authentic Brand Growth

    11/03/2025

    94 - From Story to Strategy: Lucas Mack on Authentic Brand Growth

    In this episode of Time for a Reset: Insights from Global Brand Marketers, brought to you by Overline, host Tiffany Wilburn welcomes Lucas Mack, Head of Global Brand Strategy at Kubota N.A. Lucas shares how authentic storytelling and brand purpose can transform business outcomes. Drawing from his experience with Fortune 100 brands like Microsoft and Netflix, he reveals how storytelling builds trust, drives engagement, and fuels sustainable growth. He unpacks why purpose must precede profit, how emotion drives decision-making, and how AI can amplify human creativity. This episode is a masterclass for leaders seeking to connect more deeply with both their people and their audiences. Topics Covered:  How to leverage the five fundamental questions of storytelling (Who, What, When, Where, Why) to build authentic brand narrativesWhy emotional connection precedes logical decision-making in all purchasing decisions, regardless of culture or industryThe crucial distinction between "brand" (internal truth) and "branding" (creative execution) in building lasting customer trustHow to authentically embed purpose into company culture Why generational shifts are driving a return to purpose-driven leadership and marketingThe "I Was Caught" framework for building employee engagement and retentionHow to balance data-driven decision-making with creative storytelling to drive growthWhy AI should be viewed as an amplifier of human creativity rather than a replacement Lucas Mack is the Head of Global Brand Strategy at Kubota North America, where he leads with a mission to unite authenticity, purpose, and storytelling. With over 18 years of experience, including founding a multimillion-dollar creative agency and consulting for Fortune 100 clients like Microsoft, T-Mobile, and Netflix, he helps brands align culture with vision. A TEDx speaker, author, and host of The Lucas Mack Show, he combines brand strategy with leadership transformation to drive trust and lasting impact. If you enjoyed this episode, be sure to subscribe, rate, and review on Apple Podcasts, Spotify, and YouTube. Instructions on how to do this are available here. Support the show

    41 min
  5. 93 - The Importance of Brand Safety in an Increasingly Polarised Media Landscape

    10/14/2025

    93 - The Importance of Brand Safety in an Increasingly Polarised Media Landscape

    New episode of Time for a Reset, brought to you by Overline. "Keep your knowledge curve ahead of your action curve - it's a real discipline, and it's not easy because there's so much happening. Don't read about OpenAI - go use it. Don't read about TikTok - get on TikTok, which is bewildering, and obviously, the algorithm sucks you in.” Norm Johnston, SVP and Global Head of Advertising at News Corp. On this episode of Time for a Reset: Insights from Global Brand Marketers, brought to you by Overline, Fiona Davis welcomes Norm Johnston, SVP and Global Head of Advertising Strategy at News Corp, for a candid conversation about why it’s time to reset how we think about brand safety, AI, and premium content in marketing. Norm draws on his extensive experience across agencies, publishing, and strategy to show how leading brands are navigating the challenges of blocked news content, AI-driven validation, and evolving publisher-advertiser partnerships. This episode is packed with bold ideas and practical strategies for CMOs and marketing leaders seeking to engage audiences in premium, brand-safe environments. 🎧 In this episode, you'll learn: Why 54% of blocked news content is actually brand-safe and how AI can unlock itHow AI is reshaping publisher-advertiser relationships and driving new business modelsThe business case for advertising in premium news environments to reach high-value audiencesHow publishers innovate with shoppable content and retail media without compromising editorial integrityWhy quality journalism remains critical for both democracy and marketing effectivenessHow marketers can combine AI automation with high-touch creative experiencesThis one’s for marketers ready to pivot from basic digital advertising to human-centric, brand-safe, and future-ready strategies. Norm Johnston is a digital marketing pioneer and a thought leader in the global marketing space. He began his career in 1995 at Modem Media, the agency behind the first banner ad. He led Modem’s international expansion in London, then held global leadership roles at Mindshare, including Chief Digital and Strategy Officer. Norm later served as Global CEO of Unruly, now a Nexxen company, and is currently SVP, Head of Global Advertising Strategy at News Corp. A published author and industry thought leader, he lives in London with his family. Support the show

    27 min
  6. 92 - Why Marketing Doesn’t Require Endless Data, Just the Right Signals with Paul Wright from UBER

    08/28/2025

    92 - Why Marketing Doesn’t Require Endless Data, Just the Right Signals with Paul Wright from UBER

    🎙️ New episode of Time for a Reset;  brought to you by Overline. “We've built a whole advertising digital ecosystem based on targeting devices rather than people, and I think we've got to get a reset back to people because advertising needs to engage with people in the right way.” - Paul Wright, Director and Head of EMEA at Uber Advertising TFAR has had a little break this summer, but we’re now back and delighted to bring you this episode with Paul Wright, Director and Head of EMEA at Uber Advertising, for a candid conversation about why it's time to reset the way we think about marketing, from tracking devices to truly understanding people. Paul draws on his experience at AOL, Sky, Apple, OMD, and now Uber to demonstrate how leading brands are shifting their focus from data overload to contextual relevance, cultural connection, and genuine human attention. This episode is packed with bold ideas and practical strategies for CMOs and rising marketing leaders ready to cut through the noise and re-center marketing around people, not platforms. 🎧 In this episode, you'll learn: Why the future of advertising is people-first, not device-firstHow Uber measures genuine consumer attention, and hits 6.6 seconds of itWhat makes cultural context more powerful than raw targeting dataHow to balance personalization with privacy and trustWhy fraud-free, native environments deliver stronger ROIWhat it means to create journey-based, brand-safe advertisingHow retail media can elevate brand engagement beyond the basicsAnd why the fundamentals of marketing matter more than ever in an automated worldThis one’s for marketers ready to pivot from solely a device-centric to a more human-centric approach to marketing.  Paul Wright is the Director and Head of EMEA at Uber Advertising, where he leads the company’s rapidly growing billion-dollar ad business. With a career spanning global giants like AOL, Sky, Apple, and OMD, Paul has been at the forefront of driving the digital agenda. A former entrepreneur and executive leader, Paul is a passionate advocate for the power of digital advertising to connect brands with consumers. He is also a firm believer in diversity and inclusion in the workplace.  Support the show

    27 min
  7. 91 - Elevating Marketing to Strategic Leadership with Claire Moyles, Marketing Director at Sainsbury’s Bank

    07/01/2025

    91 - Elevating Marketing to Strategic Leadership with Claire Moyles, Marketing Director at Sainsbury’s Bank

    "Fundamentally, I'd like to hit the reset button on how we break down silos within organisations so that we can work collaboratively to solve for brilliant customer journeys and brilliant customer experiences." - Claire Moyles, Marketing Director at Sainsbury’s Bank 🎙️ New episode of Time for a Reset — brought to you by Overline. In this episode, host Fiona Davis is joined by Claire Moyles, Marketing Director at Sainsbury’s Bank, for a candid conversation about shifting marketing’s role, from delivery function to business driver. Claire shares how she’s navigated that shift: aligning teams, building the business case for brand investment, and using AI and data to cut through silos instead of adding to them. This episode is packed with real-world strategies for CMOs and future leaders who want to elevate marketing’s impact where it matters most — inside the business. 🎧 In this episode, you'll learn: What it really takes to make marketing a strategic partnerHow a Chief Customer Officer can unite product, data, digital, and marketingWhy agile collaboration beats another org chart redesignHow to balance long-term brand building with short-term performanceHow to build a business case for brand that your CFO will buyWhere AI can actually make a differenceWhat embedding brand values into an organisation really looks likeAnd the leadership traits marketers need nextThis one’s for anyone tired of being seen as a service function and ready to lead. Claire Moyles is the Marketing Director at Sainsbury’s Bank, with a strong track record of delivering customer-centric strategies that drive both brand and commercial growth. With senior experience at leading UK financial brands like NatWest and Tesco, she excels in digital marketing, brand management, and customer engagement. Claire is passionate about transforming marketing into a strategic function, fostering cross-functional collaboration, and enhancing customer experiences. An active member of the Marketing Society, she champions professional development and thrives on building high-impact, collaborative teams. Support the show

    33 min
  8. 90 - Special Cannes Lions Edition 2025 Part 2 - Leading Retailers

    06/27/2025

    90 - Special Cannes Lions Edition 2025 Part 2 - Leading Retailers

    At Cannes Lions 2025, Time for a Reset went bigger,  recording a two-part podcast special in partnership with Nectar360. Now, in Part Two, we’re turning the mic over to five retail leaders shaping the future of media, shopper experiences, and brand collaboration. Mario Mijares – VP, Insights, Loyalty, Marketing and Monetization Platforms, 7-ElevenBen Richardson - Agency Sales Executive, Albertsons Media CollectiveCatalina Salazar – Global Senior Director of Retail Media, WoltMaurits Priem – VP Monetization Europe & Indonesia, Ahold DelhaizeAlice Anson – Director - Digital Media, Nectar360Together, they explore the evolving role of retail media — and why it’s no longer just a performance play. We dig into: The biggest opportunities to create brand value and elevate the shopper experienceHow retail media is moving up the funnel to become a more strategic part of the marketing mixWhat brands still get wrong, and how retailers can help bridge the knowledge gapThe importance of seamless, omnichannel experiencesAnd what successful brand–retail partnerships really look like in 2025 and beyondIt’s a conversation full of honest insight, fresh perspectives, and actionable advice for brands looking to unlock the full potential of retail media. We also asked our guests what’s caught their attention on La Croisette this year — from standout creative to the emerging trends shaping the future of marketing. 👉 If you missed Part One, be sure to check it out — featuring global brand marketers on the biggest shifts driving modern, full-funnel marketing. Support the show

    59 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to Time for a Reset, the marketing podcast that gets behind the thinking of the industry’s sharpest leaders who are shaping the world’s most iconic brands.  We ask the big questions: What does it take to drive real change? How do you stay ahead when the ground keeps shifting?  From changing consumer expectations to marketing’s growing role on the board agenda, each episode digs into what matters now and what’s coming next.  Expect smart conversations, practical takeaways, and a fresh perspective on what it means to lead in today’s marketing landscape.  New episodes drop regularly.   Tune in, reset your thinking, and get ready to turn strategy into action. 

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