To Customer Value and Beyond by addressable value

addressable value
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Join the addressable value team for an engaging discussion on Customer Value selling & realization. We'll focus on how B2B companies drive tangible business value, explore strategies for maximizing customer lifetime value and navigate the complex landscape of tech. This format combines actionable insights, inspiring stories and a touch of humor to help you achieve your goals.

  1. 🇺🇸 Cloud-Native Scale: Driving Agility and Customer Value with Alkim Mete from Microsoft

    APR 8

    🇺🇸 Cloud-Native Scale: Driving Agility and Customer Value with Alkim Mete from Microsoft

    In this episode, Steven Lewandowski and Microsoft expert Alkim Mete discuss the synergistic connection between artificial intelligence, cloud technologies and Customer Value Management. Mete explains how her experiences as a pianist and athlete shape her analytical approach to complex software architectures and customer needs. A central point of the conversation is the necessity of a "translation layer" between technical departments and the executive level to secure the long-term business value of IT investments. While the potential of AI agents for process optimization is highlighted, both underscore the indispensable role of human intuition and empathy in sales. Ultimately, the combination of technical savvy and emotional intelligence is identified as the critical future competency for success in the B2B sector.

    36 min
  2. 🇩🇪 Euer unterschriebener Vertrag ist kein Erfolg: Warum SaaS-Sales aus Kundensicht am echten Impact vorbeiläuft mit Dr. Jens Erasmus

    MAR 6

    🇩🇪 Euer unterschriebener Vertrag ist kein Erfolg: Warum SaaS-Sales aus Kundensicht am echten Impact vorbeiläuft mit Dr. Jens Erasmus

    Ein unterschriebener Vertrag ist kein Erfolg. Ein realisierter Business Case schon. Ich spreche im Podcast mit jemandem, der die Welt des B2B-Vertriebs und der Customer Value Realization aus einer spannenden Perspektive kennt: Dr. Jens Erasmus. Er hat über eine Karriere bei Unternehmen wie Hella, Wabco & ZF als Käufer von B2B SaaS Lösungen gesehen, was passiert, wenn Sales-Versprechen auf die harte Realität der Konzern-Compliance und CFO-Budgets treffen. Wir räumen mit der „Silosicht der Seller“ auf und schauen uns an, warum der klassische Software-Vertrieb oft genau an der Stelle scheitert, wo es für den Kunden wichtig wird. 🔍 Darum geht es in der Folge (und in unserer kommenden Blog-Serie): - Der Status Quo des Schmerzes: Warum „haben Sie das Tool genutzt?“ die falsche Frage ist und wie wir echten Pain in messbaren Value übersetzen. - ⁠Die unsichtbare Mauer: Warum die Übergabe von Sales zu Customer Success oft ein schwarzes Loch für Informationen ist. - ⁠Silodenken vs. Kundenbedürfnis: Warum der CFO heute anders auf Software schaut und was nötig ist, um ihn wirklich zu überzeugen. - ⁠Value Realization & End-to-End Methodik: Unser Weg von der Value Identification bis zur Expansion in der P&L. Jens wird uns erklären, warum er heute in seinen Rollen als Global Director of Business Transformation und Advisor darauf besteht, dass Wertversprechen von der ersten Zeile Code bis zum fertigen Business Case lückenlos nachweisbar sein müssen. 💡 Ein kleiner Vorgeschmack: Aus diesem Gespräch ziehen wir im Anschluss direkt 5 Deep-Dive-Blogartikel, die euch helfen, eure eigene Value-Strategie vom Kopf auf die Füße zu stellen.

    52 min
  3. 🇺🇸 How to leverage realized value to naturally drive up-sell and cross-sell

    FEB 19

    🇺🇸 How to leverage realized value to naturally drive up-sell and cross-sell

    I sat down with Ognen Borozanov, a powerhouse in the world of customer-centric growth and value realization.Ognen brings a wealth of experience in navigating the most critical phase of the customer journey: the transition from a "closed-won" deal to a thriving, value-producing partnership. He is a firm believer that the real work and the real magic, starts the moment the ink dries. His approach focuses on bridging the gap between sales promises and operational reality, ensuring that every account doesn't just launch, but truly excels.In this deep-dive episode, we’re tackling the "post-signature" roadmap:The Path to First Value: How to take a newly signed account starting with a rock-solid handover and lead them swiftly and effectively to their first meaningful win.Stakeholder Alignment: Proven strategies for keeping various stakeholders engaged, informed, and excited about both the intended value and the achieved outcomes.Value as a Growth Engine: How to leverage documented success and realized value to naturally drive up-sell and cross-sell opportunities without the hard sell.

    46 min
  4. 🇺🇸 How to pro-actively guide Operational & Strategic Stakeholders with John Huber

    FEB 13

    🇺🇸 How to pro-actively guide Operational & Strategic Stakeholders with John Huber

    Kicking Off Season 2 with a Customer Success Architect! I am very excited to announce that 'To Customer Value and Beyond' is returning for Season 2! I sat down with John Huber, Founder of Customer Success Architects. John is a seasoned expert in the B2B SaaS space with over 20 years of experience leading Customer Success, Account Management and Services teams in the US. Having worked across both enterprise and growth-stage companies, he brings a very practical, "in-the-trenches" perspective to the table. Today, John works as a fractional CS leader and strategic advisor, helping founders and revenue leaders align customer outcomes to business goals. He’s known for his operator-first approach and his ability to help teams turn customer success into a scalable, measurable growth engine. In this season opener, we discussed: - The Architect’s Framework: Practical strategies for moving beyond reactive support to ensure customers fully realize value from their investments. - The Fractional Model: How growth-stage companies can leverage strategic CS leadership to reduce churn and improve NRR without over-scaling too early.

    43 min
  5. 🇺🇸 Selling, Engineering & Realizing Customer Value in Enterprise Architecture and Process Mining with Christian Richter

    12/12/2025

    🇺🇸 Selling, Engineering & Realizing Customer Value in Enterprise Architecture and Process Mining with Christian Richter

    Christian Richter, Chief Customer Officer at SAP Signavio & SAP LeanIX, is a major force in the Customer Success world. His experience is truly impressive, leading the charge at LeanIX since 2017 (the year I met him) to building out and scaling their Customer Success Management, Customer Success Engineering, Customer Support, Professional Services and Sales / Solution Engineering functions across Europe and the US. He's driven by a passion for customer success and accelerating digital transformations, bringing a wealth of knowledge from his consulting background in Telco and Retail, where he saw firsthand the impact of architecture decisions. Beyond his CCO role, Christian is an Advisory Board Member at Cozero, an exciting carbon accounting and climate management solution from my hometown Berlin. In this must-listen episode, we'll dive deep into some key topics: - Customer Value Deep Dive: Exploring the differences in how we define and deliver customer value in the worlds of Process Mining versus Enterprise Architecture. - The Power Trio: Strategies for significantly improving Sales, Customer Success and Product Collaboration to drive better outcomes for everyone.

    46 min
  6. 🇺🇸 Customer Value & the importance of critical thinking with Angeley Mullins

    11/18/2025

    🇺🇸 Customer Value & the importance of critical thinking with Angeley Mullins

    New episode of "To Customer Value and Beyond" is live, and I'm so grateful to my amazing guest, Angeley Mullins! We covered so much ground, but one thing that really stood out was her emphasis on critical thinking for tech leaders. It's a skill she sees as absolutely fundamental to success. Tune in to hear why!

    46 min
  7. 🇩🇪 Digitale CS Strategie: Der Wandel zum hybriden Customer Value

    09/26/2025

    🇩🇪 Digitale CS Strategie: Der Wandel zum hybriden Customer Value

    In dieser Episode spreche ich mit ⁠Tatjana Imhof⁠ von Pluralsight über das Thema „Digitale CS Strategie: Der Wandel zum hybriden Customer Value“. Tatjana vereint über 12 Jahre Erfahrung im Aufbau und in der Leitung von Customer Success Teams bei HubSpot, Stripe und Pluralsight – und hat Portfolios von bis zu 350 Mio. ARR verantwortet. Sie hat Organisationen erfolgreich von High-Touch zu digital-first und hybriden Modellen transformiert und zeigt, wie man mit klaren Strategien echten Kundenwert skaliert. In unserem Gespräch geht es um: • Hybrider Customer Value: Warum die Zukunft nicht „entweder-oder“, sondern „sowohl-als-auch“ ist. • Skalierbare CS-Programme: Erfolgreiche Ansätze für Onboarding, Adoption, Renewals und Risikomanagement. • Leadership & Transformation: Wie man diverse, starke Teams aufbaut, die messbaren Impact liefern. Eine inspirierende Folge für alle, die Customer Success nicht nur effizienter, sondern auch wirkungsvoller gestalten wollen.

    43 min
  8. 🇺🇸 From Product-Led Growth to Proof-Led Revenue: A Market Shift.

    08/28/2025

    🇺🇸 From Product-Led Growth to Proof-Led Revenue: A Market Shift.

    We are excited to welcome ⁠Max Elster⁠, Co-Founder & CEO at ⁠Minoa⁠, to our show. Max is at the forefront of helping companies prove and realize customer value, and he shared a bold perspective on a major market trend: “From Product-Led Growth to Proof-Led Revenue: A Market Shift.” Drawing from his experience working with leading SaaS companies, Max highlights how the conversation is moving away from pure adoption metrics toward concrete proof of value delivered. We’ll be diving into: - Proof-Led Revenue: Why companies need to demonstrate impact earlier and more consistently. - The Role of Customer Value: How value frameworks are reshaping pre- and post-sales alignment. - What’s Next for SaaS Growth: Lessons from building Minoa and working with fast-scaling teams.

    47 min
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Join the addressable value team for an engaging discussion on Customer Value selling & realization. We'll focus on how B2B companies drive tangible business value, explore strategies for maximizing customer lifetime value and navigate the complex landscape of tech. This format combines actionable insights, inspiring stories and a touch of humor to help you achieve your goals.

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