The Bigger Picture with Tracy Yates

Tracy Yates

Does the traditional approach to business and leadership feel like it's missing an upgrade? If you're here, you’re likely seeing a gap between whats needed now and what's needed ahead. I’m Tracy Yates. I’ve built and scaled companies to 8-figures, advised the world’s leading brands, and now partner with leaders and organizations who value stability as much as growth. The Bigger Picture is where we explore the frameworks, insights, and principles shaping how we lead now and going forward—through conversations about business, innovation, and legacy. If you're ready to align how you build for an exponential era—and the future you're really here to shape—welcome to The Bigger Picture. Website: https://tracy-yates.com/ Instagram: https://www.instagram.com/iamtracyyates/?hl=en LinkedIn: https://www.linkedin.com/in/tracy-yates/

Episodes

  1. Building a Billion Dollar Brand : The Authenticity Advantage with Kim Wileman

    03/25/2025

    Building a Billion Dollar Brand : The Authenticity Advantage with Kim Wileman

    In this episode, we dive into the journey of Kim Wileman, co-founder and CEO of No Makeup Makeup. Kim shares her extensive background in the beauty industry, including her pivotal decision to start her own successful company, Gala Beauty. She discusses the foundations of No Makeup, built alongside business partner Victoria Jackson, and the philosophy of authenticity that drives the brand. Kim emphasizes the importance of trust, deep connections, and modernized, cruelty-free products that meet contemporary beauty standards. She also reveals her leadership strategies, balancing intuition with effective decision-making, while fostering a mission-driven team culture that aligns with the authentic values of the brand. Listen to how Kim and her team have achieved rapid success by putting the customer's needs first and embracing simplicity in their approach. Episode highlights: 01:09 Kim's Journey in the Beauty Industry 02:57 The Birth of No Makeup 04:13 Innovating with Modern Foundations 06:04 The Philosophy Behind No Makeup 09:14 Leadership and Team Dynamics 14:47 Embracing Simplicity and Authenticity 17:15 Challenges and Successes in Marketing 30:20 Conclusion and Final Thoughts About the guest: Kim Wileman, Co-Founder/CEO of No Makeup Makeup is building a billion dollar brand by redefining beauty. As an award-winning leader in the beauty industry and seasoned entrepreneur she continues to play a pivotal role in shaping the narrative, that authenticity and simplicity are indeed beautiful. Resources mentioned: https://nomakeupmakeup.com/ https://kimwileman.com Landing here is no coincidence. You’re not only a founder, leader or change maker, you’re drawn to actualize the extraordinary in your work and in yourself. You have explored coaching, soaked up wisdom from personal development and leadership books, and meditated with your Shaman. As you’ve progressed on your journey, there’s fewer and fewer spaces that can expand you, your business and your wealth. You know you’re called to go even further, to reach even greater heights. This is beyond coaching. It’s beyond endless self improvement. It’s where you achieve what others label as impossible.  Click or tap here to work with me on a one-to-one basis!

    31 min
  2. Creative Eats Conformity for Breakfast, Lunch, Dinner and the Midnight Snack

    03/18/2025

    Creative Eats Conformity for Breakfast, Lunch, Dinner and the Midnight Snack

    This episode emphasizes the importance of creativity in overcoming business challenges and achieving innovation. It discusses how conventional methods often trap visionary leaders and entrepreneurs in repetitive cycles with minimal gains. Instead, a creative approach can reveal new opportunities, business models, and revenue streams. Examples of successful creative solutions and the pitfalls of conforming are provided, alongside actionable advice on how to integrate creativity into everyday business decisions. Episode highlights: 01:02 The Struggle Between Conformity and Creativity 03:22 The Power of Creativity Over Conventional Strategies 06:36 Real-World Examples of Creative Solutions 08:01 The Hidden Costs of Conformity 10:01 Embracing Creativity for Unprecedented Results 10:36 Conclusion and Next Steps Landing here is no coincidence. You’re not only a founder, leader or change maker, you’re drawn to actualize the extraordinary in your work and in yourself. You have explored coaching, soaked up wisdom from personal development and leadership books, and meditated with your Shaman. As you’ve progressed on your journey, there’s fewer and fewer spaces that can expand you, your business and your wealth. You know you’re called to go even further, to reach even greater heights. This is beyond coaching. It’s beyond endless self improvement. It’s where you achieve what others label as impossible.  Click or tap here to work with me on a one-to-one basis!

    11 min
  3. 03/11/2025

    The Future of Flow: Human Power as Currency with Special Guest Suzan Brown

    In this episode, Tracy welcomes her friend, client, and visionary founder Suzan Brown to discuss groundbreaking innovations that go beyond current thought. Suzan introduces her two major inventions: the 'Soul Compass,' which measures human alignment and flow, and 'Token of Me,' a new form of currency powered by human performance and well-being. She shares her journey from her early days working with Steve Jobs at Apple to pioneering multiple successful startups. The discussion delves into the philosophy of true power, divine timing, and the importance of enjoying the process. Together, Tracy and Suzan explore how aligning with our true selves not only enhances personal joy but also creates immense value for the world. Episode highlights: 01:01 Susan's Visionary Innovations 03:42 The Concept of True Power 07:25 Susan's Journey and Achievements 10:56 The Role of Divine Timing 13:27 Embracing Joy and Flow in Business 25:18 Final Thoughts and Conclusion About the guest: Suzan Brown is the Visionary Founder of Ring True + Token of Me revolutionizing the wellness technology landscape. As a serial entrepreneur pioneering real time health biometrics, she's spent decades innovating in the technology, human potential and health industries enhancing how people live and perform. Resources mentioned: Ring True + Token of Me Landing here is no coincidence. You’re not only a founder, leader or change maker, you’re drawn to actualize the extraordinary in your work and in yourself. You have explored coaching, soaked up wisdom from personal development and leadership books, and meditated with your Shaman. As you’ve progressed on your journey, there’s fewer and fewer spaces that can expand you, your business and your wealth. You know you’re called to go even further, to reach even greater heights. This is beyond coaching. It’s beyond endless self improvement. It’s where you achieve what others label as impossible.  Click or tap here to work with me on a one-to-one basis!

    29 min
  4. Breaking Boundaries: Science, Spirituality, and Self-Discovery with Jennifer K. Hill

    02/13/2025

    Breaking Boundaries: Science, Spirituality, and Self-Discovery with Jennifer K. Hill

    In this episode of 'The Bigger Picture,' Tracy welcomes Jennifer K. Hill, a former corporate executive who transitioned to a life of consciousness and service. Jen shares her journey from being a 'Business Barbie' to embodying her role as a 'Fairy Godmother,' focused on spiritual practices and connecting people around the world. Jen discusses how her spiritual awakening in 2019 led her to host a TV series and create companies centered on metaphysics and technology. She emphasizes the importance of living a life of service, the interplay of science and spirituality, and the need to view life's challenges as opportunities for growth. The conversation explores maintaining balance between business objectives and spiritual fulfillment, the power of perspective and self-regulation, and the essential tools for navigating life's emotional highs and lows. Episode highlights: 01:08 Jen's Journey: From Business Barbie to Spiritual Guide 07:12 The Intersection of Science and Spirituality 10:51 Balancing Business and Personal Life 13:46 The Power of AI and Future Insights 23:43 Tools for Winning the Game of Life 26:48 A Dream of Surrender and Peace 29:08 Conclusion and Farewell About the guest: Jennifer K Hill is an evolutionary leader, CEO of OptiMatch, speaker, author and global connector who exited her first company in 2018. As a recognized thought leader in the field of consciousness and human connection, she's hosted television series featuring Deepak Chopra, Gregg Brayden, Bruce Lipton and many others. Resources mentioned: Jennifer's brand new Superconnections podcast

    30 min
  5. 01/27/2025

    WELCOME TO THE SHOW

    I've had the opportunity to learn a lot about business and leadership. I've spent the last 27 years as a CEO and founder growing businesses, launching global products that billions of people use every day. I've supported hundreds of visionaries and entrepreneurs to propel themselves, their mission and their business forward. I went looking beyond surface level solutions and strategies and found a host of new ways to thrive. Influenced by philosophy, physics, and psychology, as well as human potential, consciousness, and universal systems. As the world is rapidly shifting and changing, the ways that we live and lead and succeed are being reimagined. And this is asking us to expand our perspectives. Re-examine our approaches to work and life in ways that synchronize rather than struggle. As Albert Einstein said, no problem can be solved from the same level of consciousness that created it. I not only believe this, but I've actually found it to be true. In the podcast, I'm connecting the dots between the material and the non material worlds, where business, leadership, and wealth aren't separate from science, universal laws, and the tapestry of life. We'll be going beyond the surface to uncover the deeper connections that shape our world and our reality. Blending science, human potential, psychology, energetics, the universal systems, to real approaches that aren't just idealistic but actionable. By connecting complex ideas and real world impact, I share how to partner with all of the forces that drive progress, prosperity and evolution. And I interview thought leaders and luminaries who've applied these ideals and approaches to leading being and succeeding. Thank you for joining me on this journey and I'll see you in the first episode.

    5 min
5
out of 5
6 Ratings

About

Does the traditional approach to business and leadership feel like it's missing an upgrade? If you're here, you’re likely seeing a gap between whats needed now and what's needed ahead. I’m Tracy Yates. I’ve built and scaled companies to 8-figures, advised the world’s leading brands, and now partner with leaders and organizations who value stability as much as growth. The Bigger Picture is where we explore the frameworks, insights, and principles shaping how we lead now and going forward—through conversations about business, innovation, and legacy. If you're ready to align how you build for an exponential era—and the future you're really here to shape—welcome to The Bigger Picture. Website: https://tracy-yates.com/ Instagram: https://www.instagram.com/iamtracyyates/?hl=en LinkedIn: https://www.linkedin.com/in/tracy-yates/