To The Front

Adam Norsworthy
  • 5.0 (1)
  • BUSINESS
  • UPDATED SEMIWEEKLY

To The Front with Adam Norsworthy” delivers bite-sized episodes packed with insights on insurance, business strategies, motivation, and inspiration. Whether you’re looking to level up your career or get a fresh perspective on success, Adam brings real talk and practical advice to help you stay ahead.

  1. 10H AGO

    The Hidden Disease That Is Killing Your Agency

    What if the biggest threat to your agency isn’t competition, market conditions, or production numbers, but something internal? In this episode, we sit down with Krista Hawkins, co-founder of Future Legacy Partners, former 22-year business coach with State Farm, and leadership developer who has worked with thousands of agents and team members across the country. Krista brings a rare blend of performance psychology, counseling expertise, and systems thinking. A former co-captain at Illinois State University with advanced degrees in Child Development and Counseling Education, and a graduate of the Institute for Integrative Nutrition, she understands both human behavior and business performance at a deep level. Together, we unpack the hidden patterns that quietly erode culture, stall growth, and drain momentum inside agencies. We talk about leadership blind spots, burnout masked as productivity, misplaced priorities, and the internal habits that determine long-term success more than any sales strategy ever will. Krista also shares insights from her work coaching high-performing leaders, her experience in agent development, and how business owners can build teams that thrive without sacrificing health, balance, or purpose. If you care about culture, legacy, leadership, and sustainable growth, this conversation will challenge you in the best way. Listen in and identify the hidden disease before it costs you more than you realize.

    57 min

  2. 12/09/2025

    The Top Secret Secrets: How to Get More Out of FrontRunner Than Anyone Else – Featuring Rebecca Kopp

    Ready to lead your team like never before? In this episode of To The Front, we sit down with powerhouse Rebecca Kopp. From contributor engagement and campaign visibility to coaching strategies and compliance shortcuts, Rebecca shares exactly how you can maximize FrontRunner for insane team-wide impact. You’ll learn: - How to use campaign-level reporting - Ways to build internal competition & culture with contributor visibility - Creative workflows that save time (and headaches) - Real stories of reps leveling up with simple, consistent accountability If you’ve ever wondered how top-performing agencies are running circles around the competition… this is it. Tune in and take notes, this one’s packed with real talk and actionable strategies.

    55 min

  3. 12/04/2025

    The 5 Types of Agents

    In this episode of the podcast, we break down the five distinct types of agents that show up in business, life, and leadership. Whether you’re building your own company, leading a team, or just trying to grow in your role, understanding these archetypes can shift everything about how you work with others—and yourself. We explore: The 5 agent personas and how they function How to spot them in your organization (and in the mirror) Why some agents move things forward… and others slow everything down How to step into your highest version of agency This isn’t just about labels. It’s about awareness. Tune in to learn how to elevate your team, increase your impact, and become the kind of agent others want to follow. Subscribe for more episodes that blend real talk with real strategy.

    31 min

  4. 10/08/2025

    When Team Members Travel - A New Motivation

    Most teams don’t need more money, they need more motivation. What if the secret to stronger retention, better culture, and real buy-in wasn’t cash… but cruises? In this episode of To The Front, Adam sits down with Jenny Thibodeaux, owner of Align Incentive Travel (and a fellow captive agent), to explore how experiential rewards can change the game for your team. They talk: Why money sometimes doesn’t move the needleThe power of shared experiencesWhat happened when they sent their entire team on a cruiseHow to build incentives that actually workIf you’re tired of seeing blank stares at bonus announcements, this episode is your new blueprint. 🎧 Listen or watch the full episode now!

    38 min

  5. 09/02/2025

    The False Economy of Going Cheap

    In this episode, we’re joined by Seth Preus, the creator of Racing Snail, to unpack one of the most costly mistakes insurance agents make: chasing cheap solutions at the expense of long-term growth. Seth shares hard-earned wisdom on why cutting corners with your tech stack, hiring, or marketing efforts often backfires, creating more complexity, wasted time, and missed opportunities. We get into: Why “cheap” often costs more in the long runThe hidden costs of switching platforms or patching together systemsHow to evaluate tools and teams based on value, not priceWhat inspired Seth to build Racing Snail (and why he still believes in simplicity)How to avoid getting trapped in a scarcity mindset Whether you’re a solo agent or scaling a team, this episode is a masterclass in thinking like a business owner, not just a hustling producer. Stop settling for bandaids. Start building something that lasts.

    1h 20m

  6. 08/26/2025

    Top 5 Cyber Security Tips Every Agent Needs to Know

    In this episode, we sit down with tech expert Aaron Dickey to break down five essential cybersecurity practices that every business—big or small—must have in place to protect their data, team, and reputation. Whether you’re an agency owner, entrepreneur, or just the “accidental IT person” at your office, this conversation is packed with real-world advice you can implement today. ✅ What You’ll Learn:  • The danger of relying on a single password across platforms  • How to securely manage passwords (Bitwarden vs. LastPass)  • The right way to back up your data—and why one backup isn’t enough  • Simple training tips to protect your team from phishing scams  • Why a penetration test could be your best investment in 2025 💥 Bonus: Aaron shares wild stories from his days hacking for the military—and what businesses can learn from it. If you’re still ignoring your updates, reusing passwords, or walking away from your unlocked computer… this episode is for you. 🎧 Listen now and bulletproof your business.

    45 min

  7. 08/07/2025

    The Three C's of Hiring

    In this week’s episode of To The Front, Adam delivers one of the most practical hiring frameworks he’s ever used to build high-performing, long-lasting teams. Inspired by a Dave Ramsey reel that sparked a fresh way of thinking, Adam shares the single best hiring metric he’s applied at Frontrunner, his print shops, and other businesses. What you’ll discover: Why motivation is not a soft skill, you can’t teach it, and unmotivated hires only check boxes without moving the business forward. The Three C’s hiring model:  1. Character – Can you trust them? Are they honest, empathetic, and ethical? Adam shares how he evaluates this—even using character-conundrum questions or reviewing social media to assess integrity.  2. Competency – Can they figure it out? From problem-solving scenarios to test days and retraining, competency is about trainability as much as raw skill.  3. Chemistry – Do they fit in with your culture? A defined culture—not just a mission statement—helps teams thrive or fail. Adam explains how involving your team in the interview process uncovers this. Why three interactions matter—it typically takes at least three touchpoints to gauge consistency across character, competency, and chemistry. His team scorecard system—how he rates A through F in all three Cs, allows one B at most, and refuses candidates unless two A’s are present.  Long-term team success—why smart hiring is the backbone of sustainable growth—and how hiring the right people can help build a decade-spanning organization. Whether you’re recruiting your first hire or scaling a growing operation, this episode will equip you with clear, actionable steps to hire with confidence—and avoid the costly mistakes most teams make. 🎙️ Tune in now and start hiring better.

    20 min

  8. 07/22/2025

    Decommoditizing The Insurance Game

    In this episode, Adam sits down with George, a seasoned mortgage and banking professional, to talk about the timeless truth behind why people actually choose to do business with you: they know you, they like you, and they trust you. George shares his early experiences transitioning into mortgage sales, the lessons that shaped his client approach, and how relationship-building—not just closing—is what separates top producers from everyone else. Whether you’re in banking, insurance, real estate, or just trying to improve your sales game, this episode is packed with gold on leadership, mindset, and the power of authenticity in business. 🔥 Episode Highlights:  • The sales lesson George still uses 20+ years later  • How to build trust fast in a relationship-driven business  • Why “people over products” is more than just a cliché  • What it really takes to succeed in a commission-only environment

    44 min
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About

To The Front with Adam Norsworthy” delivers bite-sized episodes packed with insights on insurance, business strategies, motivation, and inspiration. Whether you’re looking to level up your career or get a fresh perspective on success, Adam brings real talk and practical advice to help you stay ahead.

Information

  • Creator
    Adam Norsworthy
  • Years Active
    2024 - 2026
  • Episodes
    39
  • Rating
    Clean
  • Copyright
    © 2026 To The Front
  • Show Website
    To The Front