To Create is Human.

Jacob Christensen

Season 2 we're going ALL in on STORY. How to better tell stories.

  1. APR 20

    STOP Asking "Tell Me Your Story" (And What to Do Instead)

    Stories are currency. My favorite moments from the conversation with Robert: ➤ Stories require characters, obstacles, and a clear resolution. ➤ Being too broad like "tell me your story" can feel aggressive. ➤ Curiosity is a muscle requiring consistent and daily exercise. ➤ Facilitators must provide safety nets for those sharing vulnerabilities. ➤ Honoring a subject’s story is a creator’s ethical responsibility. ➤ Curiosity about others is the foundation for successful relationships. Follow Robert: ➤ https://www.dearworld.com/ ➤ https://www.instagram.com/robertxavierfogarty/ Follow Jacob: ➤ https://www.linkedin.com/in/jacob-christensen-b0701027b/ ➤ https://www.instagram.com/filmdudejacob/?igsh=MW15NHFhMTJudmZzdQ%3D%3D&utm_source=qr# Follow the podcast for more conversations like this: ➤ https://www.instagram.com/successisamythpod/?igsh=MThhNXJmcWVvazB0aQ%3D%3D# Timestamps: 0:00 Trailer + Intro 2:32 Everyone's story is worthy 4:16 Turning pain into a relatable story 7:53 Hopesters 9:07 Inspiration for telling others' stories 14:53 Be relatable to those that matter 18:04 Zig when others zag 20:45 Creating is not for the faint of heart 23:48 Discovering yourself through storytelling 28:14 You can't tell one you're actively in 31:12 We've got the net to catch them 36:14 Stories are currency 40:49 Authenticity vs presentation 48:29 What makes a story stick 49:45 Every day is an opportunity for miracles to happen 53:23 The word STORY 57:51 What inspires you to create?

    1h 4m
  2. APR 3

    The Hardest Part of Storytelling

    Storytelling is about saying what people feel but can’t say themselves. My favorite moments from the conversation with Adam: ➤ Story is IMPACT ➤ Cut the GOOD stuff to have a GREAT story ➤ LISTEN to your interviewee instead of just waiting to ask the next question ➤ Creating because YOU want to is a better metric than likes, comments, vanity metrics ➤ A great story makes me QUESTION further ➤ Great interview moments come from conversation, not rigid scriptingFollow Adam:  ➤ https://www.instagram.com/adamwest_cc?igsh=bGV4cGZmMGdrcGg= ➤ https://www.instagram.com/adamwest_media?igsh=ZWJ3dDFsOXljajdsFollow Jacob: ➤ https://www.linkedin.com/in/jacob-christensen-b0701027b/ ➤ https://www.instagram.com/filmdudejacob/?igsh=MW15NHFhMTJudmZzdQ%3D%3D&utm_source=qr#Follow the podcast for more conversations like this: ➤ https://www.instagram.com/successisamythpod/?igsh=MThhNXJmcWVvazB0aQ%3D%3D# Timestamps: 0:00 Intro + Story Bite 1:51 Story is IMPACT 4:36 How to pull the story out of people 10:29 If it doesn't add to the story, CUT it 14:39 Get EMOTION out of people 17:00 Are we attention seekers? 20:41 Imperfect content 24:34 Creating out of DESIRE 26:17 Cracker Barrel / Jaguar rebrand 32:25 Honoring new and old audiences 33:32 Actually benefiting my brand 37:58 What makes a story stick with you long after it's over? 40:45 Books vs movies story 43:02 Make me question further 46:01 The HARDEST stuff to cut 50:54 Why we STRUGGLE to tell our story 55:01 How story impacts TECHNICAL decisions 59:51 HUMANIZE your subjects

    1h 5m
  3. The 12 Story Archetypes That Secretly Control Your Life

    FEB 20

    The 12 Story Archetypes That Secretly Control Your Life

    What story archetype are you living? In this episode, I sit down with marketer Ben Anderson to explore the 12 foundational character archetypes developed by Joseph Campbell and Carl Jung, and how they shape not just movies, but our lives. Most people know the Hero’s Journey. Very few understand the archetypes behind it. We talk about: ➤ The 12 core archetypes that show up in every timeless story ➤ The difference between your resting story and your aspirational story ➤ Why brands fail when they tell the wrong story ➤ How culture swings like a pendulum between archetypes ➤ Why I stopped telling a “success” story and leaned into the Creator Ben shares how he went from being publicly called the worst marketer in his class… to managing marketing for two of the fastest-growing companies in Utah, all because he learned how to see story correctly. But this episode isn’t about marketing. It’s about understanding. Story is the lens through which you see the world. And when you learn someone’s story you connect with them in a way that isn’t transactional. Follow Ben:  ➤ https://www.linkedin.com/in/ben--anderson/ Follow Jacob: ➤ https://www.linkedin.com/in/jacob-christensen-b0701027b/ ➤ https://www.instagram.com/filmdudejacob/?igsh=MW15NHFhMTJudmZzdQ%3D%3D&utm_source=qr# Follow the podcast for more conversations like this: ➤ https://www.instagram.com/successisamythpod/?igsh=MThhNXJmcWVvazB0aQ%3D%3D#

    1h 24m
5
out of 5
3 Ratings

About

Season 2 we're going ALL in on STORY. How to better tell stories.