Too Long Didn't Listen

Dubble Audio
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  • Business

What is a podcast? How long should a podcast episode be? Is video podcasting worth it? Too Long Didn’t Listen is a podcast about podcasting that answers the biggest questions in the industry...quickly. Each episode asks one question. Five podcasters answer it in just 60 seconds each. We aim to cut through the LinkedIn debates, the rambling answers and curate trusted industry voices with their takes on the questions of the moment. Delivered to you in less time it takes to drink a coffee. If you're starting a podcast, growing one, or using podcasts as a marketing tool or just trying to work out what podcasting even is - give this a listen. Topics include: podcast tips, podcast growth, podcast marketing, starting a podcast, video podcasting

Episodes

  1. 5d ago

    There was only one way to end Season 1...

    It’s the season finale. Please hold your applause. Or don’t. We could use it. For the final episode of season one, we’ve raided the TLDL archives, brought back some familiar faces and even snuck in a couple of new ones. In this episode of Too Long Didn't Listen, we revisit some of the big questions from across the series. Saskhia Menendez explains why podcasting can still provide a space for honest, human conversations. Abi McNeil looks at why brands should think about podcasts as an extension of the communities they already have. Candace Wilson explains why every good podcast needs a clear north star. Then Doug Downs tackles one of the most common problems he sees with new podcasters: making the show they want to make without thinking enough about the journey their listener is actually on. And because it’s the finale, Josh gets one last recommendation in with Redemption Man, an audio documentary from Christopher Mitchell about the mysterious man who spent decades carrying a large white cross through West London before disappearing. That’s season one done. Will there be a season two? We haven’t actually decided yet. So if you’d like us back, let us know. If you think we should go away forever, you can technically let us know that too. Chapters: 00:00 - Intro 00:48 - Saskhia Menendez (Podcast Host, Innovator & Artist) 01:42 - Abi McNeil (Podcast Producer) 02:26 - Candace Wilson (Podcast Producer) 03:04 - Doug Downs (Founder of Stories and Strategies Podcast) 04:28 - A Podcast We Should All Listen To: Redemption Man 05:03 - Season One Outro 05:57 - Too Long Didn't Listen Guests: Saskhia Menendez - Podcast Host, Innovator & Artist Abi McNeil - Podcast Producer Candace Wilson - Podcast Producer Doug Downs - Founder of Stories and Strategies Podcast Podcast Recommended: Redemption Man - Christopher Mitchell In This Episode: What podcasts can offer that other content can’t Why brands should use podcasts to build on existing communities What makes a good podcast Why every podcast needs a clear north star One of the most common mistakes new podcasters make Why understanding your listener matters How a real estate podcast succeeded by not talking about real estate One final podcast recommendation Whether Too Long Didn't Listen should come back for season two About The Show: Too Long Didn't Listen is a short-form podcast where podcasters answer one big podcasting question in 60 seconds each. Every episode features practical podcasting advice, podcast production tips and insights from experienced podcast creators. Produced by Dubble Audio: https://www.dubbleaudio.com/ Hosted by Josh Craggs. Follow & Contact: Instagram - Dubble Audio: https://www.instagram.com/dubbleaudio/ Instagram - Too Long Didn't Listen: https://www.instagram.com/tldlshow/ LinkedIn - Dubble Audio: https://www.linkedin.com/company/dubble-audio/

  2. Aug 11

    Some podcasts YOU should listen to...

    Need a new podcast? Excellent. Because apparently there weren’t enough already. We asked five podcasters and producers to recommend a podcast they think we should all listen to. And, to be fair, they came back with some very good answers. In this episode of Too Long Didn't Listen, our guests raid their podcast libraries for the shows they genuinely love. There’s comedy from Faking Adulthood, meticulously crafted audio in WNYC’s 10 Things That Scare Me, investigations from Tortoise, true crime, history and some essential listening for anyone who actually makes podcasts for a living. Some guests followed the brief and picked one. Others interpreted “a podcast” more as a starting point. We’re not complaining. It means more recommendations for you. So, if you’ve finished your current podcast and are now staring blankly at your app waiting for something to happen, here you go. Chapters: 00:00 - Intro 00:52 - Sefa Nkyi (Podcast Executive Producer & Founder of 4C Voices) 01:23 - Salman Ahad Khan (Executive Producer of More Muslim) 02:09 - Dee Safieh (Writer & Host of Switchblade Sisters Social Club & Britain Palestine Project) 02:53 - Katie Stokes (Host of Floating Space & Freelance Audio Producer) 03:44 - Kevyah Cardoso (Narrative Podcast Producer & Director at SomeSay) 03:56 - Outro Guests: Sefa Nkyi - Podcast Executive Producer & Founder of 4C Voices Salman Ahad Khan - Executive Producer of More Muslim Dee Safieh - Writer & Host of Switchblade Sisters Social Club & Britain Palestine Project Katie Stokes - Host of Floating Space & Freelance Audio Producer Kevyah Cardoso - Narrative Podcast Producer & Director at SomeSay Podcasts Recommended: Faking Adulthood with Rita B https://podcasts.apple.com/gb/podcast/faking-adulthood/id1725725778 10 Things That Scare Me - WNYC https://www.wnycstudios.org/podcasts/10-things-scare-me Switchblade Sisters Social Club https://podcasts.apple.com/gb/podcast/switchblade-sisters-social-club/id1700711556 Britain Palestine Project https://britainpalestineproject.org/ Empire - William Dalrymple & Anita Anand https://podcasts.apple.com/gb/podcast/empire/id1639561921 Murder Most Irish https://podcasts.apple.com/gb/podcast/murder-most-irish/id1516362673 Search Engine - PJ Vogt https://www.searchengine.show/ Who Trolled Amber? - Tortoise Investigates https://podcasts.apple.com/gb/podcast/who-trolled-amber/id1745882010 Creation Myth https://www.cbc.ca/listen/cbc-podcasts/2065-creation-myth Shameless https://shamelessmediaco.com/podcast/shameless/ Sound School with Rob Rosenthal – Transom https://transom.org/topics/sound-school/ In This Episode: Podcast recommendations from people who make podcasts Comedy, true crime, history and investigative podcast recommendations Great examples of podcast storytelling and sound design Podcasts that might change how you see the internet Essential listening for podcast producers About The Show: Too Long Didn't Listen is a short-form podcast where five podcasters answer one big podcasting question in 60 seconds each. Every episode features practical podcasting advice, podcast production tips and insights from experienced podcast creators. Produced by Dubble Audio: https://www.dubbleaudio.com/ Hosted by Josh Craggs. Follow & Contact: Instagram - Dubble Audio: https://www.instagram.com/dubbleaudio/ Instagram - Too Long Didn't Listen: https://www.instagram.com/tldlshow/ LinkedIn - Dubble Audio: https://www.linkedin.com/company/dubble-audio/

  3. Jul 28

    Does your podcast need video?

    Do podcasts need video? The internet has an opinion. We asked five podcasters, producers and editors whether video is essential for podcast success, or whether audio is still enough. In this episode of Too Long Didn't Listen, five podcast creators share their take on one of podcasting's biggest debates. Some believe video is invaluable for discoverability and social media. Others argue it should only exist when it genuinely improves the experience, not because an algorithm says so. Not everyone agrees, though. One guest compares podcast video to a music video: great when it adds something, unnecessary when it doesn't. Another reminds us that many podcast listeners are driving, cooking or cleaning, making audio the format that matters most. Whether you're launching your first show or deciding if video is worth the investment, this episode will help you make the right decision for your podcast. Chapters: 00:00 - Intro 00:35 - Abi McNeil (Podcast Producer) 01:27 - Kevyah Cardoso (Narrative Podcast Producer & Director at SomeSay) 02:34 - Katie Stokes (Host of Floating Space & Freelance Audio Producer) 03:57 - Adrian Bradley (Freelance Podcast Producer & Consultant) 04:26 - Candace Wilson (Founder of Your Podcast Producer Limited) 05:17 - Outro Guests: Abi McNeil – Podcast Producer Kevyah Cardoso – Narrative Podcast Producer & Director at SomeSay Katie Stokes – Host of Floating Space & Freelance Audio Producer Adrian Bradley – Freelance Podcast Producer & Consultant https://www.linkedin.com/in/adrian-bradley-5b8b1779/ Candace Wilson – Founder of Your Podcast Producer Limited In This Episode: Does a podcast really need video?When video helps podcast discoverabilityWhy social clips matter more than full video episodesThe extra cost and work involved in video podcastsWhen audio is still the better formatHow to decide if video is right for your audience About The Show: Too Long Didn't Listen is a short-form podcast where five podcasters answer one big podcasting question in 60 seconds each. Every episode features practical podcasting advice, podcast production tips and insights from experienced podcast creators. Produced by Dubble Audio: https://www.dubbleaudio.com/ Hosted by Josh Craggs. Follow & Contact Instagram: @dubbleaudio @toolongdidntlisten LinkedIn: Dubble Audio

  4. Jul 13

    How long should a podcast be?

    How long should a podcast be? 20 minutes? 45 minutes? Three hours and a sincere apology to your editor? FOLLOW TLDL: https://tldl.dubbleaudio.com/show What is the ideal podcast length? We asked five experienced podcasters and producers to find out. In this episode of Too Long Didn't Listen, five podcast creators share their advice on how long a podcast episode should be. Some prefer podcasts between 30 and 45 minutes because they fit naturally into commutes, exercise and everyday routines. Others argue that aiming for a specific episode length misses the point entirely. Instead, podcast length should be determined by your audience, your content and whether the episode is still interesting. One guest argues that every minute should earn its place, while another warns against adding filler just to reach an arbitrary runtime. From audience retention and listener habits to production capacity and editing costs, this episode explores how to find the right podcast length for your show. Chapters: 00:00 - Intro 00:37 - Katie Stokes 01:36 - Dee Safieh 02:27 - Adrian Bradley (Freelance Podcast Producer & Consultant) 02:56 - Elsie Escobar (Community Manager at Captivate) 03:52 - Candace Wilson (Founder of Your Podcast Producer Limited) 04:51 - Outro Guests: Katie Stokes - Host of Floating Space & Freelance Audio Producer Dee Safieh - Writer & host of Switchblade Sisters Social Club Adrian Bradley - Freelance Podcast Producer & Consultant Elsie Escobar - Community Manager at Captivate Candace Wilson - Founder of Your Podcast Producer Limited In This Episode: How long should a podcast be? What is the ideal podcast episode length? Why podcast length should depend on your audience How audience retention can help determine episode length Why you shouldn't add filler to make a podcast longer When to cut a podcast episode shorter How podcast length affects production and editing costs Why sustainable podcast production matters About The Show: Too Long Didn't Listen is a short-form podcast where five podcasters answer one big podcasting question in 60 seconds each. Every episode features practical podcasting advice, podcast production tips and insights from experienced podcast creators. Produced by Dubble Audio 👉 https://www.dubbleaudio.com/ Hosted by Josh Craggs. Follow & Contact Instagram: @dubbleaudio @toolongdidntlisten LinkedIn: Dubble Audio #podcasting #podcast #podcaster #podcasttips #podcastproduction #podcasteditor #podcastlength #contentcreator #contentmarketing #tldl

  5. Jun 30

    What is a bad podcast?

    There are over 4.5 million podcasts in the world. Statistically, some of them have to be bad. What makes a bad podcast? We asked five experienced podcasters, producers and editors to find out. In this episode of Too Long Didn't Listen, five podcast creators share the biggest podcast mistakes they see time and time again. Some believe poor audio quality is enough to lose listeners instantly. Others argue that a lack of planning, structure and clear purpose is what really makes a podcast fail. Not everyone agrees, though. One guest argues there isn't really such a thing as a bad podcast if you've found your audience. Another believes every successful podcast starts with knowing exactly who it's for. Whether you're starting your first podcast or looking to improve an existing show, these podcasting tips will help you avoid the most common mistakes. Chapters: 00:00 - Intro 00:37 - Candace Wilson (Founder of Your Podcast Producer Limited) 01:20 - Elsie Escobar (Community Manager at Captivate) 02:33 - Adrian Bradley (Freelance Podcast Producer & Consultant) 03:03 - Sefa Nkyi (Podcast Executive Producer & Founder of 4C Voices) 03:48 - Kevyah Cardoso (Narrative Podcast Producer & Director at SomeSay) 04:29 - Outro Guests: Candace Wilson - Founder of Your Podcast Producer Limited: https://yourpodcastproducer.com/ Elsie Escobar - Community Manager at Captivate: https://www.linkedin.com/in/elsieescobar/ Adrian Bradley - Freelance Podcast Producer & Consultant: https://www.linkedin.com/in/adrian-bradley-5b8b1779/ Sefa Nkyi - Podcast Executive Producer & Founder of 4C Voices: https://4cvoices.com/ Kevyah Cardoso - Narrative Podcast Producer & Director at SomeSay: https://www.somesaymedia.com/ In This Episode: What makes a bad podcast? The biggest podcast mistakes to avoid Why podcast audio quality matters How planning and structure improve a podcast Whether bad podcasts actually exist How to grow a podcast by understanding your audience About The Show: Too Long Didn't Listen is a short-form podcast where five podcasters answer one big podcasting question in 60 seconds each. Every episode features practical podcasting advice, podcast production tips and insights from experienced podcast creators. Produced by Dubble Audio 👉 https://www.dubbleaudio.com/ Hosted by Josh Craggs. Follow & Contact Instagram: @dubbleaudio @toolongdidntlisten LinkedIn: Dubble Audio #podcasting #podcast #podcaster #podcasttips #podcastproduction #podcasteditor #contentcreator #contentmarketing #tldl

  6. Jun 15

    What makes a good podcast?

    What makes a good podcast? Ask five podcasters and you'll get five different answers. In this episode of Too Long Didn't Listen, five podcasters break down the ingredients they think matter most. Some argue it starts with knowing exactly who your audience is. Others think structure, personality and consistency are what keep listeners coming back. One guest makes the case that the secret weapon behind great podcasts isn't the host or the sound design - it's the editor. Another believes the best shows find ways to surprise and delight their audience through innovative formats and storytelling. Across the board, though, there's one theme that keeps coming up: great podcasts know why they exist and who they're for. Chapters: 00:00 - Intro 00:39 - Elsie Escobar (Community Manager at Captivate) 01:52 - Sefa Nkyi (Podcast Executive Producer & Founder of 4C Voices) 03:03 - Salman Ahad Khan (Executive Producer of More Muslim) 04:07 - Katie Stokes (Host of Floating Space & Freelance Audio Producer) 05:07 - Abi McNeil (Podcast Producer) 06:00 - Outro Guests: Elsie Escobar - Community Manager at Captivate Sefa Nkyi - Podcast Executive Producer & Founder of 4C Voices Salman Ahad Khan - Executive Producer of More Muslim Katie Stokes - Host of Floating Space & Freelance Audio Producer Abi McNeil - Podcast Producer In This Episode: • Why audience matters more than downloads • The importance of structure and consistency • What makes listeners trust a host • Why great editors are podcasting's secret weapon • How to create a podcast with personality • Ways to surprise and delight your audience About The Show: Too Long Didn't Listen is a short-form podcast where five podcasters answer one big podcasting question in 60 seconds each. Produced by Dubble Audio Hosted by Josh Craggs. Follow & Contact: Instagram: @dubbleaudio @toolongdidntlisten LinkedIn: Dubble Audio

  7. Jun 1

    Why start a podcast in 2026?

    Should you start a podcast in 2026? Some people think podcasting is oversaturated. Others think that's nonsense. In this episode of Too Long Didn't Listen, five podcasters explain why they'd still recommend starting a podcast in 2026. One guest says podcasts are one of the best ways to build connection and community. Another argues most people should think a lot harder about format before hitting record. One says podcasting can become a content engine for your business. Another says don't even bother unless you've actually got the time for it. So yeah. A fairly balanced conversation. Chapters: 00:00 - Intro 00:28 - Candace Wilson (Founder of Your Podcast Producer Limited) 01:16 - Chris Stone (Founder of Podcast Crew) 02:35 - Kevyah Cardoso (Narrative Podcast Producer & Director at SomeSay) 03:34 - Dee Safieh (Writer & host of Switchblade Sisters Social Club) 04:23 - Katie Stokes (Host of Floating Space & Freelance Audio Producer) 05:25 - Outro Guests: Candace Wilson - Founder of Your Podcast Producer Limited Chris Stone - Founder of Podcast Crew Kevyah Cardoso - Narrative Podcast Producer & Director at SomeSay Dee Safieh - Writer & host of Switchblade Sisters Social Club Katie Stokes - Host of Floating Space & Freelance Audio Producer In This Episode: • Is podcasting oversaturated? • Why format matters before you hit record • The reality of podcast growth and monetisation • How podcasts can become a content engine • Why you probably don't need video to start • Why podcasting still feels accessible in 2026 About The Show: Too Long Didn't Listen is a short-form podcast where five podcasters answer one big podcasting question in 60 seconds each. Produced by Dubble Audio Hosted by Josh Craggs. Follow & Contact: Instagram: @dubbleaudio @toolongdidntlisten LinkedIn: Dubble Audio

  8. May 18

    What Is A Podcast? 5 Podcasters Answer

    What actually is a podcast? Sounds like a simple question. But it seems there’s no simple answer. In episode one of Too Long Didn't Listen, we asked five podcasters to define podcasting in 60 seconds or less. The result is a mix of perspectives on storytelling, connection, creativity, video, audio and why podcasting feels different from every other medium online. Some see podcasts as an evolving media that can live across audio, video and live experiences. Others focus on intimacy, passion and the power of telling stories through sound alone. Chapters 00:00 - Intro 00:33 - Thuy Dong (Junior Producer at Dream Jobs of the Future) 01:33 - Dee Safieh (Writer & host of Switchblade Sisters Social Club) 02:36 - Adam Batty (Producer of MF DOOM: Long Island to Leeds) 03:41 - Kevyah Cardoso (Narrative podcast producer and Director at SomeSay) 04:48 - Em (Host of Verbal Diorama) 05:57 - Outro Guests Thuy Dong - Junior Producer at Jimmy's Jobs of the FutureDee Safieh - Writer and host of Switchblade Sisters Social ClubAdam Batty - Producer of MF DOOM: Long Island to LeedsKevyah Cardoso - Narrative podcast producer and Director at SomeSayEm - Host of Verbal Diorama In This Episode Whether video podcasts are still podcastsWhy podcasting feels more personal than other mediaWhy podcasting remains such an accessible mediumThe difference between content and storytellingHave Netflix changed the podcast definition?Why podcasting keeps evolving Mentioned In This Episode Switchblade Sisters Social ClubMF DOOM: Long Island to LeedsVine: Six Seconds That Changed the WorldVerbal DioramaBuffy the Vampire Slayer About The Show Too Long Didn't Listen is a short-form podcast where five podcasters answer one big podcasting question in 60 seconds each. Produced by Dubble Audio Hosted by Josh Craggs. Follow & Contact Instagram: https://www.instagram.com/tldlshow YouTube: https://www.youtube.com/@TooLongDidntListenShow If you enjoyed this episode (or found it useful) then consider sending it to a podcasting friend (as they’ll likely enjoy it more!).

  9. Season 1, Episode 1 Trailer

    5 Podcasters. One Question. 60 Seconds Each. | TLDL Trailer

    What is a podcast? How long should a podcast be? And is video podcasting worth it? Podcasting is either having an identity crisis or doing better than ever. Depends who you ask. Too Long Didn’t Listen aims to cut through the noise. Inspired by the host’s own experience of trying to develop his own podcasting skills and wading through more arguments on LinkedIn than useful resources - this series curates trusted industry voices and gets their takes on the questions of the moment. It’s a podcast about podcasts and the people who love and make them (meta, we know). Now, they are answering the questions the industry can’t agree on.. Series 1 guests include: Kevyah Cardoso, Chris Stone, Thuy Dong, Katie Stokes, Em McGowan, Adam Batty, Candace Wilson, Dee Safieh, Saskhia Menendez, Salman Ahad Khan, Adrian Bradley, Abi McNeil, Elsie Escobar, Sefa Nkyi Start with Episode 1: What Is A Podcast? If you're starting a podcast, growing one, or using podcasts as a marketing tool this is for you. Topics include: podcast tips, podcast growth, podcast marketing, starting a podcast, video podcasting. Follow Too Long Didn’t Listen for quick answers to the biggest questions in podcasting. Produced by Dubble Audio www.dubbleaudio.com

Trailer

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About

What is a podcast? How long should a podcast episode be? Is video podcasting worth it? Too Long Didn’t Listen is a podcast about podcasting that answers the biggest questions in the industry...quickly. Each episode asks one question. Five podcasters answer it in just 60 seconds each. We aim to cut through the LinkedIn debates, the rambling answers and curate trusted industry voices with their takes on the questions of the moment. Delivered to you in less time it takes to drink a coffee. If you're starting a podcast, growing one, or using podcasts as a marketing tool or just trying to work out what podcasting even is - give this a listen. Topics include: podcast tips, podcast growth, podcast marketing, starting a podcast, video podcasting

Information

  • Creator
    Dubble Audio
  • Years Active
    2026
  • Episodes
    9
  • Rating
    Clean
  • Copyright
    © 2026 Too Long Didn't Listen
  • Show Website
    Too Long Didn't Listen

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