To Customer Value and Beyond

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Join Steven, seasoned SaaS Executive with experience growing startups to unicorns, on the first Wednesday of every month for a live, engaging discussion. We'll focus on how B2B SaaS tools drive tangible business value, explore strategies for maximizing customer lifetime value and navigate the evolving landscape of tech. This format combines actionable insights, inspiring stories and a touch of humor to help you achieve your goals.

  1. 🇺🇸 How to pro-actively guide Operational & Strategic Stakeholders with John Huber

    2H AGO

    🇺🇸 How to pro-actively guide Operational & Strategic Stakeholders with John Huber

    Kicking Off Season 2 with a Customer Success Architect! I am very excited to announce that 'To Customer Value and Beyond' is returning for Season 2! I sat down with John Huber, Founder of Customer Success Architects. John is a seasoned expert in the B2B SaaS space with over 20 years of experience leading Customer Success, Account Management and Services teams in the US. Having worked across both enterprise and growth-stage companies, he brings a very practical, "in-the-trenches" perspective to the table. Today, John works as a fractional CS leader and strategic advisor, helping founders and revenue leaders align customer outcomes to business goals. He’s known for his operator-first approach and his ability to help teams turn customer success into a scalable, measurable growth engine. In this season opener, we discussed: - The Architect’s Framework: Practical strategies for moving beyond reactive support to ensure customers fully realize value from their investments. - The Fractional Model: How growth-stage companies can leverage strategic CS leadership to reduce churn and improve NRR without over-scaling too early.

    43 min
  2. 🇺🇸 Selling, Engineering & Realizing Customer Value in Enterprise Architecture and Process Mining with Christian Richter

    12/12/2025

    🇺🇸 Selling, Engineering & Realizing Customer Value in Enterprise Architecture and Process Mining with Christian Richter

    Christian Richter, Chief Customer Officer at SAP Signavio & SAP LeanIX, is a major force in the Customer Success world. His experience is truly impressive, leading the charge at LeanIX since 2017 (the year I met him) to building out and scaling their Customer Success Management, Customer Success Engineering, Customer Support, Professional Services and Sales / Solution Engineering functions across Europe and the US. He's driven by a passion for customer success and accelerating digital transformations, bringing a wealth of knowledge from his consulting background in Telco and Retail, where he saw firsthand the impact of architecture decisions. Beyond his CCO role, Christian is an Advisory Board Member at Cozero, an exciting carbon accounting and climate management solution from my hometown Berlin. In this must-listen episode, we'll dive deep into some key topics: - Customer Value Deep Dive: Exploring the differences in how we define and deliver customer value in the worlds of Process Mining versus Enterprise Architecture. - The Power Trio: Strategies for significantly improving Sales, Customer Success and Product Collaboration to drive better outcomes for everyone.

    46 min
  3. 🇺🇸 Customer Value & the importance of critical thinking with Angeley Mullins

    11/18/2025

    🇺🇸 Customer Value & the importance of critical thinking with Angeley Mullins

    New episode of "To Customer Value and Beyond" is live, and I'm so grateful to my amazing guest, Angeley Mullins! We covered so much ground, but one thing that really stood out was her emphasis on critical thinking for tech leaders. It's a skill she sees as absolutely fundamental to success. Tune in to hear why!

    46 min
  4. 🇩🇪 Digitale CS Strategie: Der Wandel zum hybriden Customer Value

    09/26/2025

    🇩🇪 Digitale CS Strategie: Der Wandel zum hybriden Customer Value

    In dieser Episode spreche ich mit ⁠Tatjana Imhof⁠ von Pluralsight über das Thema „Digitale CS Strategie: Der Wandel zum hybriden Customer Value“. Tatjana vereint über 12 Jahre Erfahrung im Aufbau und in der Leitung von Customer Success Teams bei HubSpot, Stripe und Pluralsight – und hat Portfolios von bis zu 350 Mio. ARR verantwortet. Sie hat Organisationen erfolgreich von High-Touch zu digital-first und hybriden Modellen transformiert und zeigt, wie man mit klaren Strategien echten Kundenwert skaliert. In unserem Gespräch geht es um: • Hybrider Customer Value: Warum die Zukunft nicht „entweder-oder“, sondern „sowohl-als-auch“ ist. • Skalierbare CS-Programme: Erfolgreiche Ansätze für Onboarding, Adoption, Renewals und Risikomanagement. • Leadership & Transformation: Wie man diverse, starke Teams aufbaut, die messbaren Impact liefern. Eine inspirierende Folge für alle, die Customer Success nicht nur effizienter, sondern auch wirkungsvoller gestalten wollen.

    43 min
  5. 🇺🇸 From Product-Led Growth to Proof-Led Revenue: A Market Shift.

    08/28/2025

    🇺🇸 From Product-Led Growth to Proof-Led Revenue: A Market Shift.

    We are excited to welcome ⁠Max Elster⁠, Co-Founder & CEO at ⁠Minoa⁠, to our show. Max is at the forefront of helping companies prove and realize customer value, and he shared a bold perspective on a major market trend: “From Product-Led Growth to Proof-Led Revenue: A Market Shift.” Drawing from his experience working with leading SaaS companies, Max highlights how the conversation is moving away from pure adoption metrics toward concrete proof of value delivered. We’ll be diving into: - Proof-Led Revenue: Why companies need to demonstrate impact earlier and more consistently. - The Role of Customer Value: How value frameworks are reshaping pre- and post-sales alignment. - What’s Next for SaaS Growth: Lessons from building Minoa and working with fast-scaling teams.

    47 min
  6. 🇺🇸 AI Itself is Not Value with Hans Christian Heinemeyer

    07/11/2025

    🇺🇸 AI Itself is Not Value with Hans Christian Heinemeyer

    I’m thrilled to welcome Hans Christian Heinemeyer, Chief Revenue Officer at bookingkit to our show. Hans Christian brings a wealth of experience in building and scaling B2B tech companies, offering a sharp perspective on the practical application of technology in the real world. In a landscape buzzing with AI, Christian argues that the technology itself isn't the ultimate prize. His experience at the forefront of the tours and activities industry with bookingkit provides a unique insight into how to leverage AI for tangible business growth, rather than chasing the hype. We’ll be diving into: - AI Itself is Not Value: Moving beyond the buzz to find real-world applications. - Internal vs. External AI: Separating use cases for optimizing your operations from those that enhance the customer experience.

    54 min
  7. 🇺🇸 The Unicorn's first hire: How Customer-Centricity Shapes Product & Growth with Stefan Krumnow

    07/11/2025

    🇺🇸 The Unicorn's first hire: How Customer-Centricity Shapes Product & Growth with Stefan Krumnow

    I’m proud to welcome Stefan to the show - a longtime colleague, friend & someone who brings a unique perspective at the intersection of Customer, Technology and Product. As the first employee at a company which eventually became a unicorn, Stefan has been part of building customer value from the ground up. His experience offers a rare inside view into how CS can influence product and tech decisions early on - and how that shapes long-term growth. We’ll talk about: • Aligning teams around customer value • Using a product mindset to drive meaningful outcomes Whether you’re in CS, Product or Tech - there’s a lot to take away from this conversation.

    52 min
  8. 🇺🇸 Key trends in Customer Success with Jim Smith

    07/11/2025

    🇺🇸 Key trends in Customer Success with Jim Smith

    This week, it’s just Jim Smith and me, diving into the latest buzz in tech and syncing up on what’s shaping the industry. We’ll be tackling key trends, sharing insights from decades in Tech, B2B SaaS and Customer Success and of course, keeping things fun and engaging.

    50 min
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About

Join Steven, seasoned SaaS Executive with experience growing startups to unicorns, on the first Wednesday of every month for a live, engaging discussion. We'll focus on how B2B SaaS tools drive tangible business value, explore strategies for maximizing customer lifetime value and navigate the evolving landscape of tech. This format combines actionable insights, inspiring stories and a touch of humor to help you achieve your goals.

Information

  • Creator
    addressable value
  • Years Active
    2025 - 2026
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © addressable value
  • Show Website
    To Customer Value and Beyond